Episodes
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Brands changing their strategies and shifting budgets to TikTok | iHeart's Talk Radio WLW Cincinnati | 8/24/22
iHeart's Talk Radio WLW broadcasting in Cincinnati asked Brian Cross to come on the air and give his thoughts on brands changing their strategies and shifting budgets to TikTok. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released...
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Around 1 billion fake social media accounts were ousted in 2021 | How to spot a bot | iHeart's Talk Radio WLW Cincinnati | 5/16/22
iHeart's Talk Radio WLW broadcasting in Cincinnati asked Brian Cross to come on the air and give his thoughts on fake social media accounts. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following...
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Can we label what is going on with Twitter as censorship? | Talk Radio WBAP Dallas/Fort Worth metroplex | 5/9/22
Fox News Radio asked Brian Cross to come on the air with WBAP Dallas/Fort Worth metroplex and give his thoughts on Twitter's censorship. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following…
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Coign's Visa card for conservatives | iHeart's Talk Radio WHO Des Moines, Iowa | 5/6/22
iHeart's Talk Radio WHO Des Moines, Iowa asked Brian Cross to come on the air and give his thoughts on Coign's Visa card for conservatives. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following...
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Elon Musk reaches $44B deal to buy Twitter | iHeart's Talk Radio WIOD Miami | 4/27/22
iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air and give his thoughts on Elon Musk reaching a $44B deal to buy Twitter. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your...
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White House briefs select group of TikTok stars about war in Ukraine to help reach Gen Z || Talk Radio WIOD Miami || 3/16/22
White House briefs select group of TikTok stars about war in Ukraine to help reach Gen Z - iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air to discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of...
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Apple, Microsoft, and other tech companies stop sales in Russia || iHeart's Talk Radio WIOD Miami || 3/7/22
Apple, Microsoft, and other tech companies stop sales in Russia- iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Brian Cross to come on the air and discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book…
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Large tech companies stopping sales in Russia || Talk Radio KXYL Brownwood, Texas || 3/8/22
Large tech companies stopping sales in Russia - Talk Radio KXYL broadcasting in Brownwood, Texas asked Brian Cross to come on the air and discuss. 🎙 Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why...
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Streaming wars - is the market getting over-saturated? || iHeart's Talk Radio KTRH Houston || 2/22/22
Streaming Wars - is the market getting over-saturated? iHeart's Talk Radio KTRH broadcasting in Houston asked Aaron Perlut, Co-Founder and Partner of Elasticity to come on the air and discuss. 🎙 https://www.goelastic.com ✔ 740 KTRH Social Media ➤ https://ktrh.iheart.com ➤...
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M&Ms go woke with new character makeover || Birmingham, Alabama via Fox News Radio || 2/8/22
M&Ms go woke with new character makeover - Fox News Radio asked Brian Cross to come on the air with WERC Birmingham, Alabama and discuss. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules…
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Nebraska University mascot hand gesture revised to avoid white supremacy || 1040 WHO Des Moines || 2/1/22
Marketing Expert Brian Cross on 1040 WHO broadcasting in Des Moines, Iowa. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make 👇...
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Go woke, go broke? Survey says Americans don't care for corporate activism || Champaign, Illinois via Fox News Radio || 1/5/22
Marketing Expert Brian Cross via Fox News Radio on WSJK broadcasting in Champaign, Illinois with host Stevie Jay. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing...
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Fraternity and sorority cannot hang its own Christmas decorations || Lexington, Kentucky via Fox News Radio || 12/22/21
Marketing Expert Brian Cross via Fox News Radio on WVLK broadcasting in Lexington, Kentucky discussing a frat house that cannot hang its own Christmas wreath, according to the university. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the...
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Survey: Americans don't care for corporate activism || iHeart's Talk Radio WLW Cincinnati || 12/11/21
Marketing Expert Brian Cross on iHeart's Talk Radio WLW with host Ken Broo discussing a new survey that shows Americans don't care for corporate activism. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why...
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Aaron Rodgers' State Farm ads || Talk Radio WLS Chicago || 11/15/21
Marketing Expert Brian Cross on Talk Radio WLS broadcasting in Chicago discussing Aaron Rodgers not getting vaccinated. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst...
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Facebook rebrands as 'Meta' || Talk Radio CKNW Vancouver Canada || 10/29/21
Marketing Expert Brian Cross on Talk Radio CKNW broadcasting in Vancouver, Canada discussing Facebook's name change. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst…
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Facebook's possible name change || Talk Radio CKNW Vancouver, Canada || 10/21/21
Marketing Expert Brian Cross on Talk Radio CKNW broadcasting in Vancouver, Canada discussing Facebook's possible name change. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst...
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Facebook whistleblower: What are the true intentions of Frances Haugen || Talk Radio WLW Cincinnati || 10/9/21
Marketing Expert Brian Cross on Talk Radio WLW broadcasting in Cincinnati discussing the Facebook, whistleblower. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing...
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Major problems at Facebook exposed after massive shutdown || Talk Radio WSPD Toledo, Ohio || 10/4/21
Marketing Expert Brian Cross on Talk Radio WSPD broadcasting in Toledo, Ohio discussing the Facebook, Instagram, and WhatsApp blackout. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is...
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Marketing Expert Brian Cross: Facebook whistleblower and Facebook blackout not related || Talk Radio CKNW Vancouver, Canada || 10/5/21
Marketing Expert Brian Cross on Talk Radio CKNW broadcasting in Vancouver, Canada discussing the Facebook, Instagram, and WhatsApp blackout. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following…
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Marketing Expert Brian Cross on the Facebook whistleblower || Talk Radio KPNW Eugene, Oregon || 10/4/21
Marketing Expert Brian Cross on Talk Radio KPNW Eugene, Oregon discussing the Facebook whistleblower. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why Following Rules Is the Worst Marketing Decision…
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Survey: Students self-censoring their opinions to professors on controversial topics || San Diego, California via Fox News Radio || 10/7/21
Marketing Expert Brian Cross on Talk Radio KOGO broadcasting in San Diego, California via Fox News Radio discussing a survey that shows students are intimidated to speak publicly on controversial topics. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the…
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Marketing Expert Brian Cross in Birmingham, Alabama via Fox News Radio || 10/5/21
Marketing Expert Brian Cross on Talk Radio WERC broadcasting in Birmingham, Alabama via Fox News Radio discussing a survey that shows students are intimidated to speak publicly on controversial topics. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors…
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Survey: Students across U.S. intimidated to speak up on campuses about controversial topics || Pittsburgh via Fox News Radio || 10/5/21
Marketing Expert Brian Cross on Talk Radio WJAS broadcasting in Pittsburgh, Pennsylvania via Fox News Radio discussing a survey that shows students are intimidated to speak publicly on controversial topics. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the...
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Florida International University's Inclusive Language Guide raises eyebrows || Savannah, Georgia via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio WTKS broadcasting in Savannah, Georgia via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F"...
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Marketing Expert Brian Cross in Des Moines via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio WHO broadcasting in Des Moines, Iowa via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F"...
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What is Florida International University thinking? || Eugene, Oregon via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio KPNW broadcasting in Eugene, Oregon via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F"…
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Pros and cons of political correctness for your brand || Canton, Ohio via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio WHBC broadcasting in Canton, Ohio via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your...
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Florida International University's Inclusive Language Guide || St. Louis via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio KFTK broadcasting in St. Louis, Missouri via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book…
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Marketing Expert Brian Cross in Lansing, Michigan via Fox News Radio || 9/9/21
Marketing Expert Brian Cross on Talk Radio WILS broadcasting in Lansing, Michigan via Fox News Radio discussing Florida International University's Inclusive Language Guide. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F"...
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Taliban have become very sophisticated in their use posting on Facebook and TikTok || Des Moines, Iowa via Fox News Radio || 8/31/21
Marketing Expert Brian Cross on Talk Radio WHO broadcasting in Des Moines, Iowa discussing Facebook and TikTok not lifting the ban on posts that promote the Taliban. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your...
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Credibility crisis for big tech? Facebook and TikTok not taking down posts from Taliban || Pittsburgh via Fox News Radio || 8/31/21
Marketing Expert Brian Cross on Talk Radio WJAS broadcasting in Pittsburgh discussing Facebook and TikTok not lifting the ban on posts that promote the Taliban. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your…
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The latest on what social media companies are allowing and not allowing || Birmingham, Alabama via Fox News Radio || 8/31/21
Marketing Expert Brian Cross on Talk Radio WERC broadcasting in Birmingham discussing the latest on what social media companies are allowing and not allowing. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula:...
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Facebook, TikTok won’t lift ban on posts that promote Taliban || Talk Radio WIOD Miami || 8/19/21
Marketing Expert Brian Cross on Talk Radio WIOD broadcasting in Miami with host Brian Mudd discussing Facebook, TikTok not lifting the ban on posts that promote the Taliban. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book…
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Should brands take political stances? || Talk Radio WIOD Miami || 8/5/21
Marketing Expert Brian Cross on Talk Radio WIOD broadcasting in Miami with host Brian Mudd discussing if brands should be taking political stances. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book "F" Your Formula: Why...
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Marketing Expert Brian Cross on what Bill Cosby should do after being released from prison || Talk Radio WLW Cincinnati || 7/10/21
Marketing Expert Brian Cross on Talk Radio 700AM WLW broadcasting in Cincinnati with host Ken Broo discussing Bill Cosby planning a comeback after being released from prison. Would you attend a Cosby comeback tour event? Can his brand be saved or has it suffered irreparable damage? Brian is…
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America loves to forgive. Will they forgive Bill Cosby? || Talk Radio WLS Chicago || 7/9/21
Marketing Expert Brian Cross on Talk Radio 890AM broadcasting in Chicago discussing Bill Cosby planning a comeback after being released from prison. Would you attend a Cosby comeback tour event? Can his brand be saved or has it suffered irreparable damage? Brian is founder partner of Elasticity…
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Can Bill Cosby's brand be saved or has it suffered irreparable damage? || Talk Radio KXYL Brownwood, Texas || 7/9/21
Marketing Expert Brian Cross on Talk Radio 102.3FM KXYL broadcasting in Brownwood, Texas discussing Bill Cosby planning a comeback after being released from prison. Would you attend a Cosby comeback tour event? Can his brand be saved or has it suffered irreparable damage? Brian is founder partner...
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Subway’s tuna sandwich has no tuna DNA, tests find - What should Subway's response be? || Talk Radio KOGO San Diego || 6/28/21
Marketing Expert Brian Cross on Talk Radio 600AM KOGO broadcasting in San Diego with hosts LaDona Harvey and Ted Garcia discussing Subway’s tuna sandwich having no tuna DNA, tests find. What should Subway's response be? Brian is founder partner of Elasticity, a branding and marketing firm. He's…
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Another extensive conversation with Marketing Expert Brian Cross from Elasticity on Talk Radio WLW Cincinnati || 6/12/21
Marketing Expert Brian Cross on Talk Radio 700AM WLW broadcasting in Cincinnati with host Ken Broo discussing Barack Obama saying cancel culture has gone 'overboard': Stop expecting everybody 'to be perfect'. Does Obama have a point? Should we all have a little more grace for each other? It seems...
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Cancel culture: It seems like every single day a company is being forced to rebrand or risk getting cancelled || 6/11/21
Marketing Expert Brian Cross on Talk Radio 610AM WIOD broadcasting in Miami with host Brian Mudd discussing Barack Obama saying cancel culture has gone 'overboard': Stop expecting everybody 'to be perfect'. Does Obama have a point? Should we all have a little more grace for each other? It seems...
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Numerous topics about social media discussed with Marketing Expert Brian Cross on Talk Radio WHO Des Moines, Iowa || 5/25/21
Marketing Expert Brian Cross on Talk Radio 1040AM WHO broadcasting in Des Moines, Iowa discussing Facebook allegedly repeatedly rejecting a 'Back the Blue' paid ad. Stories like this one are fueling calls to reign in social media companies. Do social media laws need to change? Brian is founder...
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Facebook allegedly repeatedly rejecting 'Back the Blue' paid ad || Talk Radio WIOD Miami || 5/25/21
Marketing Expert Brian Cross on Talk Radio 610AM WIOD broadcasting in Miami with host Bloomdaddy discussing Facebook allegedly repeatedly rejecting a 'Back the Blue' paid ad. Stories like this one are fueling calls to reign in social media companies. Do social media laws need to change? Brian is...
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Marketing Expert Brian Cross from Elasticity on WTKS Savannah, Georgia via Fox News Radio || 5/14/21
Marketing Expert Brian Cross on 1290AM WTKS broadcasting in Savannah, Georgia via Fox News Radio discussing Disney's Snow White 'true love kiss' scene being labelled 'problematic'. Is the cancel culture gone too far this time? Is it fair to hold a cartoon based on a 19th-century German fairy tale...
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Disney declines to comment on their non-consensual Snow White kiss scene || WWNC Asheville, North Carolina via Fox News Radio || 5/14/21
Marketing Expert Brian Cross on 570AM WWNC broadcasting in Asheville, North Carolina via Fox News Radio discussing Disney's Snow White 'true love kiss' scene being labelled 'problematic'. Is the cancel culture gone too far this time? Is it fair to hold a cartoon based on a 19th-century German…
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Non-consensual Snow White kiss scene in Disney cartoon || WIBX Utica, New York via Fox News Radio || 5/14/21
Marketing Expert Brian Cross on 950AM WIBX broadcasting in Utica, New York via Fox News Radio discussing Disney's Snow White 'true love kiss' scene being labelled 'problematic'. Is the cancel culture gone too far this time? Is it fair to hold a cartoon based on a 19th-century German fairy tale to...
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"F" Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make discussed by Co-Author Brian Cross || 5/14/21
Marketing Expert Brian Cross on 1120AM KPNW broadcasting in Eugene, Oregon via Fox News Radio discussing Disney's Snow White 'true love kiss' scene being labelled 'problematic'. Is the cancel culture gone too far this time? Is it fair to hold a cartoon based on a 19th-century German fairy tale to...
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Survey: Two thirds of people think posting about politics on social media is tearing us apart || Talk Radio KTRH Houston || 5/12/21
Marketing Expert Brian Cross on Talk Radio 740AM KTRH broadcasting in Houston discussing a new survey that shows two thirds of people think social media is tearing us apart. Brian is founder partner of Elasticity, a branding and marketing firm. He's one of the authors of the just-released book…
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Is the kiss scene from Snow White problematic? || Talk Radio WIOD Miami || 5/10/21
Marketing Expert Brian Cross on Talk Radio 610AM WIOD broadcasting in Miami with host Bloomdaddy discussing if the cancel culture has gone too far this time. Is it fair to hold a cartoon based on a 19th-century German fairy tale to today's standards? Brian is founder partner of Elasticity, a...
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