PODCAST · business
Champagne Strategy
by Hybrency
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play
Episodes
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Nathan Siekierski - Webinars and live events that sell - Part 2
Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue. Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently...
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Nathan Siekierski - Webinars and live events that sell - Part 1
Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash? Nathan Siekieski is an entrepreneur who has been through the throws of the business world, for better and…
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Preston Rutherford - Transitioning from performance to brand thinking
Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it? Preston Rutherford was...
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Ken Roberts - AGI changing the entire advertising industry and popular belief systems
Brain hurt scale = 6/10.
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Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to...
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Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14
Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI,...
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Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13
Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well. Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model. But...
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Ken Roberts - Emotions in Advertising - S5 Ep12
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic. In this wide-ranging interview we separate fact from fiction about everything from...
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Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11
Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way? We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative...
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Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3
Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated. Where part 1 of the Digital Marketing Apocalypse series focused on the technical…
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Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
Brain Hurt Scale = 5/10. Following on from part 1, we explore a paper that studied thousands of online retailers between 2020 and 2022. The findings from this study have massive implications on the digital marketing industry, decision-makers, executives and investors. They analyzed 100's of...
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Keaton Garnet - Digital Marketing Apocalypse - Part 1
Brain Hurt Scale = 8/10. Why is Apple all about privacy all of a sudden? Why is it so vogue for governments around the world to legislate user data protections? Take a trip back in time all the way through to the present to understand where it all started and where it's going. From the birth of...
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Mike Taylor - A crash course in AI - S5 Ep7
Brain Hurt Scale = 5/10. Want a crash course in AI without the sale pitch? Listen to people who have actually used it for years without the buzzword consulting BS getting in the way. Listen to this episode and get the perfect grounding in what you need to know. The terms you need to know. The...
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Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6
Brain Hurt Scale - 2/10 - The first of a world-wide mini-series exposing true life stories behind the number 1 impediment to workplace success - politics. Mike Harris is an accomplished former executive and consultant with deep personal skills in consulting, sales, marketing, operations and...
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Brett Friedman - Applied creative strategy in an AI world - S5 Ep5
Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible? Learning how to brief creatives is an art form. After all, their job is to create artwork so this probably shouldn't come as a surprise. But if you've never created...
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John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast
Brain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast. The Brandingmag articles caused quite a stir and Jamie was keen to dig a little deeper into some of the issues it raised for practitioners. How do we target people…
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John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast
Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to speak at the inaugural SXSW Sydney 2023. Note: this is a repost with permission of an episode of the Own The Moment podcast by Komo Technologies. James interviews me on-stage in front of 70+people and I try to...
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Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2
Brain Hurt Scale = 5/10. No one in B2B buys based on value. Procurement and buying committees don't operate how you think they do. And why do 50%+ of B2B purchases end in a no-decision? If you want your career to be occupied with creating ads, rely on correlation, work status and manipulate…
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Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1
Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media speaker and coach to marketing directors. Colin Lewis joins us for the first episode of 2024. While we were supposed to talk about retail media, this was one of those rare chances to tap into someone's mind that's...
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Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed
Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series which explores brand campaigns. Questioning whether Apple's famous Think Different brand campaign was as successful as everyone thinks it is. This episode starts with a short recap of where we left off in 5.2.…
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Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22
Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different campaign. Here we go much deeper, analyzing the campaign's impact on Apple financially, both short and long term. Which is hard in audio form because a...
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Part 5.1 - Thinking Different about Think Different - S4 Ep21
Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it? This is the first of three parts which explores the history of this campaign...
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Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20
Brain hurt score = 3/10. If you've been listening to the series so far, you should know what a brand campaign is, where they came from and how advertising and branding works. So what does a brand campaign do? Or not do? In part 4 of the Brand Campaign mini-series we explore 8 legitimate reasons…
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Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16
Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes diagrams and videos. If reading is your thing go here https://www.brandingmag.com/john-james/brand-campaigns-part-2-where-did-they-come-from/…
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Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19
Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what...
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Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article. In the former episode we covered in detail the first determinant of effective advertising - reach. In this one, we explain what is 'brand' and how 'branding' actually...
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Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fewer have married up science with the practical considerations of what it's like in an applied work setting. Until now! After learning about what brand...
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Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign? Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a…
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Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
We'll spend thousands of dollars a month on ads yet routinely underinvest in the quality of the creative. Even the biggest agencies do it. They cheapen out on the quality of the audio track. But great music can make or break a movie or TV series. It can also be the difference between advertising...
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Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
You know all those famous authors and people on social media with posts that are wildly successful? You may be surprised to learn, it's probably not them. Most don't even manage their own accounts. But, who's work then are we really reading? Who's DM's are we really slipping into? Today we're…
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Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
Brain Hurt = 6/10. Do you want your effort to translate into maximum reward without change getting in the way? If so, embracing inherent uncertainty in the world is arguably the best way to go about it. Matt Watkinson published his third book this year which explores the concept of probabilistic...
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John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
Brain Hurt Level = 2/10. "Great interview...I've often thought someone needed to interview you, put all of that red-pill business and marketing chat into one cohesive conversation. Your definition of marketing should actually be a front-slide of every conversation I have now." Note: This episode...
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Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
Brain Hurt level = 5/10. Note: this episode is best for those interested in marketing or growth within the SaaS tech sector. Especially if you work in marketing, growth or as a senior marketing leader or founder. And even more so if that's B2B or Martech. But... With that said, it's rare to find...
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Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
Baiba’s career is varied to say the least. Starting with a bachelor of visual arts at university where she was dissuaded from pursuing a career in this field, to later attempts at breaking the small glass ceiling of male advertising strategists in her native Latvia. After some account management...
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Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
A recent article, some skeptical Twitterati and a belated Champagne film scene prompted the two Johns to join forces once again. In this episode, we put some of the doubters at bay. So if Jon Evan's recent Marketing Week article took your fancy, or you don't believe it, then you can hear the...
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Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when you don't have a messaging strategy which sits at the top of your workflow. Working alongside your brand voice and tone, your positioning, brand…
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Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
Brain Hurt Scale = 2/10 There's a famous quote by Kleiner Perkins' OG John Doer, "Ideas are easy. Execution is everything. It takes a team to win". If you've ever been responsible for bottom line results, you'll agree and nod because you know this quote to be true. Unfortunately, mastering the...
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Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial value from marketing investments this is a mandatory listen. Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder,...
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Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
Brain Hurt Scale = 9/10. Seen that survivorship bias image floating around on LinkedIn or Twitter? You know, the one with the plane schematic with red dots showing the points where planes in world war 2 got shot. Followed by some sage remark by someone who goes on to say something about not…
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Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
In practice, Brent says over 95% of all partnerships fail. But why? And what can we do to increase the odds of success? Brent Annells is a wealth of deep knowledge in the practicalities of partnerships but also much more, courtesy of his storied career. Starting his career in PR, grounding in…
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Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast. "In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies…
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Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3
Brain hurt scale = 3/10. Andres Glusman was experimenting and validating products before the lean startup term was coined. It started in college selling peanuts at baseball games. Progressed to testing ads for the world's first digital agency. He was split testing Winnie the Pooh banner ads...
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Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
Brain-hurt Scale = 5/10. Some marketers believe Apple’s success stems from a series of emotional brand ads. Yet they ignore product strategy, distribution and ecosystems - which I would argue, is the true source of their market power. Some marketers might know what distribution and the power of...
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Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1
Brain-hurt scale = 4/10. "Don't worry about profit. Just get me more growth. We can always worry about monetization and margins later." This type of statement is quite dominant within Silicon Valley culture and within modern entrepreneurship. But just how valid is this advice? Luckily, Per...
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Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31
This is a follow up to a former talk we had with Elisa Choy about market research and predictive AI. We heard she was gearing up to predict the results of the US midterms. This was something I followed closely this time around. Following Elisa's posts and predictions as they manifested leading up...
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Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30
"You're wrong - Byron Sharp says loyalty doesn't exist." said a person on Twitter recently. This statement then started a string of comments as people started to argue who was right. I found this entire argument strange, because obviously that person has not read the book from the author he was...
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Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29
Have you noticed over the past year or so, all social media content is regressing to the mean of bland, sameness? Content which appears useful at face value but isn't. Feeds and blogs full of posts that all look and sound like each other. Most are wildly popular. But when you dig beneath the...
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Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28
A simple idea during 2020s lockdown has now led to Juan being invited on stages around the world, working with Scott Brinker, SVP from Hubspot and consulting opportunities galore. But it all started by creating by creating a simple blog and newsletter. A newsletter which is now one of the most...
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Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27
Brain hurt scale = 4/10. We've all heard examples of a big brand CMO starting their own business or going to work for a smaller company and it usually ends in tears. Exposed naked, without the halo effect of a big brand, including operational processes and agency support, it can be a confronting,...
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Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Brain hurt scale 7/10. Mike Talor helps us put the last 5 episodes on Marketing Measurement into practical context. Having started a growth agency many years ago and still an active practitioner in the field, there was perhaps no one more appropriate to talk to about this topic. We've spoke to...
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ABOUT THIS SHOW
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play
HOSTED BY
Hybrency
CATEGORIES
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Frequently Asked Questions
How many episodes does Champagne Strategy have?
Champagne Strategy currently has 104 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Champagne Strategy about?
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most...
How often does Champagne Strategy release new episodes?
Champagne Strategy publishes regularly with 104 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Champagne Strategy?
You can listen to Champagne Strategy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Champagne Strategy?
Champagne Strategy is created and hosted by Hybrency.
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