Episodes
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Should You Fire the Customer?
Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development. In these short podcasts, listen as Olsen discusses some of the basic concepts…
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Why Complaints are Good for Business
Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development. In these short podcasts, listen as Olsen discusses some of the basic concepts…
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Beyond the Better Mousetrap: Why Some Products Fail
Douglas Olsen, associate professor of marketing at the W. P. Carey School of Business at Arizona State University, discusses why some products fail, illustrating a key marketing principle: know what your customers want and need.
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What Is Marketing?
Douglas Olsen, associate professor of marketing at the W. P. Carey School of Business, talks about what marketing is ... and is not.
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How to Lead: Leverage Those Mutual Dependencies
Leaders acquire the power to affect the behavior of others by controlling access to valued resources. But often access involves an element of reciprocity, says W. P. Carey associate professor of management Kevin Corley, who studies and teaches leadership theory and skills. “How to Lead” is a...
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How to Lead: Discovering the Source of Power
One of the characteristics of leadership is the ability to spur others to follow your direction. But exactly how do leaders do it? Kevin Corley, an associate professor of management at the W. P. Carey School of Business, studies leadership. He says we often assume that what we need is coercive...
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Giving and Receiving Feedback: Conducting a Productive Formal Review
When it’s time for that periodic formal review, do you know how to make the session effective? Minu Ipe, clinical associate professor of management and faculty director of the W. P. Carey MBA Evening Program, explains that there are four steps to success: identify your objective, prepare, deliver...
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Giving and Receiving Feedback: What Is Effective Feedback?
Feedback is an important tool for developing great employees, says Minu Ipe, clinical professor of management and faculty director of the W. P. Carey MBA Evening Program. She explains the characteristics of effective feedback, using the acronym S-T-A-A-M. “S” is for specific, “T” for timely, “A”...
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Hiring for a Good Person/Culture Fit
Research shows that when people fit in the culture of the organization in which they work, they are happier, more engaged, more productive and they provide better service. Angelo Angelo Kinicki, the Weatherup/Overby Chair in Leadership at the W. P. Carey School of Business, describes a hiring...
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How to Build Company Culture
You’ve determined that a particular culture will allow you to execute your business strategy, but how do you build it? Angelo Kinicki has years of research and consulting experience in this area as the Weatherup/Overby Chair in Leadership at the W. P. Carey School. In three minutes he describes...
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Giving and Receiving Feedback: Seize the Moment!
If you think that the only opportunity to give or get feedback on job performance is the annual review session, you are missing many chances to improve your employees and your business throughout the year. Minu Ipe, clinical associate professor of management and faculty director of the W. P.…
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What Is Culture, and Why Is It Important?
Part One: If asked, could you describe the culture of your company? You should, because as management professor and leadership consultant Angelo Kinicki says, culture is important to employee behavior and company performance. Listen to part one of our series on company culture. This podcast is...
About this show
Acquire the knowledge and skills that you can put to work today to drive your business or career.
Hosted by
Liz Farquhar
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