PODCAST · business
CMO-to-CMO: ROI or DIE
by Uptempo
ROI or Die is a peer-to-peer podcast hosted by Marie Bahl, CMO of Uptempo, featuring candid conversations with today's leading CMOs. Together they tackle the realities of modern marketing—ROI, AI, budgets, measurement, growth, and executive leadership. No PowerPoints. No product demos. No scripts. Just honest discussions about what's working, what's not, and what it takes to move marketing forward in an era where every decision must be defended.
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ABOUT THIS SHOW
ROI or Die is a peer-to-peer podcast hosted by Marie Bahl, CMO of Uptempo, featuring candid conversations with today's leading CMOs. Together they tackle the realities of modern marketing—ROI, AI, budgets, measurement, growth, and executive leadership. No PowerPoints. No product demos. No scripts. Just honest discussions about what's working, what's not, and what it takes to move marketing forward in an era where every decision must be defended.
HOSTED BY
Uptempo
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