PODCAST · business
Brand With Bite
by Allison Evelyn
Brand with Bite is the meaty podcast that slashes vague advice & digs into the most shocking stories from history & A-list online entrepreneurs. Each episode reveals how YOU can boldly build a recognized business with obsessed, puppy-like fans. Instead of overwhelming fluff, you'll lap up decisive, proven methods that have stood the test of time - and still drive the most successful online brands' visuals, language, naming, messaging and business models today. So, put in your earbuds & take out your claws, fierce cat. Let's dive into savvy, sometimes scrappy strategies - you can sink your teeth into. THE 2 TYPES OF EPISODES:-HARD HITTING INTERVIEWS WITH A-LISTERS: In these entrepreneur chats, we skip the origin story and get straight into "Tell me how you…" questions -BITE SIZE EPISODES - UNTOLD STORIES FROM HISTORY: Listen in on tales that weren't in history class for shocking approaches to branding you don't get in the online Insta world.
Episodes
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How to Write for Meaningful Connection (+ BIG UPDATE ON BWB!)
Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and "non-icky", as well as growing as a copywriter. Whether...
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Go from Burnt Out Implementer to Respected Expert, w/ Reese Spykerman
If you're a solopreneur who's burnt out or have clients that scope creep (sending you edit after edit mmhmm), this episode is going to give the bear hug you need. For. Real. Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative...
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Get Paid (BANK) to Be You, w/ Laura Belgray
Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you've heard in your damn life - that also lead to big money, a large Instagram following and your dream business. If you want to realize it's OKAY to share all parts of you, learn how to tell…
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HOLY F***! A Homeschooling Mom of 4 Built a Multi-Million Online Fitness Empire
This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable. This conversation will give you...
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Finally, Step Into Your Power + Trust Yourself, w/ Randi Halaway
Your life will probably change after this episode, that is NOT an exaggeration. Randi Halaway is one of the #1 influences of my entire life. Her guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my…
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You DO NOT Need to Niche, w/ Kristen Edwards
For years, coaches told Kristen Edwards she had too many passions, needed to focus or "just follow your passion", but none of this advice felt right. Kristen has her Masters, years in the corporate world and was a high-end wedding planner and wanted to bring all parts of her into 1 kind of...
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Feel Anxious? The Science of Why Your Brain Freaks Out, w/ Julia Kristina
Feel stressed or anxious? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you're a chronic "worrier" or "people pleaser". Julia Kristina is a licensed therapist and counselor who took her business online and now has over 165,000...
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Did Hat Makers Actually "Go Mad"? (Real History vs. Alice in Wonderland)
The term "mad hatter" was NEVER in the book Alice in Wonderland, so QUESTION: Why was there an "odd" hat maker in this famous book and the phrase still known today "mad as a hatter"? Because there was a phenomenon at the time that was really startling. Lewis Caroll (a pen name), author of Alice…
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How a Powerhouse Perfectionist STOPPED People Pleasing, w/ Nancy Levin
If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I'm not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease. Nancy Levin's methods (featured in her book "Setting…
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The 1st Supermarket Began a Revolution (involving Queen Elizabeth)
Once you know this story, you'll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever. This topic was on my mind because of quarantine. With so many people ordering groceries during...
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F*** Fear & Serve People 2 Steps Behind You, w/ Jamie Joslin King
Within minutes of hearing Jamie Joslin King, The Slay Coach, you're going to be slapped in the face with an abundance mindset, burn limiting money beliefs and be shouting SCREW FEAR and NO MORE overthinking. Within 2 (YES, 2!!) years, Jamie has grown a million-dollar business with coaching, her...
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The 1st Sports Bra Was Made from Jockstraps
I am in SHOCK at how recently the sports bra was invented. It wasn't until the 1970s. Why?! There was specific historical context I had NO idea about. Laws passed that changed the lives of women born after FOREVER in America. The big moment after was a phone call. Two sisters were venting and...
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The Truth About Excuses and What You're Capable Of, w/ Susie Moore
This is a raw conversation with a globally renowned powerhouse woman. In our chat, the incredible Susie Moore's an open book on her past and criticism she's facing *gasp* right now. And yes, she's a literal open book because her game-changing, new book is out: Stop Checking Your Likes. In this...
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The Real Reason We Use Toilet Paper
With the rush on toilet paper, a few weeks later my brain went into investigation mode. Toilet paper is actually a very modern invention so what did people use before AND why did this product become a staple in our lives so quickly? Turns out, there was actually ONE change in society that truly...
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Her Million Dollar Question (To Turn ANY Passion Into Big Money), w/ Cathy Heller
Since well before our first Zoom call, I've been wow-ed by Cathy Heller in every way. Yes, Cathy has built not only one successful brand but her 2nd empire "Don't Keep Your Day Job", which has: 15 million podcast downloads Her best selling book on Amazon AND Audible Has 41.5+ followers on...
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The Wonky History of Soap: It Rose from the Ashes *Literally*
In the current Corona climate, one of our main topics of conversation has been *understandably* washing hands (for 2 rounds of Happy Birthday). This got me thinking about the history of soap - For who figured out a certain liquid or material got germs off of you anyhow? And what person in...
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Any Go-Getter Can Land Publicity (even in BIG Media), w/ Selena Soo
Selena Soo changed my OWN business and feeling of self-worth. Why? Her wisdom and methods helped get me onto Forbes. *GASP! But true*. That moment of seeing my name on that big F website absolutely transformed how I saw myself and *indeed* others' perception of my expertise and credibility.…
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The Shocking Evolution of Cups & Panties (Menstrual Marketing: Part 2)
In Part 1 of Menstruation Marketing, I shared the outrageous *but really though* history of pads and tampons. The second period revolution is also incredibly startling and needed its own episode. While there was a big shift to tampons in the 1980s and 1990s, it's not until recently that menstrual...
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Wearing Outlandish Costumes Grew Her Business, w/ Kira Hug
When you look at Kira Hug's website, you KNOW she's a savant on branding - and how to attract dream, premium-paying clients with branding done right. Kira Hug is a brand personality & launch copywriter who runs a copy boutique AND co-runs The Copywriter Club, a community of 10,000+ copywriters.…
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(RAW EXCLUSIVE) My 1st Spoken Word: "How Ballet Screwed Me Over"
Every cell of my body felt called to share this unusual, *rage unleashed* podcast episode with you. It's a public ode to banishing people pleasing that's changed my life forever. It's for me and you - those quick to compromise for others and afraid to share REAL feelings within, for fear of...
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Following Flow Built Her Influencer Brand (*Even with Past Misdiagnosis & Struggles*) w/ Ava Johanna
I've adored Ava since the first time we met - at a women's wellness event where she led an incredible *life changing* meditation. This celebrity meditation + yoga teacher and transformational coach has only continually expanded exponentially since. Ava went from corporate world, burn out then to...
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The Outrageous History of Tampons (Menstrual Marketing: Part I)
The history of tampons and taboos around menstruation products is shocking and incredibly thought-provoking. Why?! First off, tampons go back WAY FARTHER than decades. In fact, there's an insane history for what cultures have put up their lady parts for many centuries. This episode takes you from...
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Building a Profitable Course, Podcast + Client List like Jasmine Star w/ Claire Pelletreau
Claire Pelletreau is a straight up go-getter who's so busy she's having to turn away clients, has a killer course and runs the amazing, no BS "Get Paid Podcast". In this no-fluff interview, you're going to hear exactly how Claire went from fired to a skyrocketed Facebook & Instagram ad business...
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Star Trek's Jolting Impact on Funerals AND Science
Whether you're a Trekkie, have never seen an episode or dread sci-fi, there's a LOT to be learned from Star Trek. This TV show launched a massive movement, showing the deep impact a brand can have on people. In this episode, I am so excited to unleash 2 very specific, niche catalysts of Star Trek…
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From Her Darkest Time, She Grew an Artist Empire (+ 31.8K Followers) w/ Mye de Leon
Mye de Leon's fascinating journey will inspire ANY entrepreneur looking to scale and take action without overthinking. In 2019 alone: While being a mom to 3 kids INCLUDING a son with special needs, Mye nailed success after success. She launched a new course, began a membership and created a...
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Why You Know Jane Goodall vs. Any Other Activist or Researcher
I want you to consider this: Out of all the people who research animals, talk about conservation and are in science, WHY do you know the name: Jane Goodall? This researcher and activist, who I believe is one the most impactful, impressive people on the planet, has a fascinating story AND is...
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The Danger of Humor & Following Passions w/ Rob Marsh
Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He's a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one.…
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The Graham Cracker: Invented for Sexual Appetite
Graham crackers were invented for something FAR MORE scandalous than to sandwich marshmallow and chocolate. Graham crackers were made to address the big L word...not LOVE actually (the Colin Firth movie or otherwise) but LUST. The story of how and why graham was developed is ridiculous. This…
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From New to Rocking Amy Porterfield's Stage, Shockingly Fast w/ Bobby Klinck
Bobby went from new online business owner in 2018 to speaking on Amy Porterfield's stage in 2019. That's why any entrepreneur wanting to scale effectively & fearlessly MUST listen to this convo. *For real*. Bobby, a Harvard Law Grad who went from lawyer to online business owner, shares how he...
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Why You Think Napoleon Is Short
Napoleon was NOT the shortie you think he was. More likely, 3 factors contributed to the "small man" reputation that's lasted 100s of years. Honestly, if you think girls from high school get catty with rumors, wait till you hear this marketing story from the early 1800s. Listen to hear how…
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Your Brand Is Just a Favorite Outfit w/ Lesley Logan
Lesley Logan channeled her love pilates into building multiple, WILDLY successful brands. With 17.1K followers on Instagram (& her other account? 11.5K followers), in-demand retreats she hosts around the world and as a sought after business mentor, Lesley is revealing how she was able to grow SO...
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The Forgotten Scandal Over "Mary Had a Little Lamb"
One of the world's most famous nursery rhymes had a HUGE scandal. Not only is Mary based on a real person, the story led to a controversy that swept the NorthEast region, and (surprisingly) the story involves Thomas Edison. Listen to discover the origins around Mary Had a Little Lamb + the proven...
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The Truth About Creating a Premium Brand w/ Tarzan Kay
This is a very different type of conversation with Tarzan Kay, Queen of Email and often known for her work with Amy Porterfield. My girl Tarzan's an insanely savvy launch strategist & copywriting expert who went from $45 p/hour to a premium brand in merely a few years. Tarzan's taken the internet...
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The Untold Truth About Orange Juice
There's a blatant lie you've been told about Orange Juice. While this liquid does have Vitamin C, a snowball of marketing beginning in the early 1900s has warped your mind. Yup, marketing has given the general population various different impressions of OJ. Listen to discover the history of…
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You MUST Be Polarizing w/ John Lee Dumas (of Entrepreneurs on Fire)
John Lee Dumas is about to hurl so much tough love (+ strategy) at you. With his award-winning podcast, Entrepreneurs on Fire, and flourishing Podcasters Paradise membership, JLD's cracked the code on branding. This conversation reveals methods for how his brand's grown so intentionally, had…
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The Hilarious Chaos of England's 1st Escalator
When the 1st escalator was installed in England, people lost their minds. The place? Harrod's in London. The result? The department store did something HILARIOUS for people who felt traumatized by this shocking invention. Listen to discover how the escalator reveal went + the brilliant branding...
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(INTRO) Why Listen To This Unusual Marketing Podcast
Like a freshly-born anteater, a new podcast just entered the world: Brand With Bite. In this intro episode *with a wild drumbeat opening*, I (copywriter & brand coach here) am honored to share: -WHY I felt absolutely compelled to launch this atypical podcast -WHAT to expect from this podcast...
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ABOUT THIS SHOW
Brand with Bite is the meaty podcast that slashes vague advice & digs into the most shocking stories from history & A-list online entrepreneurs. Each episode reveals how YOU can boldly build a recognized business with obsessed, puppy-like fans. Instead of overwhelming fluff, you'll lap up decisive, proven methods that have stood the test of time - and still drive the most successful online brands' visuals, language, naming, messaging and business models today. So, put in your earbuds & take out your claws, fierce cat. Let's dive into savvy, sometimes scrappy strategies - you can sink your teeth into. THE 2 TYPES OF EPISODES:-HARD HITTING INTERVIEWS WITH A-LISTERS: In these entrepreneur chats, we skip the origin story and get straight into "Tell me how you…" questions -BITE SIZE EPISODES - UNTOLD STORIES FROM HISTORY: Listen in on tales that weren't in history class for shocking approaches to branding you don't get in the online Insta world.
HOSTED BY
Allison Evelyn
CATEGORIES
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