PODCAST · business
Branding with Becks
by Becks
An uplifting marketing and branding podcast for content creators, influencers, entrepreneurs, and small business owners who want to grow online with intention. Hosted by marketing professional and content creator Becks, this weekly podcast delivers practical marketing tips, social media strategy, motivation, and real talk about the highs and lows of building a personal brand and online business.
Episodes
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How Trade Business Owners Can Stop Being the Technician and Start Thinking Like a CEO with John Nieuwenburg
In this episode, I sit down with business coach John Nieuwenburg, founder of W5 Coaching, to explore how entrepreneurs can move from working in their business to leading it. We discuss systems, delegation, communication, and practical strategies for scaling a business. Whether you're in HVAC,...
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Unlocking LinkedIn as a Genuine Growth Engine with Shay Thieberg
In this episode, Shay Thieberg, co-founder of MAIA Digital, shares how to turn LinkedIn from a digital resume into a powerful platform for B2B marketing, trust-building, and business growth. We explore psychology, storytelling, personal branding, employee advocacy, and practical strategies for...
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Cash Flow & Building Wealth with Emily Bowie CPA
In this episode, Emily Bowie, CPA and Cash Flow Strategist, shares how high-earning entrepreneurs can move from financial overwhelm to confidence. We explore cash flow, pricing, tax strategy, identifying financial leaks, and building a proactive approach to long-term business wealth. If you've…
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Seeing Beyond the Screen: The Hidden Cost of Social Media
Have you ever stopped to wonder what social media is really costing you? I've been spending less and less time on social media and without the urge to check notifications, capture every moment, or chase analytics, life became quieter, slower, and far more meaningful. In this episode, I share what…
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The Truth About Seed Oils with Cherie Calbom | Hidden Dangers, Inflammation & Healthier Fat Choices
Wellness expert and bestselling author Cherie Calbom shares her remarkable journey from chronic fatigue and serious health challenges to vibrant wellness, and explains why she believes seed oils are one of the biggest hidden contributors to inflammation and chronic disease.Cherie discusses the...
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Build an Omnichannel Personal Brand That Stands Out | Charlie on AI, Storytelling & Brand Strategy
In this episode, branding strategist and founder of TGC Worldwide, Charlie, shares how to build a personal brand that increases visibility, attracts opportunities, and stays relevant in the age of AI. We explore omnichannel strategy, AI’s impact on search and content, and why authentic…
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Everything Happens for You, Not to You: A Mindset Shift That Changes Everything
What if moments in your life weren't happening to you but for you?In this solo episode of Branding with Becks, I share the mindset shift that's helped me navigate everything from travel delays and everyday frustrations to moments that felt completely out of my control. While we can't always…
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The Power of Intentional Self-Care: Building an Authentic Wellness Brand with Jyoti Lohman
Can slowing down actually help you build a more successful business?In this episode, Jyoti Lohman, founder of The Beauty Way, shares how her personal postpartum journey evolved into a luxury wellness brand rooted in intentional self-care, presence, and authentic connection. We explore the…
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How Creativity Fuels Business Success with Diane Strand
In this episode, I sit down with executive producer, entrepreneur, and author Diane Strand to explore how creativity can transform the way we lead, market, and grow. Drawing from her Hollywood and Disney experience, Diane shares lessons on building meaningful relationships, embracing creative...
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Unlocking Authentic Content Creation with Jodi-Kay Edwards
In this episode, Jodi-Kay Edwards shares how founders can turn everyday experiences, conversations, and ideas into authentic, sustainable content. We explore Netflix-style content systems, AI as a thought partner, content retrieval, and building a repeatable strategy that creates connection…
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Leadership, Reinvention, and the Courage to Start Again: A Conversation with Marianne Abib-Pech
What does it take to become an authentic leader in a world that's constantly changing? In this episode, I'm joined by Marianne Abib-Pech, leadership expert, author, entrepreneur, and former Global CFO of Shell Aviation. Rising from financial analyst to one of the most senior finance roles in a...
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Rethinking Marketing for Sustainable Growth: Systems, Speed & Smarter Metrics with Steve Cozzolongo
Are your marketing efforts actually driving growth or just inflating vanity metrics? In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive…
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Why Your Marketing Message Isn’t Connecting (And How to Fix It)
If your marketing feels like it’s getting lost in the noise, this mini episode is your reminder: don’t just create more. Create with your audience in mind. In this micro episode, podcast host Becks and marketing strategist Rich Smith share where to start looking when your marketing isn't…
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Clear Positioning Can Transform Your Business: Insights from Krista Patterson of Positioning Collective
In this episode, Krista Patterson, CEO and Cofounder of Positioning Collective shares how strong, authentic positioning can significantly impact a company's growth, perception, and agility in the market. The importance of authentic and aspirational positioning for business evolution How to…
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Stand Out: Strategic Marketing & Messaging for Growth with Rich M. Smith
What does it really take to stand out in today’s crowded market? In this episode, award-winning marketing expert Rich M. Smith breaks down the essential strategies small business owners and entrepreneurs need to grow sustainably. From crafting clear, compelling messaging to identifying the right...
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Building Trust in Food Brands: Transparency, Scaling & Quality with Omar Atia (Zero Carb LYFE)
In this episode, Omar Atia, founder of Zero Carb Lyfe, breaks down what it really takes to build a trusted, scalable food brand in today’s competitive health and CPG landscape. From his background in corporate food R&D and operations to launching his own brand, Omar shares actionable insights on...
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Maximizing Content ROI: Build a Revenue-Driven Social Media Strategy with Emma Tesler
Emma Tessler, founder of Ninety Five Media, breaks down how to stop chasing vanity metrics and start building a revenue-driven social media strategy that actually converts. Learn why shares, saves, and emotional connection matter more than likes and how to create content that works smarter, not...
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From Financial Chaos to Clarity: Thinking Like a Strategic Business Owner with Ryan Otto
What if the biggest thing holding your business back isn’t your revenue...but your relationship with your numbers? In this episode, tax strategist Ryan Otto breaks down how small business owners can move from financial confusion to true clarity. With over two decades of experience, Ryan shares...
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The Dangerous Middle: Why Businesses Get Stuck Between High & Low Pricing
Are you stuck in the middle-charging too much for volume but too little for premium customers? You’re not alone. In this solo episode of Branding with Becks, I break down the dangerous middle-the pricing zone that keeps many businesses stuck, confused, and underperforming. You’ll learn: Why…
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Rethinking Your Book as a Strategic Business Asset with Travis Cody
What if your book could do more than just sit on a shelf? In this episode, Travis Cody breaks down how entrepreneurs, founders, and experts can transform their book into a powerful business asset that builds authority, generates revenue, and fuels long-term growth. In this episode, you’ll learn:...
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How Tony Built STOKD Kitchen: Marketing, Community & Entrepreneurship
From the slopes to STOKD! In our first-ever on-location episode, we sit down with Tony, co-founder of STOKD Kitchen, to talk about the path that led him to entrepreneurship. From growing up around restaurants to working as a snowboarding instructor, river guide, hospitality leader, and marketer...
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From Snowboarding to Food Truck Success: Marketing, Community & Entrepreneurship with Tony of STOKD Kitchen
In our first on location episode, we sit down with Tony, co-founder of Stokd Kitchen, to discuss his journey from growing up in the restaurant industry to becoming a snowboarding instructor, river guide, hospitality leader, marketer, and ultimately a successful entrepreneur. Tony shares valuable...
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Reimagining Snacking: How Taste, Nostalgia & Emotion Are Disrupting the Food Industry | Yousuf Ahmed (B-Sides)
Yousuf Ahmed, founder of B-Sides, shares how he’s challenging the traditional snack industry by focusing on taste, nostalgia, and emotional connection instead of just nutrition labels. We dive into how upcycled ingredients, bold branding, and storytelling can cut through a crowded market - and…
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Building Relationships and Business Success through Personal Growth and Writing with Dr. Lee Baucom
Dr. Lee H. Baucom, a relationship expert and coach with over 30 years of experience helping individuals and couples build stronger, healthier connections is on the show today. We explore how communication, trust, and emotional intelligence directly impact your business, personal growth, and...
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Building Resilience and Authenticity in Business with Bron Watson
How do you use marketing to build a business that lasts? Bron Watson joins us on today's episode to explore how resilience, authenticity, and human connection are the true foundations of sustainable success. Bron is the founder of The Serenity Project and The Social Coach, business owner…
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How to Protect Your Business from Data Loss, Cyber Threats & AI Risks with Tom May
In this episode, Becks sits down with Tom May, CEO and Technical Director of Different Dev, to break down how businesses can build true resilience in today’s digital landscape. From data protection and disaster recovery to AI-driven risks, Tom shares practical, real-world strategies to safeguard...
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Devil Wears Prada 2: Nostalgia is Shaping Fashion, Social Media, and Culture in 2026
In this episode, we dive into the cultural resurgence of nostalgia sparked by The Devil Wears Prada 2 and explore why audiences are craving authenticity more than ever in 2026. From fashion trends and immersive movie experiences to AI-generated content and the evolution of social media, this...
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Trust, AI, & CPG Growth Strategies with Joe Gulesserian
What separates brands that thrive from those that disappear? In this episode, Joe Gulesserian, seasoned entrepreneur and author of The Guerrilla Guide for Entrepreneurs and the Rest of Us, shares over 30 years of real-world experience in branding, marketing, and business strategy. From building...
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Master Communication When the Pressure’s On: Joshua Altman
What if the difference between being overlooked and being unforgettable comes down to how you tell your story? In today’s episode of Branding with Becks, I’m joined by Joshua Altman, founder of Beltway.Media and former multimedia journalist at The Hill. Joshua has spent over two decades helping...
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Watching But Not Buying? How to Turn Visibility Into Sales with Candice
If your audience is watching but not buying… liking but not engaging… following but not committing, this episode will change how you think about visibility. Today, I’m joined by Candice, a visibility strategist who helps founders and creators focus on what actually drives growth. She’s the…
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Part 1 of Season 2026 Wrap-up & Next Steps
In this episode, I reflect on a record-breaking season of Branding with Becks, highlighting key lessons on consistency, discipline, and evolving as a brand. To every guest who joined me this season, thank you. I’m genuinely grateful for your time, your openness, and the thought you brought into...
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SEO, Pinterest & AI Search: The Smarter Visibility Strategy with Julia
If you’re tired of feeling like you need to post every single day just to stay visible online, this episode will feel like a breath of fresh air. Today I’m joined by Julia, founder of Julia Renee Consulting, an SEO, Pinterest, and AI search consultant based in Philadelphia who helps creative and...
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Stop Posting. Start Podcasting. Conversations That Convert with Gal Ko
Gal Ko, founder of Podstar, is on the show today to discuss founder-led marketing and why podcasting is becoming one of the most powerful authority-building tools for entrepreneurs and B2B founders. We explore how founders can grow visibility, credibility, and inbound opportunities without...
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How to Build a Loyal Fanbase | Mark Roberge on Adaptability, Storytelling & Strategy
What does it really take to build a sustainable music career in today’s rapidly evolving industry? In this episode, I sit down with Mark Roberge - independent artist, producer, and co-founder of Prospect Hill. From charting on Billboard to touring nationwide, Mark has had a backstage pass to the...
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Why Handwritten Notes Still Win: Personalized Marketing Strategies with David Wachs
In a world of DMs, automation, and inbox overload, do handwritten notes still matter? According to David Wachs, they matter more than ever. In this episode, we’re diving into personalized marketing, customer retention strategies, and the power of human connection in a digital-first world. David…
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Screen Time Without the Guilt: Build Healthy Digital Habits (Without Detoxes) | Eli Singer
How much screen time is too much and is a full digital detox really the answer? In this episode, I’m joined by Eli Singer to talk about a more realistic, sustainable approach to digital wellness for families. We dive into how parents can build healthy screen-time habits without shame, guilt, or...
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Community Building & Customer Retention Strategies for Sustainable Business Growth with Matt Holman
If you want sustainable business growth, you can’t rely on customer acquisition alone. In this episode, I sit down with Matt Holman, founder of Commerce Catalyst, to break down proven community building and customer retention strategies. Matt shares how to build a thriving community ecosystem…
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Dining Table to Multi-Seven Figures: How Ann Lopez Built Studio 790
Today's conversation is a powerful reminder for entrepreneurs to embrace their unique journey and stay connected to their “why.” Ann Lopez shares the story behind building Studio 790 from the ground up - without a design degree, MBA, or traditional path. She dives into how intuition…
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Navigating the Real Estate Market: Home Buying & Selling Tips with Lizzie
Lizzie, an experienced Space Coast Florida realtor, is joining us on the show today to share valuable insights on how to approach the current market dynamics and make informed decisions. We will explore practical tips for anyone looking to buy or sell a home this year. Work with Lizzie
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Authentic Influencer Marketing That Actually Drives Sales | Chelsea Clark Momfluence Founder
Unlock the secret to influencer marketing that actually drives sales, without breaking the bank. Chelsea Clark, founder of Momfluence, shares how she built a network of nearly 9,000 mom creators and scaled campaigns that are authentic, values-driven, and ROI-focused.In this episode, you’ll...
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From Australia to NYC to TX: How Justin Giuffrida Is Scaling Citizens Cafe With Community & Strategy
What does it take to build a thriving café in one of the most competitive cities in the world and then successfully expand it across state lines? In this episode, I sit down with Justin Giuffrida, founder of Citizens, an Australian-inspired café that began in NYC and has grown into a...
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Clarity Over Chaos: Smart Systems for Sustainable Growth with Jacinta Devlin
How can we move from feeling overwhelmed to aligned? Jacinta Devlin, founder and CEO of Devlin Consulting, joins us on the show today. She's a digital marketing and business growth expert who’s spent the last 15 years helping women build bold, profitable brands without burning out in the process....
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How Creative Leadership Builds Resilient Businesses with James Rose
In today’s fast-paced business landscape, effective leadership requires creativity, adaptability, and resilience. In this podcast episode, James Rose, founder of Inflectiv Group, shares his entrepreneurial journey and the lessons he learned navigating the global financial crisis. We dive into...
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Is an $8M Super Bowl Ad Worth It? What Brands Really Get Back
Super Bowl ads cost eye-popping amounts- roughly $8 million for a 30-second spot in 2026- and that’s just for airtime.In this episode, we dig into whether that kind of spend still makes sense in today’s marketing landscape. We explore: What $8M actually delivers Social and digital amplification…
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The Marketing Magic of Harry Potter: How a Book Became a Billion-Dollar Brand
In this episode, I explore the profound impact of the Harry Potter series-not just as a beloved story, but as a powerful lifestyle brand that creates deep community and a sense of belonging. I share my personal experience attending the Harry Potter Broadway play and use it as a lens to unpack the...
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The Nonprofit Plug Playbook: How to Build a Powerful Organization Without Burnout
In this episode, we’re joined by Dr. Sharon Elefant, a leader in nonprofit strategy and organizational development, to break down how nonprofit leaders can build powerful, sustainable organizations-without burnout. We discuss practical nonprofit leadership strategies for scaling your mission,...
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Valentine’s Day Decoded: History, Global Traditions & Marketing Strategies for Brands
Valentine’s Day is not just a cheesy romantic holiday-it’s a global cultural moment and a powerful marketing opportunity. In this episode, we decode the history of Valentine’s Day, from its ancient origins to its modern commercialization. We explore unique Valentine’s Day traditions around the...
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Analog Living and Why Creators Are Leaning Into It
Analog living isn’t about rejecting technology-it’s about using it on your own terms. This episode unpacks the rise of analog living and why it’s resonating so deeply with creators right now. We explore simple ways to apply analog habits to your life and work, so you can create with clarity,...
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Ins, Outs, and the Future of Creating: Without Burnout & With a Soft Rebrand
Creating doesn’t need to feel exhausting to be effective. In this episode, we’re breaking down the ins and outs shaping the future of creating-from what we’re consciously leaving behind to what we’re leaning into instead. Think slower growth, more intention, less performance, and a softer…
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Clocking In to Q1: Gentle Reminders as We Head Into 2026
Q1 2026 has a way of making everything feel urgent - goals, routines, expectations. In this episode of Branding with Becks, we’re slowing that energy down. This is a gentle clock-in for the start of 2026. A reminder that progress doesn’t have to be loud and showing up consistently matters more…
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ABOUT THIS SHOW
An uplifting marketing and branding podcast for content creators, influencers, entrepreneurs, and small business owners who want to grow online with intention. Hosted by marketing professional and content creator Becks, this weekly podcast delivers practical marketing tips, social media strategy, motivation, and real talk about the highs and lows of building a personal brand and online business.
HOSTED BY
Becks
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