PODCAST · arts
Calligraphy Unscripted
by Christy Toney
The Calligraphy Unscripted podcast, hosted by Christy Toney, offers bite sized discussions dedicated to all things calligraphy & lettering with a focus on brand building, business tips & mindset advice.
Episodes
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When Personal Art Stops Being an Afterthought
Today's episode is focusing on yet again, more clarity as far as this giant tent of calligraphy is concerned. I'm officially no longer obsessed with being a social calligrapher which finds my best work being done for clients and/or erased from a surface during the event strike. I think I have a…
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Enjoying Being a Beginner Again
Welcome and thanks for visiting. I'm going over my personal journey of discovery into territory I hadn't really uncovered until this year... Stationery, fountain pens and a rekindled love of reading. If you are on your own personal journey of discovery, please let my mostly newfound passions...
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Entering Q4 With Intention
This is season 2, episode 2 and I want to talk about prepping for Q4. For a calligrapher or hand lettering artist, gift giving season is HUGE. I've got a lot to say about heading into this time of year but for now I wanted to let you know my main Q4 pillars... PRIORITY #1 — REFRESH THE STUDIO...
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Shifting Focus
I have been gone a good little while and I'll discuss the reasons why later, but in an effort not to overthink things too too much, I'm going ahead and posting to kick off season 2! I am in a moment of transition in terms of what I'm focusing on and in the next 4-6 months I think my business and…
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Stumbling Into 2024 with a Clean Studio & Fresh Perspective
Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual: 👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽...
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Ink and I Do's: Navigating Engagement Season in Calligraphy
It's engagement season and this episode should serve as a bit of a homework assignment for you as we get ready to receive inquiries from both industry pros and potential clients/couples. I go over: Websites and Social Media Marketing and Promotion Networking (Also check out episode #14 re:...
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Managing Expectations During the Holiday Rush
Its that time of year and the stress and pressure is only going to increase on us calligraphers which is why I wanted to do an episode dedicated to keeping our sanity... 5 things to keep our eyes on: Holiday Deliverable Checklist Time Management Dealing with Overwhelm Inspo for Newbies Embracing...
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Calligrapher’s Countdown: Quick 4Q Marketing Strategies That Work
I hope everyone had a wonderful Thanksgiving. I thought it would be appropriate to hone in on this fleeting shopping season and assure you that there is STILL time to create awareness regarding something you'd like to offer this season. I go over 4 areas: Understanding Your Unique Position Simple...
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Where Have I Been & Ways You Can Improve This Offseason
Heey... How y'all doing? I took an unannounced but very much needed midseason break, or should I say end of season break? Today in episode 19 I talk all about improving your craft. Is there something you feel pulled towards? How exactly can you find another discipline to dive into? Should you add...
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What I've Learned Pivoting from Client Chasing to Community Building
Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual: 👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d I've learned so much in my pivot and I wanted to share 1. Where the desire to...
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10 Questions to Clarify Your Calligraphy Vision
This episode is a GREAT way to probe and evaluate your business and a good time to do it for the first time or revisit is 1Q and 4Q. The Questions: Why did you start calligraphy? What makes your style unique? Who is your target audience or client? What are your long-term goals? What are the…
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Unscripted Moments: Why Your Passion Needs Pause
Ahh, the Labor Day episode! The labor force in the U.S. is celebrated today and what BETTER way to acknowledge this important holiday than to pause and get some rest? I talk about 5 areas I consider when developing and refining my plan for a work/life balance: Number 1: The Double-Edged Sword of...
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The Price is the Price: A Deep Dive Into Calligraphy Pricing
Welcome to episode 15. I focus on pricing for your calligraphy services inside this episode. If providing costs for your calligraphy makes you more uncomfortable than simply executing your art, this episode is for you. I talk about clearly communicating your brand story, considering what your...
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Referrals Revealed: The Calligrapher's Guide to Getting More Work
This episode is a deep dive into referrals. How to get them, how to respond to them and actionable tips on how to build a referral network. Understand the Calligraphy Referral Landscape Strategies to Boost Referrals Etiquette of Referrals Putting Pride Aside Gratitude: Beyond the Thank You...
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From Pen to Purpose: Exploring my “WHY”
This episode is all about my "Why". Why do I do calligraphy year after year? I hope that the things I bring up in this podcast episode will provoke you to think about your why which will in the more challenging times in our industry will prove to be your north star! Please enjoy episode TWELVE,...
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I Have A Theme: How I Approach Themed Weddings and Events
Thanks for listening... This episode is all about how I approach themed weddings and special events. If you are shying away from these kinds of events, I'm hoping that you will change your perspective after hearing this podcast. Examples: https://www.instagram.com/reel/CehXyVAj4I5/...
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You vs. You: Are You Your Own Worst Critic?
This episode is important for all of our personal development. The more dissatisfied I am with my work and the more I seek to refine my offerings, the better I'll be at calligraphy and hand lettering. Here is an excerpt from my ebook: "How to Letter Mirrors" and it shows the progression of some…
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The Perfect Drop-Off: Proven Methods for Successful Signage Delivery
This episode was inspired by the sheer volume of signage that I had to drop off to an event on Sunday. Its easy to make errors and there are some ways to mitigate pitfalls and enjoy success... My poor sign from last year: https://www.calligraphybyct.com/s/IMG_5187.PNG Free signage delivery...
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IAMPETH intro: How to Make This Conference Work For You
The annual IAMPETH (International Association of Master Penmen, Engrossers and Teachers of Handwriting) conference is in Scranton, PA this year (starts 7/17/23) and I wanted to share some of my own "not-so-obvious" hacks on how to get the most out of what can be a pretty breathtaking and wondrous...
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5 Reasons I Begin Working On My 4Q Offerings in July
Now that social calligraphers are entering one of the busiest parts of wedding and event season, its typically time for me to take on another task... 4Q planning. In this episode I share 5 reasons why I don't wait to begin working on and planning for 4Q! I'm also sharing some documents that will...
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When Ink Meets Intelligence: Exploring AI and Calligraphy
Have you dipped a toe into AI tech yet? This podcast episode has been recorded with the hopes that you will finally give it a try, or if you are already using it, this episode will help you use it more effectively. There are countless ways to use AI and as calligraphers we should take advantage…
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Black Artists Who've Impacted Me and My Artistic Journey
Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual: 👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d ***DESCRIPTION*** Happy Juneteenth! Since the podcast drops on Mondays, I...
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8 Ways to Monetize Your Calligraphy Talent
In today's episode I share EIGHT ways you can potentially monetize your calligraphy talent. Perhaps you already find some of your services nestled underneath one or more of these umbrellas/categories. Maybe some of these ideas will motivate you to add one or more of these items to your offerings....
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3 Ways to Get Up Off the Mat
In this episode I go over 3 actionable ways for you to get up off the mat after you've experienced a catastrophic failure in your calligraphy business. I share a story that happened a little over a decade ago where I was pretty demoralized and I want to talk about ways to bounce back! I have a...
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3 Not-So-Obvious Practices I Use For Sign Making
Thanks for listening. These best practices have served me and continue to serve me well. For more general FREE tips on lettering and crafting signs, check out my IG highlight labeled "Tips"... I have over 100 miscellaneous goodies you can screenshot that will no doubt help you on your lettering...
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My Origin Story
In this episode, I go over the unique time/era that I began calligraphy, and all of the major changes that occurred right after. Thanks for listening and please subscribe to keep up with weekly updates! --Christy Toney Broad edge calligraphy - This is what the thicker calligraphy looks like and...
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Calligraphy Unscripted: Trailer
Trailer for upcoming podcast about calligraphy & lettering. Business advice, the state of the industry & how you can turn this relaxing hobby into a business.
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Frequently Asked Questions
How many episodes does Calligraphy Unscripted have?
Calligraphy Unscripted currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Calligraphy Unscripted about?
The Calligraphy Unscripted podcast, hosted by Christy Toney, offers bite sized discussions dedicated to all things calligraphy & lettering with a focus on brand building, business tips & mindset advice.
How often does Calligraphy Unscripted release new episodes?
Calligraphy Unscripted has 27 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Calligraphy Unscripted?
You can listen to Calligraphy Unscripted on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Calligraphy Unscripted?
Calligraphy Unscripted is created and hosted by Christy Toney.
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