Build The Hype

In the first episode of Build the Hype, Kerrie sits down with Julio Melara, President & CEO of Melara Enterprises, for a candid conversation on marketing, leadership, and business growth. Julio shares the story behind launching 225 Magazine, the biggest marketing failure he's learned from, how his team is using AI to cut manual work by over 90%, and why he thinks AI-generated content is overhyped despite embracing AI internally. Plus: his take on Nike's "Just Do It" campaign, Apple's "Think Different," and the marketing lesson every business owner needs to hear. Whether you're a business owner, marketer, or entrepreneur, this episode is packed with real-world insight on building brands that last. SPONSORED BY: Hype Marketing Agency https://www.buildthehype.com/ ALSO AVAILABLE ON THE FOLLOWING PLATFORMS: Spotify: x Apple Podcasts: x Amazon Music: x iHeartRadio: x PlayerFM: x Podchaser: x Listen Notes: x Connect with us on Social Media! TikTok: https://www.tiktok.com/@hypemarketingagency Instagram: https://www.instagram.com/buildthehypemkt/ 00:00 – Cold Open 00:17 – Intro & Welcome to Build the Hype 00:40 – Meet Julio Melara: The 4 Things He Does Every Day 01:26 – Julio's Origin Story: From New Orleans to Baton Rouge 04:50 – Launching 225 Magazine: The Marketing Story Behind It 07:58 – Biggest Marketing Failure: The Virtual Expo Lesson 09:52 – How Julio Uses AI to Cut Workflow Time by 90% 12:18 – Vetting New Ideas & Building a Culture of Innovation 15:29 – Choosing the Right Marketing Mix: Print vs. Digital 18:36 – What's Overhyped in Marketing Right Now 19:52 – AI's Impact on Creative Industries (and the Lawsuit Behind It) 21:30 – Favorite Marketing Campaigns: Nike & Apple 23:24 – Books Julio Is Reading Right Now 25:38 – Why Julio Is "a LinkedIn Freak" 26:41 – Where to Find Julio & Closing Thoughts