PODCAST · business
Chase Your Dreams
by Glynis Tao
Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.
Episodes
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From Search to Sale: How AI Can Improve Fit Confidence and Reduce Fashion Returns
In this episode, Glynis speaks with Michael “Mike” Klein, Director of Revenue and E-Commerce at Avease, an AI-powered virtual try-on and fit platform for fashion e-commerce brands. Drawing on more than a decade of experience in apparel sales, distribution, brand development and e-commerce, Mike...
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How to Build a Fashion Business That Supports Your Life with Ëmi Antal
In this episode, Glynis Tao speaks with Ëmi Antal, founder of atëmier. Ëmi shares how building and scaling her activewear brand, Daquïni, across 26 countries changed the way she thinks about entrepreneurship, growth, and success. Together, they discuss how a founder’s capacity can become the...
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30 Years in Fashion & Entrepreneurship (Part 2): What I Know Now
What happens when the business you've spent more than a decade building no longer fits the life you want? In Part 2 of my 30-year journey in fashion and entrepreneurship, I share how winding down my clothing brand, led to an unexpected career reinvention from fashion entrepreneur to founder of...
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My 30-Year Journey in Fashion (Part 1)
What does it really take to build a career that spans more than three decades in the fashion industry? In this special solo episode, I step out from behind the interviewer’s microphone and share my own story for the first time. From discovering a passion for sewing in high school to studying...
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Finding Your True Colours and Building a Business Around Intentional Style
In this episode, Glynis sits down with Christina Florencio, Founder of REVIVAL Colour Analysis Studio. Christina shares how a passion for vintage and a growing awareness of the environmental impact of fast fashion led her to pivot from running a vintage clothing store to building one of…
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Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco
In this episode, Glynis sits down with Adele Tetangco, entrepreneur, brand strategist, co-founder of Garmentory, and founder of Snack Size. Drawing on more than 20 years of experience in fashion, technology, e-commerce, and marketing, Adele shares her journey from breaking into the fashion…
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The Most Common Questions Fashion Founders Ask Me Right Now
Topics Covered: Fashion SEO, AI Visibility, ChatGPT Marketing, Ecommerce Growth Strategy, Apparel Brand Marketing, Shopify SEO, Fashion Brand Growth, Customer Acquisition, Online Visibility, Fashion Entrepreneurship. Episode Summary Today's episode wasn't the episode I had planned. After a client...
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How Fashion Brands Can Use Search Data to Make Better Product Decisions
Fashion product development has traditionally relied on creativity, intuition, and trend forecasting. But in today's fast-changing market, those factors alone are no longer enough. In this solo episode, Glynis Tao shares how fashion brands can use search data as a strategic tool throughout the...
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Building a Jewelry Brand Without the “Perfect” Entrepreneur Story with Leah Yard
Leah Yard shares her long journey to launching her jewelry brand. From growing up on an isolated lighthouse island to working entry-level jobs for years, Leah Yard has built a name for herself in the jewelry industry. She discusses how she overcame impostor syndrome, the realities of...
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Why Good SEO is Now Good GEO
In this episode, Glynis Tao explains why most e-commerce brands are overspending on ads and social media while underinvesting in the SEO foundation that actually drives sustainable growth. Drawing on insights from working with nearly 100 fashion and lifestyle brands, she shares key takeaways from...
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Why Your Customers Don’t Come Back (and the Hidden Revenue Leaks Killing Your Growth)
In this episode, Vance Morris, business consultant and former Disney leader, shares expert insights on how brands can improve customer retention, form emotional connections with their audience, and sustainably grow through exceptional customer experience and loyalty strategies. Drawing from his...
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What Most E-Commerce Brands Still Get Wrong About Growth
Why isn’t your e-commerce brand growing, even when you’re investing in marketing? In this episode, Glynis Tao breaks down what most fashion, beauty, and lifestyle e-commerce brands still get wrong about growth in 2026. Drawing from conversations with 9 founders, she shares the recurring patterns...
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Building Customer Loyalty & Brand Recognition Through Relational Retail
Are your best customers feeling like strangers in your store? In this episode, Katerina Ali, founder and CEO of Immersifi, breaks down why traditional loyalty programs are failing and how fashion brands can build real customer loyalty through recognition, not discounts. With 25+ years of…
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Fashion Product Development: How to Create Products That Actually Sell
What does it really take to turn a product idea into something that sells and scales? In this episode, I’m joined by Belinda Jacobs, product developer and founder of Tech Packs Co., to break down the full product development process for fashion brands. With over 15 years of experience, Belinda...
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Building a Luxury Brand Through Culture, Storytelling, and Strategy
Liliane Daou shares how she moved from consulting to building CAHAIA, a culture house that designs wearable accessories and objects with the intention of spotlighting different cultures. CAHAIA was created through a series of intentional steps grounded in skill-building, financial planning, and...
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You Can’t Be for Everyone: How to Build a Brand That Stands Out
Discover what it truly takes to build a meaningful, lasting brand beyond surface-level marketing. Robyn Young explains that strong brands are rooted in a clear point of view and a deep understanding of their audience’s mindset, not just demographics or aesthetics. She introduces the concept of a...
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Bootstrapping a Beauty Brand from Scratch with Carrie Sporer
In this episode, Carrie Sporer, co-founder of SWAIR, shares how her frustration with constantly washing sweaty hair during marathon training led her to create showerless shampoo, a new category in haircare. She discusses her transition from a luxury fashion career into entrepreneurship, the...
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The Power of Style for Personal Branding with Jenni Lee
In this episode, fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on more than 20 years of experience working with celebrities and major publications, she explains how...
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Messaging That Converts: PR Strategies for Founders with KJ Blattenbauer
In this episode of Chase Your Dreams, PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what...
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Scaling Independent Fashion Brands with Flying Solo’s Elizabeth Solomeina
In this conversation, Elizabeth Solomeina, co-founder of Flying Solo, shares her insights on the challenges independent designers face in the fashion industry. She emphasizes the importance of a sustainable approach to growth, the need for strategic planning before expanding into international...
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Bootstrapping ROCKNOT from DIY to Multi-Million Dollar Company
In this conversation, Orly Shani shares her journey from a DIY expert to the founder of ROCKNOT, a profitable and scalable fashion brand that specializes in everyday statement bags. She discusses the importance of profitability, storytelling in marketing, and the lessons learned from her DIY…
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How to Use Styling and Merchandising as a Business Strategy
In this episode of Chase Your Dreams, Glynis Tao and Tamara Mainardi explore how style can serve as a strategic business asset. They discuss how personal styling, branding, and sales strategies intersect to create a compelling customer experience. Tamara highlights the importance of a...
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Business-First SEO That Sounds Like You: Why Brand Voice is a Ranking Advantage
In this episode of Chase Your Dreams, SEO + AI Visibility Strategist, Glynis Tao, breaks down why SEO in 2026 should focus on aligning with real business goals to drive growth. She introduces the concept of “business-first SEO”, an approach that prioritizes buyer intent, revenue-driving pages…
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AI in E-Commerce: Brand-Building Insights & Growth Strategies from Industry Leaders
In this episode, Glynis Tao reflects on standout moments from this year’s Chase Your Dreams podcast, highlighting three fashion e-commerce strategies for entrepreneurs. Through expert insights from founders, this episode explores how to optimize your content for AI search, e-commerce growth...
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Building a Women's Footwear Brand Rooted in Spanish Craftsmanship with Leticia Viedma
In this episode, Leticia Viedma shares how she transitioned from being a lawyer to the founder of KAMI, a women’s footwear company with an emphasis on Spanish craftsmanship. She discusses what inspired her to enter the fashion industry, the challenges she faced developing a DTC brand, and why she...
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E-Commerce SEO Strategies in the Age of AI Part 2
In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her...
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E-Commerce SEO Strategies in the Age of AI Part 1
In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges...
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The Secret to Turning Website Traffic into Paying Customers
In this episode, Evelina Kaganovitch explores why building trust is more important than increasing traffic for e-commerce fashion brands. She shares her journey from fashion school burnout to becoming a messaging strategist, emphasizing the need for authentic storytelling and meaningful...
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How to Scale a Business Through Franchising with Rhea Lana Riner
In this conversation, Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s…
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Founders Defining the Future of E-commerce: Live from Ecom North
What does it really take to thrive in the ever-changing e-commerce world? In this special live edition of the Chase Your Dreams podcast from Ecom North, Glynis Tao interviews several inspiring leaders in the e-commerce space. Hear from e-commerce founders Gillian Liu of Kiyoko Beauty, Hannah Wang...
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E-commerce & Retail Strategy in the Age of AI
Jeanel Alvarado, founder of RETAILBOSS, has built her career helping entrepreneurs navigate the fast-changing world of retail. In this episode, she shares how she went from starting a blog to building a global consulting firm, and the lessons you can apply to your own business. You’ll hear how...
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How to Build a Successful Fashion Retail Business with Laura-Jean Bernhardson
In this conversation, Laura-Jean Bernhardson shares her experience as an entrepreneur in the fashion industry, from starting a knitwear business to opening multiple retail stores. You will learn about the benefits of building systems, mindset shifts that will help you grow with creativity and...
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The Best Of: Fashion Entrepreneur Founder Stories
Welcome to the special Best of: Founder Stories episode of Chase Your Dreams. If you've ever wondered what it really takes to build a fashion brand from the ground up and stay true to your values while doing it, this episode is for you. Over the past few seasons, I've had the privilege of…
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AI SEO is Here: How to Future-Proof Your Fashion Brand Online
In this episode, Glynis Tao discusses how AI is changing the way SEO works, especially for fashion brands. She breaks down the differences between traditional SEO and AI-driven search, focusing on why authority and content structure matter more than ever. Glynis shares a case study featuring Nomi...
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Why Your Website Traffic is Dropping and What to Do About It
In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console....
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How Confident Founders Build Profitable Fashion Brands
In this conversation, Christine Daal, CEO and founder of Fashion Angel Warrior, shares her journey from fashion designer to coach, emphasizing the importance of confidence, community, and a holistic approach in fashion entrepreneurship. She discusses her unique coaching methods, common mistakes...
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How Blogging Builds Brand Trust and Boosts Sales
In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation…
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The Strategy Behind the Story: PR, Social, and Influencer Marketing
In this episode, we chat with Nikki Dindo, founder of Spring Media Co., a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and...
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Rooted in Heritage: The Journey of Anne Mulaire
In this episode, Andréanne Mulaire Dandeneau, founder and designer of Anne Mulaire shares her journey of building a sustainable fashion brand rooted in her Métis heritage. She discusses the importance of authenticity and her commitment to ethical manufacturing and community support in the age of...
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How to Build a Values-led Sustainable Fashion Brand
In this episode, we are joined by Shannon, owner of Simply Merino—a sustainable clothing brand based in Vancouver and specializing in Australian Merino wool. She shares her journey from teacher to fashion entrepreneur. She discusses how her values around sustainability, transparency, and…
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Pricing Strategies for Product Success: How to Price Your Products Profitably
In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set…
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Increase Revenue by Understanding GA4 Shopper Behavior Data
In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has...
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How to Build a Strong Global Fashion Brand
In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her...
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The Importance of Community to Overcome Entrepreneurial Challenges with Carol Shih
Summary In this episode, Carol Shih, founder of Qode Space, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of…
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Scaling Your Business Through Changing Times with Maggie Lord
Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified…
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How to Build a Sustainable and Profitable Slow Fashion Brand with Kristi Soomer
In this episode, Kristi Soomer, founder and CEO of ethical clothing brand Encircled, shares her insights on entrepreneurship in the fashion industry. Kristi Soomer emphasizes the importance of understanding your customer and differentiating your brand. She discusses the evolution of Encircled…
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Everything is a gift. An Interview with Fashion Designer Linda Lundström
In this episode you will discover the journey of Canadian fashion designer, Linda Lundström. Linda shares her insights on embracing change, the impact of technology in manufacturing and why challenges should be seen as gifts. Join us for inspiring conversation with this true fashion innovator....
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5 E-commerce Marketing Habits That Will Pay Off
Today is a solo episode where we're diving into the essential habits that will pay off for your online fashion business. If you've ever felt overwhelmed by the vast world of e-commerce marketing, you're in the right place. E-commerce marketing can be a daunting task, but fear not! Today, we'll...
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How to Successfully Collaborate with the Right Influencer with Sherri Langburt
My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing...
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Wholesale Expansion Strategies for Clothing Brands with Cristin Zaccareo
My guest today is Cristin Zaccareo. Cristin is a strategic leader with 15 years of experience working with leading luxury retail companies as well as mid- and mass-market retailers such as Estée Lauder Companies, Shiseido Company, Lord & Taylor, and Ross Stores. Cristin has a strong history of...
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ABOUT THIS SHOW
Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.
HOSTED BY
Glynis Tao
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Frequently Asked Questions
How many episodes does Chase Your Dreams have?
Chase Your Dreams currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Chase Your Dreams about?
Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a...
How often does Chase Your Dreams release new episodes?
Chase Your Dreams has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Chase Your Dreams?
You can listen to Chase Your Dreams on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Chase Your Dreams?
Chase Your Dreams is created and hosted by Glynis Tao.
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