PODCAST · business
Brew Time
by Fiona Brennan
Vegan Content Marketing advice and tips to help you grow your vegan business with sustainable content. Interviews with vegan business owners doing content differently.
Episodes
-
Creating connections with Anthony Cotter
Anthony Cotter’s health-conscious mother and party-friendly father raised him and his older brother in Queens, New York. After his mother’s passing on Christmas Eve, Anthony and his brother moved in with their drug-addicted father. From living in the streets and battling addiction and poverty, to...
-
When your launch is keeping you awake at night
When your launch is keeping you awake at night, you need to get organised and get some kick-ass sales content on the go. In this episode, I take you through what content you need for the next launch in your vegan and ethical business, how to spot the people who want to buy from you and the big...
-
5 Bits of Data You Can Easily Track
There are five bits of data that you can easily track in your vegan business that will help you make better content decisions. Putting data at the heart of your content strategy will help you understand where your clients are coming from, whether your content is attracting the right kind of…
more -
Why isn’t my sales page converting?
Sales pages - we spend hours slogging over them and then get crickets. This week, I talk through some of the sales page pitfalls that could be stopping someone from buying from your vegan business. And what you can do to put it right. I'm covering: - Why there's a pricing debate when it comes to...
-
How did plant-based get so loaded?
Do you prefer plant-based or vegan to describe what you do? Which label is best for your business? As someone whose been vegan for coming up to 20 years, I am most bemused by the divisive conversations about using plant-based versus vegan when it comes to describing vegan. In this episode, I talk...
-
No More Recipes! A Quick Guide to Alternative Vegan Content
If you run a vegan business, especially a business that involves food, then the go-to content is often to create recipes. But what if by going down this route you’re creating yourself more problems than you’re solving? I cover when you should definitely use recipes for your vegan content and when...
-
How to create a sustainable website with Kayleigh from Kakadu Creative
“The internet industry pumps out the same carbon emissions as the aviation industry,” says Kayleigh Nicolaou from Kakadu Creative. We have a virtual brew and discuss why this is not being discussed as much as it should and what businesses can do about it. Plus, we chat about the hugely important...
-
Why a vegan brand doesn’t mean creating vegan content
There are some awesome brands out there who create some brilliant vegan content. And how this can help you spread your message and mission as well as sell your product. However, this is not a rule you have to follow. This is all about understanding who you sell to in order to create the right...
-
Sustainable content for your vegan business
There are two sides to creating sustainable content for your vegan business. The first side is being physically sustainable. What happens is you start with a content plan to create a certain amount of blogs, posts, videos etc. And this works amazingly for a month or so but then it all falls…
more -
Instagram and Influencers with Cara Melzack
Cara Melzack is the founder of the vegan and sustainable knitwear brand, Cara & The Sky. With over 10 years of fashion industry experience and knowledge, Cara launched the brand in 2019 and it has grown exponentially to now be selling in boutiques across the UK, Ireland and Canada. All while...
-
Hidden Histories with Kaye Jones
What can we learn from how a historian tells stories of our past for how we can create better content in our business? Kaye Jones from The Herstorian joins me for a virtual brew and to discuss how she unearths hidden stories throughout history and makes them relatable and relevant for all people....
-
Business Books Are The Ultimate Content with Mitali Deypurkaystha
Mitali Deypurkaystha joins me for a vegan brew and to talk about why writing your own business book is perhaps the ultimate piece of content a business can create. Here's what you'll learn over this chat: >> How self-publishing can give you the same quality as professional publishing houses when...
-
Thinking Deeply About Content with Ellen Donnelly
Ellen Donnelly from The Ask joins me on this week’s podcast. Ellen explains how she got into business coaching and started her own business at the start of lockdown. Plus, how she’s bringing her experience from other industries to help business owners get clarity now on the kinds of businesses…
more -
Experimental Content
You should always practise what you preach. And this week I'm sharing with you why this podcast is changing. I've looked at the stats and want to improve this podcast. What the stats tell me is that you don't listen to podcasts in a linear way. You dip in and out when you need something. They…
more -
Tracking green data (and why you'd want to)
In this episode, I look at what we can be tracking with our metrics to make a better impact on the world and be more sustainable as a business. As a vegan business that supports ethical and sustainable businesses, measuring your green data should be part of your regular metrics. For 10-mins of…
more -
Human connections with Lisa Staff and Deevo Tindal
If you want your content to make an impact and truly connect with your audience, then you need to go deep when it comes to branding. This week, I'm joined in conversation with Lisa Staff and Deevo Tindal from Sprout Connectors. They share their holistic approach to content, why telling your story...
-
How long should you spend on content
What is the optimal amount of time to spend on your content? Spend no time on your content and you’ll get no leads so your sales will fall. Spend too much time on your content and it can impact how you run your business and not necessarily have a return on investment. For 10ish minutes of your…
more -
Toxic Positivity in Content with Lucy Orton
Lucy Orton joins me in conversation this week to put content, positivity and building a positive mindset into perspective for business owners. Lucy explains what is a self-sabotage coach and how they help business owners. Plus, her journey to becoming a certified coach through her career and how...
-
How to create a newsletter that people look forward to getting
In this podcast, I look at the elemental that create a good newsletter and what you need to do to get people looking forward to getting your email each week. We get 121 emails on average every single day. So how do you get someone to open your marketing email and not delete it? I go over the...
-
Personal brand and positioning with Janine Coombes
This week I’m joined by marketing coach and flipping all round brilliant person, Janine Coombes. We chat all about branding, personal brands, positioning your products, the all-important pricing issues and how micro-businesses can create offers that your audience wants to buy. It’s a packed…
more -
Level up your LinkedIn with Sabrina Lee
LinkedIn expert Sabrina Lee joins me on this week's episode to discuss her top advice for building a business on LinkedIn and how vegan businesses can adapt to a changing marketplace. Listen to our conversation where we chat about: >> Selling on LinkedIn >> Only focusing on one platform to get…
more -
[BONUS] What is a content strategy
What is a content strategy? In this bonus podcast episode, I cover everything you need to know to create a content strategy that will work for your business. It covers all the bits you need to think about and what you need to have in place to pull together a content strategy that will bring you...
-
SEO audit or content audit?
Find out the difference between an SEO audit and a content audit. Plus, when you'd need to use each in your business. All in the time it takes you to drink a brew. The conundrum of whether you need an SEO audit or a content audit. Can you even have one without the other? For 10 minutes of your…
more -
3 things to do with your content audit
This follows episode 33 where I talk about how to create a content audit and I explain what you need to do with your content audit once you’ve created it. But don’t worry if you’ve not listened to episode 33 yet. This episode is still going to be packed with great tips that you can use in your...
-
How to do a content audit
In this short 10-minute episode, about the time to have a brew, I share everything you need to know about doing a simple content audit. This episode covers: >> The steps you need to take to create your content audit >> How you should organise your content >> Ways to categorise your content >>...
-
Scroll-stopping content with Amy Nolan
This week I chat with illustrator and visual storyteller, Amy Nolan about why we should all be creating our own visuals at least some of the time to have scroll-stopping content. Join our conversation where we chat about: >> How Amy got into doodling and creating content from these pictures. >>…
more -
What is content marketing?
What is content marketing? At its very best content marketing answers the questions that your ideal audience is asking and helps you create a community around your brand. But how do you do this? And really, shouldn't this be the goal of all marketing? All covered in the time it takes you to drink…
more -
Content Marketing is not Advertising
Content Marketing is not advertising. And I explain why in this week's brew-length episode. I use the helpful analogy of different kinds of listening to explain why content marketing serves a different purpose to advertising your products and services. I also cover: >> The difference between...
-
Using Google Analytics
If your strategy for Google Analytics is to ignore it or create a pretty spreadsheet so you feel like you're doing something, then this episode is going to give you the kick up the butt that you need to actually get up close and cosy with your data. I know that using Google Analytics is not the…
more -
Tools to help you blog
What tools do you need to help you blog better? In this week's episode I give you a run down off the tools I use to help with my blogging and why I think they are awesome. These include: >> The app I use to stop me getting distracted online >> Where I source and edit my images >> And why you…
more -
000 - Brew Time Podcast Trailer
This is the Brew Time podcast. Brew-length episodes of content tips that you can listen while drinking your tea (or coffee). Plus, the occasional interview with people who are doing content differently. If you're new to the show, I'm Fiona. I'm a content writer for BCorps, Startups and…
more -
How to structure a blog
The quickest and easiest way to write a blog that's going to work hard for your business is to make sure you get the structure right from the start. In this brew-length episode, I share my blog writing process with you so that you can start creating content that can be repurposed at speed. Listen...
-
Common mistakes businesses make with their About page (and how to avoid it)
Your About page is one of the most important pages on your website. Yet so many businesses make this one common mistake and it creates, well, boring About pages. It doesn't have to be this way. In this brew-length episode I cover: - The one thing businesses do on their About page that they...
-
How to use data to create better content
I talk a lot about creating less content. How there's too much out there and how you should focus on quality over quantity. But how do you know what quality content is? In this brew-length episode, I talk about how data can help you create better content. And improve your existing content. In…
more -
3 ways to repurpose your content
In this week’s episode, I’m talking you through three different ways you can repurpose your content. Listen below to find out how you can save time and headspace. For 10 minutes of your time discover: >> How you can take the content you created, such as your blog or podcast and turn it into a...
-
Ace it on Instagram (when you don't have a blog)
Using a case study from Instagram account, Girls on Hills, I take a look at how you can leverage a social media platform and bypass the need for a blog. Show notes - the takeaways >> Girls on Hills don't have a blog or newsletter so their social media works super hard for them. >> You need to be...
-
Top SEO tip for your blog
In this brew-length episode, I am chatting about SEO, or Search Engine Optimisation. This is what ensures people can find your website, or piece of content when they are using a search engine like Google or Bing. Getting to the first pages of the search engine takes a lot of hard work. So I share...
-
How to blog when you don't have a website
If you're waiting for your website to be built (or maybe you've built your business without one) then I've got ways that you can create blog content without needing a website. But if you do have a website - listen anyway - I cover how you can use these tips to repurpose your blog content and…
more -
Episode 20 - How to get consistent in your blogging
In today’s episode, I want to chat about how to get more consistent in your blogging. Whether you lack inspiration or lack time, listen to this podcast for tips that will help you get organised and create a blogging schedule that you will stick to. In this episode, I explain: >> How often it’s…
more -
Episode 19 - Blogging v Podcasting
Alright, I've not been podcasting for long enough to have a proper say on it but I can see enough pros and cons of both podcasting and blogging to understand whether or not it will be right for your business. In this brew-length episode of the podcast, I go through blogging v podcasting to help…
more -
Episode 18 - Copy Clinic Workshop with Bea Abalti
In this special episode, I walk my content writer, Bea Abalti through a copy clinic workshop. My copy clinic is designed to help you get over a content creation slump and figure out what you should be doing to create better blogs. Bea is my associate content writer and social media manager here…
more -
Episode 17 - How long should it take to create a blog
How long should it take to create a blog? Over the years I've created hundreds of blogs. And researched what businesses who are killing it online do to create blogs that really work hard for them. In this episode I explain: >> How long you should be spending time on your blog >> Why not all the...
-
Tone of Voice with Nick Parker
Do you struggle to get a consistent tone of voice in your business and brand? Maybe there's a few people involved and it ends up a bit... messy. Or you're not sure what your tone of voice should be. I chat to Tone of Voice expert Nick Parker about how he got into Tone of Voice training, what his...
-
Episode 15 - The importance of blog headings
Are you wondering how to get more bang for your blog? How can you use one great piece of content and turn it into many other great pieces of content which will save you so much time? Let me show you that by getting your blog's headings right, you will be able to repurpose your blog, or podcast...
-
Episode 14 - Ethical tagging with Lynden Campbell
In this week's episode I chat with Lynden Campbell, Head of Synchronisation at Domino Records about ethical tagging. We cover huge subjects like bias, language, and how ethical tagging in the music industry can increase our experience of music. Plus why we should be applying this across the...
-
Episode 13 - Considerate quality content
Today's episode is all about why we need to be more considerate about our content and the benefits that come to the world around us as a result when we do. There are 5.63 billion pages of mostly rubbish on the internet and that creates a lot of energy use collectively. There is no such thing as…
more -
Episode 12 - Insights with Alexia Leachman
I'm joined in conversation with Alexia Leachman, founder of the Head Trash Clearance Method. Alexia is an author, podcaster, and an all round marketing bad-ass. She shares some of her experience in marketing, and the fears that hold business owners back. We chat about: >> Dealing with trolls >>…
more -
Episode 11 - How long it actually takes to turn your podcast into marketing content
In this episode, I walk you through how long it actually takes to convert one main piece of content into a week's worth of marketing content. Using a podcast as the starting point (not this podcast), I explain the steps I take to turn the audio content into a blog, newsletter and social media...
-
Episode 10 - Growing your community with Lottie Unwin
This week I'm chatting to Lottie Unwin, founder and creator of The Copy Club, a network with a difference. And she's the Head of Marketing for drinks brand Nix and Kix. Listen to this episode for some brilliant insights into building a small but mighty community and pivoting a business through...
-
Episode 9 - Making more of your marketing emails
In this episode, I show you three ways you can reuse all that lovely email content you've written so that more people can see it than those who happen to be on your list the week you send it. But before I get into that, I look back at two months of podcasting and how I can keep improving. And why...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Brew Time have?
Brew Time currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brew Time about?
Vegan Content Marketing advice and tips to help you grow your vegan business with sustainable content. Interviews with vegan business owners doing content differently.
How often does Brew Time release new episodes?
Brew Time has 58 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brew Time?
You can listen to Brew Time on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brew Time?
Brew Time is created and hosted by Fiona Brennan.
URL copied to clipboard!