Business Witchery

What happens to art, ritual, and human connection in a world increasingly shaped by AI? In this deeply honest and visionary conversation, Rachael sits down with musicians, artists, and soul sisters Ayla Nereo and Marya Stark to explore the future of creativity, culture-making, notoriety, and business in the age of artificial intelligence. The conversation began after Rachael accidentally used multiple AI-generated songs inside one of her rituals — unknowingly sparking a massive existential conversation about streaming algorithms, consciousness, artistry, relationality, and what it actually means to create from soul. Inside this episode, they explore: ⚡ AI music and the impact it's having on real musicians ⚡ the rise of relational, community-centered business ⚡ notoriety, visibility, and becoming truly noteworthy ⚡ the shift from service provider to culture-maker ⚡ visionary leadership and world-building ⚡ artistry as cultural stewardship ⚡ and why the future may belong to people brave enough to stay deeply human They also share about becoming the official Business Witchery musicians-in-residency this year — including performing a private live concert (and debuting new songs 👀) at the Coven Convergence, the in-person immersive gathering inside Rachael's new mastermind, The Portal, happening October 23-26 in Santa Fe. This episode is equal parts philosophy, business, art, future visioning, and spiritual conversation. If you've been feeling the tension between technology and humanity… this one's for you. And if this conversation activates something in you? Come to THAT WITCH — Rachael's free live 4-day experience happening June 8-11 for visionary witches ready to become wildly wealthy, world-changing culture-makers. Inside, you'll explore: ⚡ scalable bodies of work ⚡ magnetic demand ⚡ notorious visibility ⚡ infinite identity ⚡ and the path to creating your first million-dollar year in business in a way that feels deeply alive. https://businesswitchery.com/that-witch  

Why are so many brilliant coaches, healers, and service providers secretly capped at the same income level… no matter how transformational their work is? In this episode, Rachael breaks down the hidden structural problem keeping so many "masters of their craft" trapped between $275k-$350k years, despite incredible client results, sold-out offers, and years of experience. Inside this episode: ⚡ the "start-stop offer" model that quietly creates financial ceilings ⚡ why self-extractive business structures eventually lead to burnout ⚡ the anytime enrollment shift that changed Rachael's business completely ⚡ how she went from years of plateauing… to making $500k in the first 5 months of 2026 alone ⚡ the offer audit that reveals what clients actually want from your work ⚡ and what it really means to build a scalable body of work This episode is especially for the visionary witches with expensive, world-changing visions: the retreat centers, the regenerative land projects, the movements, the global impact. Because your brilliance is not the problem. But your business model might be. Mentioned in this episode: THAT WITCH — the free 4-day live experience (June 8-11) The Portal — Rachael's new year-long mastermind (Early Bird pricing available June 8-12 only) Links: businesswitchery.com/that-witch businesswitchery.com/the-portal  

SO YOU WANNA BE A MILLIONAIRE WITCH? This brand new Business Witchery podcast series is not about hustle culture, bro marketing, or becoming a shallow internet millionaire with a nervous system in flames. It's about what ACTUALLY has to shift if you want to build a wildly wealthy, world-changing body of work that is scalable, sustainable, and deeply alive. Inside this series, we're diving into: ⚡ the paradox permission slips that create devoted communities ⚡ why million-dollar witches are not addicted to drama ⚡ notorious action that turns heads & creates movements ⚡ scalable bodies of work that don't require self-extraction ⚡ coherent pitch pathways that make your offers feel inevitable And in this first episode, we're talking about the difference between fake scaling and true scaling. Because so many brilliant witches are secretly building businesses that: — depend entirely on their personal labor — require overgiving to create results — make scaling feel exhausting — keep them trapped trading time for money …when it is FULLY possible to create a business model where: more clients = more impact, more joy, and more overflow. I'm walking you through: ⚡ the part of you required to scale with integrity ⚡ the systems required to get your clients BETTER results as you grow ⚡ and what actually creates peaceful scaling instead of burnout scaling If you're a seasoned service provider with a sold out business that changes lives… but you're not receiving enough in return for your wisdom, genius, and experience… And you're ready to scale in a way that feels as good as it looks… Come to THAT WITCH. My free 4-day business immersive for witches ready to become head-turning leaders in their industry and build their first $500k–$1M year in a way that feels powerful, fun as fuck, and fully devoted to their world-changing vision. June 8–11. 🔗 Register here: THAT WITCH For years, I had a highly successful business on the outside — earning $500k+ while changing people's lives — but internally, I was deeply burnt out and self-extracting. I didn't yet understand the science and soul of TRUE sustainable scale. Now I do. And I cannot wait to teach you. Big love. Wild trust. xox, Rachael P.S. Doors to The Portal — my new mastermind for wildly brilliant, world-changing witches ready to hit their first million — also open June 8th. If you've been craving a room that can actually hold the magnitude of your vision, THAT WITCH is the place to begin. And The Portal? That's the place to make it inevitable.