PODCAST · business
Building Liquid
by Racheal Vaughan Jones
The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way.Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the drinks space.Each episode, we imbibe with the founder of a drinks startup and get under the skin of their journey so far, toasting successes and drowning disasters. Join us as we explore different categories, from tequila to kombucha via hard seltzers and wine in a can.
Episodes
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George Frost talks Duppy Share
Racheal catches up with George Frost, founder of the fastest-growing rum brand in the UK. Find out what it takes to go against all trends and stick with an idea you believe in, how to build authentic brand partnerships that go way beyond a paid promotion, and why it’s essential to get your…
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Laura Riches talks Laylo, boxed wine
Racheal catches up with Laura, Co-founder of the incredible boxed wine brand Laylo. Find out why launch timing counts, how the marketing landscape has changed and what it means to be busy vs effective. Building Liquid is The podcast about drinks startups and challenger brands.
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Joe McGirr talks Boatyard Distillery
Racheal heads back to her family’s homeland in Fermanagh to talk to Joe McGirr, founder of Boatyard Distillery. Hear how Joe built the distillery from the ground up, why the support of friends, family and the community in Fermanagh has been essential to success and how taking the small, sometimes...
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Rob Wallis talks MOTH Cocktails
Racheal catches up with Rob to chat about taking his and Co-founder Sam’s love of food and drink, and turning it into the fastest growing RTD cocktail brand on the market. Find out why it’s actually more important to prepare for success than failure, how and why they pivoted from a swanky single...
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Bethan Higson talks Mother Root Aperitif
Racheal catches up with Bethan to talk about starting a brand from your kitchen, when you know it’s time to dive in fully and how owning that direct-to-consumer relationship can be extremely powerful.
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Vishal Patel talks Sollasa Drinks
Racheal catches up with Vishal, Co-founder or Sollasa Drinks. They chat about creating an entirely new category, winning hearts and minds in the on-trade and how to balance a day job, a young family and a side hustle.
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Tom Hurst talks Rockstar Spirits
Racheal catches up with Tom who is the founder of Rockstar Spirits to talk all things viral brand, making PR last longer, a successful Dragons Den bid and how thrive as a one man band. This one will make you thirsty!
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Jon Darby talks The Sin Gusano Project
Racheal catches up with Jon (who was dialling in on Mexican Wi-Fi, so please excuse the slightly dodgy audio) to talk about how he turned a passion for Mezcal into the first pop-up Mezcal bar in London. We chat about turning that initial pop-up into a fully-fledged subscription service, what it...
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Spencer Matthews talks CleanCo
Racheal catches up with Spencer Matthews from CleanCo to talk all things alcohol-free. They talk about the power of iteration, how to raise big sums of money and cracking that all-important first listing.
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Annabel Thomas talks Nc’Nean Organic Scotch Whisky
Racheal catches up with Annabel, founder of the magical Nc’Nean Organic Scotch Whisky. They talk all things sustainability, what it takes to gain BCorp status and how they managed to create such a silky smooth whisky at such a young age.
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Claire Warner talks Aecorn Aperitifs
Racheal catches up with Claire to find out how she went from law student to world-renowned cocktail competition winner and then from developing flavoured vodkas for a leading alcohol company to co-founding alcohol-free aperitif brand Aecorn. Grab some olives and prepare a spritz because this...
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Will Best & Harry Farnham talk Bloody Drinks
Racheal chats all things Bloody Marys with Will & Harry. Hear how they almost started their business in a cauldron, nearly blew up their mates canning line, some hot-off-the-press news about the Bloody Clarity and find out where Racheal and the guys think makes the best Bloody Marys in London -...
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Jordan Palmer & Matt Mahatme talk Lixir Drinks
Racheal catches up with co-founders Matt and Jordan to talk about their journey from ordering quinine off Amazon to distribution deals with Molson Coors. Hear how they came up with the idea for Lixir, what it’s like working with a friend you’ve known since you were 5 and whether either of them…
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Louise McGuane talks JJ Corry Whiskey
In this episode of Building Liquid, Racheal catches up with Louise to find out how she went from corporate life to reigniting the Irish tradition of whiskey bonding, via a beach in Thailand. We talk bootstrapping, hiring an entire cruise ship for industry legends (the absolute opposite of...
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Ellie Webb talks alcohol-free spirit Caleño
Racheal catches up with Ellie, founder of the Columbia-inspired alcohol-free spirit Caleño. Hear about Ellie’s journey to creating the brand, how she went about perfecting the liquid and her top tips on how to really put yourself out there as a founder.
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Henry Chevallier-Guild talks Nonsuch Shrubs
Racheal catches up with Henry, founder of Nonsuch Shrubs and 8th generation Aspall’s cyder maker to learn all about the fascinating history of this vinegar-based syrup. We take a tour to India via Hong Kong, and hear what it’s like to grow up in a dynasty such as Aspall’s.
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Stephanie Jordan talks Avallen Calvados
Racheal catches up with Stephanie Jordan of planet-positive calvados brand Avallen. We talk about the importance of sustainability by design, the work we all need to do as an industry to tackle climate change and get a whistle stop tour of the history of the previously under-appreciated…
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Pat Venning talks Market Row Rum
Racheal catches up with Pat Venning who is co-founder of Market Row, a botanical rum distilled in the heart of Brixton. We talk about the challenges of setting up your own distillery, the importance of the local area to the brand and why you should take the time to get your product right. Warning…
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Chris Hughes talks Wilfred’s alcohol-free aperitif.
Racheal catches up with Chris to talk all things alcohol-free. We take a trip to Argentina via Japan to find out about the inspiration behind Wilfred’s, the importance of ingredients to flavour and the role his mum’s garden has played in his success.
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Elwyn Gladstone (nicknamed The Godfather of Spirits Marketing by Racheal) talks Innovation
They say you should never meet your heroes, but luckily this one didn’t disappoint! Racheal catches up with Elwyn Gladstone who has been instrumental in the launch of some of the most iconic brands in the world, most recently with the launch of Malfy gin. Hear Elwyn’s perspective on what it…
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Oli Clements talks DRTY Hard Seltzer
Racheal catches up with Oli to talk all things fundraising! Hear how Oli and his co-founder Matija came up with the idea for DRTY, what it’s really like fundraising (clue: it’s nothing like on Dragon’s Den) and how they managed to snag The One, The Only GC for a small scale collaboration that…
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Lucy Wright talks NICE, wine in a can
Racheal catches up with Lucy to talk about her journey into co-founding the brilliantly disruptive Nice, wine in a can. Hear how Lucy went from almost embarking on a career in interior design to founding a Bircher muesli brand, before entering the world of drinks. We talk the power of perfect...
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James Kerslake talks Tom Savano Cocktails
Racheal catches up with James Kerslake from Tom Savano, a super premium pre-batched cocktail brand. We chat about where James’ passion for the industry came from, how he developed the secret ingredient to bottling bar-quality cocktails and how he copes with imposter syndrome. Warning: several...
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Callum Hutson talks ISLES Cocktails
Racheal catches up with Callum Hutson, creator of ISLES Refreshingly Original Canned Cocktails to talk about starting a brand completely bootstrapped, how a ‘eureka’ moment rarely exists and what might be on the horizon for the future of retail. Hear how Callum found his true passion for drinks…
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Tom Bishop & Jack Vereker talk El Rayo Tequila
Racheal catches up with Tom and Jack, founders of El Rayo tequila, a brand that passionately champions a modern Mexico. Find out about their journey into the world of drinks startups and take a trip to colourful Mexico in the process. We chat about why having zero drinks experience might be a...
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Eric Sampers talks MARY
Racheal catches up with Eric Sampers, co-founder of the Illogical Drinks Co and maker of MARY, the (delicious) low alcohol botanical blend. Find out about Eric’s journey into the drinks industry, what drew him to the world of no/low after 15 years working with hard liquor and go behind-the-scenes...
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An intro to Building Liquid
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ABOUT THIS SHOW
The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way.Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the drinks space.Each episode, we imbibe with the founder of a drinks startup and get under the skin of their journey so far, toasting successes and drowning disasters. Join us as we explore different categories, from tequila to kombucha via hard seltzers and wine in a can.
HOSTED BY
Racheal Vaughan Jones
CATEGORIES
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Frequently Asked Questions
How many episodes does Building Liquid have?
Building Liquid currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Building Liquid about?
The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way.Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the...
How often does Building Liquid release new episodes?
Building Liquid has 27 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Building Liquid?
You can listen to Building Liquid on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Building Liquid?
Building Liquid is created and hosted by Racheal Vaughan Jones.
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