PODCAST · business
BrandED
by DeSantis Breindel
B2B Brand Strategy & Experience DesignWe work with leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in. At these game-changing moments, we partner to build brands that drive enduring value—value born of deeper connections with your clients and your prospects, the people in your boardroom and your breakroom—so you can leap further than you ever thought possible. ResearchBrand StrategyCommunicationsDesignCultureExperience
Episodes
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Unlocking the C-Suite: Why Content Is Key
They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get...
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From One of Many to One in a Million: Creating a Differentiated Professional Services Brand
You’ve heard these statements from professional services firms before: “We are committed to meeting client needs,” “We have deep industry expertise,” “We have a culture of transparency and trust,” These statements might be true, but they are also completely forgettable. They do nothing to make…
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Technology Branding: Building Long-Term Value In A System Update World
A brand is a brand is a brand. And then there are technology brands. While other industries face new competitors, technology companies face disruptors – companies that completely alter the competitive landscape and threaten the very survival of legacy players. Technology companies that embrace...
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ABOUT THIS SHOW
B2B Brand Strategy & Experience DesignWe work with leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in. At these game-changing moments, we partner to build brands that drive enduring value—value born of deeper connections with your clients and your prospects, the people in your boardroom and your breakroom—so you can leap further than you ever thought possible. ResearchBrand StrategyCommunicationsDesignCultureExperience
HOSTED BY
DeSantis Breindel
CATEGORIES
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