PODCAST · society
CMO On The Go
by David Kaplan
A bi-weekly podcast for fast-moving CMOs and marketing decision makers seeking digital knowledge to impact real-world customer relationships.
Episodes
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Live From ONWARD18: How ‘Menu Management' Can Help Restaurants Surface In Search Results
In the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for...
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Live From ONWARD18: How To Drive Discovery Across Digital Touchpoints
In this episode, Romeo's Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo's Pizza raised its star-rating by .5 in under 60 days. Missed the action at Yext’s ONWARD18 conference? Experience all the...
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Live From ONWARD18: How Restaurants Can Surface In Search Results For Travelers — And Locals
In this episode, TripAdvisor's Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates...
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Live From ONWARD18: The CMO To CEO Journey
In this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates...
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Live From ONWARD18: Balancing Data Collection With The Need For Consumer Privacy
In this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers' desires for personalization with the need for privacy, the use of data in financial services, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the...
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Live From ONWARD18: What Brands Need To Know About Voice Activation
In this episode, we welcome Microsoft's Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up...
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Live From ONWARD18: How QSRs Can Win With Review Management
In this episode, Jason Carrigan, Head of Digital Marketing at Checkers & Rally's Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. In Carrigan's words, "to start with, it’s simple: Reviews impact customer behavior." Missed the...
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Live From ONWARD18: How To Create A Truly Personalized Retail Experience
Welcome to season two of CMO On-The-Go! In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer experience — and what marketers can do to...
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How — And Why –The Job of CMO Is Changing Dramatically
The demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.” On this week’s episode, we speak with David Berkowitz, the head of Serial...
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What CMOs Need To Know About Digital Creativity — And Diversity
Walter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at companies such as Viacom/MTV Networks, Gannett's Pointroll, Verve, and others. In this episode of CMO On...
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Why Brick-And-Mortar Bank Branches Remain Relevant
For the most of the past few decades, the retail banking industry hasn’t necessary cultivated a reputation for innovation. The banking space has tended to slowly to adopt technologies that have become mainstream in other industries, and it has been resistant to abandon “the old way” of doing...
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Why Clicks-Based Brands Like Warby Parker, Everlane, And Amazon Need Bricks-Based Stores
The "retail-pocalypse" appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore. But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and...
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Mindshare's Joe Maceda: What Brands Need To Know About ‘Incidental Loyalty'
The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain tells you what you need to know about…
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The Holiday Retail Shopping Forecast For CMOs
In our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets and data. Jeff shares his insight about challenges facing CMOs in the b2b space, the holiday season...
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Verve CMO Julie Bernard — Episode 3
Julie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, discusses the need for greater discussion about the way brands can create better experiences for existing...
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Frequently Asked Questions
How many episodes does CMO On The Go have?
CMO On The Go currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CMO On The Go about?
A bi-weekly podcast for fast-moving CMOs and marketing decision makers seeking digital knowledge to impact real-world customer relationships.
How often does CMO On The Go release new episodes?
CMO On The Go has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CMO On The Go?
You can listen to CMO On The Go on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CMO On The Go?
CMO On The Go is created and hosted by David Kaplan.
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