Skip to content
Changing Lives Selling Knives podcast artwork

PODCAST · business

Changing Lives Selling Knives

by Dan Casetta

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business executives, and transformational leaders from many walks of life. The lessons of the Cutco/Vector experience are numerous, are compelling, and are REAL-WORLD concepts for business and life. Through hearing real-life stories and hands-on experiences, you'll gain insights that can help you in whatever it is that you do in life. Press play to learn how you apply these life-changing lessons.

Publisher-supplied feed metadata · PodParley refreshed Apr 13, 2026 · Source feed

Episodes

  1. 441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love

    Gino Leocadi has been a legend of the Cutco business dating back to October of 1964. After becoming one of the company's top sales reps, he developed a strong relationship with the leaders and owners of Cutco, enabling him to be at the forefront of innovations that have profoundly impacted the...

  2. 440: Jordan Curtis - Sales Success Fundamentals

    Jordan Curtis started selling Cutco on January 28, 2023. In just about 11 months, he sold $215,298 to win the Silver Cup as the #1 new (Rising Star) sales representative in the company, more than doubling his closest competition and setting an all-time Vector Marketing company record. Jordan...

  3. 439: Ben Lee - Flashback Friday

    Ben Lee is a young leader with a true passion for excellence. In high school, he was a captain on 2 California State Champion football teams. He started selling Cutco in 2019, and was #1 in sales among over 40,000 others recruited by the company that year. He advanced to the position of District...

  4. 438: Will Jenkins - A Blueprint For Entrepreneurial Success

    Will Jenkins has spent the past 15 years of his career building businesses and cultivating sales talent. Will leveraged his Cutco/Vector management experience to develop expertise in scaling a customer-facing sales team, including all aspects of attracting, developing, and retaining top talent.…

    more
  5. 437: Shelby Brandt - Flashback Friday

    Creating a great organizational culture is at the forefront of any leader's mind. It's the one key factor that affects everything else, so it's critical to craft and shape and develop. Shelby (Wildgust) Brandt has spent her entire life on an entrepreneurial journey of discovery, learning about...

  6. 436: Amir Habash - Flashback Friday

    Amir Habash is a young leader who has learned to walk his own path in life. He became a Cutco/Vector District Manager at 18 years old, and has achieved consistent growth over the past 9 years, while accumulating over $10.8 million in Cutco sales, and advancing to serve as the Assistant Division...

  7. 435: Jon Gordon - The Wisdom & Insights of Jon Gordon

    Jon Gordon is one of the most prolific and best-known business and personal development authors in the world today. The author of 28 books, most notably "The Energy Bus", Jon has inspired readers and audiences all around the world with his message about the power of positive energy and positive...

  8. 434: Jon Berghoff- Flashback Friday

    Jon Berghoff epitomizes the "changing lives" theme of this podcast as well as anyone we've ever featured. As a Cutco rep, Jon raised the bar of possibility for the entire company through his spectacular and unprecedented achievements, along the way to becoming the youngest ever inductee into the...

  9. 433: Tyler Strauss & Elliot James - Building A Championship Team

    Tyler Strauss was Cutco/Vector Marketing's Silver Cup winner in the Branch Manager race in the Summer of 2022. He's now a District Manager in Nebraska, and is leading the company in New Business Sales for 2024. Elliot James was the Branch Silver Cup winner in the Summer of 2023. He's about to...

  10. 432: Tina-Marie Cooper-Minar - Flashback Friday

    Tina-Marie Cooper-Minar has been one of the top-producing District Managers in Cutco/Vector history with over $19 million in career sales. Her early influences in the business include company legends such as Marty Domitrovich, Tim McCreadie, Chris Heigel, Jeff Bry and others. Tina-Marie has...

  11. 431: Stephen Hunt - The Call To Be Your Best

    Stephen Hunt was the Silver Cup Champion in the New District Manager category in Cutco/Vector Marketing for 2023. He started in the business in 2019 and ran the #6 Branch in the company in 2022. He was promoted to District Manager in Amarillo TX in 2023, and is building an amazing organization....

  12. 430: Dan Casetta - New Year New You

    A New Year is a perfect opportunity to reflect on the year gone by, and also to decide what you want in the year ahead. There's a natural motivation to make the changes necessary to achieve your goals. Dan Casetta has spent his entire professional life coaching others on the process of…

    more
  13. 429: Stefanos Sifandos - Standing In Your Power

    Stefanos Sifandos is a trained educator and relationship expert with a background in behavioral science and social psychology. He is passionate about leading people closer to their highest potential and to each other. From trauma release to navigating the murky waters of modern masculinity to...

  14. 428: Robert B. McGuinness - Flashback Friday

    Robert B. McGuinness is the CEO & Founder of Soul Venturer, a company that helps corporate professionals navigate a smooth transition from just a career into their calling. Robert shares a unique methodology that evolved from his own deeply personal journey to live out his own calling. Now, he...

  15. 427: Chantel Waterbury - Success Through Servant Leadership

    Chantel Waterbury is a life-long entrepreneur whose drive and tenacity have enabled her to support herself since she was just 13 years old. She started with Cutco/Vector Marketing in the Summer of 1993 and became a College All-American sales rep. After graduating from Santa Clara University, she...

  16. 426: Danielle Posa - Flashback Friday

    Danielle Posa is deeply passionate about the subject of wellbeing — what it means to live a full and meaningful life. As a workplace wellbeing advocate and advisor, she works with organizations to help them develop comprehensive, long-term wellbeing strategies. She has worked with the best…

    more
  17. 425: Steve Sims - The Real Deal

    Steve Sims has been described as "The Real Life Wizard of Oz" for his remarkable ability to make things happen. He's the visionary founder of the world's first luxury concierge service, delivering world-class personalized experiences to individuals interested in living life to its fullest. Steve...

  18. 424: Adam Sobieski - Flashback Friday

    Adam Sobieski is one of the top all-time sales professionals in the 75-year history of Cutco. Through building the company's Closing Gift Consultant (CGC) program, Adam was able to win 2 National Championship Silver Cups, and broke the company's yearly sales record 3 times. Since then, he has...

  19. 423: Jackie Kiku Snyder - My Career Adventure

    Jackie Snyder is an Entrepreneur, Business Development Executive and Recruiting Leader with 20+ years experience. She serves as a Mindset & Success Coach for aspiring women entrepreneurs and Fractional Executive & Advisor for mission-aligned venture capital firms and startups through her…

    more
  20. 422: John Dankanich - Flashback Friday

    John Dankanich is the Chief Technologist at NASA Marshall Space Flight Center. His primary role is to foster relationships and guide investments for technology development for NASA's future mission needs, including efforts to sustain life on the Moon and landing humans on Mars. John believes that...

  21. 421: Alex Funk - Living Your Dream Life

    Alex Funk is living his dream life, and it's all by design. He takes the time to identify all of his dreams, both big and small. Then he intentionally crafts them into his plans for each new year. He achieves most of his goals by applying many strong habits, and he strives to bring all of his...

  22. 420: Christopher Lochhead - Flashback Friday

    Christopher Lochhead is a dyslexic paperboy from Montreal, Canada, who failed out of school at 18, started a company, and went on to become a legendary 3-time Chief Marketing Officer in Silicon Valley. After selling his last company for $4.5 billion, Christopher "retired" to his home in Santa…

    more
  23. 419: David Nurse - Unshakeable Mindset

    David Nurse is changing lives today by helping others to unlock their gifts. Widely renown as one of the top mindset specialists in the world, David has transformed the way hundreds of NBA stars play on the court, and has also shaped the thinking of numerous corporate executives over the past 15...

  24. 418: Parker Ashley - Flashback Friday

    Parker Ashley has been on a fast track to incredible success. By the age of 30, he was able to generate mid 8-figure revenues as an individual contributor, build a high-performance sales team, and quickly scale massive growth at Darktrace, an industry-leading cyber-AI company with over a $1…

    more
  25. 417: Dr. Diana Salazar - Putting Yourself In A Position of Choice

    Diana Salazar worked with Cutco/Vector in a variety of roles from 2009 to 2013. She started in a receptionist role and eventually ran her own team as a Branch Manager. Throughout her time with Vector — and since that time as well — Diana has always been willing to do the work to put herself in…

    more
  26. 416: Demian Scopp - Flashback Friday

    Demian Scopp is one of the top managers in the Cutco/Vector Marketing sales organization today. His San Marcos TX team has been a pioneer in college student recruiting and development programs, including the virtual demo. He'll have his 5th straight year over $1 million in sales in 2023, and he…

    more
  27. 415: Peter Voogd - Flashback Friday

    Peter Voogd is an unstoppable force in the world of entrepreneurship. As a best-selling author, speaker, and coach, Peter has built a worldwide following among young entrepreneurs. He first succeeded as a District Manager with Cutco/Vector Marketing in Tacoma WA, and he is now sharing his mindset...

  28. 414: Ace Watanasuparp - Habits For Peak Performance

    Ace Watanasuparp has exceeded expectations at everything he's done in life. He was able to walk-on to the basketball team at U.Conn, the most successful college basketball program in America over the past 25 years in terms of winning National Championships. As a Cutco/Vector sales rep for one...

  29. 413: Trey Harris - Flashback Friday

    Trey Harris has been one of the most impactful leaders in the Cutco/Vector Marketing sales organization. Trey has impacted the organization by producing over $45 million in Cutco sales, but more importantly, he has impacted so many lives while becoming one of the most prolific developers in the...

  30. 412: Justin Janowski - The Art of Influence

    Justin Janowski has spent the past 17 years mastering sales, leadership, and business development. He was successful as a Cutco sales rep and manager from 2006 to 2011, where he learned some of the foundational keys to influence. Now, as the Founder & CEO at Faith2Influence, Justin helps…

    more
  31. 411: Kattie D'Aiello - Flashback Friday

    Kattie D'Aiello is the Providence (RI) District Manager for the Cutco/Vector Marketing sales organization, and also serves as Assistant Division Manager in the Northern New England Division. Kattie's life and work experiences have yielded some valuable lessons that can benefit anyone who listens…

    more
  32. 410: Dominic Rogers - Doing The Right Things Right

    Dominic Rogers began his career with Cutco in 1991 as a Systems Intern. He was promoted several times before ultimately advancing to Director of IT in 2005. He also became a company Vice-President in 2020, and is a key part of CEO Jim Stitt's inner circle. The Cutco/Vector business runs through a...

  33. 409: John Ruhlin - Flashback Friday

    John Ruhlin is the world's leading authority in maximizing customer loyalty through radical generosity. He is the Founder and author of Giftology, and has been featured in Forbes, Fox News, Fast Company, Inc., and the New York Times. While becoming the #1 sales rep in the 70+ year history of…

    more
  34. 408: John Edwin - My Path to Personal and Professional Success

    John Edwin is an ideal example of personal and professional success. He built one of the top personal training businesses on the East Coast, where he thrived for many years. Later, he started real estate investing and has built a massive portfolio that has provided him with total financial…

    more
  35. 407: Bryan Hurlman - Flashback Friday

    Bryan Hurlman has become one of the most consistently excellent performers in the Cutco/Vector Marketing organization. A veteran of the business since 2007, Bryan became a District Manager at the age of 19. From humble beginnings, and through several peaks and valleys, Bryan has risen to the...

  36. 406: Dr. Stefanie Boyer - Expert Advice For Students

    Dr. Stefanie Boyer is a published author, TedX speaker, and Marketing Professor at Bryant University where she teaches selling and sales management at the undergraduate and graduate levels. She's also the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent, through...

  37. 405: Drew Frank - Flashback Friday

    Drew Frank is the Rocky Mountain Division Manager for Cutco/Vector Marketing, headquartered in Denver CO. He is widely considered to be the all-time greatest field manager in company history, having won 13 Silver Cups in his Office and 10 more in his Division. With over $90 million in total…

    more
  38. 404: Grant Baldwin - Powerful Public Speaking

    As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc....

  39. 403: Andrew Bosworth - Flashback Friday

    Andrew Bosworth is one of the top Executives at Meta/Facebook today. He sold Cutco for two Summers while in college at Harvard, achieving College All-American status and becoming an Assistant Manager. After a short time at Microsoft, Boz joined Facebook in early 2006 and became their Director of...

  40. 402: Bret Barrie - Promoted: The Proven Path to Career Advancement

    Bret Barrie has been a consistent peak performer in business and in life. As a sales rep with the Cutco/Vector Marketing sales organization, Bret was the company's #1 college student sales rep and achieved Hall of Fame status in his short 6-year career with the company. Bret then ventured into…

    more
  41. 401: Mike Muriel - Flashback Friday

    Mike Muriel is the Central Region Manager for Cutco/Vector Marketing, responsible for an area encompassing parts of 16 states. Having been with the company since 1992, Mike is a multiple-time National Champion, member of the Cutco/Vector Hall of Fame, and has inspired the entire company through…

    more
  42. 400: Dr. Kelly Flanagan - Unhiding

    Dr. Kelly Flanagan is an author, speaker, coach, and psychologist who enjoys walking with people through the three essentials of a truly satisfying life—worthiness, belonging, and purpose. His writing has been featured in Reader's Digest, Huffington Post, and The 5 Love Languages, and he has...

  43. 399: Scott Dennis - Flashback Friday

    Scott Dennis is the Eastern Region Manager for Cutco / Vector Marketing. Since his start with the company in 1990, Scott has been one of the most prolific achievers at every level in the organization. While attending the University of Notre Dame, he was one of the top college-student sales reps…

    more
  44. 398: Kyle Smith - What Follows From Belief

    Kyle Smith is the Sales Promotion Manager for the Central Region of the Cutco/Vector Marketing sales organization. His history with the company dates back to 2002, while he was a student at the University of Illinois. As an SPM, Kyle's greatest strength is believing in people, and he leverages…

    more
  45. 397: Earl Kelly - Flashback Friday

    Earl Kelly is the Northeast Region Manager for the Cutco/Vector Marketing organization. A veteran with the company since 1989, he has served in an Executive leadership role in three different Regions, and is a member of the company's Hall of Fame. He is widely considered to be one of Vector's...

  46. 396: Dushka Zapata - Dushka On Relationships

    Dushka Zapata is a long-time Silicon Valley Communications Executive who has evolved into a passionate and poignant writer, with 15 books including "Please Don't Blame Love" and "For All I Know", which are discussed in this podcast. Dushka's ability to write about the Human Experience is sweeping...

  47. 395: Chelsea Rodriguez - Flashback Friday

    Chelsea Rodriguez is one of the top sales performers in the Cutco/Vector Marketing organization. She is in her 15th year with the company, having started while going to college at the University of Alabama. Over the past 7 years, Chelsea has been a consistent top-performer, and in 2022, she took…

    more
  48. 394: Jeff Bry - Flashback Friday

    Jeff Bry is the Midwest Region Manager for the Cutco/Vector Marketing organization. A member of the Cutco/Vector Hall of Fame, Jeff is widely considered to be one of the most emulatable leaders throughout the entire company. His combination of internal characteristics, outward professionalism…

    more
  49. 393: Dustin Marx - The Entrepreneur Journey

    Dustin Marx is the Founder & CEO of Stellar, a fast-growing B2B marketplace connecting rental properties with skilled labor in order to resolve home maintenance issues with less hassle. Dustin's roots in business go back to when he started selling Cutco with Vector Marketing in 1999. He graduated...

  50. 392: Josh Goodman - Flashback Friday

    Josh Goodman has experienced an incredible roller coaster ride in his entrepreneurial journey. After several years with Cutco/Vector as a rep and manager, Josh embarked on a quest to find his ideal path in business. There were successes and failures, and eventually, a personal experience led him…

    more

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

TOPICS IN THIS SHOW

Click any topic to search every transcript on PodParley for moments someone mentioned it.

Loading reviews...

ABOUT THIS SHOW

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business executives, and transformational leaders from many walks of life. The lessons of the Cutco/Vector experience are numerous, are compelling, and are REAL-WORLD concepts for business and life. Through hearing real-life stories and hands-on experiences, you'll gain insights that can help you in whatever it is that you do in life. Press play to learn how you apply these life-changing lessons.

HOSTED BY

Dan Casetta

Frequently Asked Questions

How many episodes does Changing Lives Selling Knives have?

Changing Lives Selling Knives currently has 440 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Changing Lives Selling Knives about?

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their...

How often does Changing Lives Selling Knives release new episodes?

Changing Lives Selling Knives publishes regularly with 440 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Changing Lives Selling Knives?

You can listen to Changing Lives Selling Knives on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Changing Lives Selling Knives?

Changing Lives Selling Knives is created and hosted by Dan Casetta.
URL copied to clipboard!