PODCAST · business
Built for the Edge
by Kehla G
Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that. Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding. We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder. Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better? <p class="isSelec
Episodes
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E #552: Why Your Business Makes Money But Isn't Profitable with Pam Ivey
Your business might be generating hundreds of thousands of dollars in revenue, but how much of that money are you actually keeping? In this episode of Built for the Edge, I'm joined by Pam Ivey, business and marketing strategist, educator, and founder of Profitable on Purpose, for a conversation...
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E #551: Why Clients Don't Stay: The Missing Piece in Your Coaching Business with Dallas Travers
What happens when a coaching business becomes so focused on attracting new clients that the actual experience of working with those clients becomes an afterthought? In this episode of Built for the Edge, Kehla sits down with Dallas Travers, founder of The Hive and host of Coaches on a Mission, to...
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E #550: You Can’t Build a Business on Effort: Output vs. Outcome
What if you’re measuring how hard you’re working instead of whether the work is actually producing an outcome? In this episode of Built for the Edge, Kehla unpacks the difference between output and outcome — and why posting more, emailing more, launching again, or doing more of anything doesn’t...
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E #549: How to Stop Getting in Your Own Way in Business with Brad Walsh
What if the thing keeping your business stuck isn't a lack of strategy—but the work you're using to avoid doing the thing that actually matters? In this episode of Built for the Edge, Kehla sits down with Brad Walsh, founder and host of Empowerography, to talk about entrepreneurship, building a...
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E #548: Frameworks, Intuition & Structure: Building a Business Around Your Magic with D. LeD
What happens when intuition gives you the idea, but you still have to build a business around it? In this episode of Built for the Edge, Kehla sits down with D. LeD, transformational business coach, founder of Sourced™, and bestselling author of Shift the Field and Retreat and Grow Rich, for a...
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E #547: Stop Hiring Experience. Start Hiring Potential. with Mark Guest
Hiring the right people isn't about finding the perfect resume. It's about learning how to recognize potential before everyone else does. In this episode, Kehla sits down with Mark Guest, Managing Director of ActionCOACH Canada, to unpack what he's learned after hiring hundreds of employees…
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E #546: How to Use AI to Save Time, Automate Your Business & Scale Smarter with Jill Storie
AI isn't just changing how businesses create content—it's completely transforming how entrepreneurs operate behind the scenes. In this episode, Kehla sits down with business backend architect Jill for a practical conversation about the AI workflows that are helping them reclaim hours every week....
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E #545: A Business That Makes Sense (Part 4): If I Had 30 Days
If you had just 30 days to build a stronger business, where would you start? Not with another strategy. Not with another certification. And not by trying to do more. In the final episode of A Business That Makes Sense, Kehla G walks through the exact four-step framework she'd use to help an...
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E #544: A Business That Makes Sense (Part 3): The 3 Things Every Business Needs
What if your business doesn't need another strategy? What if it needs a stronger structure? In Part 3 of A Business That Makes Sense, Kehla G explores why so many entrepreneurs stay stuck—not because they lack ambition or discipline, but because they're trying to build on foundations they don't...
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E #543: A Business That Makes Sense (Part 2): Why Your Revenue Feels Inconsistent
Revenue isn't random. It's reporting. If you've ever wondered why one month feels effortless and the next leaves you questioning everything, this episode is for you. In Part 2 of A Business That Makes Sense, Business Performance Coach Kehla G explores one of the most misunderstood concepts in...
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E #542: A Business That Makes Sense (Part 1): Why Your Business Feels So Hard
Entrepreneurs are no strangers to advice. Raise your prices. Launch again. Work on your mindset. Become more magnetic. Heal your money blocks. But what if none of those are actually the problem? In Part 1 of this four-part series, Kehla G challenges one of the biggest patterns in the online...
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E #541: You Don't Have a Capacity Problem. You Have a Capability Problem.
Most business owners assume the next stage of growth requires more capacity—more time, more hires, more systems, or more leads. But what if that's the wrong problem to solve? In this episode, Kehla G explores the difference between capacity and capability, and why confusing the two can quietly…
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E #540: AI Didn't Create a Trust Problem. It Exposed Something Bigger.
Everyone keeps saying we have a trust problem. But what if that's not what's happening at all? In this episode, Kehla unpacks why AI didn't create a crisis of trust—it exposed a much bigger shift that's already been unfolding. Through the lens of three Gene Keys (13th, 17th & 18th), she explores...
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E #539: Grief Isn't Just About Death: The Hidden Side of Life's Biggest Transitions with Rosalind Price
Grief is often treated as something we need to get through. But what if it's actually trying to guide us somewhere? In this episode, Business Architect Kehla G sits down with grief coach, transition strategist, and founder of Mind the Transitions, Rosalind Price, for a conversation that…
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E #538: AI Has the Answers. So Why Is Everyone Still Stuck?
AI has made information more accessible than ever before. Marketing strategies, sales scripts, business frameworks, and even the thinking behind some of the world's most successful entrepreneurs are now available in seconds. So if everyone has access to the same answers, what actually creates a...
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E #537: Stop Asking Your Future Self for Advice: Why Reality Should Have the Final Vote
For years, the personal development industry has encouraged us to become someone else. Become your future self. Act as if. Embody the version of you who already has the life you want. But what if that advice has unintentionally given your future self more authority than your present reality? In...
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E #536: From Visibility to Sales: What Most Coaches Get Wrong About Marketing with Hailey Rowe
Most coaches assume that if they had more leads, more followers, or a better funnel, they'd have more clients. But what if the real issue isn't visibility? In this episode, Kehla sits down with marketing and sales strategist Hailey Rowe for a conversation about what actually moves people from...
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E #535: Everyone Is Looking at the Student. Nobody Is Looking at the Teacher.
In this solo episode, Kehla shares a realization that came out of a recent Growth Club event while working with business owners on delegation, accountability, and team development. Drawing on the well-known phrase, "Teach someone to fish and they'll eat for a lifetime," she challenges listeners…
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E #534: The Moment It Makes Sense, I'm Done: The Difference Between Symptoms and Root Causes
In this episode, Kehla explores a realization that emerged from observing how differently people can respond to the exact same situation. What started as curiosity about her own thinking led to a deeper question: why do some people get stuck managing symptoms while others instinctively look for…
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E #533: The Capsule Blog Strategy: How to Create Less Content and Get More Clients with Jana Osofsky
What if the problem isn't that you're not creating enough content? What if you're creating too much of the wrong kind? In this conversation, Jana Osofsky shares a radically different approach to content marketing—one that prioritizes building assets over feeding algorithms. Instead of chasing...
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E #532: How Do You Measure Magnetism?
Everyone talks about becoming an energetic match. But almost nobody stops to ask: How would we measure that? In this short solo episode, Kehla explores one of the questions that has been sitting at the center of her thinking lately: how do we know what's actually creating results in business?...
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E #531: Why You’re the Bottleneck in Your Business (And It’s Costing You Sales) with Tish Times
Everyone says they need more leads, more clients, and more sales. But what if the real problem isn’t visibility? In this episode, Kehla sits down with sales strategist and CEO Tish Times for a conversation that starts with sales… and quickly turns into a much deeper conversation about governance,...
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E #530: The Online Coaching Industry Has a Measurement Problem
After seven and a half years of working exclusively online, Kehla G. has started stepping into a new world—working with brick-and-mortar businesses through her role as a Business Coach with Avid Business Performance Group. What she's discovering is forcing her to rethink some of the most common...
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E #529: Why Women Abandon Themselves to Belong with Michaela Gaffen Stone
In this episode of Built for the Edge, Kehla sits down with Michaela Gaffen Stone for a conversation about conditioning, self-abandonment, people pleasing, and what actually happens when women stop contorting themselves to fit into identities that were built for survival instead of truth.…
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E #528: How to Run a Business When Life Falls Apart with Therese Skelly
In this raw and deeply honest conversation, Kehla sits down with Therese Skelly to talk about what happens when life completely disrupts your capacity to “hold it all.” Together, they unpack the hidden pressure ambitious women carry inside business: the addiction to proving, the exhaustion of...
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E #527: You've Mistaken Insight for Movement
Have you ever felt like you're doing all the "right" things—reading the books, hiring the coaches, studying Human Design, Gene Keys, mindset, manifestation, or personal development—and yet your actual circumstances aren't changing? In this episode, Kehla unpacks a realization that has completely...
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E #526: Quizzes Aren’t Lead Magnets—They’re Buyer Filters with Maiko Sakai
Most funnels assume your audience needs warming up. More content, more emails, more time. But what if that’s not true? In this episode, I’m joined by Maiko Sakai, quiz strategist and founder of Airtight Concepts Inc., who breaks down how quizzes can act as a fast-trust entry point in your...
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E #525: Why I Don’t Talk About Human Design & Gene Keys the Same Way Anymore
In this raw and deeply personal episode, Kehla shares the major shift happening in how she sees business, spirituality, Human Design, Gene Keys, and the online coaching industry as a whole. After years of helping entrepreneurs build their businesses through identity work, energetics, mindset, and...
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E #524: Why You’re Still Not Showing Up on Video (And What It Actually Takes) with Tanya Smith
In this episode, Kehla sits down with video strategist and live streaming expert Tanya Smith to unpack what it actually takes to build visibility, authority, and revenue through video—without hiding behind perfection or overcomplicating strategy. Tanya shares her journey from avoiding the camera...
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E #523: Intuition, Psychic Ability, or Mediumship? How to Tell What You’re Actually Experiencing with Kevin Lewis
In this episode of Built for the Edge, Kehla is joined by evidential medium Kevin for a conversation that goes beyond surface-level intuition. Together, they break down the differences between intuition, psychic ability, and mediumship — and why so many people are experiencing these without fully...
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E #522: Live Coaching: How to Find the Structural Gap Killing Your Momentum with Janell Karst
In this episode of Built for the Edge, Kehla sits down with Janell Karst — executive coach, author of the Badass Planner, and founder of the Bold Program — for a live business architecture session that is, in itself, a demonstration of the work. Janell came in with clarity on her messaging (she'd...
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E #521: The Ultimate Human Design Summit with Jas Maylin: why she built the table instead of waiting for a seat
In this episode of Built for the Edge, Kehla sits down with Jas Maylin — a 3/5 Generator, former registered psychotherapist, homeschooling mom of three, and founder of the Soul Success Center and the Ultimate Human Design Summit. This conversation is, in itself, a demonstration of the work. Jas's...
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E #520: Human Design & Gene Keys Won’t Fix Your Business
If you’re using Human Design and Gene Keys in your business… and things still aren’t holding the way you expect them to, this is the conversation most people avoid. Because the assumption is usually that you just need to go deeper. More awareness. More alignment. A clearer understanding of who…
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E #519: Strategy Isn’t the Problem. Your Structure Is.
Everyone is being taught to fix their business through mindset, identity, and better strategy. Better content. Better funnels. Better messaging. Better launches. But what if the issue isn’t your strategy — or you? In this episode, Kehla breaks down the missing layer no one is talking about:...
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E #518: Identity, Authority & Scaling Your Business Without Burnout (The Real Reason Growth Starts to Break) with Gráinne O'Regan
If your business is working… but something about it feels off — this is for you. There’s a point where what got you here stops working the same way. Your messaging feels heavier. Your offers don’t land the same. You’re showing up, but it’s not clicking like it used to. Most people think it’s...
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E #517: Structural Instability Series Part III: Why Nothing Feels Clear Anymore
If your business only works when you’re fully in it… that’s not stability. In this episode, Kehla breaks down why things in your business stop holding—even when it looks like everything should be working. This isn’t about missing strategy or needing better messaging. It’s about what your business...
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E #516: Structural Instability Series Part II: Why Your Effort Isn’t Compounding
You’re showing up. You’re doing the work. Things do work… but nothing actually builds. So every time you want results, it feels like you’re starting over. In this episode, Kehla breaks down why this isn’t a consistency problem, a discipline problem, or a mindset problem — it’s a compounding...
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E #515: Structural Instability Series Part I: Why Your Business Moves… But Doesn’t Hold
If your business feels like it’s working — content is landing, offers are selling, things are moving — but nothing actually stabilizes, this episode is for you. Kehla breaks down the real reason momentum doesn’t turn into consistency, and why most entrepreneurs misread this moment as something...
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E #514: How Women Founders Are Losing Hours Every Week (And the Systems That Give Them Their Time Back) with Diana Lunzer
If your brain feels like a thousand open tabs, this episode is for you. In this conversation, Kehla sits down with Productivity Strategist and Certified Notion Consultant Diana Lunzer to unpack the invisible inefficiencies that quietly drain founders every single week. From scattered notes and...
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E #513: Identity vs Infrastructure: Why “Doing Everything Right” Still Isn’t Working — With Beverleigh Fateev
In this episode of Built for the Edge, Kehla G is joined by Beverleigh Fateev for a conversation that exposes a quiet fault line running through the online business world — one most entrepreneurs are standing on without realizing it. Why does a business “work” on paper, yet feel wrong in…
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E #512: Why Most Entrepreneurs Misread What’s Happening in Their Business
Every year on her birthday, Kehla records a podcast episode reflecting on life and entrepreneurship. This year, she did something different. After pulling the transcripts from several of those birthday episodes, she started noticing a pattern in how her thinking has evolved over the years — and…
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E #511: The Dark Side of Alignment Culture: When Alignment Becomes Avoidance
In the online business world, “alignment” has become one of the most celebrated ideas in personal growth and entrepreneurship. But what happens when alignment language quietly becomes a way to delay the structural work that actually moves a business forward? In this episode, Kehla breaks down the...
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E #510: The 2027 Human Design Shift: Why Systems, Formulas, and Authority Are Breaking Down with Hope Pedraza
In this episode, Kehla sits down with Hope Pedraza for an unscripted, Human Design–heavy conversation about the 2027 incarnation cross shift and why so many systems suddenly feel like they’re failing. Rather than treating the move from the Cross of Planning into the Sleeping Phoenix as a future...
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E #509: Top 2% Without 100,000 Downloads: Seven Years Inside a Podcast
After seven years of consistent publishing, over 500 episodes, and more than 150 unique guest interviews, Kehla shares the unfiltered truth about what it actually takes to build a top 2% podcast — without crossing 100,000 downloads or going viral. In this episode, she breaks down the myths around...
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E #508: Financial Freedom Isn’t a Vibe: Micro Money Habits That Actually Build Wealth with Lorna Poole
Financial freedom isn’t built on vibes. It’s built on behaviour. In this episode, Kehla sits down with wealth mentor Lorna Poole to unpack what actually creates financial independence for female entrepreneurs — especially when money feels messy. Most high-achieving women aren’t struggling because...
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E #507: What If Your Offer Isn’t the Problem? with Lori Young
In this episode of Built for the Edge, Kehla is joined by Lori, an offer strategist and holistic business coach, for a grounded and unfiltered conversation about one of the most quietly destabilizing moments in business: when an offer stops selling — or never quite takes off. Rather than rushing…
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E #506: You’re Not Your Job Title: Rebuilding Confidence and Your Brand After Corporate with Betsy Hamm
What happens when the title disappears, the paycheck stops, and the structure that once held your confidence together is suddenly gone? In this episode, Kehla G is joined by Betsy Hamm for a candid conversation about what it actually takes to leave corporate leadership and rebuild from the inside...
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E #505: Why Motivation Works — Why It Never Lasts (And What to Do Instead)
What happens when motivation works… but never lasts? In this episode, Kehla unpacks a pattern that runs quietly through the personal development and coaching industry — one that keeps people cycling through insight, activation, purpose, and burnout without ever actually relocating where decisions...
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E #504: Attention Isn’t Influence: The Missing Layer Between Visibility and Clients with Maggie Olson
In this episode, Kehla sits down with Maggie Olson, strategic business advisor and mentor to high-achieving women entrepreneurs, to unpack a quiet but critical distinction most businesses miss: attention is not influence. They explore why visibility, engagement, and growing an audience often fail...
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E #503: What Seven Years in Business Actually Teaches You
In this special seven-year anniversary episode of Built for the Edge, Kehla G reflects on what actually changes when you stay in business long enough to mature — not just in strategy, but in nervous system capacity, decision-making, identity, and leadership. This is not a highlight reel or a list...
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ABOUT THIS SHOW
Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that.
Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent results, and businesses that keep resetting instead of compounding.
We talk about leadership, decision-making, business architecture, measurement, and what needs to change when too much of the business still depends on the founder.
Some episodes are solo. Some are conversations with founders, operators, and people who think differently about how businesses grow. The question underneath all of them is usually the same: what is actually happening here, and what would need to change for this business to work better?
<p class="isSelec
HOSTED BY
Kehla G
CATEGORIES
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Frequently Asked Questions
How many episodes does Built for the Edge have?
Built for the Edge currently has 550 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Built for the Edge about?
Built for the Edge is a podcast about why businesses that look successful on the surface can still feel harder to run than they should — and what it actually takes to change that. Hosted by Kehla G., the show looks at what’s happening underneath stalled growth, founder bottlenecks, inconsistent...
How often does Built for the Edge release new episodes?
Built for the Edge releases new episodes frequently with a large back catalog of 550 episodes. Check the episode list for recent publication dates.
Where can I listen to Built for the Edge?
You can listen to Built for the Edge on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Built for the Edge?
Built for the Edge is created and hosted by Kehla G.
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