PODCAST · arts
Branding Brews Podcast
by Ryan Wheaton - Graphic Designer
Branding Brews is a podcast focused on branding, design and marketing for the beer industry.
Episodes
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2021 Craft Beer Marketing Awards – BB055
2021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella Find the CBMAs online: craftbeermarketingawards.com // Instagram: @craftbeermarketingawards I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought…
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Untappd for Your Brewery – BB054
Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok FIND UNTAPPD website: untappd.com // podcast: untappd.com/podcast Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked…
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Austin Beerworks – BB053
Austin Beerworks with Helms Workshop Find Austin Beerworks Website: austinbeerworks.com / Instagram: @AustinBeerworks / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks Find Helms Workshop Website: helmsworkshop.com / Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter:...
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Co-Branding – BB052
Co-Branding and Collaborations with Jordan Hoffart and Fish Scales Find Jordan Hoffart and Black Plague Brewing Website: blackplaguebrewing.com // Instagram: @blackplaguebrewing Find Fish Scales and Atlantucky Brewing Website: atlantucky.com // Instagram: @atlantucky The idea of collaborations...
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New Label Initiatives – Craft Label Co and All Together – BB051
New Label Initiatives - Craft Label Co and All Together I have two related announcements that I wanted to bring to your attention. Both of these are efforts to help our community during the COVID-19 chaos. The first is an initiative that I have been working on for the last month. I have been...
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Working with Marketing In-House or External – BB050
Working with Marketing In-House or External with Holly Amlin aka PDXBeerGirl Find PDXBeerGirl: Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and...
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7 Crucial Benefits to Strong Brewery Branding – BB049
Solo episode here covering a recent article published on Craft Brew Creative. We'll break down these branding ideas: Good First Impressions, Branding Creates Trust and Reaffirms Credibility, Branding Generates New Customers, Attitude Strength, Loyal Customers, Easy Introduction of New Products…
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Stories within Beer and Branding – BB048
For this episode, we're taking a look at the 2019 BC Craft Brewers Guild Keynote presentation done by Bryan Roth titled: What Narratives and Numbers Can Tell Us, and What You Can Do About Them. The guild has the presentation video posted on YouTube, definitely give it a watch! Of course, Bryan...
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Branding with your Staff – BB047
Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own consulting business, Jessica teaches Pub & Tasting Room Management through the Business of Craft Brewing certificate program at Portland State University. In this episode, Jessica...
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Beer Membership Clubs with pFriem – BB046
Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and brand your brewery. Whether you go more towards something like a mug club, or more towards the style of a wine club, you have an opportunity to connect more deeply with your core...
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Reduce Your Label Costs – BB045
Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better...
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Advantages of Custom Label Art – BB044
I have worked with Cleophus Quealy over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom...
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Freshly Wrapped- Label Branding Strategies – Part 2
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For the second part of this series, we dig...
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Freshly Wrapped – An Introduction – Part 1
Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For this introduction, Nick Longo and…
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Life as a Designer and Brewery Owner-BB043
There are brewery owners out there that have an added benefit of coming from another professional background. Someone who has an engineering, business, or marketing background for instance, can have a leg up running their brewery. Over the last few years in Portland, I have had the pleasure of...
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Sustainability of Plastics in Beer – BB042
There are a many different ways and angles to better sustainability in beer. Many breweries are taking steps to be more eco-friendly, but there is also an important role that beer drinkers can play. Education on the consumer side can help elevate better practices, and also play part in the...
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Year One with Blaker Brewing – BB041
There are essential items when it comes to launching your new brand, but I wanted to shed some light on what things looked like after running a brewery for a full year. Having plenty of time to develop your brand before opening your doors is really great, but what happens after things are up and...
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CBC 2019 Brand Forward Seminar Q&A – BB040
We had some great questions during the Brand Forward seminar. This is a follow up from the previous episode, with the questions and answers portion.
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CBC 2019 Brand Forward Seminar – BB040
As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels. For this episode of Branding Brews…
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New Belgium Specialty Brands – BB039
In this interview, we dig into the role that specialty brands play at New Belgium. What is the strategy in branding and marketing for the specialty beers they offer. What are the goals that New Belgium has around their specialty brands. Kick back and listen as Andrew Emerton speaks some brand...
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Old Town Brewing rebrand with Jordan Wilson
Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing. We dig into the how and why Old Town decided to approach a rebrand. As with any brewery that might struggle to keep up with the ever-changing market, Jordan and Old Town jumped into...
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Dogfish Head Package Rebrand with Interact Boulder – BB037
During my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart of Interact. Fred and his team do some great work, including the Dogfish Head packaging rebrand. After some insightful conversations, I thought Fred would be a wonderful guest…
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Managing Brand Assets with Brandfolder – BB036
We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose. Today we are joined by Luke Beatty, who is the CEO of Brandfolder,...
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Bottledrop Refillable Beer Bottles – BB035
Nick Munson-Phelps, the refillable program manager for BottleDrop Refill. Nick has been leading an effort in Oregon to design and implement a refillable bottle program that breweries have already started using. Join us on this episode to learn all about the sustainability and benefits of using...
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Market Research with DataQuencher – BB034
As part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts. Rob Cartwright, Co-Founder of DataQuencher, digs into some interesting insights and we learn more about the beer...
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Communicating Effectively with Jeff Alworth – BB033
Communication is an essential part of promoting your beer and your brand. It’s a major part of how customers understand who you are. The stronger and more concise your communication is, the better your customers will understand your beer. Jeff Alworth digs into some fundamentals of communication…
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Communicating Your Brand with Allagash – BB032
There are many ways to communicate your brand, and Allagash does a great job of telling their story. Jeff Pillet-Shore from Allagash took some time to talk with us about their brand story, how every employee is apart of that story, and is excited to participate in that brand. Join us and Allagash...
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Design for Beer Labels – BB031
Continuing the discussion of beer label design and branding, Adam Feller joins us to talk about packaging design. Adam owns Avidity Creative and is also the host of The Food Business Podcast
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Beer Photography with Roscoe Myrick – BB030
Beer and brewery photography for better branding! My good friend, Roscoe Myrick, is a professional sports photographer. We discuss some tips-and-tricks for taking better photos discussing photo equipment, planning shoots, and just generally getting into the mindset of taking good photos.
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Point of Sale with The Alison Group – BB029
Jeff Schweiger from the Alison Group joins the show again, this time to discuss options for designing and producing Point of Sale (POS) items.
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Perceived Quality through Beer Branding – BB028
How you approach your branding can have a direct impact on the perceived quality of your beer and brewery. Your potential customers will judge your ability to provide quality beer based on your branding and brand identity. Also, customers are more likely to purchase products from a brewery that…
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Brand Guidelines – BB027
In order to maintain a strong and consistent brand, having a good brand system and brand guidelines is an essential tool. It not only provides your internal team with a brand compass, but it is also a very valuable resource for media, vendors, and service providers. Joseph Szala of Vigor joins…
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How well is your website performing? BB026
How well is your brewery website performing? I am joined by a super sharp web technology team, CraftPeak, who has narrowed their specialty to the craft beer market. If you follow their Instagram account, you will see they live and breathe beer. We’ll discuss your branding and content, managing…
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Label Materials – BB025
Using unique label materials can provide a great starting point when it comes to designing and creating a new label. Alex Kidd, the Creative Design Manager for Avery Dennison, joins to talk about some fun and unique options for your labels.
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Branding at Creature Comforts
Chris Herron and David Stein from Creature Comforts joins us to discuss the ins-and-outs of developing their brand on this episode of branding brews.
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Trademark for Logos and Graphics – BB023
One of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that episode with another interview focused on logo, trade dress, and visual graphic trademark. I’m sure most of us aren’t legal experts and focus on areas of brewing, marketing,...
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Philanthropy in your brewery branding – BB022
Many breweries, to varying degrees, give back to their community. Ex Novo has made this their core foundation and built their brewery business on philanthropy. Listen in as Joel goes into detail about why he started his brewery with the idea giving back, and all the nitty-gritty details of…
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Inclusivity in Your Branding & Market – BB021
Beer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing, why not take an extra effort to make sure you are being inclusive and reaching a larger audience in a positive way. We’re going to cover how inclusivity can benefit not only your brand, but the...
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Creating a Content Calendar – BB020
With the start of a new year almost here, now is a great time to take an audit of your content and content strategy to work towards creating a new content calendar. Having great content, including photos, videos, blog posts +more, can really help strengthen your brand. Emily Hutto of RadCraft…
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Your Portfolio’s Role in Branding with Michael Kiser – BB019
Michael Kiser of Good Beer Hunting discusses how important your beer portfolio is when it comes to your branding. How can a brand setup your customer's expectations when it comes to experiencing your beers and vice versa.
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Butts in Barstools with Market The Brew – BB018
Steve Schmidt, host of the Market The Brew podcast, joins to talk about various promotional opportunities to keep butts in barstools. Finding unique and interesting ways to keep people coming back can be challenging, but rewarding. Mug clubs, keep the glass, brewery tours and special tasting…
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Creative South meets Branding Brews
Jason Frostholm with Creative South Podcast joins for a special crossover episode. Our podcasts collide and we get an opportunity to interview each other. Learn more about me and my history along with the Branding Brews Podcast. Jason dives into his creative past and his involvement with Creative...
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Authenticity with Bryan Roth – BB016
Bryan Roth, beer writer extraordinaire, joins on this episode to talk about authenticity in today's beer market.
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Trademark and Branding for Craft Beverages
Trademark attorney Mike Kanach joins the show to break down the challenges and benefits of creating strong trademarks for your brewery or beers.
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Label Printing – Scott McKean of Best Label – BB014
Pressure Sensitive labels have all sorts of cool benefits when it comes to wrapping a can or bottle with your branding. Scott McKean from Best Label joins us to discuss current trends, ideas, and tricks when it comes to printing labels.
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Ninkasi Artist in Residence – BB013
Nick Yarger, Creative Director of Ninkasi Brewing Company talks with us all about their special artist in residence program. The artist in residence offers a special opportunity for the artists and Ninkasi, different than the usual option of contracting out for design or artwork.
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Designing and Producing Tap Handles – BB012
Learn about the process of designing and producing tap handles with Jeff Schweiger, owner of The Alison Group.
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Hiring for Branding & Design Help – Joseph Szala – BB011
Who, when, why, and how should you hire for branding and design help? With Joseph Szala of Vigor Branding Find Vigor Branding : Web: vigorbranding.com // Twitter: @vigor // Instagram: @vigorbranding // Facebook: @vigorbranding There’s no question that today’s beer market is bigger than ever. Not...
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Session – BB010
This Session episode dives deeper into episode BB010 with Nick Bortolin and Nick Longo from 14 Cannons Brewery.
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Building Teams for a Strong Brand – BB010
Having a strong team will give your brewery and brand a healthy platform to succeed and grow. Nic Bortolin and Nick Longo join the show to talk about building their 14 Cannons team in the early days before opening.
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Frequently Asked Questions
How many episodes does Branding Brews Podcast have?
Branding Brews Podcast currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Branding Brews Podcast about?
Branding Brews is a podcast focused on branding, design and marketing for the beer industry.
How often does Branding Brews Podcast release new episodes?
Branding Brews Podcast has 61 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Branding Brews Podcast?
You can listen to Branding Brews Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Branding Brews Podcast?
Branding Brews Podcast is created and hosted by Ryan Wheaton - Graphic Designer.
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