Chats with Chip

In this episode, host Chip speaks with Emily Allard, the founder of 24 Sports Marketing. Emily shares her journey from being a professional softball player to starting her own sports marketing agency focused on women’s athletics. She discusses the challenges and opportunities in promoting women’s sports, emphasizing the importance of storytelling and education in digital marketing. They also delve into the growth of women’s sports, the impact of key personalities, and the need for strategic and integrity-driven business practices. Emily offers insights for aspiring agency owners and highlights the potential future directions for her business. [read the transcript] The post CWC 112: Building a Passion-Driven Agency (featuring Emily Allard) appeared first on FIR Podcast Network.

In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members.Continue Reading → The post CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs) appeared first on FIR Podcast Network.

In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency.Continue Reading → The post CWC 110: Embracing change as an agency owner (featuring Tim Kilroy) appeared first on FIR Podcast Network.

In this episode, Chip talks with Melissa Vela-Williamson of MVW Communications about her unique journey in public relations and the importance of content creation.Continue Reading → The post CWC 109: Thought leadership for agency growth (featuring Melissa Vela-Williamson) appeared first on FIR Podcast Network.

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world. Continue Reading → The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.

In this episode, Chip and Patrick Rogan discuss the balance between being supportive and maintaining business operations, emphasizing the importance of creative solutions and understanding regulatory requirements. Continue Reading → The post CWC 107: How to support your team in times of stress (featuring Patrick Rogan) appeared first on FIR Podcast Network.

In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives.Continue Reading → The post CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) appeared first on FIR Podcast Network.

Chip and guest Karen Swim of Solo PR Pro discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies.Continue Reading → The post CWC 105: Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim) appeared first on FIR Podcast Network.

Steve Guberman of Agency Outsight shares insights into setting realistic expectations with clients, avoiding over-servicing, and adjusting scopes and pricing appropriately.Continue Reading → The post CWC 104: How agency owners can avoid scope creep (featuring Steve Guberman) appeared first on FIR Podcast Network.

In this episode, Chip talks with Jody Sutter of the Sutter Company about identifying and leveraging agency owners' strengths for effective business development. Continue Reading → The post CWC 103: Building Effective Business Development Systems (featuring Jody Sutter) appeared first on FIR Podcast Network.

In this episode, Chip discusses agency business development with regular guest and seasoned expert Lee McKnight Jr., of RSW/US. Continue Reading → The post CWC 102: Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.) appeared first on FIR Podcast Network.

In this episode, Chip talks with David C. Baker, who has been dubbed "the expert's expert." Continue Reading → The post CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) appeared first on FIR Podcast Network.

Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations.Continue Reading → The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.

In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction. Continue Reading → The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.

In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. Continue Reading → The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.

In this episode, Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic. Continue Reading → The post CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) appeared first on FIR Podcast Network.

Xana Winans says that resiliency may be her supowerpower, and that's a characteristic many agency owners needed to tap into as the pandemic upset existing business structures.Continue Reading → The post CWC 96: Resiliency and remote teams in an agency (featuring Xaña Winans) appeared first on FIR Podcast Network.

In this episode, Chip talks with Jason Swenk of Agency Mastery 360 about the intricate dynamics of agency growth, operations, and sales.Continue Reading → The post CWC 95: Evolving as your agency grows (featuring Jason Swenk) appeared first on FIR Podcast Network.

In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.Continue Reading → The post CWC 94: How agencies should think about Wikipedia in 2023 appeared first on FIR Podcast Network.

In this episode, Chip and Allyns talk about ways that you can solicit ongoing feedback from agency employees and build a management structure that encourages meaningful two-way conversations.Continue Reading → The post CWC 93: How to make conversations with your agency employees less difficult (featuring Allyns Melendez) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Juliana Marulanda of ScaleTime explains why creating and documenting repeatable processes for your agency can make a big difference in outcomes for your business and your clients.Continue Reading → The post CWC 92: Process matters for agencies (featuring Juliana Marulanda) appeared first on FIR Podcast Network.

Have you ever thought about writing a book to leverage as a tool for demonstrating your expertise and building the profile of yourself and your agency?Continue Reading → The post CWC 91: Co-authoring a book with an all-star team (featuring Kami Huyse) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Ryan Watson of Upsourced discusses the critical role that financial planning has in growing a successful agency.Continue Reading → The post CWC 90: Building a strong financial foundation for your agency (featuring Ryan Watson) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Simon Erskine Locke of CommunicationsMatch joins for a discussion about agencies and RFPs. Continue Reading → The post CWC 89: Should Chip stop blindly hating RFPs for agencies? appeared first on FIR Podcast Network.

Adam Graham, Founder of both Gray Matters and BD Matters, brings a wealth of agency business development expertise to the table in this episode of Chats with Chip. Continue Reading → The post CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham) appeared first on FIR Podcast Network.

In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.Continue Reading → The post CWC 87: Going from agency coach to agency leader (Part 2 of 2) appeared first on FIR Podcast Network.

In this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day.Continue Reading → The post CWC 86: Transitioning your agency to new leadership (Part 1 of 2) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Dan Englander of Sales Schema explains how agencies can develop these relationships at scale — even with limited resources.Continue Reading → The post CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander) appeared first on FIR Podcast Network.

In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.Continue Reading → The post CWC 84: Leveraging overseas talent to grow your agency appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Jon Morris of Ramsay Innovations shares his perspective as a former agency owner turned agency financial advisor.Continue Reading → The post CWC 83: Getting a handle on your agency’s finances appeared first on FIR Podcast Network.

Galen Low, co-founder of The Digital Project Manager, joined Chip on this episode to talk about how agencies can improve their project management skills to improve the results that they produce for clients while also contributing to the agency's bottom line.Continue Reading → The post CWC 82: How to manage agency projects for profitable results appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn't.Continue Reading → The post CWC 81: The evolution of agency events (featuring Carl Smith) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business.Continue Reading → The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game.Continue Reading → The post CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) appeared first on FIR Podcast Network.

Miles Everson, CEO of MBO Partners, joins Chip to talk about the challenges that agencies are facing in this new era of work — and how they can find success while mitigating risks.Continue Reading → The post CWC 78: How agencies can manage the new work landscape (featuring Miles Everson) appeared first on FIR Podcast Network.

Chris Hervochon, a CPA with extensive experience working with small agencies, shares his advice on how to manage your business more effectively by understanding and using your financial reports.Continue Reading → The post CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon) appeared first on FIR Podcast Network.

Ideas and insights for future success in the midst of this crisis Continue Reading → The post CWC 62: The power of creativity and community in difficult times (featuring Carl Smith) appeared first on FIR Podcast Network.

How to handle succession in the family business Continue Reading → The post CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein) appeared first on FIR Podcast Network.

What goes into the decision to give up an office in favor of remote work Continue Reading → The post CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler) appeared first on FIR Podcast Network.

Getting results for clients and growing your agency using the most talked about communications medium today. Continue Reading → The post CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover) appeared first on FIR Podcast Network.

Lessons for veteran agency owners and newcomers to the agency world from the experience of students Continue Reading → The post CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler) appeared first on FIR Podcast Network.

The benefits of joining together with peers to learn about the business side of agencies Continue Reading → The post CWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman) appeared first on FIR Podcast Network.

Meeting the need for high quantities of high quality content Continue Reading → The post CWC 56: Leveraging freelance writers for your agency (featuring Gideon Stein) appeared first on FIR Podcast Network.

Focus on the right numbers for the right reasons to put more money in your pocket Continue Reading → The post CWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas) appeared first on FIR Podcast Network.

How to maintain open dialogue, encourage growth, and enable graceful exits Continue Reading → The post CWC 54: Building a positive team culture at your agency (featuring Keith Scandone) appeared first on FIR Podcast Network.

Is your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more.Continue Reading → The post CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout) appeared first on FIR Podcast Network.

For the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it off with a final volume: Non-Obvious Mega Trends. A self-described “reluctant futurist,” Rohit went from working in agencies to examining the trends that impact business and society. In this episode, he and Chip discuss some of the observations, as well as an approach to looking at trends that may help agency leaders be more effective. One of the best pieces of advice he offers is this: “being more observant really is about paying attention to detail.” Sometimes it takes the realization of the obvious to discover the non-obvious.Continue Reading → The post CWC 52: Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava) appeared first on FIR Podcast Network.

Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters. Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes.Continue Reading → The post CWC 51: How agencies can avoid common legal mistakes (featuring Sharon Toerek) appeared first on FIR Podcast Network.

Have you ever wondered what it would be like to sell your agency to one of the big holding companies? How does the dream compare to reality? What should you know before you make that decision? Mitch Joel shares the perspective of someone who has done just that. He and his partners sold Twist Image to WPP. After remaining with the firm for several years after the acquisition, Mitch is now a prolific writer, podcaster, speaker, and more.Continue Reading → The post CWC 50: What it is like to sell an agency to a holding company (featuring Mitch Joel) appeared first on FIR Podcast Network.

Most agencies are looking for any leg up that they can get in the business development process. That’s why some agencies should consider getting certified. No this isn’t a discussion about a seal of approval for the quality of your work, it is about certifying the ownership structure of your business in a category that some organizations prefer. Dr. Sandra Wills Hannon of The Hannon Group discusses how getting certified has helped her agency win more business, both from government agencies and the private sector. She describes some of the available programs and what it takes to win the certification.Continue Reading → The post CWC 49: Dr. Sandra Wills Hannon on why to get your agency certified as a Small, Minority, Woman, or Veteran-Owned Business appeared first on FIR Podcast Network.