PODCAST · business
Buy. Build. Brand.
by CS Brand Group
Real conversations on how brand drives value in M&A. Buy. Build. Brand. is the podcast for people who see brand as a business lever — not an afterthought. Each episode features operators, investors, and advisors sharing what actually works when creating enterprise value through M&A: the integration decisions, the positioning debates, and the clarity that separates good deals from great ones.
Episodes
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The Trademark Reality PE Buyers Need to Understand
When a sponsor buys a company, the rights to its name don't always come with it. Registration outcomes at the US trademark office have also become much harder to predict. Trademark attorney John Pickerill of Fredrikson & Byron joins Phillip McMillan to walk through what buyers should understand...
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A Sponsor's View of Identity in a Carveout
When a carve-out starts life as Company Holdings LLC, the first town hall gets awkward fast. Employees don't know what they're part of, customers don't know who they're doing business with, and competitors are happy to fill in the blanks. Travis Dziubla, a carve-out operator at Pacific Avenue...
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Pilot - Brand as a Lever
A sponsor buys a business because they believe something about it the market hasn't figured out yet. If that thesis lives only in the deal memo and the board deck, the company goes to exit looking a lot like the business they bought. In this solo episode, Phillip McMillan lays out the frame for...
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ABOUT THIS SHOW
Real conversations on how brand drives value in M&A.
Buy. Build. Brand. is the podcast for people who see brand as a business lever — not an afterthought. Each episode features operators, investors, and advisors sharing what actually works when creating enterprise value through M&A: the integration decisions, the positioning debates, and the clarity that separates good deals from great ones.
HOSTED BY
CS Brand Group
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