PODCAST · business
CEOAFTERDARK
by George Kapernaros
Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.
Episodes
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The Future of Drinking: How Collider Is Reinventing Beer Without Alcohol (ft. Henry Cooke)
In this episode, George Kapernaros sits down with Henry Cooke, founder of Collider — the mood-boosting, non-alcoholic beer infused with functional mushrooms and adaptogens. Collider isn’t just another “healthy alternative” — it’s a science-backed beer experience designed to make you feel good...
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From Billionaires to Seaweed: How Sachi Singh Is Building a Seaweed-Powered Wellness Revolution
In this episode, George Kapernaros sits down with Sachi Singh, founder of Rootless, to unpack her fascinating journey — from working with billionaires in philanthropy to launching a seaweed-powered brand that’s redefining women’s health. You’ll learn how Sachi discovered seaweed as a powerful...
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Holistic Email Marketing Explained: Strategy, AI & Customer-Centric Growth | Kath Pay
In this episode of the CEOAFTERDARK Podcast, George Kapernaros sits down with Kath Pay — one of the earliest pioneers of email marketing. With 27+ years of experience, Kath shares how she went from running a web design company in Australia to launching one of the first email marketing platforms,...
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Why Case Studies Are Your Agency’s #1 Growth Tool (Don’t Make This Mistake) Retention Clarity Gap #4
Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success…
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The Subscription Growth Playbook: Acquisition, Retention & Community Building | Matthew Holman
In this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business. We dive deep into: -How to choose the right subscription tech stack (without bias) -Why...
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Retention Clarity Gap #3 | The Future of Retention Marketing: Why Most Agencies Will Fail by 2025
Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead. They unpack: – Why production is no longer a moat (thanks to AI &...
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How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content
In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic...
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Retention Clarity Gap #2 | Selling Retention Up the Chain: From Data to Decisions
In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data. If you've ever struggled to "sell" retention internally, this one's a must-listen. 🔍 Key Takeaways…
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Retention Clarity Gap #1 | Subscription Brands: Reduce Churn Without Discounts
In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition. 👉 Why your...
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How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman
In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he: Scaled BattlBox into a DTC powerhouse Sold it (at peak market conditions) Built a Netflix show around...
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E-Commerce and Content Creation Insights! CEOAFTERDARK with Lucy Jeffrey
E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence. From her...
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Leadership, Growth and Real Lessons – Janis Thomas Unfiltered
In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication…
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How Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah Rahimzadeh
In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for...
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SaaS Success & E-Commerce Growth – Jimmy Kim on CEOAFTERDARK
In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce. Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling…
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Unlocking Growth: Overcoming Brand Plateaus | CEOAFTERDARK Podcast with Rose Hamilton
In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry. What you'll learn: How Rose started her journey in wellness and entrepreneurship The key role of a...
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How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions)
How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions) In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start...
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How Chloë Thomas Built a Media Empire from E-Commerce Expertise! CEOAFTERDARK Podcast
Welcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry! In this episode, we cover: ✅…
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Mastering E-Commerce Retention in 2025 with Thomas Lalas | CEOAFTERDARK Podcast
Unlock the Secrets to Retention Marketing Success in 2025! In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry...
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Agency Growth and Scaling Insights with Patrick Scherr (Y1 Digital) | CEOAFTERDARK Podcast
In this episode of the CEOAFTERDARK Podcast, host George Kapernaros sits down with Patrick Scherr, the visionary founder of Y1, to discuss the strategies, challenges, and triumphs of scaling a thriving agency. 🚀 What You’ll Learn in This Episode: Patrick’s unique journey to building Y1 and…
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Revolutionizing Dog Nutrition: Inside Hello Bello with Stephan Freh
Join George Kapernaros as he sits down with with Stephan Freh, co-founder of Hello Bello, to delve into the intricacies of managing business challenges and cofounder dynamics. Stephan shares his insights on balancing entrepreneurial stressors, the importance of probability-based decision-making,...
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Secrets to Scaling with Direct Mail with Gabriel Loftus
Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses)...
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From Oil Engineer to Multi-Million Impact: A CEO’s Journey with Krish Himmatramka
Join George Kapernaros as he sits down with Krish Himmatramka, founder, and CEO of Do Amore, a company revolutionizing engagement and wedding rings with a mission to provide clean water to developing countries. Krish shares his journey from oil and gas engineer to social entrepreneur…
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How to Turn Clicks into Cash: Expert Tips on Revenue Optimization with Will Laurenson
Join George Kapernaros as he sits down with Will Laurenson, the CEO of Customers Who Click. Will shares his journey from running multiple brands to consolidating under a single name for better brand coherence. He delves into the challenges of working with development teams and the critical role…
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The No-VC Funding Blueprint for Explosive Business Growth with Alexej Pikovsky
Join George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles…
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From Specialist to Manager In A Rapid Growth Tech Company with Danas Kurlavicius
Join George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of...
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From Business Split to Success: The Ultimate Custom Suit Startup Story with Andy Fine
Join George Kapernaros as he sits down with Andy Fine, the owner of Sartoro, a premium custom suit brand offering bespoke experiences online. They delve into Andy's journey from dabbling in e-commerce to setting up a manufacturing facility in Vietnam. Andy shares challenges faced during the...
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Turning Food Into Medicine With Silicon Valley Entrepreneur Ari Tulla
Join George Kapernaros as he sits down with Ari Tulla, a seasoned entrepreneur who has made remarkable strides in the health tech industry. Ari shares his journey from Nokia to founding companies like Better Doctor, Quest Analytics, and Elo Health, emphasizing the transformative potential of...
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Building a Million-Dollar Brand: The Story Behind Pyra with Sam Moore
Join George Kapernaros as he sits down with Sam Moore, a former pro freestyle skier turned designer and founder of the fashion brand, Pyra. Sam shares his entrepreneurial journey from his roots in New Zealand and his love for the outdoors to creating a unique brand that combines technical...
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Inside Smyle: The Future of Sustainable Oral Care is Here with Roger Nefkens
Join George Kapernaros as he sits down with Roger Nefkens, Founder of Smyle, an innovative oral care brand known for its sustainable toothpaste tabs. Roger dives into Smyle's mission to tackle the plastic and ingredient issues in traditional oral care products, their unique approach, and how they...
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Mom & CEO: How to Dominate Business AND Parenting Like a Pro with Natasa Vihar
Join George Kapernaros as he sits down with Natasa Vihar, CEO of Inlight Agency, to explore her journey in the marketing and business consulting world. Natasa shares valuable insights on the importance of a focused strategy in Facebook and Google advertising, the evolution of her agency, and her...
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From Intern to Managing Director of an 8-Figure Nutrition Brand with Otto Mouton
Join George Kapernaros as he sits down with Otto Mouton, Managing Director of Jimmy Joy to discuss nutrition, product development, and the dynamic world of ecommerce. Otto delves into the company's journey from launching nutritionally complete meals to rebranding and overcoming major setbacks. He...
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Inner Work, Outer Impact: A Journey to Impactful Entrepreneurship with Thomas Jakel
Join George Kapernaros as he sits down with serial entrepreneur Thomas Jakel, known for his impactful ventures and mindset shifts. Thomas shares his journey from profit-focused business to distributing good, highlighting a transformative experience with inner work. He emphasizes the power of...
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Entrepreneurship and Mental Health: Insights from a 3x Founder with Matteo Grassi
Join George Kapernaros as he sits down with Matteo Grassi, a seasoned entrepreneur with over 20 years of experience. Matteo shares his rollercoaster journey through the tech and e-commerce worlds, detailing the highs and lows, and the personal and professional challenges he faced, especially...
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50+ Businesses Later, He Knows A Thing Or Two About Growth with Eimantas Miksys
Join George Kapernaros as he dives into the entrepreneurial journey of Eimantas Miksys, from humble beginnings to becoming a business savant. Miksys shares invaluable insights on project development, embracing positive impacts, and the power of a strong company culture. We uncover the…
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From Neuroscience to COO to CEO: Startup Struggles & Triumphs with Erika Zeigyte
Join George Kapernaros as he sits down with chats with neuroscientist-turned-entrepreneur Erika Zeigyte about her dynamic journey from neuroscience to spearheading a digital marketing agency and founding an innovative e-commerce brand. They discuss the intricacies of scaling an agency, initiating…
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Big Shoe Brands Hate Him: The Man Who Turned Down Sharks with Steven Sashen
Join George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running. A...
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LVMH Veteran Gives Masterclass In E-Com Luxury Branding with Alexandre Luna
Join George Kapernaros as he delves into the world of luxury and premium branding with digital marketing maestro Alexandre Luna VP of Digital and Strategic Commerce at Evereden. They share invaluable strategies for customer retention and acquisition sans discounts, focusing on brand integrity and...
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From CEO to Intern to CMO of America's #1 Femtech Brand with Katherine Sakovich
Join George Kapernaros as he delves into the personal and professional journey of Katherine Sakovich, CMO at Miracare. They explore her transition from leading a creative agency to impacting women's health through Femtech and beyond. The conversation also touches on overcoming challenges like...
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Ex-Googler Reveals All: Key Lessons After Spending 150M On Google with Jorge De La Puente
Join George Kapernaros as he interviews Jorge De La Puente on the intricacies of structuring Google Ads campaigns and navigating the world of e-commerce strategies. Jorge emphasizes the importance of coaching and mentorship for new entrepreneurs and highlights the daily challenges of...
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Beyond Boundaries: Entrepreneurship, Endurance, and Community Transformation with Bastian Kröhnert-Ferron
Join George Kapernaros as he sits down with Bastian Kröhnert-Ferron, the innovative mind behind Mammutmarsch. Explore the story of Mammutmarsch, a series of extreme hiking events that push the limits of both body and mind. From discussions on business innovation to the transformative nature of...
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CEOAFTERDARK | Trailer
Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know…
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ABOUT THIS SHOW
Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.
HOSTED BY
George Kapernaros
CATEGORIES
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Frequently Asked Questions
How many episodes does CEOAFTERDARK have?
CEOAFTERDARK currently has 41 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CEOAFTERDARK about?
Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these...
How often does CEOAFTERDARK release new episodes?
CEOAFTERDARK has 41 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CEOAFTERDARK?
You can listen to CEOAFTERDARK on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CEOAFTERDARK?
CEOAFTERDARK is created and hosted by George Kapernaros.
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