Building Great Experiences

In this episode, Drew sits down with Ellie Holbert, Founder and Principal of Impact Advisory Services, to explore why psychological safety has become the most critical leadership skill in the age of AI. The discussion covers the neuroscience behind fear and performance, why 47% of employees can't explain their own job responsibilities, and how leaders can create high-performing teams even when uncertainty is at an all-time high. Ellie shares insights from advising executives at organizations of all sizes, including a case study where an underperforming team unlocked $4.5 million in value through foundational team architecture work.TakeawaysWhen we operate from fear, our amygdala takes over and our strategic thinking goes offline.Only 47% of employees can confidently explain what they're supposed to do in their job.Psychological safety isn't about comfort—it's about enabling informed risk-taking and innovation.Leaders cast a shadow; teams constantly scan for nonverbal signs of displeasure and self-censor accordingly.Pixar's Brain Trust model proves that honest feedback delivered with respect drives exceptional work.The basics are overlooked because they seem too foundational—but role clarity alone can transform performance. Emotional regulation is a learnable skill, not a personality trait.Deep breaths held at the top of the inhale activate your vagus nerve and calm your nervous system.Leaders need to ask for feedback 7+ times before people feel safe enough to share honestly.AI can serve as a stepping stone to coaching—not a replacement for human connection.Chapters00:00 Introduction to Ellie Holbert and Impact Advisory Services02:55 Ellie's Journey: From Management Consulting to Entrepreneurship04:14 Why Psychological Safety Matters More Than Ever06:22 Above the Line vs Below the Line Thinking08:07 High Agency Teams and Creating Safe Environments10:10 The Hidden Cost of Repeated Mistakes16:11 Pixar's Brain Trust: A Model for Psychological Safety19:29 Practical Advice for Mid-Size Companies24:18 After-Action Reviews and The Culture Code29:10 Top 3 Things Every Executive Should Do34:13 Using AI as a Coaching and Regulation Tool40:48 The Future of Work: Why Human Skills Matter More45:12 Case Study: From 2.4 to 4.8 Team Effectiveness47:30 Where to Find Ellie and the Team Effectiveness AssessmentConnect with Ellie & Impact Advisory Serviceshttps://www.linkedin.com/in/ellieholbertTake the free Team Effectiveness AssessmentConnect with Drew & StealthXhttps://www.linkedin.com/in/drewhburdickhttps://stealthx.co/

In this episode, Drew sits down with Brett House, founder and CEO of High Signals, and Rio, leader of advertising and ad tech at Cradera (OmniCom), to explore how AI is fundamentally reshaping go-to-market strategy, customer experience, and the future of software. The discussion covers GTM compression, synthetic data for buyer simulation, the agentic commerce debate, and what happens when AI agents start making buying decisions on our behalf. Drew shares how he built a custom CRM with Claude Code and cancelled HubSpot, and the three unpack why "English is the next coding language." Brett and Rio also host Signal & Noise, a podcast covering ad tech and martech trends.Takeaways1. GTM cycles are compressing from months to days thanks to AI-powereddecisioning.2. Synthetic data and simulated focus groups can now test at scale faster than traditional methods.3. Best product doesn't always win. Best marketing and founder-market fit wins.4. Agentic commerce is coming, but the timeline is debated. Brett is skeptical, Rio is bullish.5. AI agents will eventually make buying decisions based on ROI per token usage.6. You can build a functional CRM with Claude Code and cancel your SaaSsubscriptions.7. The concept of a "power user" is dying. AI-native software won't need 50 knobs and controls.8. English is the next coding language. You don't need to write Python to build tools.9. Leaders should delegate everything possible to AI first, then focus on decisions only they can make.10. Think of go-to-market as an operating system, not just messaging. Alignproduct, marketing, sales, and customer success around one playbook.Chapters00:00 Teaser: I Cancelled HubSpot00:01 Introduction to Brett House and Rio01:22 Rio's Origin Story: Journalism to Ad Tech05:04 Brett's Origin Story: Comp Lit Major to Founder10:23 Trends in GTM, Ad Tech, and Martech12:38 GTM Compression: From Months to Days17:27 Synthetic Data is Actually Good Now19:19 Best Product Doesn't Win, Best Marketing Wins24:06 Agentic Commerce: Will AI Agents Buy for Us?26:16 Brett Pushes Back on Agentic Commerce29:21 Rio Disagrees: We'll Get Comfortable Over Time30:18 I Cancelled HubSpot After Building a CRM with Claude Code35:35 The Death of the Power User40:33 My COO Agent Built a Dashboard Without Being Asked42:53 English is the Next Coding Language43:38 Brett's Advice: GTM as an Operating System45:36 Rio's Advice: Delegate to AI First49:11 Where to Find Brett and RioConnect with Brett & High Signals  / bretthouse  https://www.highsignals.comConnect with Rio  / riolongacre  Signal & Noise Podcasthttps://open.spotify.com/show/signaln...https://podcasts.apple.com/us/podcast...Tweet Referenced in This Episodehttps://x.com/flynnjamm/status/202346...Connect with Drew & StealthX  / drewhburdick  https://stealthx.co/

In this episode, Drew sits down with Webb Bostic, President and CEO of MessageBridge, to explore the evolving landscape of business text messaging and what happens when AI becomes the gatekeeper to your customers. The discussion covers the SMS ecosystem from carriers to platforms, the difference between good and bad text experiences, the upcoming RCS protocol shift, and a thought-provoking look at a future where AI agents screen messages before humans ever see them. Webb shares insights from building messaging platforms for B2B companies and advocacy organizations, and offers practical advice for businesses looking to leverage text as a strategic channel.Takeaways1. Text messaging remains the most direct channel to reach customers in the US market.2. 98% of Americans own a phone and over 90% read texts within minutes.3. The US is unique—SMS dominates here while WhatsApp and WeChat lead globally.4. There's a right way and wrong way to use text messaging for customer engagement.5. Trust must be established before jumping into sales or marketing sequences.6. RCS (Rich Communication Services) is rolling out and will make SMS feel like iMessage.7. AI agents will soon act as intermediaries, screening texts before humans see them.8. AI is actually more predictable than humans—this creates new opportunities.9. Businesses need to learn from their messaging data to stay ahead of these shifts.10. Text messaging should be treated as a strategic channel, not an afterthought.Chapters00:00 Introduction to Webb Bostic and MessageBridge02:49 Webb's Journey: From Bandwidth to Building Messaging Platforms05:10 Why Text Messaging is Underrated in Business06:43 The US Market: Why SMS Still Dominates08:07 The Threat: Don't Let Text Become the Next Email10:00 Good vs Bad Text Experiences: The Doctor's Office and Daniel14:15 Building Trust Through Text: Permission-Based Outreach17:10 The SMS Tech Stack Explained: Carriers, Platforms, and Tools24:00 AI Agents as Intermediaries: The Future of Messaging32:41 When Siri Screens Your Texts Before You See Them37:00 The Flip Side: AI is More Predictable Than Humans41:27 How Businesses Should Prepare for AI Gatekeepers44:30 Practical Advice: Getting Started with Text Messaging48:00 Where to Find Webb and MessageBridgeConnect with Webb & MessageBridgehttps://www.linkedin.com/in/webb-bostic-a761b113/https://www.messagebridge.com/Connect with Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/https://stealthx.co/⁠

In this episode, Drew sits down with Michael Trivette, Co-Founder of College Transitions, to explore the evolving landscape of higher education in the age of AI, focusing on the role of College Transitions in guiding students through the college admissions process. The discussion highlights the importance of liberal arts education, the impact of AI on job markets and college admissions, and the significance of building relationships and brand equity in education. The speakers share insights on tools and resources available for students and offer advice on navigating the college experience successfully.TakeawaysHigher education is adapting to the challenges posed by AI.Liberal arts education is becoming increasingly valuable in a tech-driven world.Students should remain open to changing their career paths as they explore their interests.Building relationships and brand equity is crucial for educational institutions.AI tools are being integrated into college admissions processes.The Common App streamlines the college application process for students.Students should focus on finding schools that align with their values and goals.Engagement on campus is key to a fulfilling college experience.The landscape of college admissions is changing rapidly due to technology.Long-term investments in brand equity can yield significant benefits for educational organizations.Chapters00:00 Introduction to College Transitions and AI in Education02:42 Michael's Journey: From Broadcasting to Higher Education05:30 The Impact of AI on Higher Education08:21 The Role of Liberal Arts in a Changing Job Market11:01 Adapting to AI: Universities' Response13:49 Embracing AI in College Admissions15:33 Navigating the Changing Landscape of Education18:22 Adapting to AI in Education21:04 Building Brand Equity in a Competitive Market26:48 The Importance of Long-Term Thinking30:22 Highlighting Successful Innovations in Education32:03 The Evolution of College Application Platforms36:45 Navigating the College Admissions Landscape43:13 The Role of AI in College Admissions46:37 Embracing the College ExperienceConnect with Mike & College Transitionshttps://www.linkedin.com/in/michaeltrivette/https://www.collegetransitions.com/Connect with Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/https://stealthx.co/

In this episode, Drew sits down with Rob Horton, Senior Vice President of Brand and Digital at the YMCA of Greater Charlotte, to explore the future of customer experience, modern marketing, and how AI is reshaping personalization.Rob’s background spans iconic CPG brands (Nestlé, Coca-Cola), a decade in architectural coatings, agency leadership, and economic development—before stepping into a mission-driven marketing role at one of Charlotte’s most community-rooted organizations. That breadth gives him a uniquely sharp understanding of what today’s consumers actually expect: clarity, relevance, guidance, and meaningful human connection.Drew and Rob unpack the Y’s modernization efforts—Salesforce, Marketing Cloud, first-party data, and personalized onboarding and discuss the broader shifts happening across marketing as AI accelerates. They dive into why “guide, don’t inform” is becoming a foundational principle, how brands should blend analog and digital moments, and what leaders should focus on to stay competitive.What you’ll learn in this episodeWhy “guide, don’t inform” is the new CX mandateHow to use personalization without losing authenticityHow the YMCA is modernizing CRM, journeys, and member experiencesHow mid-sized companies should rethink CRM and retentionWhy emotional connection creates durable differentiationWhere AI and agentic experiences fit into future marketingBest-in-class examples from Amazon, Equinox, and DisneyHow to connect analog human moments with digital intelligenceWhy being obviously human is now a competitive advantagePractical tactics for ICP sharpening, messaging clarity, and CX strategyChapters[⁠00:00⁠] – Rob’s Origin Story & Career Arc[⁠03:40⁠] – B2B vs. B2C & the Thread Across All Marketing[⁠05:45⁠] – The Future of Experience: Guide, Don’t Inform[⁠08:00⁠] – Personalization 2.0: From Segments to Individual Journeys[⁠12:25⁠] – Modern CRM: Salesforce, Marketing Cloud & Retention Intelligence[⁠18:25⁠] – Best-in-Class Personalization Examples[⁠20:30⁠] – The Analog/Digital Intersection[⁠27:20⁠] – Human Touch vs. AI Automation[⁠29:35⁠] – Practical Advice for Mid-Market Leaders[⁠37:55⁠] – Final Lessons & Where to Connect with RobConnect w/ Drew & StealthXLinkedIn: ⁠  / drewhburdick  Website: ⁠https://stealthx.co/Connect w/ Rob HortonLinkedIn:   / rob-horton8120  

In this episodeDrew sits down with Justin O’Connor, AI leader at KPMG Advisory and founder of InfraCodebase, an AI-native platform reimagining developer experience and cloud delivery. From automating his first enterprise workflow out of pure frustration to now shaping agent strategy for one of the world’s largest consultancies, Justin’s career has been a masterclass in momentum, experimentation, and enabling people to work smarter with AI.Together, Drew and Justin explore what makes a “10x developer” in the age of agents, how culture (not tech) is the biggest barrier to AI adoption, and why developer experience is fast becoming a competitive advantage.What you’ll learn in this episodeWhy developer experience is the new differentiator for AI-era engineering teamsHow to go from “AI curiosity” to real momentum through small wins and prototypesWhy culture, literacy, and empathy matter more than tooling when adopting AIHow InfraCodebase is rethinking cloud delivery around AI-native collaborationThe rise of agents, interoperability, and the coming “year of orchestration”Why SaaS isn’t safe and how AI-native startups can still disrupt crowded marketsChapters[00:00] Justin on AI-native vs. legacy SaaS (intro clip)[00:45] Justin’s origin story: from banking to automation to KPMG and AI strategy[08:00] The InfraCodebase story and what “AI-native” really means[10:00] Developer experience, culture, and why happy devs = happy customers[11:55] Advice for mid-market companies: literacy, focus, and scale[17:40] The 100x developer, enablement, and scaling knowledge across teams[23:20] The age of agents: 2023–2026 and beyond[27:40] Apps vs. no apps, orchestration, and where work will really happen[33:50] Practical advice for leaders: start with culture, community, and enablement[38:50] Empathy, momentum, and how to actually start[39:15] Hot take: why legacy SaaS isn’t safe in the AI-native eraConnect w/ Drew & StealthXLinkedIn: https://www.linkedin.com/in/drewhburdick/ Website: https://stealthx.coConnect w/ Justin O’ConnorLinkedIn: https://www.linkedin.com/in/justin-o-connor-67376483/Website: https://infracodebase.com/

We’re kicking off a new Fireside Chat series. These are shorter, behind-the-scenes episodes where Drew shares how StealthX thinks about the shifts shaping the next era of experience and growth. Each one blends perspective with practice, featuring quick takes, demos, and tools operators can use right away.Drew starts with the latest from OpenAI’s Dev Day, the new Apps SDK and Agent Builder, and what those signals mean for how products and experiences will be built in the near future. From an “app-less” world to the rise of embedded agents, he unpacks how this changes everything from design to monetization to go-to-market strategy.He also gets candid about what this means for mid-market operators: why efficiency is about to become table stakes, why trust and brand will matter more than ever, and how companies can equip their teams to actually use these tools, not just turn them on.The conversation dives into:- What OpenAI’s new Agent Builder and Apps SDK mean for SaaS and CX- How “Did you GPT it?” is replacing “Did you Google it?” - Why AI Agents Will Eat Your SaaS (and What to Build Now)- The survive vs. thrive challenge for mid-market companies- Why efficiency isn’t a moat (and what will be)- How to prepare your data and workflows for AI agents- Change experience, helping teams adopt and use AI for realConnect w/ Drew & StealthXLinkedIn: https://www.linkedin.com/in/drewhburdick/StealthX: https://stealthx.co

In this episode, Drew sits down with Mike Adams, Executive Director of Design at JPMorgan Chase. Mike brings nearly two decades of experience leading design inside one of the most complex, highly regulated industries and he’s now wrestling with how AI will reshape design, research, and the enterprise itself.From his roots in graphic design and animation to his superpower of uniting people to solve big problems, Mike offers a candid take on the risks, opportunities, and the “original moments” designers need to fight for as AI accelerates the status quo.What you’ll learn in this episode:Why designers should worry about AI stealing craft, but also how it frees time for deeper, more original workThe coming “sea of sameness” and how differentiation, brand, and emotional resonance will matter more than everHow AI could finally solve for edge cases and hyper-personalization in industries like financeWhy artifacts, research, and even stakeholder activation are being redefined by AI agentsTactical advice for designers: strengthen communication skills, experiment relentlessly, and lean into the human side of designChapters[00:00] Mike’s origin story: from graphic design and animation to 18 years in finance[10:00] Craft, sameness, and the “original moment” in the AI age[20:00] Edge cases, hyper-personalization, and rethinking the role of artifacts[30:00] Research, agents, and activating insights inside the enterprise[40:00] Practical advice: communication, experimentation, and staying humanConnect w/ Drew & StealthXLinkedIn: /drewhburdickWebsite: stealthx.coConnect w/ Mike AdamLinkedIn: /mikeadam

Welcome back. In this episode, Drew sits down with Christina Goldschmidt, VP of Product Design at Warner Music Group and adjunct professor at NYU. Christina traces a 25-year path from early web design at Discovery Channel to leadership roles at AmEx, Morgan Stanley, Accenture, Etsy, and now Warner where she’s helping legacy organizations navigate the AI wave by blending anthropology, business, and design.They dig into the parallels between mobile and AI, how to cut through the hype, and what it takes to get transformation funded and delivered inside massive incumbents.What you’ll learn in this episode:- Why the “AI wave” isn’t new and how the mobile era shows us what to expect- Where legacy orgs can skip steps and jump straight to customer value with AI- How Warner is centralizing data/processes to enable rapid AI experimentation- Tactics for building real team AI skills: prompting practice, critique culture, and hackathons- The stakeholder playbook: use risk, cyber, and end-of-life systems to unlock budget and momentumChapters[00:00] Christina’s path: from anthropology to Warner Music Group[10:00] Lessons from the mobile era & why AI feels different[20:00] How incumbents can leapfrog with AI (and what to skip)[30:00] Building AI muscle: team culture, experiments, and critiques[40:00] Getting greenlights: risk, cyber, and end-of-life tech as leversConnect w/ Drew & StealthXLinkedIn: https://www.linkedin.com/in/drewhburdick/Website: stealthx.coConnect w/ Christina &LinkedIn: https://www.linkedin.com/in/christinagoldschmidt/Website: https://www.cgoldschmidt.com/

Welcome back to the latest episode of season 2. In this episode, Drew sits down with Zach Spring, Founder & CEO of YourEkko, a startup born from Zach’s personal journey through cancer, loss, and resilience. Zach shares his powerful story of survival and how it led him to create a platform that helps people support loved ones through grief with scheduled messages, financial gifts, and meaningful gestures.Together, Drew and Zach explore why grief and end-of-life experiences are often overlooked in business, and how brands that lean into humanity during these moments can build lasting loyalty. They discuss how small gestures from Chewy sending flowers to a grieving pet owner, to YourEkko making it possible to leave a lasting message, can transform customer and employee experiences.The conversation dives deep into:- Why grief is a universal but often ignored part of customer and employee experience- How companies can support grieving employees and customers in authentic, meaningful ways- Why authenticity and human connection are the ultimate differentiators in a noisy, AI-driven market- The importance of mentorship, trusted advisors, and community for founders- Practical lessons Zach learned (and missteps he made) while building a mission-driven startupChapters:[00:00] – Welcome & Zach’s origin story[03:00] – From diagnosis to inspiration: the birth of YourEkko[08:00] – Lessons from grief & why it matters for CX[12:40] – Small gestures, big impact: brands that do it right[[18:00] – Mentorship, mistakes & founder lessons learned[21:10] – How YourEkko works & the vision ahead[24:30] – What leaders can do to support grieving employees[28:40] – Launch plans, giveaways & where to find Zach onlineConnect w/ Drew & StealthXLinkedIn: https://www.linkedin.com/in/drewhburdick/StealthX:https://stealthx.co/Connect w/ Zach & YourEkkoLinkedIn: https://www.linkedin.com/in/zachspringms/YourEkko: https://yourekko.com/

Welcome back to Building Great Experiences Season 2.In this episode, Drew sits down with Juan Garzón, Managing Director of Innovate Charlotte and a longtime startup ecosystem builder. Juan shares his winding entrepreneurial journey, from founding a mortgage marketplace during the early 2000s, to brand strategy in the corporate world, to becoming one of the most trusted connectors for founders in the Carolinas.Together, Drew and Juan unpack the new startup playbook in the age of AI and what they’ve learned from hosting Product Jam, a one-day, hands-on workshop designed to help early-stage founders go from idea to prototype fast.The conversation dives deep into:Why ecosystems and communities are critical to founder successLessons learned from three cohorts of Product Jam and how it differs from traditional acceleratorsThe shift from pitching ideas to proving value fast with prototypes and AI-powered toolsHow non-technical founders can use AI to communicate better with co-founders, customers, and investorsWhy brand and authenticity are becoming the ultimate differentiators in a noisy AI worldTactical tools and practices every founder should adopt from note-takers and automation to AI as a mentor and collaboratorChapters:[00:00] – Welcome & Juan’s origin story[02:00] – Discovering the power of startup ecosystems[05:45] – Why community & mentorship matter for founders[08:30] – Product Jam: a new model for early-stage founders[14:00] – The new startup playbook in the AI era[22:00] – Brand, authenticity & standing out in a noisy market[30:00] – Tactical tools every founder should adopt[38:30] – Final thoughts & where to find Juan onlineConnect w/ Drew & StealthXLinkedIn: https://www.linkedin.com/in/drewhburdick/StealthX: https://stealthx.coConnect w/ Juan & Innovate CharlotteLinkedIn: https://www.linkedin.com/in/jcgarzon/Innovate Charlotte: https://www.linkedin.com/company/innovatecharlotte/about/

Welcome back to Building Great Experiences Season 2!  This season, we’re diving deep into the future of AI, design, and human-centered experiences.Episode Details:In this season opener, Drew sits down with Charles DeAndre, Managing Partner at Pattern 50 and fractional CTO for some of Charlotte’s fastest-growing startups. Charles shares his journey from gaming-obsessed kid to fintech leader to startup co-founder, and how those experiences shaped his perspective on building products that truly matter.The conversation explores the future of software development:- Why the next generation of apps will be built for AI agents, not just humans- How voice and multimodal interfaces are reshaping the way we interact with tech- Why personalization is moving beyond marketing into everyday digital experiences- The mindset shift engineers and teams need to embrace AI as a 100x accelerator- How leaders can create space to experiment without overwhelming their teamsIf you’re a founder, product leader, or builder curious about where AI-powered experiences are headed, this episode is packed with practical insights and future-forward thinking.Chapters:[00:00] – Intro[02:00] – Charles’ origin story: gaming, fintech & startups[07:30] – The future of apps: built for AI agents[14:45] – Voice, wearables & multimodal interfaces[21:00] – Hyper-personalization & intent-driven design[30:00] – Creating space to experiment with AIConnect w/ Drew & StealthX:https://www.linkedin.com/in/drewhburdick/https://www.stealthx.co/Connect w/ Charles:https://www.linkedin.com/in/charlesdandrea/https://www.pattern50.com/

Overview:Welcome to the *Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠, a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.In this episode, Drew interviews Joel Puthoff, Founder & CEO of Linxy. They explore the critical role of authentic human connection in customer experience and how businesses can create environments that foster real, meaningful relationships. Joel shares his fascinating origin story—from his early days as a student entrepreneur and athlete to coaching CEOs and ultimately founding Linxy, a platform designed to enhance in-person community building.They dive deep into why "third places" like coffee shops and breweries are becoming vital hubs for connection and how businesses can tap into cultural marketing to become the nexus of their communities. Joel also explains how Linxy helps cut through the noise at events and public spaces, making it easier for people to find relevant, like-minded individuals to connect with—without the awkward small talk.If you're a business leader wondering how to drive long-term loyalty and customer trust through authentic experiences, this episode is packed with actionable insights. Drew and Joel discuss practical ways to humanize customer interactions, why investing in human flourishing is a competitive advantage, and how the future of customer experience is rooted in elevating real-world connections—not just digital convenience.Connect w/ Joel:https://www.linkedin.com/in/joelputhoff/https://linxy.liveConnect w/ Drew & StealthX:https://www.linkedin.com/in/drewhburdick/https://stealthx.co

OverviewWelcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Jenn Grabenstetter, Consulting Director at Slalom. They explore the evolving landscape of marketing, focusing on trends beyond AI, operational challenges, the quest for personalization, and the importance of addressing digital experience debt. They discuss the shifting nature of customer loyalty, emphasizing the rise of influencer loyalty over traditional brand loyalty, and highlight the need for businesses to adapt to these changes to remain competitive. In this conversation, the speakers explore the transformative impact of AI on marketing and B2B buying processes, emphasizing the potential for hyper-targeting niche audiences and improving consumer experiences. They also discuss concerns about the erosion of critical thinking skills due to reliance on AI, and the importance of building trust through micro interactions. The conversation concludes with practical advice on focusing on neglected areas of business to enhance trust and loyalty.Connect w/ Jenn Grabenstetterhttps://www.linkedin.com/in/jgrabenstetter/Connect w/ Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/⁠https://stealthx.co

OverviewWelcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews David Wachs, founder of Handwrytten, a company that automates the process of sending personalized handwritten notes. They discuss the importance of customer service, employee empowerment, and the impact of organizational culture on business success. They explore the value of money-back guarantees, the need for training and trust in employees, and practical strategies for enhancing customer experience. The discussion emphasizes the interconnectedness of employee satisfaction and customer satisfaction, and the necessity for businesses to adapt to changing environments.Connect w/ David & Handwryttenhttps://www.linkedin.com/in/davidwachs/https://www.handwrytten.com/Connect w/ Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/https://www.stealthx.co/

Overview:Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode of the Building Great Experiences podcast, Drew sits down with Eric Gorman, Founder of Wily, to unpack why most meetings suck and what to do instead. They talk about the power of well-designed workshops, the importance of involving stakeholders early, and how great facilitation can drive faster, smarter decisions. If you're tired of sitting through meetings that go nowhere, this episode is for you.Connect w/ Eric & Wily:https://www.linkedin.com/in/ericjgorman/https://www.wearewily.com/Connect w/ Drew & StealthX:https://www.linkedin.com/in/drewhburdick/⁠https://stealthx.co

OverviewWelcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Adam Iscrupe - Director of Product Design at Boatsetter.They discuss the evolution of customer experience, the impact of AI and personalization, and the importance of trust in digital interactions. They explore practical strategies for enhancing user experiences and highlight companies that excel in customer engagement. The conversation emphasizes the need for real-time personalization, feedback loops, and empowering frontline workers to create memorable customer journeys.Connect w/ Adamhttps://www.linkedin.com/in/adamiscrupe/Connect w/ Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/https://www.stealthx.co/

OverviewWelcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this conversation, Andy Vitale shares his journey through the design industry, discussing the impact of AI on user experience and the evolving role of designers. He emphasizes the need for designers to adapt to new technologies, leverage AI as a partner, and focus on creating personalized experiences. The discussion also explores the blending of physical and digital experiences and the importance of differentiation in a saturated market.Connect w/ Andy Vitalehttps://www.linkedin.com/in/andyvitale/https://www.andyvitale.com/Connect w/ Drew & StealthXhttps://www.linkedin.com/in/drewhburdick/https://www.stealthx.co/

Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Jake Heberlie - Chief Experience Officer at Rentvine. They discuss the future of customer experience and user experience, exploring the evolution of design, the impact of AI, and the importance of community. They emphasize the need for hyper-personalization and localized experiences, while also highlighting brands that are leading the way in innovative customer experiences. The conversation wraps up with practical tips for professionals looking to navigate the changing landscape of design and customer experience.Connect w/ Jake Heberlie & Rentvine:https://www.linkedin.com/in/jacobheberlie/https://www.rentvine.com/Connect w/ Drew & StealthX:https://www.linkedin.com/in/drewhburdick/https://www.stealthx.co/

Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews fellow StealthXer Wes Dews, Director of Engineering.They discuss the evolving landscape of software engineering and user experience, focusing on the concept of 'experience engineering.' They explore Wes's journey into the tech industry, the importance of collaboration across teams, and how AI is transforming the prototyping process. The conversation highlights the need for software engineers to adapt to a changing environment where knowledge is less important than the ability to create value and collaborate effectively.Connect w/ Wes: https://www.linkedin.com/in/wes-dews/Connect w/ Drew & StealthX: https://www.linkedin.com/in/drewhburdick/ https://www.stealthx.co/

Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode Drew interviews Ronnie Batista, a leader in user experience design. They discuss Ronnie's journey from consulting to corporate roles, the evolving landscape of customer experience, and the importance of execution over mere ideas.Mid-way through the episode, Ronnie flips the script and interviews Drew about the concept of being an “anti-consultancy.” They dig into why designers need to focus on practical, actionable strategies and real business results. They also explore the future of experience design, including the impact of AI and the significance of trust in the digital age.Connect w/ Ronnie Battista https://www.linkedin.com/in/ronniebattista/ https://www.ronniebattista.com/Connect w/ Drew & StealthX: https://www.linkedin.com/in/drewhburdick/ https://www.stealthx.co/

Overview:Welcome to theBuilding Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Michael Vandenstockt, Principal Consultant at Veestockt. They explore how data architecture is the backbone of a great customer experience and why bad data is one of the biggest hidden problems in business today.Michael breaks down how businesses can create a single source of truth, clean up their data, and build trust internally—because if your team doesn’t believe the numbers, they won’t act on them. They also discuss the impact of AI, automation, and personalization, and how all of these depend on structured, reliable data.If your organization struggles with data silos, conflicting reports, or messy analytics, this episode is for you.Connect w/ Michael Vandenstockt:LinkedInWebsiteConnect w/ Drew & StealthX:⁠LinkedIn⁠StealthX

Overview:Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Madison Gates, VP of Marketing at Reliable Residential. They discuss the critical intersection of marketing and customer experience. They explore how businesses can enhance customer interactions through innovative marketing strategies, community engagement, and the importance of trust. The conversation delves into the future of marketing in the age of AI and digital content, emphasizing the need for collaboration across departments to create a seamless customer journey. Practical tips for improving customer experience are shared, along with key takeaways for business leaders.Connect w/ Madison Gates: https://www.linkedin.com/in/madison-gates-mba/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Skipper Chong Warson, Founder at How This Works Co. They discuss the future of customer experience, emphasizing the importance of understanding customer journeys, the role of AI, and the need for businesses to collaborate across departments. They explore how companies can improve their customer experience by thinking at different altitudes and focusing on the entire ecosystem rather than just individual touch points. The conversation also highlights practical steps businesses can take to enhance customer interactions and the significance of engaging with customers directly to gather insights.Also, be sure to catch the first part of the conversation on the How This Works show: https://youtu.be/kaP8tGIzyEw https://www.howthisworks.show/033-drew-burdickConnect w/ Skipper & How This Works co https://www.linkedin.com/in/skipperchongwarson/ https://howthisworks.co/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews John Mader the CEO at Working Title Partners. They discuss the intersection of customer experience and marketing, exploring how behavioral science influences customer behavior, the importance of effective communication, and the challenges faced by larger companies in maintaining a consistent customer experience. They share examples of companies that excel in customer experience and highlight the lessons learned from those that fail to meet expectations.They explore the significance of human connection in business, emphasizing the importance of empathy, understanding customer journeys, and creating unique experiences. They discuss practical strategies for enhancing customer experience, the value of simplicity over complexity, and the necessity of building relationships in B2B environments. The dialogue highlights that small gestures can lead to significant impacts and that businesses must focus on execution to truly move the needle in customer satisfaction and loyalty.Connect w/ John & Working Title Partners https://www.linkedin.com/in/johnmader/ https://workingtitlepartners.com/Connect w/ Drew & StealthX: https://www.linkedin.com/in/drewhburdick/⁠ https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Jock Sallquist an artist and experiential designer. They explore the concept of experiential alchemy, emphasizing the importance of designing meaningful experiences in both B2B and B2C contexts.They discuss the role of art in experience design, the significance of care in business interactions, and share case studies that illustrate how unique experiences can create lasting impressions. The conversation also highlights tactical approaches for business leaders to enhance customer engagement and foster deeper connections through intentional design.Connect w/ Jock Sallquist: https://www.instagram.com/the_otherwise_invisible/ https://jocksallquist.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Hernande (Nande) Silva, a human-centered futurist. They explore the evolving landscape of work influenced by AI, emphasizing the shift towards smaller, agile teams and the increasing reliance on freelancers and contractors. They discuss the significant changes that organizations will face, the evolving dynamics of teams, and the importance of human connection in an increasingly automated world. They emphasize the need for individuals to adapt to these changes, the potential for new roles as generalists or specialists, and the enduring value of human creativity and interaction in the workplace. They also discuss the implications of AI on customer relationships, the gig economy, and the need for organizations to adapt their leadership and operational strategies.Connect w/ Hernande: https://www.linkedin.com/in/hernandesilva/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Brian Cullinan, Partner at Canopy Music. They explore the profound impact of music on customer and employee experiences. Brian shares his journey through the music industry and how it led him to focus on the intersection of music and retail.They discuss the importance of soundscapes in creating immersive environments, the legal implications of music usage in businesses, and provide case studies of successful music integration. The conversation emphasizes the need for intentionality in designing sound experiences that enhance brand identity and customer engagement.Connect w/ Brian & Canopy: https://www.linkedin.com/in/briancullinan/ https://www.musicbycanopy.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Beth Jackson, Founder at Talent Development Specialists. They explore the critical relationship between employee experience, customer experience, and organizational culture. They discuss the importance of talent development, the nuances of change management, and how a resilient culture can foster innovation and learning. The dialogue emphasizes the need for organizations to engage employees in the change process and to view culture as a dynamic entity that evolves through actions and shared experiences.Get the resources:Beth shared some helpful resources in the podcast. You can grab them free at https://slthx.co/talent-developmentConnect w/ Beth Jackson: https://www.linkedin.com/in/beth-jackson-talentdevelopment7046449637/ https://www.talentdevelopmentspecialists.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Blair Primis, Co-Managing Partner at Primtos. They discuss the critical intersection of customer experience and healthcare. They explore the complexities of the U.S. healthcare system, the importance of understanding the business side of healthcare, and the need for incremental changes to improve patient experiences. The conversation highlights the significance of staff experience, the impact of the environment on patient perceptions, and the various levels of experience that healthcare providers must consider to enhance overall care.Connect w/ Blair Primis & Primtos: https://www.linkedin.com/in/blairprimis/ https://primtos.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

OverviewWelcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode DetailsIn this episode, Drew interviews Tracy Collins, VP of Marketing at Six3Tile — a manufacturing company with a unique tile product for contractors and homeowners.Tracy shares her extensive experience in the building product manufacturing industry, discussing the challenges and opportunities in B2B marketing, particularly in launching an eCommerce platform. The conversation delves into understanding different customer personas, the importance of customer experience, and innovative marketing strategies, including guerrilla marketing and leveraging social media. Tracy emphasizes the need for manufacturers to adapt to changing customer expectations and the significance of testing hypotheses in marketing efforts.Connect w/ Tracy & Six3Tile https://www.linkedin.com/in/2020tracycollins/ https://shop.six3tile.com/Connect w/ Drew & StealthX ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highlighting the importance of user experience and how infrastructure underpins successful digital products. They explore the need for a proactive approach to cybersecurity and the significance of context in infrastructure design. The conversation concludes with actionable takeaways for mid-sized companies looking to enhance their infrastructure and user experience strategies.Connect w/ John Espey & Defiance Digital: ⁠https://www.linkedin.com/in/johnespey/⁠ ⁠https://defiancedigital.com/⁠Connect w/ Drew & StealthX: ⁠⁠https://www.linkedin.com/in/drewhburdick/⁠⁠ ⁠⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this two-part episode, Drew interviews John Espey, Founder at CEO at Defiance Digital. They discuss the critical role of infrastructure in shaping user experiences and the evolution of technology over the past two decades. John shares his journey through various tech companies, highlighting the importance of user experience and how infrastructure underpins successful digital products. They explore the need for a proactive approach to cybersecurity and the significance of context in infrastructure design. The conversation concludes with actionable takeaways for mid-sized companies looking to enhance their infrastructure and user experience strategies.Connect w/ John Espey & Defiance Digital: https://www.linkedin.com/in/johnespey/ https://defiancedigital.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Steven Keith, Founder at CX Pilots. They dive into the real, no-nonsense essentials of customer experience. With over 25 years in the field, Steven shares powerful insights on crafting CX that truly adds value, not just buzzwords. From the role of AI and predictive analytics to the importance of straightforward, jargon-free communication, Steven explains how mid-sized companies can leverage CX charters, small experiments, and a value-driven approach to create memorable customer experiences. Whether you’re a CX pro or just starting out, this episode is packed with actionable advice to future-proof your CX strategy.Connect w/ Steven & CX Pilots: https://www.linkedin.com/in/stevenkeith/ https://www.cxpilots.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds trust with customers. They explore the connection between brands and local culture, the balance between long-term and short-term business strategies, and the role of customer experience in retail and sports branding. The discussion highlights practical examples and insights on how businesses can enhance their brand equity and foster lasting customer relationships.Connect w/ Joel & JTC Marketing: https://www.linkedin.com/in/joel-tracey-52317328/ https://www.jtcmstudio.com/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode of the Building Great Experiences podcast, Drew Burdick and Joe Bell discuss the critical intersection of marketing and customer experience (CX). They explore how understanding customer needs and experiences can significantly impact business success. The conversation covers the importance of measuring CX, the role of brand equity, and highlights companies like HubSpot and Notion that excel in creating value for their customers. They also provide actionable strategies for mid-size companies to enhance their marketing and customer experience efforts, emphasizing the need for a customer-centric culture.Connect w/ Joe Bell: https://www.linkedin.com/in/joe-bell2022/Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://stealthx.co

Overview:Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew, sits down with Lauren Kerwell, a creative director specializing in experiential design, to explore what it takes to create memorable, impactful experiences. They dive into how experiential design goes beyond aesthetics to evoke emotions that resonate with people long after the moment has passed. From festivals and pop-ups to retail spaces, Lauren shares insights on designing environments that truly engage and connect with audiences. The conversation also covers the importance of personalization, how businesses can draw inspiration from industries that excel at crafting experiences, and why investing in meaningful experiences is key to building lasting customer relationships in 2024 and beyond.Connect w/ Lauren: https://www.linkedin.com/in/laurenkerwell/ https://www.etsy.com/shop/squishdripville/Connect w/ Drew & StealthX: ⁠https://drewburdick.com⁠ https://stealthx.co

Overview:Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode of the Building Great Experiences podcast, Drew Burdick sits down with Jennifer Borchardt, Senior Vice President of Digital Transformation at Merevie Consulting, to dive deep into the concept of inclusive experiences. Jennifer shares her insights on the broader meaning of inclusivity beyond just accessibility, emphasizing the need to consider people with language barriers, financial challenges, and even those facing unexpected life changes. They explore how designing with inclusivity in mind not only benefits society but also drives business success by reaching underserved customer segments. From co-creating with diverse voices to tackling inclusivity in elder care, Jennifer highlights powerful examples of how companies can make a difference.Connect w/ Jennifer: https://www.linkedin.com/in/jborchardt/ Connect w/ Drew & StealthX: ⁠https://www.linkedin.com/in/drewhburdick/⁠ ⁠https://drewburdick.com⁠ ⁠https://stealthx.co

Overview:Welcome to the 5th episode of the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Conor McFerran, Founder at Lift Collective. They explore the essential elements of driving successful product adoption, the importance of prototyping and assumption testing, and the need to identify core problems in product development. They discuss strategies for ensuring that products meet user needs and the role of feedback in refining product offerings.Connect w/ Conor & Lift Collective: https://www.linkedin.com/in/conor-mcferran/ https://www.liftcollective.comConnect w/ Drew & StealthX: https://www.linkedin.com/in/drewhburdick/ https://drewburdick.com https://stealthx.co

Overview:Welcome to the 4th episode of the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode Drew interviews Justin Fischgrund, Principal at Fischgrund Consulting. They explore the intricacies of product management and customer experience. They also discuss the importance of defining product management, balancing desirability, feasibility, and viability, and the necessity of a balanced team in product development. The conversation emphasizes the significance of a customer-centric approach and shares practical tips for improving product experiences. Justin shares his favorite product stories, highlighting the lessons learned from real-world applications of human-centered design and agile methodologies.Connect w/ Justin:https://www.linkedin.com/in/justin-fischgrund-pe/https://fischgrundconsulting.com/Connect w/ Drew:https://www.linkedin.com/in/drewhburdick/https://drewburdick.com/

Overview:Welcome to the 3rd episode of the Building Great Experiences podcast, with your host ⁠⁠⁠Drew Burdick⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode I interviewed Matt Coffey, Director of Marketing at Threshold Brands.⁠⁠Matt is a former colleague and has spent over a decade working in marketing. For a good chunk of that time, Matt has specialized in driving customer acquisition and customer lifetime value for franchise brands.We cover a lot of ground in this episode including: Defining the intersection of marketing & CX Sharing examples of companies that combine marketing & CX well Tips & tricks for companies looking to enhance their marketing & CX effortsMore about DrewI'm a Customer Experience (CX) Leader. For over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results.If you enjoyed this episode, check out ⁠⁠⁠my weekly newsletter⁠⁠⁠ where I share more thoughts on Building Great Experiences.

Overview:Welcome to the 2nd episode of the Building Great Experiences podcast, with your host ⁠⁠Drew Burdick⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode I interviewed ⁠Brent Kunze⁠ the Executive Producer at ⁠EngineThree⁠, an award-winning production company creating narrative, documentary and branded entertainment.Brent is a lifelong storyteller and has worked with a variety prestigious brands including Universal Pictures, Warner Bros, FOX Sports, Disney, The NFL Network, and NASCAR.We cover a lot of ground in this episode including: Defining storytelling - what is it? What makes great storytellers/storytelling? How are brands using storytelling to create great experiences? What are some tips and tricks that brands should leverage to tell better stories and create better experiences? Thoughts on AI & storytellingMore about DrewI'm a Customer Experience (CX) Leader. Over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results. If you liked this episode, check out ⁠⁠my weekly newsletter⁠⁠ where I share more thoughts on Building Great Experiences.

Overview:Welcome to the 1st episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, I interview Andrew Duncan - the Founder and CEO at Vertice Labs. Duncan (as friends call him) is a software engineering leader that has worked in a variety of companies, including most recently as CTO at Wonder Cave and Stash Wealth. He and his team at Vertice Labs work with clients to build and ship great software.We talk through some meaty topics in this episode, including: Agile has become ubiquitous in the design, product, and software engineering world. When done right it can be a helpful tool, but it can also become a huge barrier to actually solving problems. How have you seen Agile get in the way of progress? You’ve hired many talented developers in your career. In our conversations- you’ve highlighted how you go after “10x developers.” What are some of the ways you attract, retain, & grow 10x talent? What are the characteristics to look for? What makes someone a 10x developer? You’ve been both a startup CTO and a consultant. Startups often wrestle with if they should hire a CTO vs outsourcing to consultants or a fractional CTO. What do you think? What are the benefits of both sides? What do you recommend?More about DrewI'm a Customer Experience (CX) Leader. Over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results. If you liked this episode, check out my weekly newsletter where I share more thoughts on Building Great Experiences.