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Building Beast Brands with Authentic Rob G

by Robert Genovesi

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

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Episodes

  1. Personality Branding with Danielle Hughes

    Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

  2. The Podcast Returns!

    I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!

  3. The Process IS The Shortcut

    Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.

  4. Power Of Branding-Nike and Tiger

    The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

  5. Getting Your Price And The Client Loving You For It

    Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.

  6. Staples Rebranded-Boon or Bust?

    Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?

  7. Make Your Website Work For You

    A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.

  8. Traveling Two Paths

    Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.

  9. How to Control Your Online Reputation

    Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled.

  10. Why Likes Don't Equal Success In Anything

    Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.

  11. How To Increase Your Value

    Owning a business is a very valuable asset. One of the greatest ways to multiply that value is to tack on strategic personal branding. The incredible impact is explained here.

  12. Exactly What Does Branding Do For You?

    Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.

  13. What Makes A Good Tagline

    The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.

  14. Why You're Really Looking For Attention

    Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".

  15. How Your Brand Is Losing You Customers

    Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.

  16. How Consistency Leads To Customers

    Being consistent with your brand across all marketing channels leads to a positive customer experience.

  17. Be Adaptable If You Want To Win

    Since the only thing that stays the same is change, being adaptable is a critical skill needed in order to win.

  18. Be The Face (And Voice) Of Your Brand

    Now, more than ever, it is vital to build your brand. Being the face of your brand can be your greatest asset. It may make you nervous but here's why it's worth it.

  19. How To Own Your Brand

    So many brands fail in trying to be something they’re not. Being yourself is the easiest and best way to amplify your brand's uniqueness.

  20. Resumes Are Dead. Build Your Personal Brand Instead.

    Resumes are being replaced by personal branding. Here's why your brand will be the currency of the future.

  21. Naming Your Business Properly Can Strengthen Your Brand

    Some business names weaken the brand. Some will help make it stronger. Today we discuss the difference.

  22. How To Protect Your Brand

    Most of what you hear is about building a great brand. This episode is about to how to protect that brand once you’ve built it so that you don’t lose it.

  23. Business Success Is Completely In Your Control

    The most successful entrepreneurs will tell you that YOU need to learn how to do it all before you can pay somebody to do what you don’t want to do.

  24. Why Getting A New Website Won't Solve Your Problem

    Thinking you need a new logo or website is most likely a symptom of a larger problem. Listen to see what this means to your business.

  25. How Design Actually Affects Branding

    Design is so critical to branding that even the greatest business leaders won't neglect it. We'll break it down today.

  26. How Courage And Discipline Ensure Branding Success

    One critical part of ensuring branding success is your commitment to continually living your brand on a daily basis.

  27. A Logo Is Not What You Think It Is

    Think you know what a logo is supposed to do? You might be surprised at the real answer. Listen in to find out.

  28. Customer EXPERIENCE Is Everything!

    Customers are buying from you. But you want a REFERRAL MACHINE. Here's how the experience will get you there.

  29. Attracting Your Ideal Customer

    Your business isn’t all about simply getting MORE customers. It’s all about getting more of the RIGHT customers. Here’s how to do it.

  30. Don't Call It A Side Hustle

    Are you freelancing? Are you doing something "on the side"? If you want to turn your side hustle into a full hustle, stop calling it that. Here's why.

  31. You CAN Attain The Confidence You Need To Win

    If you could have only one trait to win, make it confidence because it's the one thing you need to develop all the others.

  32. Break The Rules!

    In order to level up you need to know which rules to make and which rules to break.

  33. How Sears REALLY Died

    In order to find out what makes a great brand, we’ll talk about how a great brand slowly killed itself.

  34. If You're The Real Deal Please Stand Up

    If you are saying something that only sounds good, you have a gimmick not a brand, and you are short circuiting your business.

  35. Succeeding Despite The Haters

    Having haters is a good thing as long as it doesn't paralyze you from moving forward.

  36. Gaining Fans By Being Polarizing

    If you've truly got a brand that's different your message will be polarizing.

  37. Make Your New Year's Revolution

    Make a revolution in your business this year. Here are some tips to get you started.

  38. Make A Revolution In 2019

    This is the most important revolution you can make this coming new year.

  39. Being Fearless In 2019

    If there is one thing I would challenge you to do in 2019, it would be to shove fear aside and be the real brand you are.

  40. The One Thing You Have That NOBODY Else Has

    The one thing you are doing that is hurting your business. And the one thing you have that NO other business has.

  41. 3 Tips For Upping Your Brand In 2019

    If you don’t have a full blown plan to raise your game in 2019, here are three tips to help you build your brand.

  42. How To Level Up Your Brand In 2019

    This coming year, don’t make a resolution. Make a revolution and level up your business. Here is how you’re going to do it.

  43. Why Having An Attitude Can Be Your Greatest Asset

    Some businesses think that having an attitude in their messaging will turn people off. They’re right. But here is why this is a very good thing.

  44. Why Should You Brand?

    Sometimes businesses wonder why they should even bother branding. Here are the reasons why you want to level up your business with branding.

  45. Using Voice In Your Branding

    What is "Voice" and how do you use it in your branding? It's crucial, and here's how you do it.

  46. Top Tip For Endless Customers

    Want a great way to create an endless flow of customers? Take this one tip and you’ll see how it's done.

  47. Branding Is A Commitment

    Show up consistently day after day after day and make no apologies for who you are. That's the branding commitment.

  48. Branding For Control In Business

    Business owners sometimes feel they don’t have control over the success of their business. Branding can give you some control.

  49. How To Get An Effective Website

    Having an effective website doesn’t mean just putting everything about your company up on the Internet. There should be an intention and purpose in how it is set up and designed.

  50. Properly Naming Your Brand

    Naming your brand can be tricky but when done properly will be one of the most critical parts of branding.

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ABOUT THIS SHOW

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

HOSTED BY

Robert Genovesi

CATEGORIES

society culture

Frequently Asked Questions

How many episodes does Building Beast Brands with Authentic Rob G have?

Building Beast Brands with Authentic Rob G currently has 90 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Building Beast Brands with Authentic Rob G about?

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

How often does Building Beast Brands with Authentic Rob G release new episodes?

Building Beast Brands with Authentic Rob G has 90 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Building Beast Brands with Authentic Rob G?

You can listen to Building Beast Brands with Authentic Rob G on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Building Beast Brands with Authentic Rob G?

Building Beast Brands with Authentic Rob G is created and hosted by Robert Genovesi.
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