PODCAST · business
Branding Bud Live
by Branding Bud Live
Branding Bud Live: 100% THC | 0% WTFWelcome to Branding Bud Live™, the podcast that bridges the gap between the business and culture of cannabis. Gain insider insights, explore educational content, and find inspiration from successful cannabis entrepreneurs. Gain expert guidance, dive into cannabis culture, network with like-minded individuals, and stay ahead of the curve. Hosted by David Paleschuck, author of "Branding Bud: The Commercialization of Cannabis" - the first book on cannabis branding. Join the cannabis revolution and subscribe to Branding Bud Live™ now!#cannabis #brand #branding
Episodes
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Ep #053: 2023 Year in Review
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans along with their guest, Kieve Huffman, CEO of Engager Global and PLANT Entrepreneurial Institute for a deep dive into the highs and lows of the cannabis industry in 2023 and unpack the top 10 best and worst events that shaped the...
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Ep #052: Cannabis and E-Commerce
Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing cannabis products in the digital space. Join Branding Bud Live cohosts David Paleschuck and Adriana...
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Ep #051: Cannabis and Online Marketing
In a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizing on digital platforms, our discussion will spotlight the role of online marketing strategies in...
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Ep #050: Cannabis and Consistency
The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans, along with our guest, Wendy Bronfein, Co-Founder,...
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Ep #049: Cannabis and Employment
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while seeking employment in this evolving field. We’ll explore the unique dynamics, legal…
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Ep #048: Cannabis and the Race to the Bottom
Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce competition, stringent laws, escalating taxes, and the volatile fluctuations of supply and demand. We...
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Ep #047: Cannabis and Activism
What is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative reforms, these are just a few forms of cannabis activism. Join Branding Bud Live co-hosts David...
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Ep #046: Cannabis and Craft Beverages
This week, we’ll be exploring the latest developments in cannabis-infused craft beverages. From examining the latest trends to uncovering the unique flavor profiles, sensory experiences, and infusion techniques, we’ll dive deep into cannabis-infused artisanal drinks. Some of the questions we...
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Ep #045: Cannabis and Product Development
What makes a great cannabis product? Is it the ingredients? Is it the manufacturing process? Is it the packaging? Listen in as we explore the latest developments and trends shaping cannabis products and product development. Join James Kennedy, Founder of Apothecanna and CEO of Flying Colors, on...
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Ep #044: Cannabis and Cannfluencers
In the ever-evolving world of cannabis, influencers are making a significant impact. They're not just trendsetters; they're educators, advocates, and champions of the plant. Listen in as we dive deep into the realm of “cannfluencers” – exploring their role in destigmatizing cannabis, shaping...
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Ep #043: Cannabis and Innovation
Get ready to explore the dynamic intersection of cannabis and innovation. Listen in as we dive deep into the realm of the latest trends, disruptive technologies, and groundbreaking ideas that are shaping the cannabis landscape. Join Carolyn Matthies, CMO of The Arcview Group, on Branding Bud Live...
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Ep #042: Cannabis and Communities of Color
In this thought-provoking episode titled "Cannabis & Communities of Color", we delve deep into the complex and often unsettling relationship between cannabis and communities of color. From its early criminalization driven by racial biases to persistently disproportionate arrests and convictions,...
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Ep #041: Cannabis & Spirituality
Embark on a captivating journey in our next episode titled "Cannabis & Spirituality." We'll unravel the connections between cannabis and spiritual enlightenment, spanning centuries of history and contemporary cannabis culture with Swami Chaitanya and Nikki Lastreto, Co-founders of Swami Select....
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Ep #040: Cannabis vs Marijuana
Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans for an exciting episode titled "Cannabis vs Marijuana", as they delve into the nuanced and evolving terminology surrounding cannabis, shedding light on how context and intent are crucial in understanding these terms. As cannabis...
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Ep #039: Cannabis & Adaptogens: New Science
THC can reduce stress and anxiety, increase focus, energy, and appetite, and even increase socialization. Adaptogens are also known for decreasing stress and anxiety, increasing focus and energy levels, and aiding digestion. Many products on the market now combine the two. Join Branding Bud Live...
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Ep #038: Cannabis Public Relations Or Cannabis Crisis Management?
Just a few years ago, the cannabis industry was gearing up, full of confidence for a bright future with immense growth potential. Companies were hiring, expanding production, and exploring mergers & acquisitions, while the stigma around cannabis declined, propelling legalization efforts in new...
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Ep #037: Cannabis: Education & Professional Training
As the cannabis market continues to grow, so does the demand for skilled professionals who possess a comprehensive understanding of the plant, its various applications, and the complex regulations governing its use. Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore...
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Ep #036: Cannabis & Veterans: Healing Heroes
Join us as we explore the unique challenges faced by veterans and how cannabis has emerged as a potential therapeutic tool for physical and emotional wounds. Get ready for an eye-opening conversation titled, "Cannabis and Veterans: Healing Heroes". Gain valuable insights as Branding Bud Live...
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Ep #035: Cannabis & The Media
There is an increasing need to advertise, market, and communicate with consumers about cannabis. This must be done in a manner that is disciplined, ethical, and fact-based. Join Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, as they chat with Amy Deneson, Co-Founder of the...
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Ep #034: Cannabis Brands & Consumer Behavior
Do cannabis brands play a role in shaping consumer behavior and preferences – or is it the other way around? Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of...
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Ep #033: A Close Shave with The Beard Bros
What do veterans’, patients’, and prisoners’ rights have in common? The Beard Bros., of course! Join us as we chat with Bill Levers and Jeff Levers, (Beard Bros Pharms.) about their compassion and fight against the corporatization of cannabis. Some of the topics we’ll cover are: What role does...
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Ep #032: Cannabis & Celebrities
Celebrities & Cannabis: Are they genuinely championing the normalization of cannabis or merely seizing a lucrative opportunity? Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they deep dive into the fascinating world of celebrities and their cannabis brands with Steve…
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Ep #031: Cannabis & Artificial Intelligence
Join co-hosts David Paleschuck and Adriana Hemans for an intriguing episode of Branding Bud Live titled, "Cannabis & Artificial Intelligence". Artificial intelligence is revolutionizing industries worldwide, and now it's making its way into the cannabis space! In our upcoming podcast episode, we...
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Ep #030: Cannabis & Sustainable Packaging
Join co-hosts David Paleschuck and Adriana Hemans for an intriguing episode of Branding Bud Live titled, "Cannabis & Sustainable Packaging". Discover the fascinating world where the cannabis industry meets sustainable packaging solutions. Together with our expert guest, Kary Radestock, CEO of…
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Ep #029: Cannabis Design & Lifestyle
Join co-hosts David Paleschuck and Adriana Hemans as they delve into the fascinating intersection of cannabis, art, and design. In this episode of Branding Bud Live, they explore the creative synergy between the world of cannabis and the realms of aesthetics and innovation with Sackville & Co...
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Ep #028: The Socialization of Cannabis Beverages
Curious to know more about the historical role of beverages, and how cannabis-infused drinks might reshape social interaction? In this episode, "The Socialization of Cannabis Beverages", co-hosts David Paleschuck and Adriana Hemans explore the socialization of cannabis beverages and their...
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Ep #027: Cannabis & The Customer Experience
Forget about surprising and delighting customers. Just delight them. Close the gap between the promise you make and the experience you deliver. Join co-hosts, David Paleschuck and Adriana Hemans as they chat with Tom Stewart, co-author of the bestselling book “Woo, Wow, and Win: Service Design,...
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Ep #026: Cannabis: Flower In Fashion
Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Heyman, Founder & Creative Director of Edie Parker, a NYC based fashion and accessories company making headway in the cannabis space. From the creativity and self-expression that both fashion and cannabis inspire to the...
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Ep #025: Cannabis: What Makes A Winning Brand?
Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Kauffman, Executive Director of The Clio Music & Clio Cannabis Awards. Founded in 1959 to honor excellence in advertising, The Clio Awards celebrates bold, creative work that inspires ideas and fosters meaningful...
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Ep #024: Four Twenty Free For All
Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP Marketing of Greencheck Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. This 4/20, we got a little silly and sparked up some of the following...
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Ep #023: The 14 Cannabis Brand Archetypes
Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck takes us through “The 14 Cannabis Brand Archetypes” from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Some of the questions we’ll ask are: • What is a cannabis brand archetype; and why are they...
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Ep #022: Cannabis EDU: Higher Education
Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Zaytsev, Cannabis Program Director at LIM College, and Cultivation Professor Marianne Cursetjee, MBA, CEO of Alibi Cannabis. Some of the questions we’ll ask are: • Why the rise in cannabis education? • How will academic...
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Ep #021: Wellness & CPG: The Cannabis Connection
Join your hosts David Paleschuck and Adriana Hemans as they interview Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions. Some of the questions we’ll ask are: • Is plant...
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Ep #020: Cannabis Industry Events: Fragmented and Flourishing
Join your hosts David Paleschuck and Adriana Hemans as they interview George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo. Some of the questions we’ll ask are: • What is the overall state of the industry? • Why a move toward...
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Ep #019: MSO Strategies: Regional Roadmaps & Revolving Doors
Join your hosts David Paleschuck and Adriana Hemans as they interview David Goubert, President & CEO, of Ayr Wellness Inc., one of the largest Multi -State Operators (MSO) in the country. Some of the questions we’ll ask are: • What is the overall state of the industry? • Has there been a movement...
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Ep #018: High on Thailand: The Global Expansion
Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck checks in live from Bangkok, Thailand. Within just 8 months cannabis has exploded in Thailand. Once heavily frowned upon and severely penalized, it still has its nay-sayers. Some of the questions we’ll discuss are: • What’s...
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Ep #017: Outlaw Brands: Backstories & Bad Guys
Join your hosts David Paleschuck and Adriana Hemans as they interview Barry Foy, founder of “Gentlemen Smugglers”. Inspiring the brand’s name, Barry was tagged with the federal kingpin statute in “Operation Jackpot” – the first Presidential sting in the ‘war on drugs’. Some of the questions we’ll...
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Ep #016: Flavor, Function & Form: Cannabis Beverage Development
Join your hosts David Paleschuck and Adriana Hemans as they interview Austin Stevenson, Chief Innovation Officer at Vertosa, a cannabis product development & formulation company based in CO. Some of the questions we’ll ask are: • What are the unique challenges and opportunities in developing a...
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Ep #015: Cannabis: Who's Teaching Who?
Join your hosts David Paleschuck and Adriana Hemans as they interview Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders. Some of the questions we’ll ask are: • Who’s responsible for educating the…
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Ep #014: When Cannabis Public Relations Becomes Cannabis Crisis Management
Join your hosts David Paleschuck and Adriana Hemans as they interview Kim Prince, Principal at Proven Media, a cannabis focused PR firm based in AZ. Some of the questions we’ll ask are: • How has the vape crisis effected the cannabis industry? • What’s an example of a PR campaign turned bad? •…
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Ep #013: The Ins & Outs of Cannabis Licensing
Join your hosts David Paleschuck and Adriana Hemans as they interview Sara Gullickson, CEO & Founder of The CB Advisors. Some of the questions we’ll ask are: • How difficult is it to obtain a cannabis license? • Are there different types of cannabis licenses? • How do states differ in granting...
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Ep #012: Building Community Within Cannabis
Join your hosts David Paleschuck and Adriana Hemans as they interview Parisa Mansouri-Rad and Adelia Carrillo, Founders of The Blunt Brunch. Some of the topics we’ll cover are: • How do we build and nurture supportive business communities? • What common goals drive cannabis business leaders to…
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Ep #011: How Non-Plant-Touching Brands Create Authenticity in Cannabis
Join your hosts David Paleschuck and Adriana Hemans as they interview David Vaneaton, Sr. Brand Manager at Boveda, as they discuss non-endemic companies entering and participating in the cannabis industry in authentic and meaningful ways. Some of the topics we’ll cover are: • How do...
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Ep #010: Why Women-Owned Cannabis Brands?
Join your hosts David Paleschuck and Adriana Hemans as they interview Kristina Aducci, Founder and CEO of House Of Puff on the rise and importance of female-owned cannabis brands. Some of the topics we’ll cover are: • Why the rise in female cannabis consumption? • Why haven’t we seen women...
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Ep #009: The Future of Cannabis Consumption Lounges
Join your hosts David Paleschuck and Adriana Hemans as they interview Maha Haq, a California-based cannabis consumption lounge consultant as they discuss “The Future Of Cannabis Consumption Lounges”. Some of the topics covered are: • What concerns should we have about onsite cannabis consumption?…
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Ep #008: Cannabis: 2022 Year in Review and 2023 Predictions
Join your hosts David Paleschuck and Adriana Hemans for a countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. Some of the topics we’ll cover reveal the events that shaped the cannabis industry in 2022 including: • The partnership between Major League Baseball...
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Ep #007: Creativity and Cannabis
Join your hosts David Paleschuck and Adriana Hemans as they interview Jason McHugh, CEO, and founder of Califari, one of California's best-known art-based cannabis brands about "Creativity and Cannabis." Listen in to learn more about the Califari brand, and how Jason leveraged his creative...
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Ep #006: Conscientious Capitalism Through Cannabis
Join your hosts David Paleschuck and Adriana Hemans as they interview Tyme Ferris, co-host of the "Queer in Cannabis" podcast, and founder and CEO of the Pantheon Collective. Some of the topics we’ll cover are: • How diverse is the cannabis industry? • Are social equity programs helping or…
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Ep #005: The Good, the Bad, and the Ugly
Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Some of the topics we’ll cover are: • Is sexism alive and well in the cannabis industry? • Who were those "T-shirt guys" at 2022...
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Ep #004: Industry Event: 2022 MJBizCon Preview
Join your hosts David Paleschuck and Adriana Hemans as they interview James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town,...
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ABOUT THIS SHOW
Branding Bud Live: 100% THC | 0% WTFWelcome to Branding Bud Live™, the podcast that bridges the gap between the business and culture of cannabis. Gain insider insights, explore educational content, and find inspiration from successful cannabis entrepreneurs. Gain expert guidance, dive into cannabis culture, network with like-minded individuals, and stay ahead of the curve. Hosted by David Paleschuck, author of "Branding Bud: The Commercialization of Cannabis" - the first book on cannabis branding. Join the cannabis revolution and subscribe to Branding Bud Live™ now!#cannabis #brand #branding
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Frequently Asked Questions
How many episodes does Branding Bud Live have?
Branding Bud Live currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Branding Bud Live about?
Branding Bud Live: 100% THC | 0% WTFWelcome to Branding Bud Live™, the podcast that bridges the gap between the business and culture of cannabis. Gain insider insights, explore educational content, and find inspiration from successful cannabis entrepreneurs. Gain expert guidance, dive into cannabis...
How often does Branding Bud Live release new episodes?
Branding Bud Live has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Branding Bud Live?
You can listen to Branding Bud Live on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Branding Bud Live?
Branding Bud Live is created and hosted by Branding Bud Live.
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