PODCAST · business
Built Online
by Cody McGuffie
Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business.Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.
Episodes
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The Real Reason POD Stores Stay Small
Why do most print-on-demand stores never become real brands? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie breaks down the real difference between a store and a brand, why so many POD sellers stay stuck selling one-off...
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Why Your Store Is Missing 20% Of Its Revenue
Why is your online store missing 20% of its revenue, and which emails are supposed to be bringing it in? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie breaks down the three email flows that serious online stores run...
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Your Business Has Leaks: Here's How To Plug Them
Why is your online store getting traffic but still not making sales, and how do you find the leak? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie breaks down why Etsy sellers, print on demand stores, and online business...
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How Much Can You Actually Grow an Online Store in 30 Days?
How much can you actually grow an online store in your first 30 days? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, Cody McGuffie gets honest about what the first 30 days of an online store usually look like. Not the screenshots. Not the...
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7 Things I Wish I Knew Before Quitting My Job to Build EverBee
What should you know before quitting your job to build your own business? For that and more, follow us here and subscribe to our YouTube channel. A while back, I quit my job to go all-in on building EverBee. No plan B. No runway that made sense on paper. A wife, a mortgage, and a belief that this...
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Spare Me 6 Minutes and I'll Save You 10 Years of E-Commerce Mistakes
Want more episodes like this? Follow us here and subscribe to our YouTube channel! If I had six minutes with the version of me from ten years ago, back when I was just getting started in e-commerce, broke and guessing, here's exactly what I'd tell him. Seven things. None of them are tactics. All…
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Etsy? Amazon? If I Had To Start Over, Here's Exactly What I Would Do Today
How do you start an e-commerce business from zero in 2026? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, Cody McGuffie breaks down what most people get wrong when they start from scratch, why selling on a marketplace is not the same as...
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Your Next Business Idea Will Fail Without This
How do you use AI to grow your online business faster without getting distracted by every new tool, trend, and shiny opportunity? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, Cody McGuffie unpacks why so many creators stay busy but never...
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Choose Your Niche Without the Overwhelm | Here's What Works
How do you choose the right niche and customer for your online store without guessing, chasing trends, or trying to sell to everyone? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie unpacks what most sellers get wrong…
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Choose The Right Business Model Before It's Too Late
How do you choose the right online business model instead of wasting years chasing goals you never clearly defined? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down a simple but brutal...
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The Real Definition of an Entrepreneur | Are You One?
How do you stop playing business and start building something that actually creates income, freedom, and real customers? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down the...
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The AI Creator Shift Happening Right Now (Don't Get Left Behind)
How can you build a business you actually own before jobs, platforms, and algorithms make that decision for you? For that and more, follow us here and subscribe to our YouTube channel! In this solo episode of Built Online, Cody McGuffie, founder and CEO of EverBee, explains why the next five…
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Real Freedom vs Borrowed Freedom: What's the Difference?
How do you build real financial freedom, time freedom, and location freedom instead of depending on a paycheck you do not control? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, Cody McGuffie, founder and CEO of EverBee, breaks down why…
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Why Most People Fail Before They Even Start | The Focus Problem
How do you stay focused long enough to build a real freedom business in a world that rewards distraction? For that and more, follow us here and subscribe to our YouTube channel! In this first solo episode of Built Online, Cody McGuffie, husband, dad of three, and founder of EverBee, breaks down…
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$1.1M Etsy POD Seller Reveals The #1 Mistake New Sellers Make | ft. Taylor "POD" Posada
How can you use Etsy print on demand to build real income, protect your time, and turn more of your ideas into products that actually sell? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Taylor Posada, print on demand...
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Don’t Wait: You Don’t Need to Be an Expert to Start on Etsy | ft. Dina Lu
How can Etsy sellers and creatives turn a skill like calligraphy into workshops, digital products, and online income that actually supports their life? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Dina Lu, calligrapher,...
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Build an Online Business That Doesn’t Depend on Motivation | ft. Robin Ebers
How can you use AI and simple systems to grow faster on YouTube, ship more content, and build an online business that does not depend on motivation? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Robin Ebers, creator,...
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Army Officer to Founder: How She Turns Views Into Revenue | ft. Julianna Claire Christensen
How can creators turn social media content into customers for their own product brand instead of relying on short term sponsorships? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Julianna Christensen, West Point graduate,...
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Etsy Sellers: Don’t Put All Your Listings In One Basket | ft. Jessica James
How can Etsy sellers and creators add a new sales channel without big tech headaches or monthly fees? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Jessica James, founder and creative director of Madilyn James, an...
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Problem → Offer → Income: The Multiple Income Streams Roadmap | ft. Yoma James Kukor
How can creators turn everyday problems into income streams, build multiple businesses, and stay confident through uncertainty? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Yoma James Kukor, entrepreneur, creator, and…
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Consistency Beats Motivation: Build A Strong Creator Business | ft. Philip Anders
How do you build a resilient creator business using focus, discipline, and hard things instead of hacks and constant burnout? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Philip Anders, YouTube creator, educator, and...
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How Her $250K/Year Etsy POD Shop Helped Them Build A $1Million Dream Home | ft. Heather Marie
How do you use Etsy Print-On-Demand to buy your dream home and build real financial freedom? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Heather Marie, Etsy print on demand seller and creator behind Heather Studio, who...
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How She Scaled Her Etsy Shop to $20K/Month Without Burning Out | ft. Valery Danilov
How do you turn a “small Etsy shop” into a multi five figure business without burning out or giving up your creativity. For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Valery Danilov, calligrapher and founder of the…
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Your Competitors Aren't In Stealth Mode - Here's Why That Matters | ft. Ryan Estes
How can founders use podcasts to build a real personal brand, get out of stealth mode, and make their go-to-market less painful? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Ryan Estes, co founder of Kitcaster and…
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Stack Multiple Passive Income Streams From One Simple Skill | ft. Kathleen Kobel
How can you turn product review content into semi passive income while still being present for your kids and family? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Kathleen Kobel, longtime seller, content creator, and…
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The Scaling Phase Every Founder Gets Wrong | ft. Danielle Dufresne
What does it really take to scale your business without becoming the bottleneck or burning out your team? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Danielle Dufresne, founder of The Auxiliary Co, a fractional…
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Founder Reveals the REAL Story Behind EverBee's Success | ft. Cody McGuffie
Where did EverBee really come from, and what is the real story behind its “overnight success”? For that and more, follow us here and subscribe to our YouTube channel! In this special Built Online episode, George McConnell turns the mic around and interviews Cody McGuffie, founder and CEO of...
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The Secret Ranking Formula Every Seller Needs | ft. Will Haire
How do top sellers actually rank products and get Q4 ready without guessing on ads or keywords for months? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Will Haire, CEO and Co-Founder of Bellavix, an agency that has…
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From Idea To Sales: The New Way to Build Online With AI | ft. Roger Einstoss
How Can AI Make Good Developers Great and Help Non-Technical Founders Ship Faster? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Roger Einstoss, CEO and Founder of Braintly. Roger shares how AI elevates engineers, when to...
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From Door Knocks to $300K Year One: How To Get The First 100 Customers | ft. Azgari Lipshy
Want a simple path to your first 100 customers and real profit? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Azgari Lipshy, founder of Azgari.com and veteran operator across CPG and local services. Azgari shares how to...
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STOP Wasting Time: Start Building Real Wealth Today | ft. Ryan Hogue
How can you turn consistent work into real wealth online? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Ryan Hogue, e-commerce creator and investor, who scaled passive income across Amazon, Etsy, and more. Ryan explains...
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Amazon Listing Secrets Only Top Sellers Know | ft. Sean Stone
Want to rank #1 on Amazon and turn your listings into consistent bestsellers? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Sean Stone, founder of Stone’s Goods and YouTuber teaching Amazon sellers how to master SEO, PPC,...
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Top Financial Advisor Reveals SIMPLE Rules for Building Wealth | ft. Douglas Lynam
Are you tired of hidden fees and confusing financial advice keeping you from building real wealth? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Douglas Lynam, author of From Monk to Money Manager, who went from living in…
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How He Went from $0 to $10M in Just 3 Years with His Own Store | ft. Adam Callinan
Trying to scale from scratch, without investors or relying on Etsy or Amazon? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Adam Callinan, founder of Pentane, an e-commerce growth platform helping brands scale profitably...
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Beat Entrepreneur Burnout: Maximize Focus and Efficiency | ft. Samson Odusanya
Are you struggling to stay consistent, avoid burnout, and keep your mind sharp as an entrepreneur? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sat down with Samson Odusanya, high-performance coach and mindset mentor helping...
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How to Build & Sell a $10 Million Online Business: Insider Secrets from Flippa’s CEO | ft. Blake Hutchison
Are you trying to buy, grow, or sell an online business for top dollar? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Blake Hutchison, CEO of Flippa, the leading marketplace to buy and sell online businesses. Blake breaks...
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Email Marketing Strategy for Online Sellers: Automations That Convert | ft. Asad Kanaan
Are you trying to grow your online store with smarter email marketing, higher conversions, and automations that actually make sales while you sleep? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with email strategist and...
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How He Has Turned Sports Lessons Into Entrepreneurial Success | ft. Dre Baldwin
What does it really take to build unshakable discipline and a winning mindset? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Dre Baldwin, former professional basketball player and founder of Work On Your Game, a company…
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He Built an AI Agent That Runs Marketing on Autopilot | ft. Tom Hollands
Can AI agents run your entire marketing team? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Tom Hollands, CEO and Co-Founder of AMT (Autonomous Marketing Team), a platform that automates influencer outreach and marketing...
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ChatGPT SEO: How to Dominate AI Search Results in 2025 | ft. Jade Pruett
Is AI the future of SEO or a credibility killer? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jade Pruett, founder of Hello SEO, an agency helping entrepreneurs and small businesses get found online. Jade shares how she…
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How Kate Hayes Built a $70K/Month Etsy Shop | ft. @KateHayes
Want to turn your creative passion into a full-time online business? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Kate Hayes, creator, coach, and founder of Business In A Weekend, where she helps entrepreneurs launch...
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Why Most Brands Fail Before They Ever Get Noticed | ft. Jimi Gibson
Are you struggling to grow your brand with SEO and digital marketing? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jimi Gibson, Chief Sales Officer at Thrive Internet Marketing Agency, a full-service digital marketing firm...
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What Is Branding? Here’s How To Build a Brand | ft. Jim Heininger
Struggling to rebrand or reposition your business the right way? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jim Heininger, Founder of the Rebranding Experts, a specialized firm that helps legacy businesses execute…
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Most People Don’t Start a Business — But He Made $150M Before 25 | ft. Erik Huberman
What’s the real reason most brands fail to scale? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Erik Huberman, CEO and Founder of Hawke Media, a performance marketing agency that’s helped over 4,000 brands grow profitably.…
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Most Businesses Are Ignoring 1 Billion Buyers — This Fix Changes Everything | ft.Michael Paciello
Is your business accessible to everyone—really? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Michael Paciello, Founder of the Paciello Group and a pioneer in digital accessibility. Michael has spent decades helping...
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How To Manage Your Money Like The 1% | ft. Mark Willis
What if you could turn your business into a bank? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we sit down with Mark Willis, Certified Financial Planner and Founder of Lake Growth Financial Services, a firm helping business owners and...
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DON’T Use Paid Ads | My #1 Organic Marketing Strategy No One’s Talking About (ft. Luke Yarnton)
Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Luke Yarnton, founder of The Rave, a platform helping brands identify and activate micro and nano...
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How Daniel Budai Turned $30 Into $1,000,000+ Ecom Agency | ft. Daniel Budai
Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Daniel Budai, founder of Budai Media, an e-commerce growth agency. Daniel shares his journey from...
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Why 99% of Etsy Shops FAIL in 2025 | ft. Brad MacDonald
Ready to take your Etsy shop to the next level? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Brad MacDonald, an expert in the Etsy e-commerce space, to discuss the latest trends and strategies for Etsy sellers. With years of...
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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur | ft. Jacob Hicks
Struggling to define your 'why'? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talk with Jacob Hicks, an entrepreneur and mindset coach. He breaks down the importance of intentionality in business and life, sharing how to overcome...
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ABOUT THIS SHOW
Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify, Amazon, and more. The goal is to inspire you to start and grow your own successful business.Sponsored by EverBee: e-commerce software trusted by over 1,000,000 business owners to start, grow, and scale their companies.
HOSTED BY
Cody McGuffie
CATEGORIES
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Frequently Asked Questions
How many episodes does Built Online have?
Built Online currently has 150 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Built Online about?
Built Online is a podcast for e-commerce and online business strategies to help grow your company. Each episode features veteran sellers sharing how they made their first sales, scaled their businesses, and the early mistakes they can help you avoid. You'll learn how to build on Etsy, Shopify,...
How often does Built Online release new episodes?
Built Online publishes regularly with 150 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Built Online?
You can listen to Built Online on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Built Online?
Built Online is created and hosted by Cody McGuffie.
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