Built to Last

Gord Erickson joins the podcast to share the story behind building multiple businesses across hospitality, real estate, entertainment, tourism, tequila, and more — all while staying deeply focused on people, community, and culture.The conversation dives into partnerships, leadership, Disney-inspired hospitality principles, entrepreneurial risk, business failures, scaling teams, and what Gord has learned after decades of building and rebuilding businesses. From buying a struggling bar in his twenties to running a hotel in Mexico and launching a tequila brand, this episode is full of honest insights for entrepreneurs and business leaders trying to build something meaningful.Connect With Gord: https://www.linkedin.com/in/gord-erickson-89a25ba4/Connect With Colby: https://www.linkedin.com/in/colby-jardine/Connect With Levi: https://www.linkedin.com/in/levilawrence/https://www.ironhousepro.com/ 00:00 – Introduction• Levi introduces Gord Erickson and the unexpected connection that led to the conversation.00:59 – Gord Erickson’s Background• Gord shares his entrepreneurial journey and how business started early in life.02:13 – Managing 30 Companies• Gord explains the scale of his businesses and how partnerships evolved over time.03:50 – From Bartending to Starting a Band• How a chance meeting led to a decades-long music career.07:40 – Buying His First Bar• Gord shares how he unexpectedly entered the hospitality business.08:40 – The Liquor Store Opportunity• A regulatory change creates a major business opportunity.11:01 – Hospitality, Leadership & People• Why Gord believes connecting people is his real strength.12:25 – Why Passion Alone Isn’t Enough• The dangers of ignoring business fundamentals.14:09 – Building Businesses Through Partnerships• Gord explains how strategic partnerships helped him scale.17:07 – Becoming a Landlord & Developer• A financing conversation unexpectedly changed Gord’s business trajectory.22:21 – Building an Internal Team• How Gord evolved from a small office setup into a larger operational structure.25:38 – Meeting Tim & Operational Growth• Gord explains why bringing in operations leadership changed everything.31:27 – Discovering the Disney Philosophy• The Disney book and training program that reshaped the company culture.35:19 – Lessons from Disney Training• Hospitality, intentional experiences, and building memorable customer interactions.39:07 – Creating a Training Culture• How internal leadership training became part of the company DNA.41:20 – Recognition, Team Culture & Hospitality• Why employee recognition matters more than most businesses realize.43:07 – The Meaning Behind “Sueño”• The story behind the company’s rebrand and focus on dreaming bigger.46:43 – Hospitality Principles Beyond Restaurants• Applying hospitality thinking to every type of business.50:21 – Why Business Is About People First• Gord shares his core philosophy on leadership and entrepreneurship.53:07 – Opening the Books to Team Leaders• Transparency, accountability, and teaching financial literacy inside the business.54:20 – Work-Life Balance & Entrepreneurship• The realities of long hours, sacrifice, and eventually building support systems.56:55 – Buying a Hotel in Mexico• Gord shares the story behind purchasing and renovating a hotel in Mexico.59:20 – Navigating Business Challenges in Mexico• Corruption, permits, culture differences, and learning hard lessons abroad.1:03:56 – Opening a Hotel During COVID• Gord reflects on launching the hotel just as the world shut down.1:05:21 – Running Hospitality on the Ground Level Again• Returning to hands-on operations and rediscovering respect for hospitality teams.1:06:08 – Selling the Hotel• Gord opens up about the emotional process of exiting a dream project.1:11:01 – The Tequila Business & Agave Farming• How a farming opportunity evolved into a tequila brand.1:13:11 – Different Types of Entrepreneurs• Gord explains the different “boxes” entrepreneurs operate within.1:17:58 – The Future of Sueño• What’s next after selling the hotel and stepping back from operations.1:21:13 – Building Brands Through Storytelling• Why story, authenticity, and people matter more than products alone.1:27:48 – Entrepreneurship, Community & Momentum• The impact of surrounding yourself with aligned people.1:44:20 – Advice for Entrepreneurs• Gord shares lessons on action, systems, and learning through experience.1:49:16 – Final Thoughts on Leadership & Community• Why people and relationships remain at the center of everything.#Entrepreneurship #BusinessLeadership #Hospitality #SmallBusiness #Leadership #BusinessGrowth #EntrepreneurLife #BuiltToLastPodcast

In this episode of Built to Last, Colby and Levi sit down with Martin Balcome for a thoughtful conversation on entrepreneurship, leadership, personal growth, and the work it takes to build a life that feels intentional.Martin shares his path from growing up in a family business to becoming a multi-company operator, and reflects on the difference between being a strong operator and truly becoming an entrepreneur. The conversation explores coaching, mindset, fitness, leadership, firmware from childhood, and why learning to think clearly may be one of the most valuable skills a business owner can build.Links & Resources:Connect with Martin: https://www.linkedin.com/in/martin-balcome/Bridgewater Talent Integration: https://bridgewaterti.com/Books MentionedSwimming with the SharksGood to Great Great by Choice Who Not How 10x Is Easier Than 2x The Gap and the Gain Double Double The GoalTIMESTAMPS:0:13 Introduction2:41 Meet Martin Balcome5:05 How Martin Learned Outside of School8:06 The Ivey QuantumShift Program9:23 Early Influences and Mindset from School10:35 Learning to Change Leadership Style13:08 When He Started Seeing Himself as an Entrepreneur16:23 The Difference Between Operator and Entrepreneur17:43 Building a Life Beyond Business20:49 Personal Standards and Performance21:44 Making Time for Family and Community23:26 Taking Breaks and Avoiding Burnout25:01 Wanting to Experience More Than Just Work26:21 Growth Through EO (Entrepreneurs’ Organization)28:09 Thinking Long-Term in Business and Life29:08 Ego, Leadership, and Letting Go30:19 Why Coaching Became Important31:23 How He Found His First Coach34:43 Navigating Major Business Setbacks36:13 Investing in Personal Health and Discipline38:03 What Good Coaching Actually Looks Like38:35 The Impact of Short Attention Spans40:26 Creating Space to Think Clearly41:48 Meditation and Self-Awareness43:37 Learning to Think More Critically44:33 Why Preparation Makes Decisions Faster47:22 Thinking Out Loud vs Slowing Down49:08 The Reality of Hard Work in Business50:46 Why He Sought New Environments to Grow52:43 What He’s Focused on Right Now53:23 Learning and Applying AI in Business54:31 Buying and Growing a New Company (Bridgewater TI)57:06 Generating Leads and Closing Long Sales Cycles1:00:13 Ownership vs Entrepreneurship1:01:08 Deciding Where to Invest Time and Money1:02:36 Taking Action Before You Feel Ready1:03:37 Books and Learning That Stick1:08:54 Why Long-Form Reading Matters1:10:49 Using AI as a Thinking Tool1:13:20 Challenges of Adopting AI Across a Team1:18:06 Why Change Takes Longer Than Expected1:19:32 Different Types of Business Builders1:22:09 What He’s Most Proud Of1:23:46 Building a Home with Intentional Design1:26:30 What’s Next1:28:36 Community, Impact, and Perspective1:30:55 Managing Stress and Mental Load1:33:16 Focusing on What Actually Matters1:37:38 Enjoying the Work1:39:36 Long-Term Effort Behind Success1:40:34 Closing Thoughts

Jeremy Bennett joins Colby and Levi for a wide-ranging conversation on mindset, resilience, and what it really takes to build something from nothing. From losing his speaking career overnight during lockdowns to building a full-time podcast, Jeremy shares the messy, behind-the-scenes reality of figuring it out as you go.The conversation goes deeper into anxiety, vulnerability, and the power of consistency—along with practical insights on launching before you're ready, learning through failure, and why mindset ultimately drives everything from personal growth to business success.Jeremy’s Linkedin: https://www.linkedin.com/in/jeremycbennett/?skipRedirect=trueBooks / Resources mentionedThe Power of Now — Eckhart TolleBreaking the Habit of Being Yourself — Dr. Joe DispenzaGaia (spirituality-focused streaming platform) Timestamps00:01 – Introduction • Introducing guest Jeremy Bennett00:53 – Jeremy’s Background • From speaker to full-time podcaster02:57 – Starting a Podcast During Lockdowns • Losing income and pivoting 03:56 – The Power of Consistency • Why he committed to 100 episodes before evaluating05:27 – Becoming a Professional Speaker • Early journey and learning through experience09:38 – Sharing His Personal Story • How vulnerability changed his career11:06 – The Reality of Building a Speaking Business • Financial uncertainty and learning the hard way13:51 – Learning Through Failure • Why messy experience builds resilience15:01 – Building in Public • The role of consistency and feedback16:09 – Launching Before You're Ready • Why waiting holds people back17:54 – The Role of Vulnerability • Building trust through experiences18:24 – A Defining Moment • The story that changed his willingness to share23:30 – The Impact of Sharing Your Story • Why vulnerability can help others27:58 – Understanding Mindset • The difference between conscious and subconscious thinking28:08 – Thoughts and Reality • How the brain responds to thoughts34:52 – “Worry is a Prayer” • The impact of negative thinking36:02 – Mindset vs Information • Why knowledge alone doesn’t create change38:41 – Mental Health and Personal Growth • Real-life examples from the hosts45:47 – Subconscious Mind and Behavior • Why habits are hard to change49:08 – Books That Changed His Thinking • Key influences on mindset and growth52:30 – Meditation and Mental Clarity • Practical approaches to improving focus56:09 – Why Mindset Should Be Taught Early • Gaps in traditional education58:35 – The Power of Words • How language shapes thinking1:00:39 – Organizational Culture vs Mindset • Applying mindset principles to business1:09:25 – Building a Podcast System • How Jeremy runs his show efficiently1:13:49 – Monetization Strategy • Partnerships and growth approach1:16:40 – Doing Everything Solo • Systems that reduced workload over time1:19:08 – Short vs Long Form Content • Trade-offs in podcast formats1:23:25 – The Impact of Stories • How one moment can change everything1:24:13 – Final Advice: Just Launch • Why action matters most1:27:36 – Closing Thoughts • Reflections on growth and future plans

In this episode of Built to Last, Colby Jardine and Levi Lawrence sit down with Mike LeBlanc for a wide-ranging conversation on entrepreneurship, community, family business, real estate, and the long road behind building something that lasts. Mike shares how his family built Fox Creek Golf Club, why Dieppe means so much to him, and what it’s really like to grow businesses with the people closest to you.The conversation also dives into Mike’s work in real estate, how the industry is changing, why relationships still matter, and how he thinks about technology, AI, and marketing in a more human business. It’s an honest, thoughtful episode about legacy, adaptation, and building with pride in where you come from.Connect with Mike: https://www.linkedin.com/in/michel-leblanc-36123353/Fox Creek: https://foxcreekgolfclub.ca/Iron House Pro: https://www.ironhousepro.com/Time stamps:2:23 Meet Mike LeBlancMike introduces himself through family, business, and community.4:52 Pride in Dieppe and New BrunswickWhy place matters to Mike.A conversation on local pride and impact.8:12 Entrepreneurship Starts EarlyMike reflects on growing up in a business family.Why entrepreneurship always felt like an option.14:29 School, College, and IrvingMike’s path through NBCC and accounting.What he learned working inside a large company.18:40 The Start of the Family Building BusinessHow one unpaid invoice turned into homebuilding and development.28:15 Why Golf Was Never the Easy OptionGolf as a passion project, not a quick-money business.31:58 The Fox Creek Origin StoryHow a fill site became the idea for a golf course.The early land deals and first development steps.41:36 Building With FamilyWhat it was like working with parents and brothers.Why the experience still means so much today.49:58 The First Round at Fox CreekMike shares the emotion of playing the course for the first time.53:10 The Decision to Go PrivateWhy Fox Creek shifted to a member-only model.What changed and why they stuck with it.1:02:38 Real Estate as the Main JobMike explains how real estate became a natural fit.From selling homes he built to full-service real estate work.1:17:10 Real Estate, Change, and TechnologyHow client expectations are shifting.Where tech and AI are starting to help.1:21:00 Why Real Estate Still Needs PeopleThe emotional side of buying and selling homes.Why great agents still create real value.1:29:05 Marketing Real Estate TodayWhat better listing marketing actually looks like.Why storytelling and better content matter.1:34:45 Building a Real Estate BusinessSystems, boundaries, admin support, and making space to step away.1:44:31 Turning the Tables on Colby and LeviMike asks about Iron House Pro and how the business came together.1:58:20 OutroClosing thoughts and episode wrap-up.

In this episode of Built to Last, Colby and Levi sit down with entrepreneur and advisor Joe Testouri for a wide-ranging conversation about building companies, understanding customers, and navigating the realities of scaling a business.Joe shares lessons from working with companies at different stages of growth, explaining why many founders struggle to truly understand their customer, how sales maturity impacts strategy, and why honest conversations are often the most valuable ones in business. The discussion explores everything from market positioning and relationship-building to the mindset required to grow sustainably. For entrepreneurs navigating growth or trying to sharpen their strategy, Joe offers thoughtful insights grounded in real-world experience.Connect with Joe - https://www.linkedin.com/in/joetestouri/Show Notes:00:00 – Introduction • Levi and Colby welcome Joe.01:20 – Meet Joe Testouri • Joe shares his background and work.04:20 – Knowing Your Customer • Why many businesses misidentify their customer.08:18 – Joe’s Ideal Clients • The companies Joe typically helps.12:30 – Sales Maturity • How sales changes as a business grows.17:00 – Founder Growth Challenges • Why founders struggle to step back.21:00 – Entrepreneurship and Lifestyle • Travel, business, and balance.26:30 – Hard Conversations • Why honest conversations drive growth.33:00 – Strategy vs Execution • Why execution matters more than planning alone.40:00 – Market Positioning • Standing out by defining your niche.48:30 – Patterns in Growth • What Joe sees in successful founders.56:00 – Business Relationships • Why trust matters long term.1:04:00 – Advice for Founders • Joe’s guidance for navigating growth.1:15:00 – Building to Last • The mindset behind durable businesses.1:22:00 – Closing Thoughts • Final reflections on growth and entrepreneurship.

Antonio Lennert’s story is a masterclass in reinvention, personally and professionally. He shares how a major life move, a creative career, and an unexpected obsession with Great Lakes surfing led to building Surf the Greats: not just a shop, but an ecosystem built around education, inclusion, and community. Along the way, we get a real look at what it takes to build something niche, and make it viable.The conversation then turns inward: burnout, purpose, and the kind of personal work that doesn’t fit neatly into a business playbook. Antonio reflects on what it means to lose direction, how support systems can change outcomes, and why partnership alignment is one of the most underestimated leadership challenges. It’s honest, grounded, and full of insights for anyone building while also trying to stay human.Connect with Antonio: https://www.linkedin.com/in/antoniolennert/Antonio's coaching business: https://www.theridein.com/ Time stamps00:00 – Welcome + why this conversation matters.01:59 – Antonio’s background.03:59 – Three major pivots: leaving Brazil, burning out in design, finding purpose in surfing.09:12 – Identity, belonging, and why surfing became more than a sport.14:56 – “Surfing in Toronto?” Great Lakes waves, tech shifts, and surf culture inland.20:09 – Not about money: building an inclusive community and a full surf ecosystem.31:59 – The inner-work phase: burnout recovery / 10-day silent retreat.47:23 – Loss, grief, and leadership.58:57 – Becoming a coach.01:15:10 – What “change” means now.01:25:10 – Looking forward: what’s most exciting now (purpose, momentum, and the next chapter)

In this episode of Built to Last, Colby and Levi sit down with Affan Chowdhury, an entrepreneur, marketer, and the founder of Notionhive, a digital agency based in Bangladesh. Affan shares his unique journey from Bangladesh to North America, explaining how he navigated business culture shifts between countries and industries.Affan’s story is full of valuable insights on building relationships, embracing vulnerability, and balancing business growth with personal well-being. From adapting to Canadian business culture to building strong networks and navigating the challenges of running a global business, Affan’s perspective offers a fresh view on entrepreneurial success.If you're navigating change, especially across cultures or industries, this episode is a must-listen. Affan’s journey will inspire anyone looking to scale thoughtfully and authentically.Connect with Affan https://www.linkedin.com/in/affanmahmud/Shownotes:01:00 | Introduction to AffanAffan’s background and journey from Bangladesh to Canada.03:00 | Moving to North AmericaReasons behind the migration to Canada.Exposure to North American business practices and lifestyle.06:00 | Business Culture in Different RegionsKey differences in business cultures between the US, Canada, and Bangladesh.09:30 | Building Relationships through NetworkingAffan’s approach to networking in Canada through events like Meetup.12:00 | Vulnerability in BusinessPower of being vulnerable and transparent with clients.16:00 | Overcoming Slow Periods in BusinessHow Affan fills his pipeline during slow sales periods.20:00 | Handling Change and GrowthLessons learned from managing growth in different regions.24:00 | Health and EntrepreneurshipImportance of maintaining physical and mental health as an entrepreneur.28:00 | Productizing Your ServiceWhy productization is key to scaling.33:00 | Finding Consistency in BusinessThe role of consistency in business and health.36:00 | Building a Sustainable Business ModelDiversification to keep businesses stable.40:00 | The Importance of Giving BackThe impact of giving back on the entrepreneurial community.45:00 | Navigating Difficult ConversationsHow Affan approaches tough conversations with clients and partners.Balancing honesty with diplomacy.49:00 | The Future of Business and AIAffan’s thoughts on the role of AI in business.How businesses can adapt to AI-driven changes.53:00 | Wrapping Up: Final ThoughtsReflections on Affan’s journey and approach to life and business.1:06:00 | The Changing Role of AI in BusinessHow AI impacts service-based businesses and what it means for long-term strategy.Future opportunities in AI for entrepreneurs.1:06:00 | Balancing Ambition with RealismDiscussing the balance between ambition and the reality of growing businesses.1:16:00 | Creating a Healthy Business EnvironmentThe importance of building a company culture that prioritizes mental and physical well-being.1:20:00 | Looking Ahead: Future Goals and GrowthAffan’s vision for his business and the new markets he’s exploring.

Colby and Levi sit down, just the two of them. Reflecting on their first season of Built to Last. A 15-episode journey exploring the messy, real, and transformative experiences of entrepreneurs.They revisit standout moments from guests, and also share how these conversations shaped their own business journey at Iron House Pro, and how both the podcast and their company are evolving toward a clearer mission: helping organizations navigate change.If you’ve ever questioned your next step, wrestled with growth, or needed space to hear real talk from fellow builders. This episode is for you. Links & Resources:Iron House Pro https://www.ironhousepro.com/https://www.linkedin.com/in/levilawrence/ https://www.linkedin.com/in/colby-jardine/00:00 – Season Wrap-Up & Why It MattersRecap of how the podcast started and evolvedReflections on hitting 15 episodes and the value of “just starting”Why these kinds of conversations are rare—but necessary03:00 – What We Learned from Our GuestsHighlights from episodes with Justinas, Anthony, Michael, and MarinaLessons on grit, offshoring, burnout, moving countries, and perspectiveAcknowledging the emotional and practical weight behind entrepreneurial decisions11:30 – The Power of Real ConversationsLevi and Colby share how meaningful dialogue shaped themThoughts on small talk fatigue and the value of depthDiversity of experiences from guests across regions and industries17:00 – Evolving Iron House Pro’s FocusHow their work organically shifted toward helping companies navigate changeDefining the real value behind services like tech adoption, websites, and process workFinding alignment and clarity in both mission and language25:00 – Why We’re Doubling Down on ChangeReal-world examples of organizational risk, artificial margin, and technical debtStories of small but impactful shifts in collaboration, onboarding, and structureHow building resilience often means investing in things that won’t show ROI right away36:00 – Culture, Communication & Shared LanguageWhy shared values, expectations, and conflict frameworks matterBuilding environments where people can take time off without fearCreating connection through team rituals and common experience41:00 – Season 2: A New FocusWhy the podcast will now center around “navigating change”How the guest lineup and structure will shift moving forwardInviting stories from listeners—especially the ones that aren’t often heard

In this episode of Built to Last, Colby and Levi sit down with entrepreneur and self-described “chaotic builder” Mihai (Michael) Petrovici. Whose journey from a Walmart manager to a multi-business owner in Bathurst, NB is equal parts inspiring and cautionary. With 7 businesses, 50+ employees, and a distillery now under his belt, Michael opens up about what it really takes to build something from scratch in a small town.From tight payroll weeks to the pride of seeing a packed café you helped create, Michael doesn’t sugarcoat the highs or the lows. Whether you’re considering launching a product, scaling operations, or just surviving the chaos of entrepreneurship, this episode will leave you feeling less alone and more equipped for the journey!https://www.linkedin.com/in/michaelpetrovici/https://www.nbdistillery.ca/ https://www.aubootlegger.com/Segment Breakdown:00:00 | From Romania to New Brunswick • Michael shares how his early life and family journey brought him to small-town Canada.02:00 | Landing in Bathurst (By Accident) • A temporary relocation becomes permanent—and unexpectedly sparks entrepreneurship.05:00 |Au Bootlegger: The First Business • Opening a craft beer bar without restaurant experience, and learning everything on the fly.08:30 | Applying Walmart Systems to Small Biz • How Michael brought structure, operations, and process to his bar using corporate tools.11:00 | Starting Caffeine Café • Launching a low-risk coffee concept that filled a local gap—and quickly gained traction.14:30 | Buying a Bookkeeping Business • His entry into service-based business and how automation changed the model.17:00 | Growth vs. Sustainability • Why Michael resists the pressure to scale for the sake of it—and what he focuses on instead.20:00 | When Payroll Gets Tight • A close call with cash flow and the lessons learned about forecasting and responsibility.23:30 | Building the Distillery • The personal passion and strategic thinking behind launching NB Distillery.26:30 | Forecasting Gone Wrong • The reality check that came from overestimating product demand—and underestimating risk.29:30 | Juggling 7 Businesses • How Michael manages chaos, team dynamics, and leadership across multiple ventures.32:00 | A Brutal Winter in Business • One of the toughest seasons yet—and what it revealed about resilience.35:00 | Marketing vs. Product Quality • The challenge of competing in a crowded liquor market where flash often beats substance.38:00 | Why He Still Believes in Local • Despite the setbacks, Michael shares why community-driven business still matters.41:00 | The 5-Story Project • A new residential build, how it came together, and why it’s more than just real estate.45:00 | Advice for Aspiring Entrepreneurs • Why he recommends building cautiously—and keeping your day job early on.50:00 | Would He Do It Again? • Final reflections on pride, risk, and what drives him to keep building.

Colby and Levi sit down with Gina Mollicone-Long Author, speaker, coach, and founder of the Greatness Group, for an energizing conversation about personal transformation, belief systems, and the real meaning of success.Gina shares her path from a high-achieving corporate career to launching multiple businesses rooted in systems thinking, personal development, and high-performance leadership. From stories about charging her first client triple her salary to reflections on parenting, family dynamics, and failure, Gina brings humor, honesty, and clarity to every topic.Ginas Linkedin: https://www.linkedin.com/in/ginamollicone/Website: https://ginamollicone.com/ 00:00 – Welcome Colby shares how he met Gina and why this conversation needed to happen.03:00 – Mind Meets Matter Gina introduces her work and obsession with systems, performance, and transformation.06:00 – ESP & Engineering From asking for psychic school at 10 to earning an engineering degree—Gina shares her start.11:00 – The Leap Out of Corporate Leaving Molson wasn’t a plan—it was survival. Gina shares what it really felt like to quit.15:00 – The $300/hr Moment Why doubling her rate changed everything—and what it taught her about self-worth.20:00 – People Reflect What You Expect How your self-perception shapes how others respond to you.23:00 – Systems > Symptoms Gina unpacks how systems thinking applies to both business and personal growth.27:00 – Adversity Unlocks Potential From immigrant roots to inner resilience—how Gina’s family history shaped her mindset.32:00 – Building The Greatness Group A look behind the business: training, team building, coaching, and scalable delivery.36:00 – Pandemic Pivots How 2020 forced Gina and her husband to adapt every aspect of their business—and home.41:00 – Discovering NLP by Accident The unexpected way she stumbled into NLP—and how it transformed her approach.45:00 – Updating the Program Why holding onto outdated beliefs is like running Word 95 on a modern system.51:00 – Clearing the Mental Clutter How Gina helps people release limiting beliefs and make room for change.56:00 – Growing Past Your Circle What to do when your growth outpaces your environment—especially with family.1:02:00 – Oxford & Neurotheology Why she’s going all-in on a PhD—and how it connects science and spirit.1:07:00 – Breaking Family Patterns Why families function like systems—and how to shift deep-rooted dynamics.1:14:00 – When Growth Feels Like Rejection Levi reflects on how personal growth can be misunderstood by loved ones.1:19:00 – Letting Go to Grow Up Why rejection is often needed for independence—whether you’re a kid or a founder.1:25:00 – The Gift of Failure Reframing failure as fuel for transformation—not something to avoid.1:30:00 – You vs. The Wall A marathon story that unlocked a belief: you can do more than you think.1:38:00 – The Filter Is the Problem Why we only see a sliver of reality—and how to take control of your lens.1:43:00 – Debugging Beliefs How bad logic and flawed data create limiting beliefs—and how to shift them.1:49:00 – If You Could Install One Belief… The belief Gina would help people unlock—and why it’s always personal.1:57:00 – Toboggan Tracks & Possibility A metaphor about repetition, ruts, and what it takes to change direction.2:00:00 – Wrap-Up A record-breaking conversation closes with reflections

 Challenging common leadership mantras with wisdom, wit, and real-world stories.In this episode of Built to Last, Levi and Colby are joined by leadership expert, award-winning author, and jazz bassist Pierre Battah. What begins as a nostalgic reconnection turns into a candid, insightful exploration of leadership, organizational culture, and the future of work. Pierre shares personal stories from his transition from HR executive to independent consultant and speaker, lessons learned through tough client calls, and his approach to reshaping culture from fear-based to learning-oriented environments.The conversation dives into the nuances of facilitation, performance psychology, and the evolving employer-employee relationship. Whether you're an entrepreneur, executive, or emerging leader, this episode offers practical wisdom and plenty of inspiration.Links and Resources MentionedPierre Battah –https://www.linkedin.com/in/pierrebattah/Pierre Battah’s website and book https://www.pierrebattah.com/Canadian Association of Professional Speakers (CAPS) https://www.canadianspeakers.org/David Allen – Getting Things Done https://gettingthingsdone.com/Quotes Worth Sharing“It’s not about being happy—it’s about being engaged.” “I didn’t set out to be an entrepreneur. I set out to be independent—and then got hooked.” “Culture isn’t ‘people first.’ It’s results through people.” “Safety isn’t soft. It’s the foundation for productivity.” “Not all things that are curious are part of the work.”Segment Breakdown07:00 – Changing the Employer-Employee RelationshipReframing leadership in the age of talent scarcity.From “you’re lucky to have a job” to “we’re lucky to have you”Why culture change is harder than culture theory14:00 – People First? Not Quite.Why “people first” can be misleadingThe importance of balancing empathy with high standardsCreating cultures that are challenging, not coddling20:00 – Breaking the Culture of FearA real-world example of cultural fear at a successful companyTransitioning to a learning culture: the power of debriefs, safe space, and senior-level self-awarenessWhy some leaders need to step back for progress to happen27:00 – When to Walk Away from a ClientRecognizing misalignment, even when you're hiredEthics and candor in advisory rolesWhen great work isn’t the right fit33:00 – Craft of Facilitation & SpeakingPierre’s journey from comfortable speaker to certified proLearning the science behind storytelling, delivery, and adult educationThe blend of edutainment and real impact41:00 – Writing a Book & Building CredibilityThe surprising reason Pierre decided to write Humans, ResourcedBehind the scenes of hybrid publishing and distributionWhy a book may not be a business—but it can still build one61:00 – Advice for Young ProfessionalsStop chasing passion—start with what you’re good atThe unexpected journey from engineering to agricultureWhy trying and failing early matters68:00 – The Future of Work & LeadershipThe two biggest trends to watch: AI and patterns in your own businessImportance of white space and strategy timeWhy being surrounded by big thinkers matters75:00 – The Limits of Psychology in Change WorkBehavior change vs. emotional diagnosisOrganizational coaching and habit adoptionThe role of incentives in leadership development83:00 – Levi & Colby Reflect on ResistanceWhy meaningful change often starts with organizing your dataThe resistance to long-term investment when ROI isn’t immediateWhy “working with” instead of “working at” is a mantra at Iron House 

In this wide-ranging and deeply personal conversation, we sit down with Justinus Adriaanse—a South African-born entrepreneur whose life journey spans tech startups, social impact, and the pursuit of a more just world. From launching and scaling one of South Africa’s leading real estate platforms to founding a tuition-free coding academy for underserved youth, Justinus shares a remarkable story of transformation shaped by adversity, leadership, and an evolving worldview.We explore the cultural forces that shaped his early assumptions, the inflection points that shifted his path, and the lessons learned from business success, personal hardship, and moving his family across continents. With honesty and clarity, Justinus reflects on growing as a leader, learning to code at 30, building inclusive organizations—and why happiness might just come down to expectations (and a good meal at Nando’s).Links and ResourcesJustinus on Linkedin: https://www.linkedin.com/in/justinusadriaanse/WeThinkCode – A South African non-profit coding academy co-founded by Justinus https://www.wethinkcode.co.za/Private Property – Real estate portal he helped grow and transform https://www.privateproperty.co.za/Tommy Gun’s Barbershop – The Canadian business Justinus now helps operate and grow https://www.tommyguns.com/Solve for Happy by Mo Gawdat – Book on happiness and expectations https://www.mogawdat.com/solve-for-happyCrucial Conversations & Crucial Influence – Frameworks that shaped his leadership style https://cruciallearning.com/Time to Think by Nancy Kline – On creating space for better decision-making https://www.timetothink.com/The Art of Possibility by Rosamund & Benjamin Zander – A book about mindset shifts and reframing assumptions https://www.benjaminzander.org/the-art-of-possibility/Quotes Worth Sharing“You can’t always change the world you live in, but you can change your expectations of it—and that’s where happiness begins.”“Coding taught me a process for problem solving—without risk. That’s the magic.”“If we create the right process and work on ourselves, we can make a great partnership with 80% of the population.”“We’re either building a country that works for everyone—or eventually it works for no one.”“It’s not about picking the best decision. It’s about picking the best decision people can buy into.”Chapter Breakdown02:50 – Growing Up in Apartheid-Era South Africa.07:00 – Building & Scaling Private Property20:00 – Turning It Around28:00 – A New Life in Canada35:00 – Tommy Gun’s & Canadian Business40:00 – Tech for Opportunity: WeThinkCode52:00 – Reframing Identity Through an MBA69:00 – Partnership Conflict & Crucial Conversations77:00 – Coding, AI & Problem-Solving83:00 – Buying vs. Building a Business88:00 – Entrepreneurial Cultures: SA vs. Canada94:00 – Long-Term Focus & Leadership Growth103:00 – On Happiness, Health & Perspective Finding joy in the simple—Nando’s included.

In this episode of Built to Last, Levi and Colby sit down with Marina Byezhanova, a globally recognized personal branding expert, entrepreneur, and speaker, for a deeply candid and energizing conversation about identity, growth, and what it means to show up as a leader.From navigating business failures in public, to building thought leadership that transcends a company name, Marina shares hard-earned insights that resonate with anyone who's wrestled with visibility, reinvention, or the pressure to be “the face” of a business. The conversation touches on the power of personal brand strategy, how to lead without burning out, the evolving role of AI in marketing, and why stacking joy is one of Marina’s guiding principles.It’s a fast-paced, vulnerable, and insightful exchange. What starts as a professional conversation quickly becomes a powerful connection between peers building businesses with meaning.Links and Resources MentionedMarina on Linkedin: https://www.linkedin.com/in/bmarina/Marina’s personal branding agency: https://www.brandofaleader.com/Entrepreneurs’ Organization (EO): https://eonetwork.org/Ryan Holiday, Ego is the Enemy: https://www.youtube.com/watch?v=ju8WoRcR4QoQuotes Worth Sharing“You didn’t build a personal brand. You were the spokesperson for your business—and that’s a big difference.”“I only say yes to things that give me energy. If it drains me, I delegate or delete.”“When you build your brand right, it will always be bigger than your business.”“We are often building visibility, but if we fail, we fail in public.”“Stacking is my life philosophy—bringing my whole life together, instead of splitting it apart.”Segment Breakdown with Timestamps00:00 – Meet Marina: Life, Travel & LeadershipIntroduction to Marina’s story: Ukrainian roots, Canadian immigration, global workHow she started Brand of a Leader and built a remote-first teamHer passion for EO and thought leadership06:30 – Leading Without BurnoutMarina’s hack: only doing what energizes herDelegation as an act of self-awarenessFamily, parenting, and the joy-centered life design model14:45 – Finding Your People (and Yourself)How EO helped Marina feel like she finally “fit” as an entrepreneurThe impact of peer groups on personal and professional growthRedefining success and shedding outdated friendships22:00 – The Real Personal BrandWhy most people confuse personal branding with just being visibleHow to separate yourself from your businessThe difference between being a thought leader vs. a company spokesperson33:40 – AI, Identity & the Future of VisibilityHow Brand of a Leader embraced AI as a co-creatorThe rise of Answer Engine Optimization (AEO)Why storytelling and emotion will always matter more than tech44:30 – Leadership Through War & HardshipMarina’s deeply personal account of the war in UkraineHow her EO Ukraine forum became a source of strength and perspectiveHiring Ukrainian talent as a meaningful business decision56:00 – Making Decisions Through JoyWhy fun is Marina’s true northLessons from speaking, stacking, and leading high-stakes EO eventsHow aligning to joy creates more energy, clarity, and success1:06:00 – Thought Leadership and the Power of PerspectiveWhat makes someone truly stand out in a crowded spaceWhy “just post” is the worst advice for foundersHow real introspection creates authentic differentiation

In this episode, Levi and Colby are joined by David Barnett — business broker turned consultant, author, and content creator — for a masterclass in buying, selling, and valuing small businesses. David shares his journey from Yellow Pages rep to business owner, debt broker, and ultimately trusted advisor helping entrepreneurs navigate the complex world of business transactions. The conversation dives deep into lessons learned from brokerage, the realities of small business exits, how real-world transactions often differ from theory, and why systems, not just passion, build enduring organizations.The episode also explores how content marketing, authorship, and thought leadership have fueled David’s consulting business, offering valuable insights for entrepreneurs thinking about how to build reputation and revenue streams beyond direct operations. Packed with candid advice, practical frameworks, and a dose of tough love, this episode is a must-listen for anyone considering buying, selling, or scaling a business.Links and Resources MentionedDavid on Linkedin: https://www.linkedin.com/in/davidbarnettmoncton/David Barnett’s Website: DavidCBarnett.comBooks by David Barnett https://www.investlocalbook.com/p/buy-book.htmlCourses by David - https://www.businessbuyeradvantage.com/YouTube Channel: David Barnett’s channel with over 700 videos - https://www.youtube.com/@DavidCBarnettQuotes Worth Sharing"The business is the cash flow — that's what someone is acquiring, not just the stuff inside.""Businesses are always worth far more to their owners than they are to the buyers.""Luck often explains success in business more than genius — sometimes the right person was simply hired at the right time.""If you want to sell your business for more, make it more profitable — you get to enjoy the profits while you still own it.""Don't buy yourself a job unless that's exactly what you want."Segment Breakdown with Timestamps00:00 – 07:00 | Introducing David Barnett: A Life in BusinessDavid shares his early passion for business and journey through Yellow Pages sales, entrepreneurship, and business finance.Lessons learned during the 2008–09 financial crisis.The evolution from business broker to consultant.07:00 – 14:30 | From Broker to Consultant: Building a Better ModelThe flaws in the traditional brokerage commission model.How David transitioned to a consulting business structure.Early use of YouTube to automate sales conversations.Going from local clients to an international consulting practice.14:30 – 27:00 | Lessons in Systems, Franchises, and Business BuildingHow systemization helped David successfully build and sell his first business.The myth vs. reality of franchise support systems.Importance of documented processes to create transferable business value.Why small operational details often separate great businesses from average ones.27:00 – 42:00 | Buying and Selling Businesses: Tough Love EditionWhy most small businesses don’t sell (80% failure rate).How owners often drastically overvalue their businesses.The real market dynamics for Main Street businesses (under $500k cashflow).Five main reasons people are forced to sell: burnout, poor health, divorce, relocation, retirement.42:00 – 59:00 | The Reality of Small Business AcquisitionsInsights on "buying a business without money" claims.Understanding buyer competition and market realities.How to create your own deal flow outside of traditional brokers.Why passion can sometimes blind buyers to real business risks.59:00 – 1:15:00 | Deal Structuring, Due Diligence, and Red FlagsHow to evaluate small businesses realistically (cash flow, working capital, client concentration).Hidden pitfalls: improper broker valuations, missing working capital in deals.Importance of empathy

 In this episode of the Build to Last podcast, Levi and Colby sit down with entrepreneur and self-described “solutionist” Stephen Dixon, founder of GrimRoss Brewing. The conversation ranges widely—from the messy, nonlinear path of growing a business to the philosophical underpinnings of meaningful work. Stephen shares how brewing beer led him to create a side venture tackling industrial waste with black soldier fly larvae, all in the pursuit of sustainable, circular solutions.But this isn’t just a story about business success. Stephen opens up about burnout, rediscovering health after years of neglect, and why legacy now means solving real, human-scale problems. Whether you’re scaling a company or just trying to reclaim your time and purpose, this episode offers wisdom wrapped in laughter, curiosity, and genuine connection.  Links and ResourcesStephen on Linkedin - https://www.linkedin.com/in/dixonstephen/GrimRoss Brewing Co. – https://www.grimross.com/The Solutionists by Solitaire Townsend – https://www.koganpage.com/responsible-business/the-solutionists-9781398609327Peter Attia – Physician known for work on longevity and the “Centenarian Decathlon.” https://peterattiamd.com/BJ Fogg’s Tiny Habits – Framework that helped Stephen overhaul his health through small changes. - https://tinyhabits.com/Naval Ravikant – Entrepreneur and thinker mentioned in the context of big questions and meaning. https://en.wikipedia.org/wiki/Naval_RavikantChris Williamson Podcast – Referenced in the discussion around self-kindness. - https://chriswillx.com/podcast/Black Soldier Fly Larvae – Central to Stephen’s waste management startup concept. https://en.wikipedia.org/wiki/Hermetia_illucensQuotes Worth Sharing“I don’t want to be dependent—I want the freedom to choose how I spend my day.” – Stephen Dixon“Entrepreneurship is just solving problems people care about. That’s it.” – Stephen Dixon“You can’t outsource understanding. I needed to know how everything worked so I could build it and let it go.” – Stephen Dixon“Fitness isn’t about perfection. It’s about tiny habits, compounding over time.” – Stephen Dixon“We’re trying to build systems so we don’t have to do it—so we can, not so we must.” – Levi LawrenceEpisode Breakdown5:00 – 12:30 | Starting GrimRoss & Leaving the Safety NetBrewing beer as a side hobby and early-stage entrepreneurship.The moment Stephen decided to build something he could fully understand and operate solo.12:30 – 21:00 | Delegation, Growth, and Letting GoHow GrimRoss scaled through organic need—staffing, systems, and trust.Why meaningful delegation is a constant cycle, not a one-time event.21:00 – 30:00 | The Shift Toward ImpactStephen’s personal health crisis and COVID wake-up call.Redefining success: from ROI to long-term human impact and sustainability.30:00 – 43:00 | The Black Soldier Fly AffairThe hilarious and humble beginnings of an insect-based waste solution—starting in a basement.Exploring circular economy thinking and the protein revolution.43:00 – 54:00 | Systems Thinking & Iron House Pro’s RoleWhy most founders want independence—not retirement.Discussing Iron House Pro’s work helping businesses reduce founder dependence and scale sustainably.54:00 – 1:10:00 | Fitness, Identity & The Long GameStrength, mobility, and the Centenarian Workout.How physical health mirrors organizational health—and how to shift from guilt to purpose-driven habits.1:10:00 – 1:25:00 | Big Questions, Small ChangesMeditation, moderation, and meaning: lessons from Buddhist thought and quantum theory.

In this deeply human and insightful episode of Built to Last, Levi and Colby sit down with therapist and business owner Rankyn Campbell for a conversation that blurs the lines between entrepreneurship, mental health, and personal growth. Rankyn opens up about his journey from competitive hockey to running a thriving mental health clinic, and shares the real, often messy work of self-awareness, boundary-setting, and leadership.Together, they explore the inner challenges faced by entrepreneurs—compassion fatigue, resentment, identity, burnout, and the myth of work-life balance. Rankyn offers a refreshingly grounded perspective on how values, self-care, and even frameworks like Buddhism and Stoicism can shape a more sustainable and meaningful business (and life). If you’ve ever felt like the renovation never ends—this one’s for you.Links and Resources MentionedRankyn on Linkedin: https://www.linkedin.com/in/rankyn-campbell-831b2814a/Campbell Health (Rankyn’s clinic) - https://www.campbellhealth.net/Self-Determination Theory by Ryan & Deci - https://selfdeterminationtheory.org/theory/Secular Buddhism Podcast by Noah Rasheta - https://secularbuddhism.com/Quotes Worth Sharing“You can drown in 10 feet of water just as easily as you can in 100.”“Acceptance is not resignation. You can have acceptance and ambition.”“Resentment is often your first signal that a boundary has been crossed.”“Self-care has been weaponized—it shouldn’t be another thing that makes you feel like you’re not enough.”“We are meaning-making machines. Most things aren’t good or bad, we just love to assign meaning.”Segment Breakdown with Timestamps0:00 – Introduction and Rankyn’s StoryFrom hockey to therapy: how sport shaped his mindsetLessons on confidence, regret, and internal belief systems10:00 – The Business of Helping PeopleStarting a mental health clinic with little business trainingLearning to lead, hire, and grow a team through therapy and coachingReconciling purpose-driven work with financial responsibility17:00 – Compassion Fatigue & BoundariesRecognizing early signs of burnout and cynicismWhy resentment is a boundary indicatorHolding two truths: caring deeply while maintaining limits28:00 – Community, Culture, and ConnectionWestern therapy vs. traditional communal healingIsolation, loneliness, and how culture shapes mental healthThe role of belonging and interdependence in well-being40:00 – Identity, Resentment, and the Entrepreneurial TrapThe slippery slope from passion to resentmentMaking intentional choices and the illusion of freedomWhy some things are never “fully learned”50:00 – Rethinking Self-Care and Rediscovering ValuesHow self-care became a checklist item—and how to reclaim itFinding your true values through behavior, not just beliefsAligning calendar with what matters most1:06:00 – Sprinting vs. Marathon Work StylesKnowing how you thrive: short bursts vs. steady paceCreating recovery rituals and protecting energyWhy being isn’t the opposite of doing—but just as essential1:10:00 – Mental Health at Work: For EmployersThe employer’s role in creating a psychologically safe environmentTrust, autonomy, and relatedness as foundations of workplace cultureSelf-determination theory in building resilient teams1:22:00 – Buddhism, Belonging, and AcceptanceRankyn’s journey into Buddhism and misconceptions he let goThe danger of constant longing and how to break the cycleHow suffering often stems from resisting what

In this candid and thought-provoking episode of Build to Last, we sit down with serial entrepreneur Jean-François Rousseau (JF) for a wide-ranging conversation about building enduring businesses, navigating acquisitions, and the lessons only failure can teach.JF shares his remarkable journey—from being “forced” into entrepreneurship at 16 to building a portfolio of companies with over 100 employees. With a sharp eye for opportunity and a people-first approach to leadership, JF reveals the real challenges of scaling, exiting operations, and balancing multiple ventures. The conversation flows through hard-earned wisdom about letting go, building trust, and staying relentlessly focused on learning. If you’ve ever thought about buying a business, leading through change, or building a team that runs without you—this episode is a goldmine.🔗 Links and Resources MentionedConnect with Jean Francois on Linkedin - https://www.linkedin.com/in/jeanfrancoisrousseau/Entrepreneurs' Organization (EO) – A global peer network for entrepreneurs - https://eonetwork.orgWallace McCain Institute – An Atlantic Canadian Entrepreneurship peer group - www.wallacemccaininstitute.comHenry Mintzberg – Canadian academic and author known for work on business strategy - https://en.wikipedia.org/wiki/Henry_MintzbergWarren Rustand – Renowned leadership speaker and mentor - https://en.wikipedia.org/wiki/Warren_S._RustandEOS (Entrepreneurial Operating System) – A business management framework - https://www.eosworldwide.com/what-is-eosEMP Program (Entrepreneurial Masters Program) – A program for growth-minded business leaders - https://www.eoapac.com/upcoming-events/entrepreneurial-masters-program-empThe Hummingbird Project – Feature film JF worked on as a technical advisor - https://www.imdb.com/title/tt6866224/Crucial Conversations – Book on effective communication in high-stakes situations - https://cruciallearning.com/books/Jim Collins' Great by Choice – Business book on building enduring companies mentioning the concept of Return on Luck https://www.jimcollins.com/books/great-by-choice.htmlQuotes Worth Sharing“The worst thing I can do is believe I’m right. Always assume you’re wrong and try to prove otherwise.”“If I do one thing in a day—and it’s the right thing—that’s enough.”“You don’t need to be everywhere all the time. You just need to show up when it counts.”“Integration is more important than the price in any acquisition. If you lose the team, you’ve lost everything.”“Being vulnerable earns trust faster than being impressive ever will.”Breakdown with Timestamps10:00 – School vs. Real-World Learning -Degrees vs. the school of hard knocks14:00 – From One to Many: Building Multiple Companies24:00 – Letting Go to Scale Up Why hiring for leadership—not skills—made all the difference31:00 – Buying vs. Building Businesses The importance of understanding a seller’s true motivation40:00 – Due Diligence & Integration Lessons - What JF looks for (and avoids) in acquisitions45:00 – Leadership, Learning & Legacy - Prioritizing family, personal growth, and volunteering54:00 – Language, Culture, and Entrepreneurship in Quebec1:03:00 – Peer Groups & Entrepreneurial Loneliness - Why peer groups changed JF’s life1:24:00 – Partnership Wisdom - Lessons from good (and bad) business partners

Levi, Colby, and Tracy Bell have an unfiltered conversation about entrepreneurship, failure, and personal identity. Tracy, former CEO and co-founder of Millennia Tea, shares her journey of building a business from passion, facing public closure, and navigating what comes next. They dive into business resilience, identity beyond work, and the power of peer networks in shaping both professional and personal growth.Links and Resources:Tracy Bell: https://www.linkedin.com/in/tracybell10/Wallace McCain Institute: https://wallacemccaininstitute.com/Entrepreneurs Organization: https://eoatlantic.com/The Secret (book): https://en.wikipedia.org/wiki/The_Secret_(Byrne_book)Mel Robbins (Podcast and Author): https://www.melrobbins.com/Quotes Worth Sharing“I don’t introduce myself by my title anymore—I’m working on introducing who I am as a human being.”“Failure isn’t an identity—it’s an experience that reshapes you for the better.”“Peer groups aren’t about fixing each other’s problems—they’re about sharing real experiences and holding each other accountable.”Redefining Identity After Business (01:09 – 04:09)Tracy’s Personal Journey: Tracy explains how her identity was once tightly bound to her roles—as a journalist, corporate communicator, and later as co-founder/CEO of Millennia Tea.Transition & New Beginnings: Discussion of how closing the business reshaped her sense of self and led to her current leadership at the Wallace McCain Institute.Key Quote: “I don’t introduce myself by my title anymore—I’m working on introducing who I am as a human being.”The Emotional Impact of Business Failure (04:09 – 11:30)Facing Public Closure: Tracy and Levi dive into the emotional toll of publicly closing a company, discussing both the inevitable pain and the unexpected lessons learned.Handling External Validation: Conversations on how personal identity and public perception shift when a business fails.Shared Experiences: Colby and Levi contribute reflections on the challenges of dealing with external expectations versus internal growth.The Power of Peer Groups (11:30 – 32:00)Value of Trusted Networks: In-depth discussion on how peer groups (e.g., Wallace McCain Institute and EO) create safe spaces for honest conversation and experience sharing.Real Talk vs. Advice: The trio contrasts superficial advice with the “experience share” model, where real, unfiltered lessons are exchanged.Comparative Insights: Colby explains the differences between accelerator groups and full-fledged peer forums, emphasizing the unique value of candid support and accountability.Future Outlook, Succession, and Economic Development (43:30 – 57:00)Preparing for the “Gray Tsunami”: Conversation shifts to the challenges of business succession and the broader economic impact in regions like Atlantic Canada.Succession Planning: Discussion on how traditional businesses need to think proactively about transition, especially when long-time owners retire or step back.Regional Opportunity: The speakers reflect on the unique strengths of Atlantic Canada and the need to create a collective, supportive ecosystem.

Levi, Colby, and Constantino explore the ups and downs of entrepreneurship, business culture in different countries, and making tough decisions—whether it’s changing markets, exiting a partnership, or stepping away from leadershiphttps://www.linkedin.com/in/constantino-papadopulos-a85620b/https://enterprix.us/Quotes Worth Sharing"Most businesses should buy, not build. But for the 20% that need to build—get it right from the start.""A business partnership is like a marriage—you need to talk about the hard stuff before it’s too late.""The more I say no to, the clearer my priorities become.""The business was suffering because we stopped having hard conversations.""Most businesses in Mexico didn’t see IT as an investment—they saw it as an expense.""My journey in business was a mix of chance and necessity.""I was forced to step back—my body demanded it.""We pick and choose what we admire from different people's lives—but nobody has it all.""I don’t want to feel like I’m never doing enough—I want to chase excitement, not stress."BreakdownStarting in Business: From Industrial Machinery to Software (2:00 - 8:30)Expanding to the U.S. Market (8:30 - 14:30)The challenges of selling IT solutions in Mexico vs. the U.S.The first international client from Australia.Lessons learned about market demand and positioning.Technology: Build vs. Buy (14:30 - 20:30)The eternal debate: should businesses develop custom software or buy existing solutions?The reality of long-term software maintenance and hidden costs.When customization makes sense.The Business Partnership Breakup (20:30 - 32:00)Why Constantino and his partner (also a family member) decided to split.How they managed the transition without damaging relationships.Lessons learned from handling difficult business decisions.Stepping Down as CEO (32:00 - 40:00)Why Constantino decided to delegate leadership.The challenge of letting go and trusting the team.Cultural Business Differences (40:00 - 50:00)How Mexican and North American business cultures differ.Entrepreneurship, Health, and Work-Life Balance (50:00 - 1:00:00)The struggle to maintain health while growing a business.Long-Term Goals and Personal Definitions of Success (1:00:00 - 1:10:00)The evolving definition of happiness for an entrepreneur.

What if rethinking your workforce could unlock massive growth and efficiency? Anthony Rice joins us to share real stories of companies transforming through offshoring, automation, and smarter systems. From breaking bottlenecks to freeing up leadership time, we explore what the future of work really looks like.People Partners Website: https://peoplepartnersbpo.com/Anthony Rice on Linkedin: https://www.linkedin.com/in/anthony-rice-98769a201/Episode Chapters:8:40 min: What Is Workforce Engineering?- The difference between offshoring and workforce re-engineering- Why hiring a “VA” is often a flawed approach- The key to identifying bottlenecks and restructuring teams18 min: Addressing the Biggest Myths About Offshoring- Common misconceptions about offshore teams- How cost of living affects wages (and why offshore teams can thrive)- Ethical concerns & why offshore professionals often have a better quality of life than expected25:45: Remote Work vs. Offshore Work: What Really Matters- Why remote work is the bigger mindset shift, not offshoring- How businesses can successfully integrate offshore teams into their culture- Real-life example: A traditional business resisting change—but transforming when they embraced remote hiring36:30: The Real Challenges & Rewards of Scaling a Business Globally- Anthony’s journey of running a global company with a fully remote workforce- The personal impact of international work (family, time zones, and life balance)- “I have to do this” vs. “I get to do this”—a mindset shift for business owners46:00: When Should a Business Consider Offshoring?- Key signs that your business is ready to offshore- Why business owners often approach it too late (or in the wrong way)- Tactical vs. strategic offshoring—where most companies fail55:10: The Future of Work: Automation, AI, & The Next Decade- Why offshoring isn’t about replacing jobs—it’s about better work distribution- How AI fits into the workforce strategy- The importance of “Who, not How” (Dan Sullivan’s principle)1:05:10: Closing Thoughts- How to reach People Partners- Final words of advice for business owners- Why the future of work is about adapting, not resistingKey Takeaways- Remote work and offshoring are different challenges—companies must be prepared for remote collaboration.- Ethical offshoring works when wages align with local economies—many offshore professionals live better lifestyles than their onshore counterparts.- The best companies invest in training and integration for offshore teams to truly succeed.- The future of work isn’t about working less—it’s about working smarter with the right people in the right roles.

Episode Overview: In this kickoff episode of Built to Last, we chat with Jen Warrington, founder of The Warrington Group, about how recruitment, workplace culture, and employer branding have shifted post-pandemic. Jen shares her entrepreneurial journey, her insights on creating workplaces that attract and retain top talent, and her predictions for the future of hiring.Key Topics and TimestampsJen’s Journey into Entrepreneurship (00:03:24)Launching The Warrington Group during the pandemic and lessons learned in building a business.Shifts in Recruitment Post-COVID (00:07:34)Employers adapting to being "employers of choice" and the transactional-to-process approach in recruitment.Employer Branding and Retention Strategies (00:11:39)Case study: Transforming high turnover rates into a structured hiring and retention process.The Role of Trades and Generational Change (00:29:39)Addressing systemic gaps in trades and recruitment in blue-collar industries.Adapting to Hybrid and Remote Work (00:48:57)Challenges of creating flexible work environments and using LinkedIn as a recruitment tool.AI in Recruitment (00:50:53)Leveraging AI without losing the human touch in hiring processes.Entrepreneur vs. Technician Mindset (01:40:59)The journey from being a skilled recruiter to running a business and learning to ask for help.Cultural Fit and Company Values (01:11:19)Aligning personal and organizational values for better hiring outcomes.Unlimited Vacation and Hybrid Compensation (01:18:42)Discussing innovative benefits and their implications on company culture and morale.Resumes, Cover Letters, and Candidate Evaluation (01:46:41)Best practices and insights for modern job applications and evaluations.LINKSJen Warrington Linkedin: https://www.linkedin.com/in/jenwarrington/The Warrington Group - The Warrington Group is a boutique agency that provides founders + small to medium-sized business leaders with a clear roadmap to attract, hire, + retain top talent—saving time, money, + the stress of hiring. https://www.thewarringtongroup.ca/Find all of our channels on our company website: https://ironhousepro.com/built-to-last-podcast/

In this inaugural episode of the podcast, the hosts introduce themselves and share their personal backgrounds, highlighting their experiences in business and the challenges they have faced. They discuss the importance of peer groups, collaboration, and the complexity of navigating the entrepreneurial journey. The podcast aims to create a safe space for meaningful conversations about business, personal growth, and actionable insights that can help entrepreneurs thrive in an ever-changing landscape.Sound Bites"Every new level has new devils.""We want to help you do the homework.""Ideas are trash without execution"Chapters00:00 - Introduction to the Podcast Journey03:08 - Personal Backgrounds and Business Experience08:36 - The Origin Story of Iron House16:54 - The Role of Empathy in Business25:45 - Target Audience and Future Directions30:16 - Empowering Organizations: Building Value Beyond Key Individuals44:58 - The Interconnection of Personal and Business Challenges54:44 - Embracing Ambiguity: The Value of Discussion Over Instruction