PODCAST · society
Build & Launch
by Justin Jackson
A weekly podcast focused on shipping small projects.Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.
Episodes
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Did you miss me?
I'm baaaaaack! Here’s an update. Show notes Sign up for my newsletter: justinjackson.ca/newsletter On the blog: Maybe you shouldn't be a solopreneur Leave a review on iTunes! Send Justin a message on Twitter: @mijustin Send Justin a message on Instagram: instagram.com/mijustin Subscribe on…
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EP29: To the future
I'm planning something brand new for 2016. If it's going to launch, I'm going to need your help. Go here, put your email in the sign-up form, and I'll be in touch. Show notes Go to MegaMaker.co, sign-up for the list, and let me know what you think Documentary: Capital C My software project with...
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EP28: Here's me at 3:49am whispering into my iPhone
Learn how the Marketing for Developers launch went, and his initial sales numbers. You'll also hear the personal audio journals he recorded during the launch process. On sharing revenue numbers On the other hand, sharing numbers can sometimes feel a little… icky. It can feel like you’re shoving...
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EP27: Looking for that secret sauce
Referencing the "cult of personality:" People are buying products thinking that if they can get someone's secret sauce, they can re-create that person's success. Adam Clark said: In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy. Show notes What…
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EP26: Holy Bananas
What is product validation? If you're building a product, you want validation. You want to know your product has value - that you're on the right track. Even deeper, you want to be validated. You want to feel like you're not wasting your time. You want to feel like your work is valuable. "YC is...
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EP25: The end is nigh
Justin also gives sneak peek of his new book: Marketing for Developers. The mantra of this show has always been: "Start small and start now." Two common mistakes product people make We try to build ideas that are too big We don't start building right away All the stuff that leads up to getting...
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EP24: How do we create things people want?
How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers." Project update You'd think that I would learn my lesson: in order to do…
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EP23: Face your fears
The theme for this episode is "facing your fears." Was Justin able to re-launch Product People Club? He talks to more of his existing customers to discover what jobs they're hiring the Club for. “Do one thing every day that scares you.” - Eleanor Roosevelt This week's project: Product People…
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EP22: Get some guts
This is the mid-week check-up: I had to do some hard stuff and actually call my customers, and hear what they thought of my product. This week's project: Product People Club Product People Club is a membership site for solopreneurs: people making their own stuff, by themselves. Here’s the story…
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EP21: Haggard
It's not about you achieving the American Dream. It's about you getting 1% better ever day. "Every time you put yourself on the line, you are creating your own luck, and increasing your chances of having some success" What are you going to do this week to improve your situation? The only way you...
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EP20: Life vs Projects
In this episode he talks about balancing our creative projects with getting out and living your life. Ultimately, I believe that relationships are more important than the things we make. This week's project Weekofhustle.com - commit to building your project in a week. Start on a set date, and...
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EP19: Eating my own dog food
Justin is recording on the road from Edmonton, Alberta. In this episode: with only 4 days to work, Justin launch the first product of Season 2? See what it's like to eat your own dog food. This week's project Back in Season 1, Carl and Justin created a WordPress plugin that allowed you to create...
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EP18: Announcing Season 2
Here’s the deal: normally with this show I announce a new project on Friday, and I ship it on the following Thursday. Today is March 16th, 2015. I’m going to Vegas on April 12th for MicroConf and don’t want to launch anything that weekend. That gives me 4 weeks, to launch 4 new projects. Let's do...
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EP17: We did wreck a few things
I give an update about the bachelor party (many soda pops, no one got hurt, everyone came home safe). Product update Carl and I received a cease-and-desist email for Productify. We've re-named the product ProductPress. Future Products WeekOfHustle.com JustinJackson.ca/Course Advice for people...
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EP16: How do you launch if you don't have an audience?
How do you launch if you don't have an audience? Derek Moreno and Hassan both asked this question. Your product needs a target market, and you need a way of reaching that target market. Questions about the Build & Launch experience Mike Dario asked: 1. What was the biggest challenge? Find the…
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EP15: The only thing that matters is doing the work
Justin responds to listener questions: Question 1: How do you decide if an idea is worth launching? The product founder doesn't push an idea on the people. Instead, the people provide the inspiration for the product.Your product idea really has to be something that people want. You can't force…
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EP14: I want candy
7 days ago, Carl and Justin set off on an adventure to build a unique WordPress plugin in one week. Also - kids or no kids? This week's project The inspiration for this project came in August, after I launched my course. The course platform I was using was expensive. I was being charged $130 /...
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EP13: The Art of the Hustle
This week he's working on a WordPress plugin with Carl Alexander. They're hoping to ship it on Thursday; will they make it? Everybody is in a unique place in life. Some of us have our health, some of us have more free time than others, some of us have more resources than others... that's just the...
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EP12: You gotta know when to hold ‘em
How do you know when to hold 'em, when to fold 'em and when to walk away? Also: Justin announces the new Build & Launch product for this coming week. It's something we've never done on the show before... Launch notes: Irresistible Podcasting Course by Adam Clark Today's episode is a crossover...
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EP11: I'll be your birth coach
This is the show where we build and launch something every 7 days. In this episode Justin does a mid-week checkup with Adam to see how he's doing with his podcasting course. Once you've promised the world that you're going to make something, that's when things get scary. Because now you have to...
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EP10: Born in the 80's
This week Justin teams up with his friend Marty to build and launch a web application called Network Effects. Were they able to launch in time? Community update: Corey Stone built & launched: herokeyboard.com Kyle Adams creates incredible icons + illustrations: kyleadams.me Justin Weiss released...
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EP9: I called my competition
I called a competitor on the phone. There's always this worry that someone with the same idea is going to launch at the same time, and they're going to steal all of our thunder. Join Justin Jackson as he talks with Kiki Schirr about not getting discouraged when competitors pop up. It's kind of…
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EP8: Do you even launch, bro?
When we last spoke, I was mid-week through his experiment of building a product in 7 days. Yesterday was supposed to be launch day, did I succeed? Listen as I expose his personal audio journals to the world, chronicling his journey of writing and shipping "The Product Hunt Handbook." Explore the...
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EP7: Observe the tired man in his habitat
It’s the mid-week checkup! Last Thursday Justin announced the first product he'd be building. He only has 7 days to do it. In this episode you'll hear real-life journal entries from Justin as he attempts to write The Product Hunt handbook for delivery on Thursday. He also got a special…
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EP6: This is it: first product announcement!
Whoo. This is it. This is the day I announce the first product I'll be working on for Build & Launch. I wanted to start really small: I think the mistake most people make when they're building their first thing, is they choose something way too big. "Nobody has the balls to do this." - Jarrod...
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EP5: Re-launch my beard (Launch Week)
Yesterday was launch day for the podcast. It landed on Product Hunt, and there was a flurry of excitement. But what happens the day after you launch? Today I talk about the post-launch blues. We launch part of ourselves with the stuff that we do. We're launching ourselves in a podcast, or a book,...
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EP4: How do you say Creeper in French? (Launch Week)
In this episode we hear what Justin's family thinks about this crazy experiment. Also: why is Justin standing in a completely dark closet? Launch stats I promised that I'd share all my launch stats for each project I release. So far, in the last 24 hours, here are the stats: 955 podcast listens…
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EP3: Podcasting gear starter kit (Launch Week)
Want to start your own podcast this year? For Build & Launch's inaugural week, Justin Jackson is doing 5 mini episodes on what it takes to build and launch a podcast. Today's episode: what kind of of podcasting gear you should get. Want to help make Build & Launch a success? Subscribe, and leave…
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EP2: A ton of coffee and feeling good (Launch Week)
Want to Build & Launch your own thing? Join Justin Jackson as he launches a new product every week. Listen and learn from his wins and misses, and get motivated to ship your own SaaS, mobile app, ebook, or other digital project. Want to help make Build & Launch a success? Subscribe, and leave a...
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EP1: Don't make stuff for hippies (Launch Week)
Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You'll get to here about his missteps and wins as he creates something and then launches it to the public. Then you'll be able to check back the…
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ABOUT THIS SHOW
A weekly podcast focused on shipping small projects.Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.
HOSTED BY
Justin Jackson
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