Built To Win: Marketing, Sales, Faith, and Building a Life That Matters

The conversation covers the importance of being prepared for more leads, fixing the message, identifying ideal customers, crafting the right message, answering the phone, follow-up strategy, sales system and process, understanding your numbers, and stewardship for growth.TakeawaysPrepare for more leads by fixing your message, identifying ideal customers, and crafting the right message.Answering the phone and having a follow-up strategy are crucial for lead conversion and customer retention.Chapters00:00 Preparing for More Leads08:16 Answering the Phone and Follow-Up16:44 Sales System and Process23:48 Stewardship and Preparation for Growth

Welcome to the very first episode of Built to Win — the podcast where we talk marketing,sales, faith, and what it really takes to build a life and business that matters.In this inaugural episode, hosts Jonathan Watkins and Brent Killen, co-founders of JBXStrategies, share the story behind the podcast, their nearly 30-year business partnership, andthe lessons they learned from building, scaling, and eventually exiting their first company, DigitalPlanet.Jonathan and Brent talk about how they met in the telecommunications industry, the leap of faiththat pushed them to leave corporate sales and start their own company, and the real strugglesthat come with entrepreneurship — including starting from zero, fighting through hard seasons,ignoring the naysayers, and learning not to quit too early.They also explain why they launched Built to Win: to give back to business owners by sharingpractical lessons on sales, marketing, leadership, faith, discipline, and growth.Whether you’re a home service business owner, entrepreneur, sales professional, or someonethinking about taking the next step in life or business, this episode sets the foundation for whatBuilt to Win is all about.In this episode, you’ll hear:● How Jonathan and Brent met and became business partners● The “get out of the boat” moment that changed everything● Lessons learned from starting Digital Planet● Why sales, process, and activity solve a lot of business problems● Why they started JBX Strategies after selling their first company● What listeners can expect from future Built to Win episodes● How faith, business, and giving back all fit togetherBuilt to Win is for business owners and leaders who want to grow with purpose,discipline, and faith.We don’t just talk about winning. We build it.