PODCAST · business
Brilliant Content Ideas
by Cas McCullough
I am a startup founder, mother of 3, author, content marketer and singer-songwriter. This channel contains a mix of things but you can follow me on Twitter at @casmccullough.
Episodes
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Why Branded Content Sucks And What to Do Instead
Today’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal customer community.
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Do this to make a big impact with your business
One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years. If you’re in business to be a force for good in the world but you’re...
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The Addictive Power of Periscope. How To Harness it For Your Business
If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential…
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How Content Marketing is Done in China
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses...
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The benefits of using Podtrac to track your Podcast's performance [Episode 9]
Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through podtrac.com. Today’s Brilliant Content Idea is to…
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How to run effective, high-conversion Facebook Ads for virtually nothing
If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire. In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are tactics you are...
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The most effective content marketing method. It might surprise you!
A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment, including social media. Today's episode digs a little deeper into how you can use live events in…
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How to enhance your small business brand with Spotify
One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is music. Specifically today's brilliant content…
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How to write a product launch blog post
One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts...
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How to find influencers in your niche on Twitter to get the conversation started for your business
One of the often overlooked factors in social media marketing is the incredible power of influencers. Influencers aren’t necessarily experts. They are just people with massive, and highly engaged followings. Your reach is largely governed by your community’s reach, so connecting with key...
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Roadtest: How the Zippy Courses Plugin Can Help You Create Online Courses
Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you…
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How to create enticing subscriber offers that are highly relevant to the people you want to reach
How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today's brilliant content idea is to create a subscriber call to action specifically for different needs by integrating it with a blog post.…
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Why content marketing is like backing up a trailer
Find out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the very first in this series, you'll find out why selling directly on social media without warming…
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ABOUT THIS SHOW
I am a startup founder, mother of 3, author, content marketer and singer-songwriter. This channel contains a mix of things but you can follow me on Twitter at @casmccullough.
HOSTED BY
Cas McCullough
CATEGORIES
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Frequently Asked Questions
How many episodes does Brilliant Content Ideas have?
Brilliant Content Ideas currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brilliant Content Ideas about?
I am a startup founder, mother of 3, author, content marketer and singer-songwriter. This channel contains a mix of things but you can follow me on Twitter at @casmccullough.
How often does Brilliant Content Ideas release new episodes?
Brilliant Content Ideas has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brilliant Content Ideas?
You can listen to Brilliant Content Ideas on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brilliant Content Ideas?
Brilliant Content Ideas is created and hosted by Cas McCullough.
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