Business for Good Podcast
by Paul Shapiro
Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems.Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.
Episodes
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The Business of Saving the Ocean—with TIME's Justin Worland
For centuries, the ocean has been a place to extract value: fish, oil, minerals. But a growing wave of entrepreneurs and institutional investors are asking a different question. Can protecting the ocean become a business in itself? In this episode of Business For Good, Paul Shapiro speaks with...
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Peter Singer on Profit for Good: Can Business Make More Money by Giving It Away?
What if giving away your profits actually made your business stronger? In this milestone 200th episode of Business For Good, host Paul Shapiro sits down with Peter Singer, widely regarded as the world's most influential living philosopher, to explore why companies should commit at least 10% of...
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Forty Years of Farm Sanctuary: Gene Baur on What's Worked and What Hasn't
In 1986, Gene Baur co-founded Farm Sanctuary with a simple theory: show people how factory farming works, and they will stop eating animals. Forty years later, per capita meat consumption in America has risen from 196 pounds to 232 pounds per person, and the number of farmed animals entering U.S....
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Inside the Alt Protein Job Market with Noga Golan
Is alternative protein really a failing industry, or are investors just applying the wrong timeline? Noga Golan, Founder of Food Impact Partners and Food Impact Careers, has an unusually clear view of that question. Her executive recruiting firm and free job board sit at the intersection of...
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How Two Grad Students Teamed Up With Sam Altman to Build an $8 Billion Nuclear Energy Company
How does a nuclear energy startup with roughly a million dollars in revenue become an $8 billion publicly traded company sitting on $3 billion in cash? In this episode of Business For Good, Paul Shapiro sits down with Caroline DeWitte, Co-founder and COO of Oklo, to find out what investors are...
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The Geothermal Startup That Made It Big
What if the same drilling technology that powered the shale boom could be redirected to produce clean, carbon-free electricity around the clock? In this episode of Business For Good, Paul Shapiro sits down with Tim Latimer, CEO and chairman of Fervo Energy, to explore how a former oil and gas...
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The Geothermal Startup That Made It Big
What if the same drilling technology that powered the shale boom could be redirected to produce clean, carbon-free electricity around the clock? In this episode of Business For Good, Paul Shapiro sits down with Tim Latimer, CEO and chairman of Fervo Energy, to explore how a former oil and gas...
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Did America Forget How to Build Nuclear Energy?
Nuclear energy was supposed to transform the world. Then came Chernobyl, Three Mile Island, and Fukushima, and public trust collapsed. But for 25 years, engineers across a dozen countries have been quietly designing a new generation of reactors built to fail safely without relying on human...
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The Lean Startup's Eric Ries on How Good Companies Go Bad
Most founders assume that building a great product and serving customers well will be enough to protect what they have built. Eric Ries, author of The Lean Startup and the new book Incorruptible, argues that the assumption is dangerously wrong. In this episode of Business For Good, Paul Shapiro...
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How a Biologist Built a Startup to Stop Billions of Bird Deaths with Dominique Waddoup
Every year, roughly a billion birds die from flying into glass windows and buildings. The problem is massive, well-documented, and largely invisible to the public. In this episode of Business For Good, Paul Shapiro talks with Dominique Waddoup, CEO and Founder of BirdShades, about how she went…
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Turning Waste Biomass Into Carbon-Negative Buildings with Allison Dring
Right now, roughly 40% of global emissions come from the built environment. Most of those emissions are hidden deep within the materials themselves, in the concrete, steel, and plastics that are mined or extracted from underground at enormous energy costs. What if that model could be reversed...
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Rebuilding the Ocean Floor with Clay Castles with Dr. Ulrike Pfreundt
Coral reefs cover less than one percent of the ocean floor but support roughly a quarter of all marine life. They are dying fast, and in many places, the physical structure of the reef itself has already crumbled away. Without that foundation, coral larvae have nowhere to land, and marine...
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Hannah Ritchie Has Some Uncomfortable Truths About Helping the Planet
What if the things you believe are best for the environment are actually making it worse? In this episode of Business For Good, Paul Shapiro sits down with Hannah Ritchie, data scientist at Our World in Data and author of Not the End of the World and Clearing the Air, to challenge some of the…
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Why Jim Mellon Is Still All In on Alternative Protein After Five Years
Episode Summary: Five years ago, billionaire investor Jim Mellon came on Business For Good and laid out his thesis that cultivated meat and precision fermentation would transform the food system. Since then, venture capital has fled the space, plant-based stocks have cratered, and many startups...
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Investing in Biodiversity with Venture Capitalist Tom Quigley
Episode Summary: What if the next great venture opportunity isn't in AI or fintech but in protecting nature itself? In this episode of Business For Good, Paul Shapiro sits down with Tom Quigley, Co-founder of Superorganism, one of the first venture funds built entirely around biodiversity...
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Using Wildlife Intelligence to Prevent Animal Collisions with Sára Nožková
Episode Summary: What if AI could help prevent bird strikes, train collisions, and livestock attacks by communicating with wild animals in ways they already understand? In this episode of Business For Good, Paul Shapiro speaks with Sára Nožková, CEO and Co-founder of Flox Intelligence, about...
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Turning Green Leaves Into High-Performing Protein with Ross Milne
Episode Summary: What if the most abundant protein on Earth has been hiding in plain sight inside green leaves? In this episode of Business For Good, Paul Shapiro sits down with Ross Milne, CEO of Leaft Foods, to explore how a new approach to food production could unlock massive amounts of...
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Vasectomies, Family Planning, and Environmental Pressure with Dr. Douglas Stein (The Vasectomist)
Episode Summary: What if one of the highest-leverage climate and poverty interventions isn't a new technology, a policy mandate, or a venture-backed breakthrough, but simply making permanent contraception easier for men to choose? In this episode of Businesses For Good, host Paul Shapiro sits…
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Feed the People Authors on Abundance, Food Policy, and Meat Demand
Episode Summary What if the global food system isn't "broken" in the way sustainability debates usually claim, and treating it that way leads to worse decisions? Paul Shapiro sits down with Jan Dutkiewicz and Gabriel Rosenberg, authors of Feed the People, to unpack how industrial scale and trade...
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Bruce Friedrich (Good Food Institute) on Taste, Price, and What It Takes to Scale Alternative Meat
Alternative meat looks like it is collapsing. Startups are shutting down, funding is drying up, and headlines are calling the category finished, but that reaction may reflect a misunderstanding of how technological revolutions actually unfold. Bruce Friedrich, President of the Good Food Institute...
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Modern Mill's Chris Guimond on Upcycling Rice Hulls Into Low Maintenance Building Materials
Episode Summary A rice field does not look like the starting point for a scalable building materials company until you understand the economics behind it. In this episode of Business For Good, Paul Shapiro sits down with Chris Guimond, Founder and CEO of Modern Mill, to explore how discarded rice...
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Deep Fission: Using Boreholes to Cut Nuclear Costs and Deliver 24/7 Clean Electricity
What if the fastest path to reliable clean electricity is not a new reactor design, but a new place to put one? In this conversation, Paul Shapiro speaks with Elizabeth Muller, CEO of Deep Fission, about a plan to place a conventional pressurized water reactor roughly a mile underground to use...
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The Incredible, Edible… Pea? How Meala is Using Biotech to Render Eggs Obsolete
If you've ever checked the ingredients on a baked good, you know how ubiquitous eggs are. They bind, they lift, they emulsify, they hold moisture — they're simply the structural engineers of cookies, cakes, and muffins everywhere. But they're also volatile: prices spike, supply chains break, and...
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From Oil Wells to Oak Trees: Ben Dell's Half-Billion-Dollar Pivot to Carbon Offsetting
What if planting trees could be not just good for the planet, but also a profitable business? In this episode, I'm talking with Ben Dell, the founder and CEO of Chestnut Carbon — a company that's raised nearly $400 million, including $250 million of that in 2025, to turn farmland back into…
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Ready for a Carpet Made of Human Hair? This Entrepreneur Turns Salon Waste into Textiles
What if one solution to fashion's waste problem is literally growing on our own heads? Every day, salons around the world toss out millions of pounds of freshly cut human hair — a clean, protein-rich, renewable resource that mostly ends up in landfills or incinerators. But what if that so-called...
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From Fashion Model to Fission Mission: Isabelle Boemeke's Nuclear-Powered Future
When you hear the word nuclear, does your mind flash to mushroom clouds, Chernobyl, or maybe the glowing three-eyed fish from The Simpsons? Well, what if nuclear electricity — far from being an environmental villain — is actually one of the safest, cleanest, and most land-efficient energy sources...
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Fungi-Filled Diapers: How Plastic-Eating Fungi May Change Child-Rearing
If you've ever changed a diaper, you might've wondered what happens to it after it goes in the trash. The answer, unfortunately, is that it'll sit in a landfill for hundreds of years—certainly longer than the baby who briefly wore it will live. In fact, every diaper you wore when you were a baby…
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Raising Capital for Alt-Protein in the Midst of the Winter
Recently Alex Shandrovsky had me as a guest on his show, the Investment Climate Podcast to talk about The Better Meat Co.'s recent funding round. When it came out, more than one Business for Good listener heard it and told me they thought it would make a good episode to release to our audience…
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Bottling the Sky: Aircapture's Carbon Capture Breakthrough
When you think about climate change solutions, your mind might go to renewable energy, electric vehicles, or eating less meat. These are all of course important. But even if we stopped all emissions today, we'd still have too much CO2 in the atmosphere and would need to pull a lot of our…
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Inside Mighty Earth: Glenn Hurowitz on Transforming the Meat Industry
What if the biggest environmental culprits were hiding in plain sight—right on our dinner plates? While most environmental organizations train their sights on the energy sector, Mighty Earth has taken a bold, and often lonely, stand in confronting the meat industry's massive role in climate…
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Turning Waste into Bioplastic Gold with Genecis CEO Luna Yu
It's rare that we contemplate where all the plastic we throw out goes, but rest assured that nearly none of it is being recycled. Simply put, it's usually cheaper to make new plastic than to recycle old plastic, even the plastic you put in the recycling bin. Because it takes plastic centuries to...
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Turning Plants into Plastic-Free Packaging: The Xampla Story
Plastic pollution is one of the defining environmental challenges of our time—microplastics are now found in our oceans, our soil, our drinking water, and even in our bloodstreams. But what if we could make high-performance materials that look, feel, and function like plastic—without being…
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Microbial Might: Can MicroHarvest Replace Animals in Pet and Livestock Feed?
What if we could grow nutritious, sustainable protein—not in months or weeks—but in just one day? This episode's guest is doing just that. Rather than going big with animal agriculture, MicroHarvest is going small with microbial agriculture. A huge number of animals are used to feed both our pets...
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There's no Eighth Continent to Farm: Mike Grunwald on Feeding Ourselves without Frying the Planet
In this episode, I'm joined by one of America's most thoughtful national journalists: Mike Grunwald. You may know him from his work at Time, Politico, or The Washington Post, or from his critically acclaimed books about the Obama administration and the history of the Everglades. He's also now a...
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Trash into Treasure: ChainCraft Is Converting Food Waste into Sustainable Chemicals
What if we could turn the mountains of food waste we generate every day into high-value chemicals that replace fossil fuels and palm oil—two of the most environmentally destructive inputs in our economy? That's exactly what this episode's guest is doing. Marc den Hartog is the CEO of ChainCraft…
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Unstoppable Entrepreneurs: Lori Rosenkopf on the Many Paths to Startup Success
This episode's guest is someone who's spent her career studying—and championing—entrepreneurs who don't always fit the Silicon Valley mold. Dr. Lori Rosenkopf is the Vice Dean of Entrepreneurship at the Wharton School and the author of the new book Unstoppable Entrepreneurs: 7 Paths for…
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The Crazy Rock Lady: How Eion is Turning Crushed Rocks into Climate Gold
You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—just crushed rock and rain? Meet Ana Pavlovic, CEO of Eion and the self-described "Crazy Rock Lady." Her company is pioneering a process called enhanced...
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Vedge of Glory: How Two Plant-Based Restaurateurs Have Survived for Decades
In the restaurant world, infant mortality is the norm. Nearly two-thirds of new eateries shut down in their first year. Only one in five lives to see its fifth birthday. So when a restaurant—not just any restaurant, but a plant-based fine-dining spot—thrives for decades, it's not just impressive....
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The Venture Capitalist Who Wants You to Donate More to Charity
Nick Cooney is one of the most prolific investors in food and ag tech. As the founder of Lever VC, he's helped deploy nearly $80 million from his first fund and has now closed more than $50 million toward his second $100 million fund. He's backed companies across the spectrum of sustainable...
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No Palm, No Problem: Fermenting the Future of Fat
Palm oil is everywhere—from food to cosmetics to biofuels—but its production is a leading cause of deforestation, habitat destruction, and greenhouse gas emissions. What if we could have all the benefits of palm oil without the downsides? Enter NoPalm Ingredients, a Dutch biotech startup using...
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Turning Air Into Butter: Savor's Revolutionary Approach to Alternative Fats
What if the fat in your butter, cheese, or even burger could be made without animals, without plants, without fermentation, and without agriculture at all? That's exactly what Savor is doing. Using a groundbreaking process that transforms compounds like CO₂ and elements like hydrogen into rich,...
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Cleaner Air from Better Plants: The Neoplants Story
We spend about 90 percent of our lives indoors, yet the air inside our homes and offices is often far more polluted than the air outside. Volatile organic compounds—better known as VOCs—are constantly emitted by furniture, cleaning products, and even the very walls around us. Formaldehyde…
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Helping Alt-Protein Startups Survive the Winter: Ahimsa's Consolidation Approach
It's no secret that the alternative protein startups are struggling these days. A combination of lower revenue, intense competition, and less available venture capital is leading to a contraction in the sector, with countless alt-meat and dairy companies conducting layoffs, declaring bankruptcy,...
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Subtracting the Bean from Coffee: The Minus Story
Did you know that it takes 140 liters of water to make a single cup of coffee? Turns out that coffee, as far as plant crops are concerned, has a fairly heavy footprint on the planet. And it's getting harder to farm, with climate change altering where and how many coffee beans can even be grown....
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Can a Problem as Big as Climate Be Solved by a Solution as Small as a Microbe?
In this episode we're diving deep into the fascinating world of carbon recycling with a trailblazer who's reshaping how we think about waste and sustainability. Our guest is Dr. Jennifer Holmgren, CEO of LanzaTech—a company on a mission to transform our biggest environmental challenge into an...
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From Harvard Business School to Rural Africa: Nicole Poindexter's Journey to Advance Clean Energy Access
In this episode we're taking you on a journey to some of the most remote corners of West Africa, where energy access is scarce, and innovation is changing lives. Our guest is Nicole Poindexter, the founder and CEO of Energicity, a company that's bringing clean, reliable solar power to off-grid...
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From Korea to the US: UNLIMEAT Puts its Signature on the Plant-Based Meat Movement
Most plant-based meats in the US have centered around American staples like hamburgers, hot dogs, chicken nuggets, and sausages. But there's a world of meat consumption out there, and some of the most popular meat dishes are ones many Americans may have never even tried. In recent years, South...
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Bringing Clean Energy to African Businesses
Imagine trying to run a small business without a constant supply of energy. With electricity intermittency, you may not have access to wifi, a phone, a computer, a way to service your customers and more. One way to solve this problem is to have constant access to fossil fuels to run diesel...
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One Good Human: Eric Schulze on Cultivated Meat's Past and Future
Eric Schulze loves the intersection of science and food so much that after many years as an FDA regulator, he decided in 2016 to leave the federal government to join the then-nascent Memphis Meats (now UPSIDE Foods). He'd go on to spend the next seven years working to advance the cultivated meat...
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Chocolate without Cocoa Farming: The California Cultured Journey
We all know chocolate is sweet. The way that it's made—not so much. From deforestation and climate change to child labor and heavy metal contamination, cocoa farming leaves a lot to be desired. But what if we could make cocoa powder without having to chop down the rainforest and engage in so many...
About this show
Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems.Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.
Hosted by
Paul Shapiro