PODCAST · business
Built to Scale
by Craig Severinsen
Built To Scale explores the ups and downs of creating a thriving business while also having a full life. Host Craig Severinsen has been coaching and consulting clients for the past 10 years on how to attract perfect clients, create systems to build team, and create stable revenue growth. Tune in for conversations with entrepreneurs about what they're doing to make more money, attract better clients, and work less.
Episodes
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Ep29 James Hipkin - Expanding Your Business with Existing Resources
Welcome to Ep29 of Built to Scale. I'm really excited today because our guest, James Hipkin is the founder and CEO of Inn8ly, which is a website development tool. He brings the fire today. There are three things in particular that I think you're really going to love about this episode: - Using…
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Ep28 How to Create Effective Leadership-level Content
How to Create Leadership-level Content Today we're talking about one piece of advice: stop being a content consumer and start being a content creator. And not just any content creator, we're gonna be talking about Leadership-level content. This is going to transform the way you approach your...
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Ep27 The Key to Client Retention and Consistent Growth - Your Client Success System
Client retention is the unsung hero of business growth. Imagine yourself walking the wrong way up an escalator. Every time you make a sale, you're taking a step up. But every time a client contract expires or a client stops working with you, you will start moving backward. And if you're losing...
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Ep26 A Framework for Growing and Scaling Your Business
The Built to Scale framework is the foundation for how you can grow and scale your business successfully. Did you know that you can attract more clients without sacrificing your personal life? This is what you will learn from my book Built-To-Scale. This book will take a deep dive into how you…
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Ep25 The Real Way to Get Clients from Social Media
In Ep25 of Built to Scale, Craig Severinsen answers this question for business owners: How do you get quality leads with so many people on social media? This is a subject that many people are talking about, and this article will guide you so you can do this effectively. All of us are busy, and we...
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Ep24 Angie Callen - How to Navigate Growing and Scaling Your Business
Welcome to Ep24 of Built to Scale! In this episode, we've got Angie Callen of Career Benders on the show. Angie and I first met at Social Media Day in Denver this year, where we were both speakers. And it was really funny, because as she was speaking, I was just like, "Holy cow. Yes, exactly."…
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Ep23 The Power of Building Your Brand to Scale
Today we're talking about how to build your brand in a way that positions you as the go-to expert in your industry or specific niche. Let's start by answering why building your brand around leadership and expertise is so important. There are 3 foundational items that your business needs, which I...
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Ep22 How to Attract Clients Through Podcast Guesting
Grow Your Business by Guesting on Podcasts Today we'll talk about everything you need to know to be a guest on podcasts and how to leverage that to build your brand, grow your business, and land more clients. The Power of Small Audiences Why is this approach of guesting on podcasts such a great...
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Ep21 How to Raise Your Rates
Welcome to a solo episode of Built to Scale. One of the biggest challenges almost every business owner faces is knowing how to raise their rates. But with the proper knowledge, experience, and strategies that I am going to share with you, you'll be able to raise your rates with confidence and…
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Ep20 Ryan Peck - How to Do Cold Outreach the Right Way
Welcome to Built to Scale. Today we've got a really exciting interview for you. Our guest, Ryan Peck does a lot of stuff from healthcare and benefits to coaching and consulting around organic outreach. There are three things, in particular, I want you to look out for: We dive into cold outreach…
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Outside Marketing Ep40 - The Easiest Way to Retain Clients
Solo Episode: Outside Marketing Ep40 - The Easiest Way to Retain Clients
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Outside Marketing Ep39 - An ROI Positive Website and The Importance of Imperfect Action
Solo Episode: Outside Marketing Ep39 - An ROI Positive Website and The Importance of Imperfect Action
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Outside Marketing Ep38 - The Real Reason Behind Inconsistent Income
Solo Episode: Outside Marketing Ep38 - The Real Reason Behind Inconsistent Income
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Outside Marketing Ep37 - How to Guarantee Results in Your Business
Solo Episode: Outside Marketing Ep37 - How to Guarantee Results in Your Business
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Outside Marketing Ep36 - Thought Leadership and Owning Your Platform
Solo Episode: Outside Marketing Ep36 - Thought Leadership and Owning Your Platform
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Ep19 Amy Mangueira - Email Marketing Can Be Your Secret Weapon
Welcome to the Built to Scale podcast. Today, we've got a very special guest, Amy Mangueira. She runs the Email Growth Society and I love her outlook on business. This is a value-packed episode and there are three things, in particular, I want you to look out for: - Owning your box or your niche...
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Outside Marketing Ep35 - The Obvious Shortcut to Irresistible Offers
Outside Marketing Ep35 - The Obvious Shortcut to Irresistible Offers
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Outside Marketing Ep34 - The Secret Growth Method to Move to Six Figures and Beyond
Solo Episode: Outside Marketing Ep34 - The Secret Growth Method to Move to Six Figures and Beyond
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Outside Marketing Ep33 - Why Client Retention is Your Greatest Growth Metric
Solo Episode: Outside Marketing Ep33 - Why Client Retention is Your Greatest Growth Metric
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Outside Marketing Ep32 - How Positioning Can Help You Close Deals Faster
Solo Episode: Outside Marketing Ep32 - How Positioning Can Help You Close Deals Faster
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Outside Marketing Ep31 - Freedom Through Balance in Your Business
Solo Episode: Outside Marketing Ep31 - Freedom Through Balance in Your Business
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Ep18 David Feldman - Creating a Business That is Small by Design
Welcome to Built to Scale. I'm really excited because we've got David Feldman. He's the founder of 3 Owl, a full-service creative agency. And he and I have so many of the same philosophies on basically everything about business. I think you're gonna really love all the things we talk about in…
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Outside Marketing Ep30 - The Essential Difference Between Growth and Scale
Solo Episode: Outside Marketing Ep30 - The Essential Difference Between Growth and Scale
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Outside Marketing Ep29 - The Top 3 Traits of High-growth Entrepreneurs
Solo Episode: Outside Marketing Ep29 - The Top 3 Traits of High-growth Entrepreneurs
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Outside Marketing Ep28 - The Power of Follow-up in Sales
Solo Episode: Outside Marketing Ep28 - The Power of Follow-up in Sales
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Outside Marketing Ep27 - Finding Your Leadership Level
Solo Episode: Outside Marketing Ep27 - Finding Your Leadership Level
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Outside Marketing Ep26 - Taking Daily Action to Create Meaningful Growth
Solo Episode: Outside Marketing Ep26 - Taking Daily Action to Create Meaningful Growth
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Ep17 Jeremy Duvall - Taking a Stand to Attract the Right Clients and the Right Team
Welcome to Episode 17 with Jeremy Duvall. He runs a company called 7Factor. I've got to tell you, Jeremy brings the heat in this conversation! It's so good. So packed with value. This is not hyperbole. He really drops a ton of value in this. And in particular, there are three things that I want…
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Outside Marketing Ep25 - Land Clients Without Using a Proposal
Solo Episode: Outside Marketing Ep25 - Land Clients Without Using a Proposal
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Outside Marketing Ep24 - How to Create Serendipitous Sales
Solo Episode: Outside Marketing Ep24 - How to Create Serendipitous Sales
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Outside Marketing Ep23 - The Secret Hack for a Successful VSL
Solo Episode: Outside Marketing Ep23 - The Secret Hack for a Successful VSL
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Outside Marketing Ep22 - How to Win Clients by Guesting on Podcasts
Solo Episode: Outside Marketing Ep22 - How to Win Clients by Guesting on Podcasts
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Outside Marketing Ep21 - Building Your Ideal Lifestyle
Solo Episode: Outside Marketing Ep21 - Building Your Ideal Lifestyle
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Outside Marketing Ep20 - What Makes a Great Email Campaign
Solo Episode: Outside Marketing Ep20 - What Makes a Great Email Campaign
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Outside Marketing Ep19 - Short-term Pain for Long-term Growth
Solo Episode: Outside Marketing Ep19 - Short-term Pain for Long-term Growth
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Outside Marketing Ep18 - How to Feel More Abundance as an Entrepreneur
Solo Episode: Outside Marketing Ep18 - How to Feel More Abundance as an Entrepreneur
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Outside Marketing Ep17 - How to Keep Your Marketing ROI Positive
Solo Episode: Outside Marketing Ep17 - How to Keep Your Marketing ROI Positive
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Outside Marketing Ep16 - How to Structure a Client Attracting Training
Solo Episode: Outside Marketing Ep16 - How to Structure a Client Attracting Training
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Ep16 Celina Guerrero - Scaling Your Business with a Sales Team
This is Episode 16 of Built to Scale and I am super excited because today we have Celina Guerrero on the show. She helps people build sales teams. This episode is all about how to make that shift from being a solo pro to CEO. And in particular, we dive really deep into how you hire a sales team…
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Outside Marketing Ep15 - How to Have Tough Conversations with an Angry Client
Solo Episode: Outside Marketing Ep15 - How to Have Tough Conversations with an Angry Client
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Outside Marketing Ep14 - The Frameworks of Being Visible and Growing Your List
Solo Episode: Outside Marketing Ep14 - The Frameworks of Being Visible and Growing Your List
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Outside Marketing Ep13 - Building Speed and Growth Through Mastery and Consistency
Solo Episode: Outside Marketing Ep13 - Building Speed and Growth Through Mastery and Consistency
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Outside Marketing Ep12 - How to Get ROI from Your Marketing
Solo Episode: Outside Marketing Ep12 - How to Get ROI from Your Marketing
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Outside Marketing Ep11 - Six Systems of a Scalable Business
Solo Episode: Outside Marketing Ep11 - Six Systems of a Scalable Business
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Ep15 Elysabeth Alfano - The Power of Thought Leadership and Trust
Welcome to Episode 15 of Built to Scale. Elysabeth Alfano of VegTech Invest is on the show. And she talks about some really amazing things. Three things I want to point out to you: - Managing an email list to sell really high-end offers. And she at one point managed a really big list of thousands...
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Outside Marketing Ep10 - Honesty and Alignment with Your Clients and Yourself
Solo Episode: Honesty and Alignment with Your Clients and Yourself
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Outside Marketing Ep9 - Time Freedom and the Power of Branding
Solo Episode: Time Freedom and the Power of Branding
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Outside Marketing Ep8 - How Does Culture Help or Hurt Your Sales
Solo Episode: How Does Culture Help or Hurt Your Sales
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Outside Marketing Ep7 - How to Nurture and Sell Using Email
Solo Episode: How to Nurture and Sell Using Email
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Outside Marketing Ep6 - How to Build a Client Success System
Solo Episode: How to Build a Client Success System
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ABOUT THIS SHOW
Built To Scale explores the ups and downs of creating a thriving business while also having a full life. Host Craig Severinsen has been coaching and consulting clients for the past 10 years on how to attract perfect clients, create systems to build team, and create stable revenue growth. Tune in for conversations with entrepreneurs about what they're doing to make more money, attract better clients, and work less.
HOSTED BY
Craig Severinsen
CATEGORIES
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Frequently Asked Questions
How many episodes does Built to Scale have?
Built to Scale currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Built to Scale about?
Built To Scale explores the ups and downs of creating a thriving business while also having a full life. Host Craig Severinsen has been coaching and consulting clients for the past 10 years on how to attract perfect clients, create systems to build team, and create stable revenue growth. Tune in...
How often does Built to Scale release new episodes?
Built to Scale has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Built to Scale?
You can listen to Built to Scale on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Built to Scale?
Built to Scale is created and hosted by Craig Severinsen.
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