Clean Beauty Asia
by Allie Rooke
Entering Asia as an independent beauty brand can be daunting. I am passionate about indie Beauty and about its potential in Asia. With this interview series I want to help brands get off to the best possible start in Asia.The aim of this podcast is to inform and connect people in the Beauty industry around market entry and expansion in Asia.If you want to go deeper and get the fact and figures checkout my online course dedicated to beauty brands entering China through cross border e-commerce: https://clean-beauty-asia.teachable.com/p/get-set-course
Episodes
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33. China vs South East Asia Ecommerce landscape
Looking back at 2022 it has been a tough year for China Lockdowns, uncertainty, closed borders all whilst the rest of the world opened up, travelled, met in person It was hard to watch from the outside and even harder from within This impacted many businesses – year 3 of not being able to travel…
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32. Premium Chinese hair care brand’s advice
This episode I talk to the founders Sophy and Joanna, of La Terapia a Chinese premium haircare brand We hear about their story – why they launched the brands and the pain points that were not met by products on the market. The difference with Asian hair but that within Asia brands were still not...
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31. Chinafication & How Important is it for your Brand?
Chinafication is a phenomenon that has been creeping up on us. China is 1/5 of the world’s population so brands are adapting for this market. Since the onset of Covid 19 China has turned increasingly inward. There has been a real – a decoupling Businesses have been forced to allow their China...
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30. Gaps in Sephora’s Skincare Portfolio
Sephora USA is a destination most brands want on their roadmap Understanding their strategy is very important for many in the Beauty industry Jennifer Carlsson has taken a step back and done an in-depth and highly informative report into Sephora’s Skincare category. This 100 page report looks at…
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29. K-Beauty’s continued influence
K-Beauty has lost a bit of its shine Over the past 10 years western consumers have fallen in love with the fast paced, innovative products coming out of Korea But recently there has been less buzz However Korea continues to innovate and set Beauty trends across the globe. Here I talk to Holly Kim...
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28. Top Tips for PR in China - it is different
Most brands I work with are great at PR They attract a lot of attention in their home markets through a strong PR strategy for FREE Then they come to China….. It is so different and this is a real point of frustration that the strategy at home can’t be replicated in China Here I talk to Nicky…
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27. Why have Chinese beauty brands not gone global?
Hello everyone and welcome to this episode of my interview series. The rise of Chinese beauty brands in the last few years has been meteoric But this has been within China and fueled by local consumers wanting to support local brands What is stopping these brands from global domination? Here I...
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26. Importance of having a Chinese name for your brand
Hello everyone and welcome to this episode of my interview series. Why does a foreign brand need a Chinese name? Many brands enter China without a Chinese name I have worked in the market for over 15 years, initially with big global players who all had their own Chinese names and often…
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25. NOT JUST BIG BRANDS GET COUNTERFEITED…
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Patrick Rosevear who is an intellectual property lawyer and under cover counterfeit “detective” helping brands solve their counterfeit issues in China. China has a reputation for fakes this mostly comes from the...
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24. CROSS BORDER E-COMMERCE IN CHINA
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Ivy Shen, who has been working, operating brands in Cross Border since it started at Azoya who run many multi-brand retailers and international brands in China. Azoya is a borderless commerce group that helps...
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23. How to keep up with Chinese consumers
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Iris Chan, Partner at Digital Luxury Group (DLG) which is a full service digital agency supporting luxury brands, helping them find their luxury consumers. They primarily work with Chinese consumers. This is a...
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22. CLEAN BEAUTY IN CHINA – A CHINESE BRAND’S POV
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Johannes Walch who founded Sober Beauty with his partner Valentine. Sober Beauty is a pioneer in Chinese Clean Beauty. Johannes and Valentine’s backgrounds are in management consulting and L’Oreal Product...
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21. Opportunities and Threats will inevitably be part of your China Journey
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Lisa Yu from @genuinegerman. Lisa Yu is a digital beauty native, previously working at L'Oréal China. She now works at Genuine German helping International Brands enter the China Market successfully. In this...
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20. MEDICAL BEAUTY, HOLISTIC BEAUTY AND MORE – LATEST SKINCARE TRENDS IN CHINA
Hello everyone and welcome to this episode of my interview series. Today, we’ve got Carol Zhou from Shiseido. Carol Zhou currently heads up Innovation and investment for Shiseido in China. This is a great discussion about the latest trends in Skincare. Key Highlights 👉 The rise in holistic…
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19. Chinese regulatory changes for Beauty - UPDATE with Mette Knudsen from Knudsen&CRC
Hello everyone and welcome to this episode of my interview series. Today, we've got Mette Knudsen from Knudsen&CRC. Mette Knudsen is the CEO of Knudsen&CRC who runs a consultancy supporting brands through the registration process – she shares her on-the-ground experience of the new laws. This is…
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18. How to create demand for your beauty brand before you enter China with Charlie Gu from Kollective Influence
Hello everyone and welcome to this episode of my interview series. Today, we've got Charlie Gu from Kollective Influence. Charlie Gu is the Founder of Kollective influence. A marketing agency that focuses on helping brands reach Overseas Chinese Consumers mainly through working with Chinese...
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17 Pain Points Solved with Data Analytics with German Torrado from Genetisis E-Commerce
German Torrado is the managing director of Genetisis E-commerce which focuses on supporting International brands by using their unique data analytics model. Genetisis use multiple sources of data to help shape the strategies for E-commerce operations and Digital Marketing activities in China in...
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16 - Partner structures for China entry with Charlotte Mantoux from LEAF law firm
Want to know what to watch out for when negotiating with a distribution partner in China? In this interview I talk to Charlotte Mantoux a partner from LEAF law firm. LEAF specialise in Mergers and Acquisitions supporting clients with their China market entry. Charlotte has a lot of experience...
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15 - Animal testing changes discussion with Mark Schaub
Mark Schaub and I discuss the details of the updated regulations for cosmetics in China & some key areas of concern: 1. A local responsible agent. A lot more responsibility is being placed on this party and with the unknowns of how this will play out means that brands may find it harder to find…
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14 - Indie brands and the Chinese market with Rob Robertson
Want to launch your beauty brand in China but keep visibility and control? In this interview I talk to Rob Robertson. He runs Star Brands Asia, they are a total brand partner for China. They focus on 4D brand creation: All channels – offline as well as offline, Functional – legal, back office,...
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13 - China Beauty Trends
Here I talk to Holly Kim, from Measure China – Measure China helps brands make Data based decisions to accelerate their growth in China. We talk about a wide variety of topics from C-Beauty, to emerge trends that international brands can capitalise on. 1️⃣Premium Skincare continues to grow...
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12 - Why brands struggle in China?
Do you want to avoid making mistakes you haven’t made yet? I am sure you do. Josh Gardner has been operating International brands in China for many years and he is king of an example! In this episode of my interview series we cover A LOT of ground but two highlights: 1️⃣ 3 tips for working with...
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11 - Maximise your investment on Social
Do you wonder how to manage your social media in China? It can be pretty daunting: All the channels are different 🤯 There are soooo many of them & new ones launching all the time 😳 Here I talk to Olivia Plotnick, founder of social media agency - Wai Social about how to manage this complexity…
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10 - Maximise investment and impact for smaller brands
This episode of the Clean Beauty Asia interview series is with George Henein - head of business development at IMS, a leading digital transformation agency in China. The focus of the interview is IMS’ new health and wellness platform Orghive. It gives international brands in Beauty, health food…
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09 - Making China e-commerce more accessible for Beauty SMEs
Here I am talking to Jack Porteous from Samarkand Global. Jack is Samarkand’s Client service director. He previously worked at the Department of International Trade for the UK government and for the China British Business council. So has a wealth of experience. Samarkand have offices in the UK &...
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08 - Key tips for trademarks in China with Mark Schaub
This interview is with Mark Schaub from the law firm King & Wood Mallesons. We discuss Trademarking your brand in China, animal testing regulations and trends in the Chinese beauty market. Mark has extensive experience with the China market and has worked with numerous Beauty brands on their…
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07 - Opportunity in Ingestible Beauty & Male skincare in China’s Beauty market with Michael Norris
This week I am talking to Michael Norris from AgencyChina. Michael is a research and strategy manager, he and his team spend a lot of their time conducting fieldwork across China observing first-hand consumer behaviour and preferences. This gives him a rare and highly valuable insight into the…
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06 - Beauty China entry - Target Chinese at home first
This interview is with Byron Constable of Avenue 51. Avenue51 is an online retail solution for selling in China used by more than 100 British brands including Waitrose, Aspinal of London and the beauty brand ThisWorks. Byron is working on a new project to make entry to China more accessible for...
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05 - How to succeed on Chinese Social Media with Elisa Harca of Red Ant digital agency
This interview is with Elisa Harca of Red Ant digital agency. We talk about lots of different topics from which social channel should beauty brands focus on to a key trend they see brands being able to leverage locally which is the “Tribalisation” of Beauty. In just under 30 mins we packed a lot...
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04 - Interview with Ker Zheng from Azoya: Is Tmall your best choice?
Here I talk to Ker Zheng from Azoya about the different marketplace options that are available for Beauty brands doing Cross Border e-commerce in China. We take a deep dive into the biggest and best known platform Tmall Global. In this video we talk about Tmall as well as the other key…
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03 - How to tap into Chinese in your market with Jennifer Spark of Spark communication
This is part of a video series for #IndieBeauty brands to educate yourselves on operating within the Asian region. This is designed for Small to Medium sized 💄Beauty brands expanding in Asia. The first series is focused on #China Cross Border e-commerce. This interview is with Jennifer Spark of...
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02 - How to find the right Trade Partner with Michael Simonet from Qingdao Alea
For small to medium beauty brands coming into China through Cross Border E-Commerce your main choice is a distributor or a trade partner. Here I talk to Michael Simonet from Qingdao Alea about being a trade partner, finding the right one for your brand and what it takes to succeed. Michael…
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01 - Lucy Zhang from Feelunique - Clean Beauty Asia Interview Series
This is part of a video series for #IndieBeauty brands to educate yourselves on operating within the Asian region. This is designed for Small to Medium sized 💄Beauty brands expanding in Asia. The first series is focused on #China Cross Border e-commerce. This first interview is with @LucyZhang…
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About this show
Entering Asia as an independent beauty brand can be daunting. I am passionate about indie Beauty and about its potential in Asia. With this interview series I want to help brands get off to the best possible start in Asia.The aim of this podcast is to inform and connect people in the Beauty industry around market entry and expansion in Asia.If you want to go deeper and get the fact and figures checkout my online course dedicated to beauty brands entering China through cross border e-commerce: https://clean-beauty-asia.teachable.com/p/get-set-course
Hosted by
Allie Rooke
Categories