But What About the Brand!
by LSKR
But What About the Brand! explores the decisions that shape brands at every level—startups, challengers, and global giants alike. From first ideas to billion-dollar pivots, we break down what works, what doesn’t, and why. Through candid conversations with C-suite executives, industry leaders, and academics, we uncover the strategies, risks, and lessons behind brand success (and failure). The choices, the stakes, and the outcomes—straight from the people making them.
Episodes
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The Hidden Power of Niche Creators Who Are Changing the Influencer Marketplace (w/ Sondra Clark)
Discover how trust and authenticity are reshaping the influencer landscape with Sondra Clark, co-founder of Urban Legend. In this episode, Sondra discusses the importance of message authenticity, the rise of independent journalists, and why real human connection is more valuable than ever in an...
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Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)
Delta isn’t just flying planes — it’s flying past the old rules of marketing. From award-winning original content to cutting-edge virtual production, and from 30,000 feet all the way to Tribeca, this episode is a masterclass in how brand, business, and bold storytelling collide.
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What Most Firms Won’t Tell You About Brand Crises (w/ Josh Culling)
This is the conversation most comms firms won’t have—and the one every C-suite needs to hear. Josh Culling, President of Dezenhall Resources, reveals how reputation is won or lost when the stakes are highest. We cover why crisis management is a survival discipline, how brand value can vanish...
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Can a Purpose-Driven Brand Be Better for Business? (w/ Justin Landis)
In this episode, I sit down with Justin Landis, co-founder of Bolst, a mission-driven real estate brokerage redefining the industry. We explore how Bolst is positioning itself as the Patagonia or Chick-fil-A of real estate, the business impact of values-based branding, and lessons on brand...
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Brands Are Refocusing on Customers—Too Late for Bud Light? (w/ Anson Frericks)
Bud Light’s fall from market dominance wasn’t just a marketing failure—it was a case study in brand misalignment, corporate governance, and shifting consumer dynamics. In this episode, Anson Frericks, former President of Sales & Distribution at Anheuser-Busch InBev and co-founder of Strive Asset...
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Inside the C-Suite: How Super Bowl Ads Get Made (w/ Kim Whitler)
Every year, brands spend millions on a single Super Bowl ad. But who actually makes that decision? And why? In this episode of But What About the Brand!, Professor Kim Whitler (UVA Darden School of Business) takes us inside the C-suite to break down: How brands decide to invest in a Super Bowl ad...
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Introducing But What About the Brand!
Most brands think they’re speaking to their audience. Most are wrong. They’re missing them, ignoring them, or worse—pushing them away. And when that happens, it’s not just ineffective—it’s a risk. Welcome to But What About the Brand!—a podcast about the decisions behind branding, audience...
About this show
But What About the Brand! explores the decisions that shape brands at every level—startups, challengers, and global giants alike. From first ideas to billion-dollar pivots, we break down what works, what doesn’t, and why. Through candid conversations with C-suite executives, industry leaders, and academics, we uncover the strategies, risks, and lessons behind brand success (and failure). The choices, the stakes, and the outcomes—straight from the people making them.
Hosted by
LSKR
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