PODCAST · business
CMO Insights
by Jeff Pedowitz
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Episodes
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Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite
Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors. Discussion points include…
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Season 8. Episode 20: The Power of Generative AI, Nathan Schlaffer, Founder and CEO, MarketMate AI
In this interview with Nathan Schlaffer, founder and CEO of MarketMate, Nathan shares insights on how generative AI is revolutionizing B2B marketing. He shares the impact of AI on content creation, messaging, and personalization at scale and how his platform MarketMate AI can help marketers...
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Season 8. Episode 19: The Power of Experiential Marketing with Brook Jay, CEO and Founder, All Terrain Collective
In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that builds brand loyalty and creates impactful connections. In this episode of the CMO Insights podcast…
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Season 8. Episode 18: The Transformative Power of AI in Marketing with Carolyn Crandall, CMO & Forgepoint Capital Advisor
In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way marketers work. In this episode of the CMO Insights podcast, respected CMO and Forgepoint Capital...
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Season 8. Episode 17: Building a Brand in the Mental Wellness Space: Insights from an Underdog with Louise Troen, CMO, Reveri Health
In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivotal, navigating the ever-changing landscape requires a deep understanding, adaptability, and the...
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Season 8. Episode 16: Inspiring Change: Lessons in Leadership with Lauren Sallata, CMO, Ricoh North America
In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights podcast, Lauren Sallata, Chief Marketing Officer of Ricoh North America, discusses how she leads her...
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Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO
In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making. In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing...
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Season 8. Episode 14: Mastering the Modern CMO Toolkit: AI, Data, and Cybersecurity with Norman Guadagno, CMO, Mimecast
In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-important need to connect with customers on a human level. The challenge lies in striking the delicate...
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Season 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River
Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artificial intelligence (AI) in e-commerce, we bring you exclusive insights from Ted Rogers, Chief…
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Season 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters
In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff...
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Season 8. Episode 11: Cutting Through the Clutter: Marketing Success in the Crowded Cybersecurity Industry with Meagen Eisenberg, CMO, Lacework
In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded…
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Season 8. Episode 10: Building Stronger Relationships: How Navy Federal Credit Union Puts Members First with Pam Piligian, CMO, Navy Federal Credit Union
Pam Piligian, CMO of Navy Federal Credit Union, and Jeff delve into the captivating world of innovation and empathy, exploring their profound impact on driving member-centric growth. With a focus on building strong relationships and understanding customer needs, Pam uncovers how organizations can...
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Season 8. Episode 9: The New Era of Content Operations: AI as the Ultimate Wingman for Marketers with Ed Breault, CMO, Aprimo
"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to...
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Season 8. Episode 8: Marketing as a Revenue Center with Monu Kalsi, VP of Marketing, CNO Financial Group
Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company's roadmap, building the...
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Season 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot
In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams. Discussion points include: The rise of sales tech The healthy tension between marketing and sales Gartner's next prediction on...
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Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com
In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape. Discussion points include: Managing your tech stack and aligning with your strategy The current role of ai in marketing and tools like Jasper.ai and...
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Season 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ
If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Services at SPARXiQ Sales effectiveness is Mike's passion and you can hear it in his voice. In today's...
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Season 8. Episode 4: What the customer expects: Shep Hyken, Customer Service and CX Expert, Shepard Presentations
In this episode, Jeff talks 'all things Customer' with Shep Hyken, Customer Service and CX Expert . Shep is a New York Times and Wall Street Journal Best-Selling Author. Shep's passion for the customer has lead to an extremely successful career including multiple books and in-demand speaking...
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Season 8. Episode 3: Sources of Influence: Rand Fishkin, CEO, Sparktoro
In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool. Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big! Without going the venture capital route…
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Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase
In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI. An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two. This packed discussion...
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Season 8. Episode 1: Power up your SMB's sales and marketing: Kirsten Markson, CMO, Keap
In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts. Keap is a $100M ARR start-up…
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Season 7. Episode 20: The Digital CMO: Bonnie Habyan, CMO, X-Caliber Capital
In this episode, Jeff and Bonnie Habyan, CMO, X-Caliber Capital explore the opportunities and challenges of being a CMO in real estate finance. Discussion points include: Adding a human touch to finance Leveraging the use of video How digital has elevated the role of the CMO The many hats of the...
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Season 7. Episode 19: The RevOps Difference: Todd Lebo, CEO, Ascend2
In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started. Get the full RevOps Difference research report…
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Season 7. Episode 18: The Culture Cure: Nikole Rose, President & CMO, Mojo Media Labs
In this episode, Jeff and Nikole Rose, President & CMO, Mojo Media Labs explore how her consulting firm developed a unique company culture that drives growth and everything they do. Other discussion gems include: The Right person, Right seat principle Signs of a bad culture The ROWE work style...
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Season 7. Episode 17: Marketing from the inside out: Tim Parkin, President of Parkin Consulting
In this episode, Jeff and Tim Parkin, President of Parkin Consulting explore Tim's his career journey from first wanted to be a magician, but didn't like late night, to gaming, to coding and eventually creating a leading a digital marketing firm. The long list of topics and concepts discussed...
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Season 7. Episode 16: The Science of Swag: Cord Himelstein, VP Digital Marketing at Halo Brand Solutions
In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys. Connect with Jeff on LinkedIn -...
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Season 7. Episode 15: Benchmarks are B.S.: Kristi Melani, CMO at Telesign
In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some...
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Season 7. Episode 14: M&A Masterclass: Ashley Estilette, Chief Marketing Officer at Mitratech
In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing. Connect with Jeff on LinkedIn -...
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Season 7. Episode 13: The DTX Framework: Scott McAllister, CMO CGO at Padawan Ventures
In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change. Connect with Jeff on…
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Season 7. Episode 12: The Doctor is In: Neil Cohen, Marketing Therapist
In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program...
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Season 7. Episode 11: Bridging the Talent Gap: Yuri Kruman, CEO, HR Talent & Systems Consulting
In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today. Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and...
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Season 7. Episode 10: Mobile Marketing: Stephanie Cox, VP Sales and Marketing, Lumavate
In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on…
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Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group
In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and…
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Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M
In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they...
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Season 7. Episode 7: Breaking the Glass Ceiling: Cindy Zhou, Chief Marketing Officer of LogRhythm
In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career...
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Season 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global
In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and...
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Season 7. Episode 5: It's all about Hustle. Ramon Ray, Founder of SmartHustle.com
In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in...
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Season 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox
In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150…
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Season 7. Episode 3: Data and Accountability, Thomas Been
Thomas Been talks about using data to provide the current experience for the customer, evolving and providing a leading platform for the digital business, and Marketing becoming more accountable in business and digital marketing. Connect with Jeff on LinkedIn -...
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Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia
In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia. Tiziana talks about: The importance of focusing on the customer journey and customer ownership Creating pertinent, relevant content that addresses the problems of your customers The…
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Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor
In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor. Michael talks about How data has evolved to become the most important part of tracking marketing revenue success Taking a very nuanced approach when it comes to...
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Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy
In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy. Ruth talks about: Teaching a course about using data to manage the customer base of a firm like a financial asset The trend of more conservative buying behavior in B2B marketing Executing...
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Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software
In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software. Sal talks about: The definition and function of a Chief Revenue Officer and the role Sal plays Erasing the traditional line between Sales and Marketing Why collaboration isn’t...
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Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting
In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting Michelle talks about Focusing on the empathy gap and the customer journey, Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they...
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Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData
In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData. Karen talks about: The complications of taking a company from public to private and the importance of keeping a customer focus Building customer intimacy through the three A’s – advocacy, advisory and...
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Season 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies
In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies. Christine talks about: Being fearless and how that attitude helps her with her team Deploying new technology that increased pipeline and doubled leads without increasing budget The...
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Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony.
In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony. Kira talks about: How she built a marketing team from the ground up and what skills she looked for in her team members Streamlining their MarTech stack with a centralized business function that owns the...
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Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO. Shane talks about: Not only aligning sales and marketing but also aligning with the product team Focusing on the customer as a product goes to market and studying the customer life cycle journey The...
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Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr
This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr. Kirk talks about: The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey Becoming a partner to the customer and driving that thinking in sales and MarTech as well Why...
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Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo
In this episode, Jeff talks with Jake Sorofman, CMO of Pendo. Highlights include: How marketing has become more data driven and technology reliant Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company The critical need for a single person to own the...
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ABOUT THIS SHOW
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
HOSTED BY
Jeff Pedowitz
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Frequently Asked Questions
How many episodes does CMO Insights have?
CMO Insights currently has 162 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CMO Insights about?
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content,...
How often does CMO Insights release new episodes?
CMO Insights publishes regularly with 162 episodes available. Check the episode list for the typical release schedule.
Where can I listen to CMO Insights?
You can listen to CMO Insights on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CMO Insights?
CMO Insights is created and hosted by Jeff Pedowitz.
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