PODCAST · business
Chip Chat
by My Dad's Chips
Gary and Brian Edell, the co-founders of My Dad's Chips, discuss all aspects of starting, scaling, and maintaining a startup CPG brand. This father/son duo looks to bring insight, education, and laughs to the startup world.
Episodes
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Episode 9 | The Art of Modern CPG Marketing with Jon Hayes of Dan-O's Seasoning
Gary and Brian welcome Jon Hayes, the Director of Social Media & Community Management for Dan-O's Seasoning. They discuss the importance of social media and content creation, the evolving landscape of social commerce, and finding the right balance between product promotion and brand storytelling....
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Episode 8 | The Truth About Grocery Stores
Gary and Brian discuss the complexities of getting products into grocery stores, focusing on the differences between independent and chain stores, distribution strategies, the role of merchandisers, and the importance of e-commerce. They share insights from their experiences with their own brand,...
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Episode 7 | Raising Capital
Gary and Brian discuss their experiences with raising capital. They reflect on the challenges of securing funding from traditional banks, the importance of passion in their pitch, and the various funding options available, including friends and family investments and convertible notes. The...
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Episode 6 | Brand vs. Product
Gary and Brian debate the importance of the Brand vs the Product. Which resonates more with consumers and corporate buyers? How should you allocate your marketing efforts? New segment: Mistake of the Week, where the guys discuss errors they've made while growing this business and how they…
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Episode 5 | Trade Spend
Gary and Brian explore the beast that is Trade Spend and how it has affected My Dad's Chips. What is Trade Spend? What are some different ways that Trade Spend presents itself on remittance information from customers? How do you plan for it? If you're starting a CPG brand, you need to check out...
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Episode 4 | Getting On The Shelf
Gary and Brian dive into how they got their chips onto shelves in the early days. From walking into delis and convenience stores, to picking up distribution, to sales materials, the My Dad's Chips crew is all about selling.
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Episode 3 | Finding Suppliers
Gary and Brian recount how they became connected with their suppliers for all their raw materials: potatoes, oil, bags, and seasonings. They talk more about their first production run and mistakes they made along the way.
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Episode 2 | The First Production Run
Gary and Brian discuss the trials and tribulations involved with finding a manufacturer that could maintain the quality of what Gary always made in the kitchen. Minimums, product quality, and more!
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Episode 1 | Why We Started My Dad's Chips
Gary and Brian discuss the history of My Dad's Chips. Gary dives into why he started making potato chips in the first place, and Brian talks about his "aha" moment when he knew they were onto something.
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ABOUT THIS SHOW
Gary and Brian Edell, the co-founders of My Dad's Chips, discuss all aspects of starting, scaling, and maintaining a startup CPG brand. This father/son duo looks to bring insight, education, and laughs to the startup world.
HOSTED BY
My Dad's Chips
CATEGORIES
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Frequently Asked Questions
How many episodes does Chip Chat have?
Chip Chat currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Chip Chat about?
Gary and Brian Edell, the co-founders of My Dad's Chips, discuss all aspects of starting, scaling, and maintaining a startup CPG brand. This father/son duo looks to bring insight, education, and laughs to the startup world.
How often does Chip Chat release new episodes?
Chip Chat has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Chip Chat?
You can listen to Chip Chat on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Chip Chat?
Chip Chat is created and hosted by My Dad's Chips.
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