Clicks to Customers

PODCAST · business

Clicks to Customers

Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we're using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google's policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

  1. 100

    Why Does Google Keep Suspending My Google Merchant Center?

    Google Merchant Center suspensions can be frustrating, especially when the account gets reinstated . . . only to be suspended again later. This cycle happens more often than many advertisers expect. In this video, StubGroup CEO John Horns explains why Google Merchant Center suspensions can happen repeatedly. Perhaps more importantly: He explains how to reduce the chances of it happening again. One key reason is that most Merchant Center suspensions are triggered by automated systems, not manual reviews. Google's automated crawlers may flag something on your website that a human reviewer might interpret differently. That’s why an account can sometimes be reinstated after appeal, only for the automated system to flag the same issue again later. While it's impossible to guarantee that a Merchant Center account will never be suspended again, there are steps you can take to reduce the likelihood of repeat suspensions by improving website compliance, policy clarity, and overall credibility signals. If you're dealing with repeated Merchant Center suspensions, the key is making your website, Merchant Center settings, and overall online presence as clear and compliant as possible. And if Google flagged your account incorrectly, there may still be a path forward. Need expert help reversing your suspension? Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google Merchant Center suspension → https://stubgroup.com/google-merchant-center-suspension-3/ Chapters 00:00 Why Merchant Center suspensions keep happening 00:27 The repeated suspension cycle explained 00:40 Why most suspensions are automated 01:02 The problem with Google's automated systems 01:18 What you can’t guarantee about suspensions 01:28 What you can do to reduce suspensions 01:46 Fixing website compliance issues 02:00 Free website audit guide 02:12 Getting expert help if suspensions continue Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  2. 99

    Fix “Website Needs Improvement” Google Merchant Center Suspension

    Google Merchant Center suspensions can happen for many reasons, but one common issue advertisers face is the “Website Needs Improvement” suspension. This usually means Google has detected problems with your website’s functionality, content, or user experience. In this video, StubGroup CEO John Horn walks through the most common issues that trigger this suspension and how to fix them. Common causes include: -Broken links or non-working buttons -Popups blocking checkout on mobile -Placeholder text like Lorem Ipsum -Missing product images -Missing policy pages (shipping, returns, contact info) -Websites that don’t function properly across devices If your website doesn’t work smoothly for users, Google may flag your Merchant Center account until the issues are resolved. The key is to audit your website from the perspective of a customer and identify anything that looks broken, incomplete, or confusing. And if Google flagged your website incorrectly, there IS a path forward. Need expert help reversing your suspension? Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google Merchant Center suspension → https://stubgroup.com/google-merchant-center-suspension-3/ Related Suspension Fix Videos Fix a Misrepresentation Suspension https://youtu.be/HI1t4_-aMVU Case Study: How We Fixed a Misrepresentation Suspension https://youtu.be/lmq23Y2kIuM How to Complete Google Video Verification https://youtu.be/3t4kBSuf82Y Fix a Sale of Service Suspension https://youtu.be/FQd_FublFzk Fix a Counterfeit Goods Suspension https://youtu.be/WkK3-UnDSbc Why Google Suspends Luxury Retailers https://www.youtube.com/watch?v=EoPyEQahY3s&t=9s Chapters 00:00 Website Needs Improvement suspension explained 00:38 The two most common causes 00:47 Website functionality issues 01:10 Testing your site like a real customer 01:26 Common functionality problems 01:48 Website content issues 02:17 Placeholder text and missing content 02:25 Required policy pages 02:31 Final checklist for fixing the suspension 02:59 How to get expert help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  3. 98

    Fix Your Google Merchant Center Suspension (2026 Step-By-Step Guide)

    Google Merchant Center suspensions are brutal, but most are fixable . . . IF you audit the right things before you appeal. In this 2026 step-by-step guide, we walk through the 4 areas you need to audit to improve your chances of getting reinstated: -Merchant Center settings -Product feed and data quality -Your website and policy pages -Your digital footprint (especially reviews) If you’re dealing with a suspension and want expert help, StubGroup has a dedicated team that focuses on Google Merchant Center and Google Ads suspensions. Reach out through StubGroup.com. Hire the experts to fix your Google Merchant Center suspension → https://stubgroup.com/google-merchant-center-suspension-3/ Free Website Compliance Audit Guide (inside our Google Policy Center): https://stubgroup.com/stubgroup-google-policy-center/ Related Suspension Fix Videos: Fix a Misrepresentation Suspension: https://youtu.be/HI1t4_-aMVU Case Study: How We Fixed a Misrepresentation Suspension: https://youtu.be/lmq23Y2kIuM How to Complete Google Video Verification: https://youtu.be/3t4kBSuf82Y Fix a Sale of Service Suspension: https://youtu.be/FQd_FublFzk Fix a Counterfeit Goods Suspension: https://youtu.be/WkK3-UnDSbc Why Google Suspends Luxury Retailers: https://www.youtube.com/watch?v=EoPyEQahY3s&t=9s Chapters 00:00 Fix Merchant Center suspensions (what this covers) 00:49 Audit #1: Merchant Center settings (business info, shipping, returns) 02:19 Audit #2: Product data quality (feed accuracy, variants, pricing) 04:30 Audit #3: Website audit (policies, checkout issues, credibility) 06:51 Audit #4: Digital footprint (reviews, reputation signals) 08:37 Who gets suspended most in 2026 (dropshippers, new brands, sensitive niches) 11:57 Most common suspension types (misrepresentation, counterfeit, website needs improvement, sale of service) 15:18 Merchant Center vs Google Ads suspensions (which to fix first) 16:39 Verification (including video verification) 17:25 “No more reviews” limit and what to do next 18:14 Final recap + free resources Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  4. 97

    Fix Public Figure Impersonation Suspension (Google Ads Unacceptable Business Practices)

    Has your Google Ads account been suspended for Public Figure Impersonation? This falls under Google’s Unacceptable Business Practices policy and usually means Google believes you're falsely claiming affiliation with: • A government official • A celebrity • An influencer • A CEO • A well-known brand Sometimes the suspension is legitimate. But it's common for advertisers to be wrongly flagged. In this video, StubGroup CEO John Horn explains: • What Public Figure Impersonation actually means • How AI-generated celebrity content can trigger suspensions • How to prove legitimate affiliation • What documentation to submit in your appeal • Real-world examples of suspensions we’ve successfully reversed If you're legitimately affiliated with a public figure or brand, the key is documentation, transparency, and proper positioning on your website. And if Google flagged you incorrectly, there IS a path forward. Need expert help reversing your suspension? Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 00:00 What is Public Figure Impersonation? 00:17 Overview of Google’s policy 01:16 AI-generated celebrity content risks 01:48 When Google incorrectly flags advertisers 02:04 How to prove legitimate affiliation 02:54 Documentation to include in your appeal 03:36 Case Study: Amazon KDP trademark issue 04:35 Case Study: Public figure flagged incorrectly 05:18 Final advice and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  5. 96

    Should I Hire a Google Ads Suspension Expert?

    Should you hire an expert to fix your Google Ads suspension? When Google suspends your ad account, you don’t get clear answers.  You get vague policy references, automated responses, and VERY little guidance on what actually went wrong. In this video, StubGroup CEO John Horn breaks down: • Why Google doesn’t walk you through the fix • What suspension experts actually do • What experts can and can’t do • When it makes sense to hire help • How to evaluate who to trust StubGroup has worked with thousands of advertisers over the past decade to fix Google Ads suspensions and policy violations.  In many cases, it’s not just about fixing one issue. It’s about identifying every potential red flag that could prevent reinstatement. If you’re trying to decide whether to keep appealing on your own or bring in an expert, this video will help you think through that decision clearly. Need help with your suspension? Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 00:00 Should you hire a Google Ads suspension expert? 00:17 Why Google doesn’t make reinstatement easy 01:03 The reality of vague suspension notices 01:49 What suspension experts actually bring to the table 02:30 Pattern recognition and policy experience 03:07 Comprehensive audits beyond the original violation 04:07 How experts craft stronger appeals 04:56 Escalation paths and their limitations 05:29 How to evaluate suspension experts 06:03 Does it cost money to hire help? 07:03 Final thoughts on hiring a suspension expert Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  6. 95

    Why Google Suspends Luxury Goods Resellers

    If you resell luxury handbags, watches, designer clothing, or other high-end goods, you’re at a higher risk of getting suspended by Google Ads or Google Merchant Center. Why? Because this space is FULL of counterfeiters and scammers.  And Google knows it. In this video, StubGroup CEO John Horn breaks down: -Why Google is so aggressive in suspending luxury resellers -The biggest red flags that trigger counterfeit suspensions -How pricing, authentication, reviews, and website quality impact your risk -What to focus on if you’re already suspended If you sell brands like Chanel, Rolex, Louis Vuitton, or similar luxury products, this is ESSENTIAL viewing before you scale your ads. Need help fixing a suspension? Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 00:00 Why luxury resellers get suspended 00:45 Red flag #1: Prices that look too low 01:25 Red flag #2: No authentication process 02:12 Red flag #3: Unprofessional website design 02:49 Red flag #4: No reviews or poor reputation 03:35 What to focus on if you’re suspended 04:03 How StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  7. 94

    Why Google Suspends Auto Parts Sellers (And How to Fix)

    Google is aggressive when it comes to auto parts sellers.  If you sell car parts online, your Google Ads or Merchant Center account is at higher risk of suspension than most industries. In this video, StubGroup CEO John Horn breaks down the biggest red flags Google looks for, including: • Missing brand relationship disclaimers • Bad reviews and poor reputation management • Outdated or unprofessional websites • No warranty information • Suspiciously low pricing • Confusing brand structures between physical and ecommerce stores If you’ve already been suspended, or want to avoid getting flagged in the first place, this video walks through practical steps you can take to reduce risk and fix common issues. Auto parts sellers can absolutely advertise on Google. But you have to be proactive, transparent, and aligned with Google’s policies. Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 00:00 Why Google Targets Auto Parts Sellers 00:32 Red Flag #1: Brand Name & Manufacturer Disclaimers 01:48 Red Flag #2: Bad Reviews & Reputation Issues 02:36 Red Flag #3: Unprofessional Website Design 03:20 Red Flag #4: Missing Warranty Information 03:51 Red Flag #5: Suspiciously Low Pricing 04:30 Red Flag #6: Confusing Brand Structures 05:27 How to Avoid or Fix Suspension Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  8. 93

    Your MCC (Google Ads Manager Account) Was Hacked. Do This Immediately

    Was your Google Ads Manager Account (also known as an MCC) hacked and possibly suspended by Google?  This video walks you through EXACTLY what to do next. MCC hacks are becoming increasingly common and can completely shut down your ability to run ads for clients or your own business.  In this video, StubGroup CEO John Horn walks explains the critical first steps you MUST take to fix the hack, document what happened, work with Google’s compromised account process, and reduce the risk of this happening again in the future. You will learn: • What to do immediately after your MCC is hacked • How to fix and contain the security breach • What documentation Google expects when reviewing compromised accounts • How to report a hacked MCC to Google correctly • Common phishing attacks targeting agencies and advertisers • How fake Google Ads login pages steal credentials • Best practices for user access, 2FA, and account hygiene • How to significantly reduce the risk of future hacks If your MCC or Google Ads account has been compromised, time matters. Fixing the issue correctly is critical to getting reinstated and avoiding repeat suspensions. Get our free guides to fixing Google Ads suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 0:00 What To Do If Your MCC Is Hacked 0:31 First Step Fix the Hack Immediately 1:14 Common Ways MCC Accounts Get Compromised 2:10 Why Documentation Matters 2:40 Reporting a Compromised Account to Google 3:03 Working With Google Reps After a Hack 4:05 Preventing Future MCC Hacks 4:23 Common Phishing Attacks Targeting Agencies 5:21 Fake Google Ads Login Pages Explained 6:20 Limiting User Access and Account Hygiene 6:52 Two Factor Authentication Best Practices 7:42 Shared Logins and Why They Are Dangerous 8:06 Final Security Recommendations Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  9. 92

    Fix “Sale of Service” Google Merchant Center Suspensions 2026

    If your Google Merchant Center account is suspended for “sale of service,” or you want to avoid this suspension altogether, this video walks you through exactly what Google is flagging and how to fix it. Google has very different rules for what can be advertised through Google Shopping and Merchant Center compared to regular Google Ads. One of the most common issues we are seeing is merchants unknowingly bundling services with physical products, which violates Google’s unsupported shopping content policies. In this video, we cover: • What Google means by “sale of service” • Why services cannot be sold through Google Shopping • Common examples that trigger this suspension • How bundled services cause Merchant Center suspensions • Safe ways to structure your business and websites • How to fix incorrect or automated Google flags • Best practices to avoid future Merchant Center suspensions If you're dealing with a Google Merchant Center suspension or want expert help making sure your account complies with Google’s policies, our team at StubGroup is here to help. Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/ Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Sale of Service Merchant Center Suspension Overview 0:56 What Google Means by Sale of Service 1:29 Common Examples That Trigger This Suspension 2:25 Selling Services vs Physical Products 2:52 How Bundled Services Cause Issues 3:35 Gray Areas and Why Google Still Flags Accounts 3:56 Using Separate Websites for Compliance 4:32 What To Do If You Are Incorrectly Flagged 5:01 Using Clear Disclaimers on Product Pages 5:06 Keywords That Can Trigger Service Flags 5:46 Google Product Categories and Shipping Settings 6:44 When Google Gets It Wrong 7:04 Final Recommendations and Next Steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  10. 91

    Google Call Ads Are Ending. Here's the Timeline

    Google has officially announced the timeline for sunsetting Google Call Ads, previously known as Call Only Ads.  StubGroup CEO John Horn breaks down what's changing, when those changes take effect, and what it actually means for advertisers who rely on phone calls for lead generation. You will learn: -What Google Call Ads are and how they work -When you can no longer create new Call Ads -When existing Call Ads will fully stop serving -What alternatives Google is keeping in place -Whether you should turn off Call Ads right now If you currently run call focused campaigns or rely heavily on inbound phone leads, this update is important for planning ahead and avoiding surprises. If you have questions about Google Ads strategy, call tracking, or preparing for upcoming Google changes, our team at StubGroup is here to help. Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/ Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Google Call Ads Are Going Away 0:14 What Are Google Call Ads 0:31 Call Ads vs Call Assets 0:49 February 2026 Creation Deadline 1:05 February 2027 Final Sunset Date 1:28 What Will Happen to Existing Call Ads 1:49 Should You Keep Running Call Ads 2:09 What Advertisers Should Do Next Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  11. 90

    Are Google Suspensions Permanent?

    Are Google Ads suspensions permanent?  The short answer: Sometimes yes, sometimes no. StubGroup CEO John Horn explains when Google Ads suspensions truly are permanent. And when they can still be overturned, even if Google explicitly says they’re permanent.  He breaks down what Google reps can (and can’t) tell you, why “permanent suspension” emails aren’t always the final word, and how some advertisers are still able to get reinstated with the right strategy. If your Google Ads account has been suspended and you’ve been told there’s no path forward, this video will help you understand what options may still exist . . . and what mistakes to avoid when submitting appeals. Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 00:00 Are Google Ads suspensions permanent 00:08 Sometimes yes sometimes no 00:28 When Google truly means permanent 00:45 Cases where permanent suspensions were reversed 01:10 Why Google reps are not the final authority 01:59 Permanent suspension emails explained 02:19 Why there may still be a path forward 02:35 Why strategy matters when appealing 02:52 Mistakes to avoid with repeated appeals 03:08 When to get expert help   Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  12. 89

    Should You Use AI to Answer Phone Calls?

    AI phone answering tools are becoming more popular, but they're not a one-size-fits-all solution. StubGroup CEO John Horn breaks down the real-world pros and cons of using AI to answer inbound phone calls.  Based on firsthand experience working with businesses of all sizes, from small local companies to large enterprises, he explains when AI phone answering works well, when it causes problems, and what you should consider before rolling it out. You’ll learn: -Why businesses are adopting AI for inbound calls -Where AI performs well and where it fails -How data, training, and call volume affect success -The impact on customer experience and reputation -Why generational differences matter -A framework to decide if AI is right for your business AI can unlock massive scalability and cost savings, but it can also frustrate callers and cost you leads if implemented too early or without proper training. Get your free marketing consultation from StubGroup: https://stubgroup.com/ Chapters 00:00 Should You Use AI to Answer Phone Calls? 00:28 Why Businesses Are Turning to AI Call Answering 01:21 Answering Every Call 24/7 01:38 Cost Savings and Scalability 01:53 AI for Call Routing vs Traditional Phone Menus 02:41 Is AI Actually Good at Answering Calls Today? 03:09 Why Small Businesses Often Struggle with AI 03:39 Where AI Works Well for Larger Businesses 04:35 Training, Mistakes, and Lost Opportunities 05:00 Generational Differences in AI Call Experience 05:53 How to Decide If AI Is Right for Your Business 06:25 Reputation and Industry Sensitivity Considerations 07:00 Final Thoughts on AI Phone Answering Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  13. 88

    How to Fix Google Ads Phishing Unacceptable Business Practices Suspensions

    If your Google Ads account has been suspended for phishing under Google’s Unacceptable Business Practices policy, this video will help you understand why it happens and how to fix it. StubGroup CEO John Horn explains what Google actually means by phishing, why legitimate businesses are often flagged incorrectly, and the most common scenarios StubGroup sees when helping advertisers recover from these suspensions. You will learn: -What Google defines as phishing in Google Ads -Why phishing suspensions have increased recently -How hacked ad accounts trigger phishing flags -How compromised websites can cause phishing suspensions -How accidental third party links lead to account suspensions -Why franchise and branding overlap can look like impersonation -How StubGroup audits and fixes phishing related suspensions Phishing suspensions are serious, but they are often fixable when approached correctly with proper audits, documentation, and appeals. Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-unacceptable-business-practices-suspension/ Chapters 0:00 What a Google Ads phishing suspension means 0:09 StubGroup introduction 0:16 Why phishing suspensions are increasing 0:28 What phishing actually means in Google Ads 0:42 Common phishing attack example explained 1:14 Daisy chain phishing attacks 1:33 Why legitimate businesses get flagged 2:00 Scenario 1 Compromised ad accounts 2:25 How to fix a hacked Google Ads account 3:04 Scenario 2 Compromised websites 3:19 Finding hidden malicious links 3:43 Scenario 3 Accidental third party links 4:10 Why Google applies phishing suspensions aggressively 4:33 Scenario 4 False positives from scanners 4:54 Removing flagged content or code 5:27 Scenario 5 Franchise and impersonation issues 6:08 Fixing branding and authorization problems 6:51 How StubGroup audits phishing suspensions 7:16 Final recommendations and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  14. 87

    Case Study: We Fixed A Google Merchant Center Misrepresentation Suspension

    Misrepresentation is the number one reason Google Merchant Center accounts get suspended.  And fixing it is rarely simple. Let StubGroup CEO John Horn walk you through how his team fixed a Google Merchant Center suspension caused by misrepresentation and 'website needs improvement' flags.  Based on StubGroup’s 2025 suspension research, nearly 90% of Merchant Center suspensions involve misrepresentation, making this one of the most critical policies to understand. In this video, you'll learn: -Why Google flags Merchant Center accounts for misrepresentation -Why legitimate drop shipping businesses often get caught by this policy -How StubGroup audits Merchant Center settings for inconsistencies -Common website issues that trigger misrepresentation suspensions -How navigation, policies, and mobile experience affect compliance -The step by step process used to get this Merchant Center reinstated If your Merchant Center has been suspended and you are not sure what Google is flagging, this walkthrough will help you understand where to look and what to fix. Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/ Access our FREE guides here → https://stubgroup.com/stubgroup-google-policy-center/ Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Intro 0:08 What is video verification? 0:21 When Google started testing it 0:47 Where to find the verification notice 1:10 How to answer the three business-type questions 2:02 Why accuracy matters in your answers 2:16 What to include in your video (requirements by type) 2:54 Continuous video rule explained 3:13 Pros and cons of this new system 3:47 Why some videos may still fail 4:06 What to expect as Google expands this beta 4:15 How StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  15. 86

    Fix "No physical stores found in countries of sale" Google Merchant Center Suspension

    If you're seeing the “No physical stores found in countries of sale” flag in Google Merchant Center, this video will help you understand why it appears and how to fix it. StubGroup CEO John Horn explains what triggers this flag, why some Merchant Center accounts are even suspended because of it, and the EXACT steps StubGroup has used to resolve this issue for clients. You will learn: -What the “No physical stores found in countries of sale” flag means -Why it is usually tied to specific Merchant Center add-ons -When free local listings or local inventory ads cause this issue -How to fix it if you are not running local inventory campaigns -What to check if you are running local inventory ads legitimately -When the flag is actually incorrect and how to get it removed This issue is uncommon, confusing, and easy to miss, but it can block or suspend your Merchant Center if left unresolved. Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/google-merchant-center-suspension-3/ Chapters: 0:00 What the no physical stores found flag means 0:16 StubGroup introduction 0:28 Why this flag has been appearing more often 0:41 When this issue can cause a suspension 0:45 Merchant Center add-ons that trigger this flag 0:56 Free local listings and local inventory ads explained 1:11 When you should turn these add-ons off 1:35 How local inventory ads are supposed to work 1:43 When everything is set up correctly but still flagged 2:03 Working with Google to remove an incorrect flag 2:18 When the issue is actually a setup problem 2:33 Checking your Google Business Profile connection 2:49 Final recommendations and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  16. 85

    6 Steps to Write a Google Ads Appeal That Fixes Suspensions

    There are six critical things to include in a Google Ads appeal to maximize your chances of success. You will learn: -How to structure an appeal so it is taken seriously -What tone to use and what to avoid -How to clearly explain what you fixed and how you fixed it -When to include links and documentation -What not to say if you want your appeal approved John also explains common mistakes advertisers make that cause appeals to be rejected immediately, including why asking Google what went wrong does not work. Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 0:00 How to write a Google Ads appeal that works 0:08 StubGroup introduction and experience 0:29 Overview of the six steps 0:37 Step 1 Be polite 1:30 Step 2 Be specific 2:24 Step 3 Say what you have done 2:45 Step 4 Say what you will do after reinstatement 3:22 Step 5 Include links 3:44 Step 6 Include documentation 4:28 What not to include in your appeal 4:32 Do not vent frustration at Google 4:37 Do not ask Google what the problem is 5:12 Who actually reviews Google Ads appeals 5:51 Final recap and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  17. 84

    "I'm so grateful" - Video review for StubGroup

    Jeremy Irons, owner of Irons Design, had his Google Ads account permanently suspended with no warning.  Google cited a Circumventing Systems violation, rejected multiple appeals instantly, and provided no clarity on what went wrong. For seven months, Jeremy lost his primary source of leads and felt completely stuck. After exhausting every option, he reached out to StubGroup for help. In this testimonial, Jeremy shares: -What it feels like to lose your main lead source overnight -Why Google Ads appeals kept getting rejected -Why Circumventing Systems suspensions are so difficult to fix -What working with StubGroup was actually like -Why he wishes he had contacted StubGroup sooner If your Google Ads account has been suspended and you are not getting answers from Google, you are not alone. Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension Learn more about Jeremy and his business at: https://irons.design/ Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  18. 83

    Custom Segments for Display in Personalized Advertising

    Do you advertise in a sensitive vertical? Good news: Google just opened up a POWERFUL new targeting option for you.  They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy. StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way.  You'll learn: -What Google considers personalized advertising -How custom segments work for display and demand gen -Why custom segments were previously restricted in sensitive categories -What changes on December 12 and who benefits -How this expands your targeting options responsibly This update gives advertisers in sensitive verticals more flexibility than they've had in years. If you'd like expert help optimizing your Google Ads account, get a free evaluation here: https://stubgroup.com/free-google-ads-evaluation/ Chapters: 0:00 Good news for advertisers in sensitive categories 0:04 Overview of Google’s personalized advertising rules 0:20 What counts as personalized advertising 0:30 What custom segments are and how they work 0:48 Example of creating a custom segment 1:03 When custom segments apply in Google Ads 1:17 Why custom segments were restricted in sensitive verticals 1:33 Google’s December 12 targeting update 1:43 What this policy change likely means 2:02 How advertisers gain new targeting abilities 2:11 Where to get more help with Google Ads Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  19. 82

    Incentivize Product Reviews? Do THIS Before Google Suspends You

    If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly.  Or Google might suspend your account. StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping.  You'll learn: -When incentivized product reviews are allowed -The new is_incentivized_review field and how it works -When you must send “true” vs “false” in your review feed -How to check whether your store is sending product reviews to Google -Why transparency matters for Merchant Center compliance -The difference between legitimate incentivized reviews and fake reviews Incorrectly labeling reviews can result in disapprovals or a suspended Merchant Center account, so it's important to set this up correctly. If you'd like expert help reviewing your Google Ads or Merchant Center setup, get a free evaluation here: https://stubgroup.com/free-google-ads-evaluation/ Chapters:  0:00 Why incentivized reviews can cause suspensions 0:05 StubGroup introduction 0:27 Overview of Google’s November 2025 review policy 0:37 Which businesses this update affects 0:40 What counts as an incentivized review 0:55 The new is_incentivized_review field explained 1:19 When you must send this field to Google 1:36 How to check if your Merchant Center sends product reviews 1:50 Example of review data in Merchant Center 1:54 Why Google wants transparency in review feeds 2:02 Why incentivized reviews are allowed if labeled correctly 2:14 Risks of failing to disclose incentives 2:30 Why fake or spam reviews cause suspensions 2:47 Where to get help with Merchant Center or Google Ads issues Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  20. 81

    Your Phone Number Could Suspend Your Google Ads Account (Unacceptable Phone Number Update)

    Google has updated its Unacceptable Phone Number policy. And using the wrong number in your ads could now cause disapprovals or even a full account suspension. StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets.  You’ll learn: -What Google’s new unacceptable phone number policy includes -How spam reports and fraudulent history tied to a number can trigger disapprovals -Why call tracking numbers are especially risky -How to check if your phone numbers are flagged -What tools can help you verify whether carriers consider your number spam -Why you should also review the numbers listed on your website Taking proactive steps now can prevent an unexpected suspension tied to something as simple as the wrong phone number. Hire the experts to review your Google Ads setup: https://stubgroup.com/free-google-ads-evaluation/ Chapters 0:00 Why your phone number can suspend your Google Ads account 0:05 StubGroup introduction 0:33 What changed in the unacceptable phone number policy 1:07 Which phone numbers Google evaluates 1:19 Why spam reports or fraud history cause disapprovals 1:39 Why call tracking numbers are at higher risk 2:02 How to register and validate your own phone numbers 2:28 Tools to check if carriers flag your number 2:41 Real example of a flagged call tracking number 3:03 What to do if a number has a bad history 3:19 Why website phone numbers may be checked too 3:45 How to proactively protect your account 4:06 Where to get help with policy or suspension issues Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  21. 80

    Google Ads Suspensions Are Changing

    Google has released new information about how they're handling Google Ads account suspensions and appeals.  As a team that works on suspensions every day, StubGroup sees firsthand what's changing. In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers.  You'll learn: -What Google says has improved in the suspension and appeal process -Where Google claims AI is increasing precision -Why many legitimate advertisers are still suspended incorrectly -What metrics Google published on appeal speed and incorrect suspensions -Why transparency and communication are still major problems -What StubGroup sees “in the trenches” with real advertisers Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension Chapters: 0:00 Intro: Google announces changes to suspension processes 0:05 Why StubGroup is responding to this update 0:33 Google admits legitimate advertisers get suspended incorrectly 1:03 What Google claims has improved 1:28 Policy updates and added examples 2:08 Google’s use of AI in detection 2:24 Does AI actually improve accuracy 2:50 Google claims the review and appeal process is better 3:20 Google claims incorrect suspensions dropped 80 percent 3:54 What StubGroup sees in reality 3:57 Why online forums still show endless suspension issues 4:06 Google claims appeals are processed faster 4:29 The real problem: fast but unhelpful rejections 4:49 Why lack of transparency hurts advertisers 5:23 Why broad policies create confusion 5:42 Why advertisers come to StubGroup 6:01 How AI and unclear processes delay reinstatements 6:33 Final thoughts on Google’s update and what still needs improvement Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  22. 79

    Update to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)

    If you're required to complete advertiser verification or business operations verification, this update is CRITICAL. Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy.  This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading. StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process.  You will learn: -Why Google added a new subsection to the Circumventing Systems policy -How photo ID and business document submissions can trigger suspensions -What Google considers “modified,” “redacted,” or “inauthentic” -Why even innocent edits can lead to false positive flags -How automated systems evaluate documents -How to safely prepare and submit everything Google asks for Get our free step-by-step guide to Google Advertiser verification here: https://stubgroup.com/stubgroup-google-policy-center/ Or, hire the experts to help: https://stubgroup.com/verification-lp/ Chapters: 0:00 Intro: Why verification mistakes matter 0:09 StubGroup introduction and experience 0:29 Google’s new November 2025 update 0:43 New examples added to the Circumventing Systems policy 1:19 Why false or fraudulent information leads to suspension 1:44 Submitting authentic government photo IDs 2:22 What not to edit or redact on your ID 2:26 Submitting business documents safely 2:56 What types of documents Google may request 3:08 The gray area around redaction and risk 3:13 Why automated review creates false flags 3:33 Where to find StubGroup’s verification guide 3:51 How to get expert help with verification or suspension Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  23. 78

    Will My Disapproved Google Ad Suspend My Account?

    Will your Google Ads account get suspended if you have disapproved ads?  The short answer is no, not automatically.  But depending on the type of disapproval and how many of them you let accumulate, you could be at risk. StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension.  You will learn: -When a disapproved ad is harmless and when it is a warning sign -Which policy violations typically lead to suspensions -Why certain industries experience constant disapprovals -How automated systems flag ads inconsistently -How to prevent disapprovals from piling up and causing larger issues If you have disapproved ads or a suspended account and want expert help, reach out at stubgroup.com. Need help with a suspension? 👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/ 👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ 0:00 Intro: Will a disapproved ad suspend your account 0:23 StubGroup introduction and context 0:48 What a disapproved ad actually means 1:14 Benign disapprovals vs serious violations 1:48 How Google notifies you about disapprovals 2:04 When disapprovals can lead to suspensions 2:42 Why you should fix issues quickly 3:09 Industries where disapprovals happen constantly 3:36 How automated systems flag ads inconsistently 4:04 Ongoing appeals and policy communication 4:29 Final advice and how to get help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  24. 77

    9 Ways A Google Ads Consultation Should Make You Money

    A great Google Ads consultation should not only review your campaigns.  It should help you make more money. StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results.  These are the questions and strategy points that separate weak audits from revenue-driving ones. You will learn: -Why your goals, numbers, and business model MUST guide your ad strategy -How to choose the right services, audiences, and offers to advertise -Why proper tracking is essential and why most accounts track incorrectly -How bidding strategy, campaign types, keywords, and negative keywords shape performance -Why landing pages often matter more than the ads themselves -How to identify new growth opportunities and scale profitably Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/ 0:00 Intro: Why consultations matter 0:19 Why every consultant approaches things differently 1:00 StubGroup introduction and experience 1:16 Number 1: Your goals and business numbers 2:38 Number 2: What you should advertise and who you should target 4:46 Number 3: Tracking and why it affects performance 5:56 Number 4: How bidding strategies impact results 7:51 Number 5: Choosing the right campaign types 8:55 Number 6: Keywords, search terms, and negative keywords 10:21 Number 7: Reviewing your ads and assets 11:28 Number 8: Landing pages and conversion experience 12:29 Number 9: Growth opportunities and scaling 13:07 Final advice and how to get a StubGroup consultation Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  25. 76

    Google Ads Three Strike Policy: A Step By Step Guide

    Google’s Three Strike Policy can make or break your ad account.  StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account.  BEFORE it’s too late. You’ll learn: -How Google’s warning, first, second, and third strikes work -Real examples (like a retailer mistakenly flagged for selling “weapons”) -How to appeal or acknowledge a strike the right way -What to do if you’ve already reached a third strike -Why it’s critical to act fast after a warning Need help with a strike or suspension? 👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/ 👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 0:00 Intro: What is the Google Ads Three-Strike Policy 0:09 What counts as a “strike” 0:31 Meet John from StubGroup 0:57 Policy overview and strike-eligible violations 1:25 Why most suspensions don’t get strikes 1:47 What happens when you get a warning 2:04 Real example: Ceremonial swords advertiser 2:36 How to respond to a strike 3:00 Strike 1: 3-day account hold 3:59 Strike 2: 7-day account hold 5:09 Strike 3: account suspension explained 5:14 Can you recover from three strikes? 5:46 Step-by-step recap 5:57 Working through automated systems 6:04 Sword example follow-up and resolution 6:42 Final advice and how StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  26. 75

    Top 35 Google Ads Disapprovals (And How to Fix Them)

    Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again. You’ll learn: -The most frequent “destination” issues and quick fixes -How to solve phone number and verification problems -What triggers malware, compromised site, and unwanted software flags -How Google views trademarks, resellers, and double serving -Personalized ads rules for housing, employment, and credit Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/ Chapters 0:00 Intro and what this covers 0:39 Destination policies overview 0:43 Destination not working 1:15 Destination mismatch 1:47 One website per ad group 2:18 Destination not crawlable 2:36 Destination not accessible 3:18 Destination experience requirements 3:33 Insufficient original content 4:06 App or web store policy violation 4:25 Unacceptable URL 4:33 Unrecognized app 4:49 Unverified phone number 5:27 Unacceptable phone number 5:54 Malicious software 6:25 Compromised sites 6:46 Unwanted software 7:18 Unfair advantage (double serving) 7:52 Evasive ad content 8:06 Circumventing systems 9:00 Spam policies for Google Search 9:17 Trademarks: what you can and cannot do 10:01 Resellers, authorization, and trademark limits 11:32 Personalized advertising basics 12:08 Housing, Employment, Credit targeting limits 12:55 “Approved, limited” explained 13:18 Recap and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  27. 74

    How to Use Prescription Drugs Names in Your Google Ads (Policy Updated October 2025)

    Can you use prescription drug names like Botox in your Google Ads? The rules have changed . . . and the October 2025 update makes an important distinction. StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your: -Ad copy -Landing pages -Keyword targeting You’ll learn: -Why certification still matters for keyword targeting -When educational and legal advertisers can now include prescription terms -Which industries benefit from this rare policy relaxation -How Google’s AI may still flag legitimate advertisers Stay compliant and understand how to safely use these terms without risking disapprovals or suspensions. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ 0:00: Can you use prescription drug names in Google Ads? 0:18: StubGroup and Google Premier Partner introduction 0:25: The October 2025 policy update overview 0:41: Google’s certification requirements explained 1:12: What’s changing and what stays the same 1:28: When you can use drug names in ads and landing pages 1:43: Example: Lawyers and class-action campaigns 1:59: Keyword targeting limitations 2:14: Other industries affected by the change 2:45: Why this is a rare policy relaxation 3:02: How Google’s AI may still misinterpret compliance 3:20: Key takeaway and next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  28. 73

    Does Google Ads Allow Tech Support Ads? (Policy Updated October 2025)

    Google’s tech support policy has changed. And the October 2025 update adds important nuance for advertisers. In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads. You’ll learn: -Why third-party consumer tech support ads are prohibited -The difference between B2C and B2B tech support advertising -What the October 2025 policy update means for selling consumer technology online -How to prevent false policy flags on legitimate business-to-business campaigns Stay compliant, protect your ad account, and understand what Google’s recent updates actually allow. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters: 0:00: Can you advertise tech support on Google Ads? 0:24: What counts as third-party technical support 0:59: The B2C vs. B2B distinction 1:18: How to avoid false policy flags 1:26: The October 2025 policy update explained 2:16: Historical context and why Google restricted tech support ads 2:44: When to reach out for expert help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  29. 72

    Does Google Shopping Allow Subscriptions? Policy Updated (October 2025)

    Can you advertise subscriptions through Google Shopping?  The short answer: Yes for some, and no for others. StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take. You’ll learn: -Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies) -The exceptions that existed before October 2025 -How to set up your Merchant Center feed correctly -What transparency and disclosure requirements Google expects If you sell subscription products or want help navigating policy changes, reach out to our team at StubGroup. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters: 0:00: Can You Advertise Subscriptions on Google Shopping? 0:25: Google’s October 2025 Policy Update Explained 1:03: Categories Eligible for Subscription Ads 2:06: Google’s Past Inconsistencies and Clarifications 2:52: Feed Setup and Category ID Requirements 3:05: Existing Exceptions: Software, Magazines, Mobile Devices 3:55: Subscription Feed and Landing Page Rules 4:35: Why These Changes Matter and How to Stay Compliant 4:50: Get Help with Google Ads & Policy Compliance Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  30. 71

    How to Verify Message Assets for Google Ads (2025 Policy Update)

    Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025. John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins. In this video, you’ll learn: -What “message assets” are and how they work in Google Ads -The two approved methods for verifying message assets -How to link your domain or add tracking tags for verification -Why Google is enforcing this new policy -What happens if you don’t verify before the rollout date Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Intro 0:04 What are message assets in Google Ads? 0:42 Google’s 2025 update announcement 0:57 Verification option 1: Add messaging link to your website 1:36 Important nuances for placement and domain matching 2:51 Verification option 2: Confirm domain ownership 3:36 Why Google is enforcing this update 4:01 Example of misuse that led to the change 4:21 Why this protects advertisers and consumers 4:26 Deadlines and next steps 4:35 How StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  31. 70

    6 Ways to Get Higher Quality Leads from Google Ads

    Tired of getting spam or low-quality leads from your Google Ads campaigns? In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want. You’ll learn how to: -Identify where low-quality leads come from -Fix issues caused by Display, Search Partners, or Performance Max -Use better ad copy and landing pages to qualify visitors -Set up call tracking and offline conversion imports -Train Google to target the right kinds of conversions As a Premier Google Partner, StubGroup has managed lead gen campaigns for over a decade.  And these are the same steps we use for our clients every day. Let us help you dominate Google Ads: https://stubgroup.com/free-google-ads-evaluation/ Chapters 0:00 Intro 0:19 Why lead quality matters 0:51 Common culprits: Display, Search Partners, Performance Max 2:57 How to improve clarity in ads and landing pages 4:51 Using form captures to filter spam 5:21 Adding friction to qualify better leads 6:01 Why call tracking is essential 6:47 Bidding toward real conversions (not spam) 8:31 How offline conversion tracking works 9:53 Advanced strategy: Uploading “bad leads” to diagnose issues 10:28 Summary + next steps Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  32. 69

    How to Fix Google Ads Malicious Software Suspension (2025 Update)

    If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it. StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal a suspension. In this video, you’ll learn: -What triggers a malicious software suspension -How to scan your site for hidden malware or links -What to include in your appeal to Google -Why Google’s system sometimes stays “stuck” even after fixes -How StubGroup can help you recover faster Download our FREE Website Audit Guide (along with other free guides) by visiting our Google Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google Ads Malicious Software suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-malicious-software-suspension/ Chapters 0:00 Intro 0:12 What “malicious software” means 0:33 Common causes of the suspension 1:18 Why Google rarely gives clear details 1:31 How to scan your website for malware 2:01 Fixing and documenting your cleanup 2:20 How to prepare a successful appeal 2:56 When Google stays “stuck” after your fixes 3:15 How StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  33. 68

    How Do I Rank on ChatGPT? (Generative Engine Optimization)

    If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up? John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answers from ChatGPT and other models. In this video, you’ll learn: -What Generative Engine Optimization (GEO) means -How AI search differs from Google SEO -Why showing up in ChatGPT results matters for your business -How StubGroup helps clients optimize for these new AI engines Don’t get left behind! Businesses already ranking on ChatGPT are gaining a MASSIVE edge. Let us help you leverage the power of GEO: https://stubgroup.com/ Chapters 0:00 Intro 0:04 Why businesses need to rank on ChatGPT 0:26 Rise of AI-powered search (ChatGPT, Gemini, Claude) 0:36 What Generative Engine Optimization means 0:50 How GEO compares to SEO 1:06 What StubGroup is doing to help clients rank 1:16 Why GEO is changing faster than SEO ever did 1:32 How to stay ahead of the competition 1:45 Closing and call to action Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  34. 67

    Video Verification for Google Merchant Center

    If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know. John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process.  This includes how to avoid mistakes that could slow down your reinstatement. In this video, you’ll learn: -What Google’s new video verification process is -How to correctly answer Google’s business-type questions -What to include in your continuous video submission -Common pitfalls that can cause verification failure -Why this new beta could expand to more Merchant Center suspensions Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/ Access our FREE guides here → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Intro 0:08 What is video verification? 0:21 When Google started testing it 0:47 Where to find the verification notice 1:10 How to answer the three business-type questions 2:02 Why accuracy matters in your answers 2:16 What to include in your video (requirements by type) 2:54 Continuous video rule explained 3:13 Pros and cons of this new system 3:47 Why some videos may still fail 4:06 What to expect as Google expands this beta 4:15 How StubGroup can help Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  35. 66

    Why Google Trusts StubGroup to Make Advertisers Successful

    Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/free-google-ads-evaluation/

  36. 65

    How We Helped An Agency Fix Their Client’s Google Ads Suspension

    In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error nearly cost this client their ad account.-The step-by-step process we used to appeal and reinstate both accounts.Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Helping Another Agency’s Client0:20 Why Agencies Hire StubGroup0:50 Common Concerns About Client Trust1:15 Case Study: E-commerce Power Tools Store1:32 Two Suspensions: Misrepresentation & Terms/Conditions1:55 Why Fixing Merchant Center Comes First2:20 A Privacy-Focused Client Challenge2:53 Website Audits & Policy Updates3:18 Fixing Functionality Issues (Cart Errors)4:29 Successful Appeal & Full Reinstatement4:53 Takeaways: Helping Agencies & AdvertisersConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  37. 64

    What Happens When My Client’s Google Ads Account Is Suspended?

    If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-How agencies can partner with StubGroup to resolve suspensions (including white label support)Read the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Agencies facing client suspensions0:31 Be transparent with your client0:56 Why suspensions aren’t always your fault1:36 Step 1: Audit the ad account1:39 Step 2: Audit the website1:42 Step 3: Audit the online footprint1:54 Fix issues and start the appeal process2:03 How StubGroup partners with agencies2:27 Helping agencies fix their own suspensions2:34 Closing: How to get helpConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  38. 63

    What Is a Comparison Shopping Service (CSS)?

    What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The fees and performance differences between Google Shopping and third-party CSSs-How advertisers can choose the best CSS for their strategyWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  39. 62

    Free Guide to Fix Google Ads Circumventing Systems Suspensions

    Struggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup has fixed this problem for clients-Resources to audit your own ad account and website👉 Download your free guide by visiting our Google Policy Center: https://stubgroup.com/stubgroup-google-policy-center/Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  40. 61

    Content API for Shopping Is Changing to Merchant API

    Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertisers-What to do if you rely on a custom API connection-Why you should act early to avoid issues with Google Merchant CenterWant help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters:0:00: Intro: Google’s update for e-commerce advertisers0:09: From Content API for Shopping → Merchant API0:32: What the API does for your product data0:51: Why Google is making this change1:10: Deadline: August 18, 20261:31: Risks if you don’t update in time1:35: What Shopify, WooCommerce & big platforms will handle for you1:58: Confirming your platform’s readiness2:08: Custom API setups: what you must change2:25: Why you should start early2:50: How StubGroup can help with e-commerce advertisingConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  41. 60

    Dishonest Pricing Practices | October 2025 Google Ads Policy Update

    Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleading free trials)-How this impacts subscriptions, SaaS, locksmiths, apps, and more-What actions you should take now to stay compliant and avoid suspensionsRead Google's announcement: https://support.google.com/adspolicy/answer/16502634?hl=enRead StubGroup's full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Dishonest Pricing Practices update0:25 When the policy takes effect (Sept 23 & Oct 28, 2025)0:54 Clear and conspicuous pricing disclosure explained1:42 Bait-and-switch tactics vs. loss leaders3:56 Price exploitation (example: locksmiths)5:37 Misleading app installs and free trials6:43 How to prepare your website and landing pages7:05 Enforcement date reminder and next stepsConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  42. 59

    The State of Google Ads Suspensions in 2025 (New Data)

    Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most common Google Ads suspension types in 2025-How many advertisers and ads were suspended last year-Estimates for Google Merchant Center suspensions and Business Profile takedowns-The industries most likely to be hit (affiliates, healthcare, finance, and more)-How long it takes to fix suspensions, and why appeals are harder now- Google’s new AI-driven review system and transparency updatesRead the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Get our free guides to fixing Google suspensions: https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Why suspensions matter in 20250:50 Top suspension reasons: Circumventing Systems & Unacceptable Business Practices1:56 How many accounts and ads were suspended in 20242:30 Google Merchant Center suspensions (estimates)3:04 Google Business Profile suspensions3:42 Policy combinations and verification suspensions5:02 Limited ad serving explained5:55 Industries hit hardest in 20256:35 Can working with an agency prevent suspensions?7:22 Ad transparency and phishing scams8:37 How long it takes to fix suspensions9:09 AI-driven reviews and changing appeal forms10:47 Harder to fix issues after June 2024 freeze11:15 Steps to take if you are suspendedConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  43. 58

    Fix Low Quality or Deceptive Landing Pages with Google Ads

    Low-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake reviews, broken URLs)-Best practices for compliance (original content, privacy policy, working homepage, clear navigation)-How to improve user experience and avoid red flagsGet Our Free Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro – Why landing page quality matters0:19 Lacking original content0:56 How affiliates can stay compliant1:26 Not enough content (thin pages)1:39 Image-only landing pages and crawling issues2:04 Missing privacy policy and legal pages2:13 Homepage expectations from Google3:00 UX issues (pop-ups, timers, aggressive graphics)3:23 Fake or copied reviews3:41 Building trust with original, useful content4:34 How to stay compliant and get helpConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  44. 57

    Confirm Whether or Not Your Campaigns Have European Union Political Ads

    Google now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and safer-Where to find the option in your account settingsIt’s not a complicated update, but you need to take action to keep your ads running smoothly.Want help with your Google advertising? Get a FREE audit: https://stubgroup.com/free-google-ads-evaluation/Chapters0:00 Intro: Why Google is asking about EU political ads0:18 Where to find the setting in Google Ads0:23 How to confirm at the campaign level0:30 Why the account-level setting is recommended0:46 What to do if you are running political ads0:59 Wrap-up: Simple step, important to completeConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  45. 56

    Agentic AI & Pricing in the AI Era with Sani Abdul-Jabbar | Clicks to Customers Podcast

    In this Clicks to Customers episode, John Horn interviews Sani Abdul-Jabbar: Entrepreneur, technologist, and author of Makers: A Slender Knowledge. They dive into why tools alone aren’t a competitive advantage, how agentic AI changes org charts, and why your data and creativity are the real moat. Sani also shares practical frameworks for turning scattered SOPs, ads, and historical results into collaborating AI agents, plus how to price AI products in a fast-moving market and the ethics we must build into AI.What you’ll learn:-How to use agentic AI to preserve organizational memory and compound learning-Turning internal data into a durable moat (and why “features” aren’t tech)-Pricing models that fit today’s AI buyer behavior (credits & pay-as-you-go vs. -subscriptions)-Spotting hype cycles and evaluating AI claims with rigor-Why human values and ethics must be embedded from the startLinks mentioned:Get "Makers: A Slender Knowledge": https://www.amazon.com/Makers-Slender-Knowledge-Sani-Abdul-Jabbar/dp/B0CMQZ7JWC/Connect with Sani on LinkedIn: https://www.linkedin.com/in/sani/Learn more about StubGroup: https://stubgroup.com/Chapters:0:00 Intro0:55 Meet Sani Abdul-Jabbar2:06 From IT & ERP to mobile, blockchain, and AI5:31 Why AI “completes the picture” of data → insights → action7:34 Agentic AI: beyond ChatGPT to collaborating “colleagues”9:13 Your real moat: data + implementation, not tools12:55 Putting agents on the org chart (and why they stay when people leave)15:04 Building a 3-agent ads loop: create → run → analyze → iterate17:20 Buy vs. build: custom agents and lightweight stacks18:52 Pricing AI: credits & pay-as-you-go that match user behavior25:02 Lessons from past tech waves & hype cycles32:01 Feature vs. technology (and the IP test)34:20 Sani’s book: Makers of Slender Knowledge (ethics & human values in AI)39:03 Keep learning: Why the competitive edge is curiosity + action40:21 Connect and closingConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/

  46. 55

    The Complete Google Ads Website Compliance Audit Guide

    If your Google Ads account is suspended, there’s a strong chance that the issue is with your website. In this video, we explain why auditing your site is such a critical part of fixing suspensions and what Google looks for when reviewing appeals.To make this easier, we’ve created a comprehensive Guide that covers everything you should check, from essential policy pages (refunds, privacy, disclaimers) to contact information, malware scans, and crawlability issues.Get our free Google Ads Website Audit Guide → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/Chapters0:00 – Intro0:04 – Why website audits matter for suspensions0:14 – Auditing your site before appealing0:27 – How StubGroup handles website audits0:37 – Key pages and policies to include0:50 – Disclaimers and contact info Google expects0:58 – Technical checks: malware and crawlability1:11 – Free Website Compliance Audit Guide1:20 – Expert help from StubGroup

  47. 54

    Google Would Suspend Tim Ferriss for This Today

    Tim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under construction page would trigger Google's Circumventing Systems policy- What Unacceptable Business Practices means in 2025- How ad policies have evolved and what advertisers need to avoid nowThis isn’t about calling out Tim . . . it’s about showing how fast platforms change, and how smart strategies from yesterday could get you banned today.Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/00:00 Introduction – Tim Ferriss’ Title Testing Strategy00:05 The Backstory – Choosing “The 4-Hour Workweek” Title00:14 Using Google Ads to Test Multiple Title Ideas00:22 Ad Headlines as Potential Book Titles00:35 Measuring Click-Through Rates to Pick the Winner00:43 Driving Traffic to an “Under Construction” Page00:59 Why This Would Get You Suspended by Google Today01:03 Circumventing Systems Policy – No “Under Construction” Pages01:10 Unacceptable Business Practices – Promoting Undeliverable Content01:24 Clarifying – Tim Ferriss’ Strategy Was Smart for the Time01:33 How Google’s Advertising Rules Have Evolved01:42 What Worked Then Could Get You Banned Today01:46 Subscribe for More Tips on Avoiding Google Suspensions

  48. 53

    What Is AI Max for Search?

    Google just introduced a brand new campaign type (AI Max for Search) and it could change how advertisers manage search ads moving forward. In this video, John explores what AI Max is, how it borrows from Dynamic Search Ads, what’s new (like ad group-level location targeting and asset automation), and what we still don’t know.We also unpack Google’s push toward full AI-powered campaign creation and the early beta rollout starting this month.

  49. 52

    Should You Use One Google Ads Account for Multiple Websites?

    Businesses often wonder about using single or multiple accounts; this video clarifies that. We address key reasons for each approach, focusing on **Google Policy** and practical considerations. Don't miss these crucial tips for your Google Ads account management.

  50. 51

    What Is Google’s Third Party Policy? (June 2025 Update)

    This is a public service announcement for anyone running Google Ads: be VERY careful who you link your ad account to. ⚠️In June 2025, Google updated its Third-Party Policy—a set of rules for agencies and other businesses managing Google Ads on behalf of clients. One major change? If your Google Ads account is linked to a Manager Account (MCC) that violates this policy, your account could also be paused. 😬In this video, we explain:- What the Google Third-Party Policy is - What’s new in the June 2025 update - Why your account might get flagged or paused - How to fix the issue by unlinking from a violating MCC - Best practices to protect your ad account 💡 If you need help with Google policy compliance, ad account safety, or successful campaign management, visit [https://www.stubgroup.com](https://www.stubgroup.com).Don’t let someone else’s policy violation hurt your business!

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ABOUT THIS SHOW

Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we're using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google's policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

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