PODCAST · business
Clicks to Customers
by StubGroup
Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for: ✔️ Tutorials about how Google Ads works ✔️ Advanced strategies we're using to make our clients successful ✔️ Hot takes about the latest and greatest in industry news ✔️ Tactics to fix Google Ads suspensions and remain compliant with Google's policies ✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more! 💪 Dominate Google Ads and grow your business: https://stubgroup.com/
Episodes
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Why Does Google Keep Suspending My Google Merchant Center?
Google Merchant Center suspensions can be frustrating, especially when the account gets reinstated . . . only to be suspended again later. This cycle happens more often than many advertisers expect. In this video, StubGroup CEO John Horns explains why Google Merchant Center suspensions can happen...
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Fix “Website Needs Improvement” Google Merchant Center Suspension
Google Merchant Center suspensions can happen for many reasons, but one common issue advertisers face is the “Website Needs Improvement” suspension. This usually means Google has detected problems with your website’s functionality, content, or user experience. In this video, StubGroup CEO John…
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Fix Your Google Merchant Center Suspension (2026 Step-By-Step Guide)
Google Merchant Center suspensions are brutal, but most are fixable . . . IF you audit the right things before you appeal. In this 2026 step-by-step guide, we walk through the 4 areas you need to audit to improve your chances of getting reinstated: -Merchant Center settings -Product feed and data...
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Fix Public Figure Impersonation Suspension (Google Ads Unacceptable Business Practices)
Has your Google Ads account been suspended for Public Figure Impersonation? This falls under Google’s Unacceptable Business Practices policy and usually means Google believes you're falsely claiming affiliation with: • A government official • A celebrity • An influencer • A CEO • A well-known…
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Should I Hire a Google Ads Suspension Expert?
Should you hire an expert to fix your Google Ads suspension? When Google suspends your ad account, you don’t get clear answers. You get vague policy references, automated responses, and VERY little guidance on what actually went wrong. In this video, StubGroup CEO John Horn breaks down: • Why...
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Why Google Suspends Luxury Goods Resellers
If you resell luxury handbags, watches, designer clothing, or other high-end goods, you’re at a higher risk of getting suspended by Google Ads or Google Merchant Center. Why? Because this space is FULL of counterfeiters and scammers. And Google knows it. In this video, StubGroup CEO John Horn...
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Why Google Suspends Auto Parts Sellers (And How to Fix)
Google is aggressive when it comes to auto parts sellers. If you sell car parts online, your Google Ads or Merchant Center account is at higher risk of suspension than most industries. In this video, StubGroup CEO John Horn breaks down the biggest red flags Google looks for, including: • Missing...
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Your MCC (Google Ads Manager Account) Was Hacked. Do This Immediately
Was your Google Ads Manager Account (also known as an MCC) hacked and possibly suspended by Google? This video walks you through EXACTLY what to do next. MCC hacks are becoming increasingly common and can completely shut down your ability to run ads for clients or your own business. In this…
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Fix “Sale of Service” Google Merchant Center Suspensions 2026
If your Google Merchant Center account is suspended for “sale of service,” or you want to avoid this suspension altogether, this video walks you through exactly what Google is flagging and how to fix it. Google has very different rules for what can be advertised through Google Shopping and…
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Google Call Ads Are Ending. Here's the Timeline
Google has officially announced the timeline for sunsetting Google Call Ads, previously known as Call Only Ads. StubGroup CEO John Horn breaks down what's changing, when those changes take effect, and what it actually means for advertisers who rely on phone calls for lead generation. You will...
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Are Google Suspensions Permanent?
Are Google Ads suspensions permanent? The short answer: Sometimes yes, sometimes no. StubGroup CEO John Horn explains when Google Ads suspensions truly are permanent. And when they can still be overturned, even if Google explicitly says they’re permanent. He breaks down what Google reps can (and...
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Should You Use AI to Answer Phone Calls?
AI phone answering tools are becoming more popular, but they're not a one-size-fits-all solution. StubGroup CEO John Horn breaks down the real-world pros and cons of using AI to answer inbound phone calls. Based on firsthand experience working with businesses of all sizes, from small local...
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How to Fix Google Ads Phishing Unacceptable Business Practices Suspensions
If your Google Ads account has been suspended for phishing under Google’s Unacceptable Business Practices policy, this video will help you understand why it happens and how to fix it. StubGroup CEO John Horn explains what Google actually means by phishing, why legitimate businesses are often...
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Case Study: We Fixed A Google Merchant Center Misrepresentation Suspension
Misrepresentation is the number one reason Google Merchant Center accounts get suspended. And fixing it is rarely simple. Let StubGroup CEO John Horn walk you through how his team fixed a Google Merchant Center suspension caused by misrepresentation and 'website needs improvement' flags. Based on...
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Fix "No physical stores found in countries of sale" Google Merchant Center Suspension
If you're seeing the “No physical stores found in countries of sale” flag in Google Merchant Center, this video will help you understand why it appears and how to fix it. StubGroup CEO John Horn explains what triggers this flag, why some Merchant Center accounts are even suspended because of it,...
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6 Steps to Write a Google Ads Appeal That Fixes Suspensions
There are six critical things to include in a Google Ads appeal to maximize your chances of success. You will learn: -How to structure an appeal so it is taken seriously -What tone to use and what to avoid -How to clearly explain what you fixed and how you fixed it -When to include links and...
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"I'm so grateful" - Video review for StubGroup
Jeremy Irons, owner of Irons Design, had his Google Ads account permanently suspended with no warning. Google cited a Circumventing Systems violation, rejected multiple appeals instantly, and provided no clarity on what went wrong. For seven months, Jeremy lost his primary source of leads and…
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Custom Segments for Display in Personalized Advertising
Do you advertise in a sensitive vertical? Good news: Google just opened up a POWERFUL new targeting option for you. They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy. StubGroup CEO John Horn explains what this update means and how it...
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Incentivize Product Reviews? Do THIS Before Google Suspends You
If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly. Or Google might suspend your account. StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping. You'll learn:...
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Your Phone Number Could Suspend Your Google Ads Account (Unacceptable Phone Number Update)
Google has updated its Unacceptable Phone Number policy. And using the wrong number in your ads could now cause disapprovals or even a full account suspension. StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets....
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Google Ads Suspensions Are Changing
Google has released new information about how they're handling Google Ads account suspensions and appeals. As a team that works on suspensions every day, StubGroup sees firsthand what's changing. In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what...
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Update to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)
If you're required to complete advertiser verification or business operations verification, this update is CRITICAL. Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy. This includes new examples,...
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Will My Disapproved Google Ad Suspend My Account?
Will your Google Ads account get suspended if you have disapproved ads? The short answer is no, not automatically. But depending on the type of disapproval and how many of them you let accumulate, you could be at risk. StubGroup CEO John Horn explains the difference between a simple ad…
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9 Ways A Google Ads Consultation Should Make You Money
A great Google Ads consultation should not only review your campaigns. It should help you make more money. StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results. These are the questions and strategy points that separate weak audits from...
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Google Ads Three Strike Policy: A Step By Step Guide
Google’s Three Strike Policy can make or break your ad account. StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account. BEFORE it’s too late. You’ll learn: -How Google’s warning, first, second, and…
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Top 35 Google Ads Disapprovals (And How to Fix Them)
Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again. You’ll learn: -The most frequent “destination” issues and quick fixes -How to solve phone number...
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How to Use Prescription Drugs Names in Your Google Ads (Policy Updated October 2025)
Can you use prescription drug names like Botox in your Google Ads? The rules have changed . . . and the October 2025 update makes an important distinction. StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your: -Ad copy -Landing pages -Keyword…
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Does Google Ads Allow Tech Support Ads? (Policy Updated October 2025)
Google’s tech support policy has changed. And the October 2025 update adds important nuance for advertisers. In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads. You’ll learn: -Why third-party consumer tech support ads are prohibited...
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Does Google Shopping Allow Subscriptions? Policy Updated (October 2025)
Can you advertise subscriptions through Google Shopping? The short answer: Yes for some, and no for others. StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to...
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How to Verify Message Assets for Google Ads (2025 Policy Update)
Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025. John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins. In this video, you’ll learn: -What...
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6 Ways to Get Higher Quality Leads from Google Ads
Tired of getting spam or low-quality leads from your Google Ads campaigns? In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want. You’ll learn how to: -Identify…
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How to Fix Google Ads Malicious Software Suspension (2025 Update)
If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it. StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal…
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How Do I Rank on ChatGPT? (Generative Engine Optimization)
If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up? John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on...
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Video Verification for Google Merchant Center
If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know. John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process. This…
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Why Google Trusts StubGroup to Make Advertisers Successful
Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come...
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How We Helped An Agency Fix Their Client’s Google Ads Suspension
In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account...
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What Happens When My Client’s Google Ads Account Is Suspended?
If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad...
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What Is a Comparison Shopping Service (CSS)?
What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The…
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Free Guide to Fix Google Ads Circumventing Systems Suspensions
Struggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup...
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Content API for Shopping Is Changing to Merchant API
Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify,...
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Dishonest Pricing Practices | October 2025 Google Ads Policy Update
Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged...
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The State of Google Ads Suspensions in 2025 (New Data)
Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most...
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Fix Low Quality or Deceptive Landing Pages with Google Ads
Low-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake...
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Confirm Whether or Not Your Campaigns Have European Union Political Ads
Google now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and...
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Agentic AI & Pricing in the AI Era with Sani Abdul-Jabbar | Clicks to Customers Podcast
In this Clicks to Customers episode, John Horn interviews Sani Abdul-Jabbar: Entrepreneur, technologist, and author of Makers: A Slender Knowledge. They dive into why tools alone aren’t a competitive advantage, how agentic AI changes org charts, and why your data and creativity are the real moat....
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The Complete Google Ads Website Compliance Audit Guide
If your Google Ads account is suspended, there’s a strong chance that the issue is with your website. In this video, we explain why auditing your site is such a critical part of fixing suspensions and what Google looks for when reviewing appeals.To make this easier, we’ve created a comprehensive...
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Google Would Suspend Tim Ferriss for This Today
Tim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under...
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What Is AI Max for Search?
Google just introduced a brand new campaign type (AI Max for Search) and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation),...
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Should You Use One Google Ads Account for Multiple Websites?
Businesses often wonder about using single or multiple accounts; this video clarifies that. We address key reasons for each approach, focusing on **Google Policy** and practical considerations. Don't miss these crucial tips for your Google Ads account management.
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What Is Google’s Third Party Policy? (June 2025 Update)
This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google…
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ABOUT THIS SHOW
Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:
✔️ Tutorials about how Google Ads works ✔️ Advanced strategies we're using to make our clients successful ✔️ Hot takes about the latest and greatest in industry news ✔️ Tactics to fix Google Ads suspensions and remain compliant with Google's policies ✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!
💪 Dominate Google Ads and grow your business: https://stubgroup.com/
HOSTED BY
StubGroup
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Frequently Asked Questions
How many episodes does Clicks to Customers have?
Clicks to Customers currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Clicks to Customers about?
Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for: ✔️ Tutorials about how Google Ads works ✔️ Advanced strategies we're using to make our clients successful ✔️ Hot takes about the latest and greatest in industry news ✔️ Tactics to fix Google Ads suspensions and remain...
How often does Clicks to Customers release new episodes?
Clicks to Customers has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Clicks to Customers?
You can listen to Clicks to Customers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Clicks to Customers?
Clicks to Customers is created and hosted by StubGroup.
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