PODCAST · business
Break The Shelf
by Hamzeh Majiet
Welcome to Break the Shelf Podcast! – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.
Episodes
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Ep. 13 – Walmart Opens in South Africa
Welcome to Episode 13 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape. This week is loaded with flavour, innovation, and a retail giant making waves: 🥔 Lay’s New Flavours – Lay’s is spicing…
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Ep. 12 - Checkers New Smart Trolley & Jamie Oliver Partnership
Welcome to Episode 12 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape. This week is packed with nostalgic drops, creamy delights, and game-changing retail shifts: 🍫 Cadbury LunchBar Caramilk…
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Ep. 11 - Bill Gates Makes Fake Butter?
Welcome to Episode 11 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space. This week is packed with global drops, local moves, and future-shaping investments: 🍫 Oreo x Reese team up for a peanut...
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Ep. 10 - Interview with Aziz Davids - Orbits Donuts Getting Into The Retail Game with Spar
Welcome to Episode 10 of Break the Shelf - your insider pass to the boldest product launches, brand-building wins, and retail strategies that move the needle in the FMCG world.This week, I sit down with Aziz Davids, founder of Orbits Intergalactic Donuts, to unpack how he took his unique mini…
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Ep. 09 - Yum Yum Peanut Butter Fights Back! 25% Import Tax Proposal
Welcome to Episode 9 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space. This week, we cover a mix of hot new South African product drops and major industry moves that matter if you're building a…
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Ep. 08 - Donald Trump Launches New Coca Cola & Ferrero Buys Kelloggs!
Welcome to Episode 8 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.This week, we dive into three wild industry moves shaking up the global shelf:🍫 Ferrero is officially acquiring Kellogg’s...
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Ep. 07 - Who Makes Woolworths & Checkers Ice Cream & Yoghurt?
Welcome to Episode 7 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. This week we deep-dive into some of South Africa's Dairy Suppliers!Uncover the manufacturers behind South Africa’s top...
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Ep. 06 - NEW Ouma Rusks Hot Cross Buns Strategy
Welcome to Episode 6 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.The latest launches of the week: 🛒 Woolworths’ eco-friendly cleaning relaunch🥤 Steri Stumpie’s new Peachy Litchi twist🍫...
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Ep. 05: I Review Selena Gomez OREO Cookie Collab!
Welcome to Episode 5 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. In this episode, I try Selena Gomez's latest Horchata inspired chocolate and cinnamon collab with Oreo and unpack some of...
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Ep. 04 - NEW Dubai Chocolate & David Beckham Launches Honey Snacks
Welcome to Episode 4 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry. In this episode, we unpack some of the hottest new product launches in South Africa, plus global innovation trends that...
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Ep. 03 - 2025 Product Of The Year Award Winners
Welcome to Episode 3 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack:🏆 South Africa’s 2025 Product of the Year Winners – From heritage brands to unexpected newcomers, we break down the country’s...
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Ep. 02 – Huda Beauty is Back & Beacon Chocolate for Sale!
Welcome to Episode 2 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack: 💄 Huda Beauty’s Buyback – Why she bought her company back from private equity, and what it signals for founder-led brands 🍫...
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Ep. 01 – Selena Gomez x Oreo, Lindt Dubai Chocolate & Influencer Marketing
Welcome to Episode 1 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we break down:🍪 Selena Gomez x Oreo – A horchata-flavoured drop and what it tells us about celebrity-driven NPD🍫 Lindt’s “Dubai Style”...
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Frequently Asked Questions
How many episodes does Break The Shelf have?
Break The Shelf currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Break The Shelf about?
Welcome to Break the Shelf Podcast! – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.
How often does Break The Shelf release new episodes?
Break The Shelf has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Break The Shelf?
You can listen to Break The Shelf on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Break The Shelf?
Break The Shelf is created and hosted by Hamzeh Majiet.
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