PODCAST · business
Build with Maggie Crowley
by Drift
Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
Episodes
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Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)
It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story…
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What It Means To Build With Your Customers In Mind (With Keap's Rob Stevenson)
In product, you always want to do more discovery, be more customer-centric, and talk to the people who are on the front lines using your product every day. But it’s easier said than done. And it’s also pretty tough to find real-life examples of what the relationship between a PM and the customer...
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The Ins and Outs of Product Marketing with Drift's Aurelia Solomon
Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to...
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How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield)
On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On this episode, Richard dives deep into how…
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Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager (With Drift's Alexa Nguyen)
On this episode of Build, Maggie and special guest Alexa Nguyen from the Drift product team talk about what happens after you write a one pager. At Drift, 'story time' is the next step in the product development cycle. It's where product managers, engineers, and designers get together in one room...
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How to Ship Effectively with Drift's VP of Product
On today’s episode of Build, Maggie sits down with Drift’s VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, “good / better / best” tiering to scope features...
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Answering Your #1 Question: What's A One Pager?
On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well…
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You Can’t Cherry Pick the Best Parts (and Other Product Lessons from David Cancel)
You could have a field day researching the tactics, frameworks, mental models, and processes and then apply them to building better products. But David Cancel says most of us are doing this wrong. When you're picking a role model for your product, you can't cherry-pick the best parts – because…
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Giving Presentation Feedback as a Manager
Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she…
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How Great Products are Like Great Stories with Acquia's Matt Kaplan
Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun...
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A Quick Update from Maggie
In this episode, Maggie shares a quick story and an update on the podcast. Connect with Maggie on Twitter at @maggiecrowley.
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The Ins and Outs of Product Marketing with Drift's Aurelia Solomon
Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to...
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[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston)
In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question. Since then, Drift has grown and scaled so much that the product team has actually had to evolve the...
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Giving Presentation Feedback as a Manager
Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she…
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How to Turn Advice into Action with Whoop's Ben Foster
There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered...
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Building Early Stage Products with Levels Co-Founder David Flinner
There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first…
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Prioritization with Productboard's Srinivas Krishnamurti
Prioritization is one of the hardest things that a PM has to do. Whether it's balancing inputs from a million stakeholders, figuring out how to hedge a series of bets, or making sure there's time to tackle that debt that you know you've got to deal with, it's never as simple to prioritize work as...
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Product Manager vs. Chief of Staff with Drift's Terrance Rogers
What is a chief of staff, why is the role so popular, and is it a better launchpad for a career in tech than product management? In today's episode, Maggie talks with Drift's own Chief of Staff, Terrance Rogers, about the role, the chief of staff career path, common myths, and why it's gaining in...
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Staying Motivated in Product
As a product manager or product leader you have to be able to see a future in which your team has solved problems for users, because only once you’ve seen that future can you work backwards to figure out how to get there. Then, you have to be able to motivate your team and get them to buy into…
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Building in a Crowded Market with Undock's Nash Ahmed
An ongoing debate in product is whether or how much to pay attention to the competition, which gets even more tricky when the space that you're building in is extremely crowded. In this episode, Maggie talks with Nash Ahmed, Founder and CEO of Undock, about what it's like to build a company in a...
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How to Negotiate a Job Offer with Linda Zhang
Thinking about a new job? Don't make the mistake of prepping for just the interview: to get the best possible outcome you also need to prep for the negotiation. In this episode, Maggie spoke with Linda Zhang, former Group PM turned founder and the author of an article about how she negotiated…
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Good Product Management Explained, with GoodRx's Ravi Dev
Ever heard that the product manager role is different company to company? One big difference can be identified with one question: is your job as a PM to manage a backlog? In this episode, Maggie talks with Ravi Dev, SVP Product at GoodRx, about the PM role, A/B testing, backlog management, and…
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One Quick Lesson About (Over) Relying on Data
In this episode, Maggie shares a cautionary tale about what can happen when you rely on data too much and lose sight of what your customers have to say. This lesson is part of a talk that Maggie is giving at the Women in Product conference this year, so you’ll have to check that out in May to…
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What Comes After Strategy with Benchling's Jon Fan
Putting together a strategy isn't even half the battle for product leaders. The real challenge is how you put together a plan and actually execute on that strategy. To learn more, Maggie talked with Jon Fan, the VP of Product at Benchling, about how to do strategic planning well. They get into…
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Back to Basics: Ravneet Uberoi on How to Work with Engineering
It's easy to forget that building really great products is a team sport: the best product managers know how to work with their engineering and design counterparts to move their businesses forward. In this episode, Ravneet Uberoi, a Group PM at Box, joins Maggie to share her advice on how to build...
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Seven Questions for Better Prioritization
Think that the secret to prioritization is a better formula for weighing features against each other? Think again! According to Maggie, prioritization cannot be done with a formula. Instead, it starts and ends with the why. Looking for a quick framework for how to set yourself and your team up…
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Cracking the PM Career with Jackie Bavaro
So you got a PM job, now what? What does success look like in product management? To answer that question, Maggie sat down with Jackie Bavaro, former Head of Product for Asana and author of Cracking the PM Interview, about her new book: Cracking the PM Career. While the specifics are unique to…
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Data-Driven Decision Making with Mode Co-founder & CEO Derek Steer
Everyone knows they should "be data driven" but it turns out that just looking at metrics isn't enough. In this episode, Maggie talks with Derek Steer, Co-founder and CEO of Mode, about what it actually means to be data driven. It turns out that the real work is actually all about asking the…
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Maggie's Top 5 Product Lessons for 2021
A new year means a chance to reflect and learn from the year before. So in this episode Maggie looks back at what she learned in her day job and over the past year of Build and shares the five lessons she is committed to bringing into 2021. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the...
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The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts
In this special crossover episode, Maggie is joined by Matt Bilotti (host of Growth) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes...
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Managing Product Managers With Robinhood's Dheerja Kaur
It's hard enough to figure out what the PM role is, let alone how to manage PMs. Luckily, in this episode Maggie gets advice from Dheerja Kaur, who leads the Core Product team at Robinhood, about how she approaches management. With experience as the Chief Product Officer at The Skimm and growing...
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Product Strategy Teardown With Box's Ibrahim Bashir
It's hard to have a tactical conversation about product strategy without giving away what you're up to as a business. But, product strategy is a critical discipline for product leaders. So in today's episode, Maggie and Ibrahim Bashir, GM & VP of Product at Box, tear down a product we all know to...
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Value Creation And Monetization With Stripe's Tara Seshan
It's easy when you're a product manager to take the pricing and packaging of your product at face value. But, if you're solving customer problems in a differentiated way you're probably eventually leaving money on the table if you don't start to think about how you might continue to monetize that...
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Making Research Matter With Adam Thomas
Good product managers do customer research. But just doing the research isn't enough - we also have to make that customer research matter. In this episode Maggie talks with Adam Thomas, product leader and principal at Approaching One, about how to make research work and how to package it for and...
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What Product Managers Need To Know About AI With Ashley Fidler
So many products, especially in B2B, say that they're powered by AI. But what does that mean for the product team? Should every team or every product be "using AI?" In this episode, Maggie talks with Ashley Fidler, CPO at Eigen Technologies, about what problems are a good fit for AI, how to...
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The Right Way To Roadmap With ProdPad CEO & Co-Founder Janna Bastow
We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In...
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Why Product-Led Organizations Win With Pendo CEO & Founder Todd Olson
Did you think product-led growth was something just for people doing "growth hacking?" Turns out that being product-led is about way more than just growth and instead is one of the best ways that a company can get their customers what they need, faster. In this episode Maggie gets the real scoop…
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Three Communication Lessons from Sales
Great product managers and product leaders are excellent at communication. Whether it's getting a team excited about a problem, getting buy in on a plan, or persuading stakeholders, product managers are always trying to get a point across. In this episode, Maggie shares three lessons she...
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Winning In A Crowded Market With Joah Spearman, Founder & CEO of Localeur
Do you need to love the problem you're solving as an entrepreneur? Or just pick the best idea you can find? Today Maggie talks with Joah Spearman, CEO and Founder of Localeur, who has been working in and on the same problem for the past 7 years. Localeur is on a mission to help people experience...
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Building Moats With Doist's Amir Salihefendic
Crowded markets mean both money to be made but also way more competition, which is why distribution channels and figuring out how to create moats for your product are so important. Today, Maggie talks with Amir Salihefendic, CEO and Co-Founder of Doist, to get his take on distribution models,...
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Growing & Managing Technical Teams With Camille Fournier
Growing and managing technical teams during hypergrowth is hard, let alone during a global pandemic. So today Maggie talks to Camille Fournier, Managing Director and Head of Platform Engineering for Two Sigma and author of The Manager's Path, to learn what pitfalls to look out for, how to build...
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Collaboration With Range Co-Founder Braden Kowitz
You can't be a good product manager without collaboration. But collaborating - feedback, brainstorming, planning - can be hard no matter how much experience you have. In this episode, Maggie talks to Braden Kowitz, co-founder of Range, former design partner at GV, and author on the New York Times...
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Becoming Indistractable At Work With Author Nir Eyal
In a world full of distractions, focus is a competitive advantage. But like so many things in life, staying focused is simple, not easy. So in today's episode Maggie talks with Nir Eyal, lecturer in Marketing at the Stanford GSB and author of two best selling books about what it takes to become...
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Conquering Tech Debt Through Empathy With Corgibytes' CEO Andrea Goulet
Whether you're building something new or working on an existing product, you're bound to run into tech debt eventually (bonus points for when that debt is the direct result of your team's own choices). But it doesn't have to be terrible. In this episode Maggie talks with Andrea Goulet, CEO and...
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Becoming Product Manager Managers With The Drift Product Leads
So you got that promotion, you're managing a product manager, now what? There are all sorts of resources on how to be a product manager, but once you move into management it gets a lot less clear. In this episode, Maggie sits down with the Drift Product Leads: Daphne Funston, Dan Holley, and Matt...
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Buffer's Katie Womersley On Managers And Mental Health
Managers are typically the first port of call when someone gets sick at work. What we don't talk about often enough is how that also includes mental health. In this episode Maggie talks to Katie Womersley, VP of Engineering at Buffer, about what it means for managers to be the first line of…
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What Good Process Looks Like With Harvest's Kevin Stewart
Process is often treated like a four letter word within engineering teams - but you can't accomplish big goals consistently just by "winging it." In this episode Maggie talks to Kevin Stewart, Head of Engineering at Harvest (and former VP Engineering at Fastly, Heptio, and NodeSource, longtime...
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How To React To A Changing Market With Drift's Craig Daniel
Goals – how to set them, how to use them, why they matter – have been a theme on the Build podcast. But what happens when those carefully laid plans are upended by a global pandemic? Maggie caught Craig Daniel, VP of Product at Drift, between Zoom calls to get his perspective on how PMs should...
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Unpopular Opinions With Looker's Nick Caldwell
If you work in software long enough, you're bound to develop some pretty strong opinions on how teams should, and shouldn't, work. In this episode, Maggie talks with Nick Caldwell, CPO at Looker and now GM at Google, about some "unpopular opinions" they've each heard and what truths and lessons...
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How To Set (And Hit) Goals With Elias Torres (Drift's Co-Founder & CTO)
After learning from others about how they set goals, Maggie wanted to dig into how we not only set but make sure that we hit our goals at Drift. Maggie finally gets Elias Torres, co-founder and CTO of Drift, on the show to go through the four parts to the system: goals, milestones, visibility…
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ABOUT THIS SHOW
Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
HOSTED BY
Drift
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Frequently Asked Questions
How many episodes does Build with Maggie Crowley have?
Build with Maggie Crowley currently has 95 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Build with Maggie Crowley about?
Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from...
How often does Build with Maggie Crowley release new episodes?
Build with Maggie Crowley has 95 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Build with Maggie Crowley?
You can listen to Build with Maggie Crowley on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Build with Maggie Crowley?
Build with Maggie Crowley is created and hosted by Drift.
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