PODCAST · business
CoatingsCoffeeShop
by CoatingsCoffeeShop.com
Heidi J. Ellsworth hosts this insightful podcast on behalf of CoatingsCoffeeShop where she visits with amazing metal professionals about topics that are hot in the metal construction industry. Listen to learn about the issues and topics that matter to your metal business and to gain insights into new trends, products, solutions, technologies and more! CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution.
Episodes
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Top Contractors: What it Takes
In this special episode of CoatingsCast®, Karen Edwards is joined by Maggie Rasmussen brand manager at Gaco who introduces Quin Heisler, and Haley Jordan-Burge from Spray-Tec Roofing, a Gaco Top Contractor. Get an inside look at what it takes to be a top-performing contractor in this episode,...
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Building Courts That Last With Cortex Construction
In this CoatingsCast™, Weston Reedy of Cortex Construction joins Heidi Ellsworth to discuss what it takes to build durable, high-performing athletic surfaces from the ground up. Recorded live from the Cortex Construction offices outside Austin, Texas, the conversation explores the company’s...
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WRE: Where Roofing Relationships Grow
In this CoatingsCast™, Karen Edwards sits down with Will Lorenz of General Coatings to discuss the power of building relationships, sharing expertise and connecting with roofing professionals at one of the industry's premier events. Will shares why the Western Roofing Expo (WRE) continues to be a...
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Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with Mark Zeleznock from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace…
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CCS Influencer Will Lorenz - July 2026
This month's question: Installation Challenges: Weather, Climate and Details Ponding water considerations and design responses Regional climate impacts on installation and performance Using inclement weather as both risk and opportunity Learn More at https://www.coatingscoffeeshop.com/ Sign up…
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Restoration and Profitability: The Real Story
In this CoatingsCoffeeShop™ Coffee Conversations, host Megan Ellsworth is joined by John Kenney from Cotney Consulting Group and Johnny Walker from APOC to examine market research into the profitability, challenges and opportunities shaping commercial roof restoration today. Drawing on insights...
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Restoration or Replacement? Key Factors Every Contractor Should Consider
When is a roof a good candidate for restoration, and when is it time for a full replacement? In this month's influencer response, Will Lorenz shares practical guidance on evaluating roof conditions, identifying red flags like wet insulation and failing substrates and balancing building owner...
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The Construction Coatings Outlook
In this CoatingsTalk™, Heidi J. Ellsworth visits with John Kenney of Cotney Consulting Group to examine the economic forces shaping the construction coatings industry. From roofing and waterproofing to protective, industrial and specialty coatings, they explore current demand, construction...
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Smarter Inspections, Stronger Roofing Operations
In this CoatingsCast™, Megan Ellsworth is joined by Brian Cook from Dataforma to explore how the platform was originally built to solve gaps in how contractors manage their day-to-day operations and why service work continues to be a major challenge across the industry. Brian shares where...
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Live from the Court! With California Sports Surfaces & CourTex Construction
Join us for this special Live CoatingsTalk on the final day of a three-day multi-sport athletic surface install project with California Sports Surfaces and CourTex Construction. We'll explore the growing sport surface niche, the unique demands of athletic coatings and the importance of strong...
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CCS Influencer Johnny Walker - July 2026
This month's question: Combining coatings with self-adhered membranes Reinforced assemblies and system layering strategies Where hybrid solutions outperform traditional systems Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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Bringing Vulkem to the Jobsite
In this CoatingsCast™, Megan Ellsworth chats with Nathon Laws of Tremco as they explore the Vulkem® Pro Series and what it brings to contractors looking for commercial-grade sealants, adhesives and concrete repair solutions in a retail setting. From waterproofing and movement capability to…
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Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and...
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CCS Influencer Will Lorenz - July 2026
This month's question: Combining coatings with self-adhered membranes Reinforced assemblies and system layering strategies Where hybrid solutions outperform traditional systems Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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CCS Influencer Will Lorenz - June 2026
This month's question: Expanding service offerings beyond reroofing Using coatings to stabilize revenue during slow seasons Entering restoration and maintenance markets strategically Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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Know Before You Coat: Setting Restoration Standards
In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today's market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful...
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Before You Restore: Your Guide to Success
In this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor's perspective, Johnny breaks down what really matters during a roof assessment,...
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CCS Influencer Joe Sorrentino - May 2026
This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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The Alchemy of Getting It Done
In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma's radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a...
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CCS Influencer Will Lorenz - May 2026
This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply
In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs,...
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CCS Influencer Will Lorenz - April 2026
This month's question: Common objections from owners and consultants How to position performance data and track records Turning non-believers into long-term clients Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are…
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CCS Influencer Joe Sorrentino - April 2026
This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today!...
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The Membership Every Coatings Contractor Needs
In this CoatingsCast™, host Megan Ellsworth is joined by a Chris Huettig and Cody Wilson from Roof Coatings Manufacturers Association (RCMA) to break down the value of RCMA's contractor membership. They explore the organization's role in the roofing and coatings industry, the different membership...
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Ditch the Ponds on Low-slope Roofs
In this episode of CoatingsCast® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water remains one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when…
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Say It and Spray It!
In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today's commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where...
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Coffee Conversations LIVE From World of Concrete 2026!
Join us for a special Coffee Conversations® live from World of Concrete 2026 sponsored by Tremco Construction Products Group, featuring industry insights from concrete coatings and construction industry experts. This interactive session will dive into the latest trends in concrete with a strong...
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Restoration Trends for 2026 and Beyond
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, host Megan Ellsworth is joined by industry leaders, Johnny Walker of APOC and John Kenny of Cotney Consulting Group, to take a deep look at where the roof restoration market is headed right now and what's driving change.…
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CCS Influencer Joe Sorrentino - February 2026
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today!...
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CCS Influencer Will Lorenz - February 2026
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today!...
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Integration to Innovation: The Future of Roof Coatings
In this CoatingsTalk™, Megan Ellsworth sits down with Ryan Knippel, a business development manager from SOPREMA, to explore how modern roof coatings are reshaping the roofing industry, from extending roof life and boosting energy efficiency to reducing costs and waste for building owners. Ryan…
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Inside SPFA's Biggest Event of the Year
In this CoatingsCast™, Megan Ellsworth sits down with Lisa Smith, director of member engagement at the Spray Polyurethane Foam Alliance (SPFA), to preview what attendees can expect at the upcoming SprayFoam Convention & Expo. Lisa shares how the event brings together contractors, manufacturers…
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Cutting Time Not Corners: Efficiency in Maintenance
In this CoatingsTalk™, Megan Ellsworth is joined by Chris Huettig from KARNAK and Tracey Donels from Service First Solutions to talk about how a commercial roof maintenance department should be set up to maximize efficiency while delivering a longer roof life to customers. The panel examines how...
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CCS Influencer Will Lorenz - January 2026
This month's question: What steps can help coating contractors avoid common pitfalls and keep projects profitable in the new year? Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for...
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Designing Floors for Demand
In this CoatingsCast™, Karen Edwards is joined by Ryan Zabel from Arizona Polymer Flooring to discuss what truly defines a high-performance concrete floor coating and how system selection changes based on use case. The conversation breaks down the differences between decorative and heavy-use...
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Spray to Save! - Sprayable One Flash™
In this CoatingsCast™, Megan Ellsworth is joined by Chris Underwood from Uniflex to spotlight an exciting new offering for the prep stage of roof restorations: Sprayable One Flash™ sealant. Chris explains how feedback from contractors led them to take another look at their popular One Flash…
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Beyond the Surface: The Path to Coating Success
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to take a hard look at the misconceptions and missed opportunities shaping today's roof coating market. They break down why long-term success depends less on the...
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Turning Data Into Revenue
Join Megan Ellsworth and Zach Carpenter for an in-depth discussion on how roofing inspections and data can transform your business into a revenue-generating powerhouse. They'll explore why inspections are often undervalued, how technology like drones and AI is reshaping efficiency and how...
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Maximize Profits & Minimize Labor with Silicone
In this CoatingsTalk™, Megan Ellsworth is joined by Eric Thompson, national technical training manager at Henry and Cody Wilson, president of Unicoat Industrial Roofing to explore how roofing contractors can reduce labor and increase profits by using silicone restoration systems. Together they...
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Going Further With Fluid Applied Roofing
In this episode of CoatingsCast™, Megan Ellsworth visits with Sonny Arwood, CEO of Fluid Applied Roofing (FAR), to talk about their exciting new plant opening in the Midwest. Sonny shares the story behind FAR's name, how the company has grown and the innovations shaping its future. Listeners will...
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Challenges in Restoration Part 3: Manufacturers
In this episode of CoatingsCast™, Megan Ellsworth is joined by John McDermott from KARNAK to explore the restoration trends are reshaping the roofing industry and what that means for manufacturers and contractors alike. John shares how a legacy company like KARNAK continues to evolve by embracing...
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Challenges in Restoration Part 1: Contractors
In this episode of CoatingsCast™, Megan Ellsworth is joined by Chris McDonald of Multi Roof Maintenance as well as Chris Huettig and John McDermott from KARNAK to explore the challenges faced by today's restoration and maintenance contractors. They share how to effectively communicate restoration...
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Challenges in Restoration Part 2: Specifiers
In this episode of CoatingsCast™ Megan Ellsworth is joined by Daniel King from Clarity Roof Consulting as well as Chris Huettig and John McDermott from KARNAK to dig into the unique challenges specifiers face on roof restoration projects. From navigating complex regulations and insurance...
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CCS Influencer Johnny Walker - October 2025
This month's question: What other construction coating applications should contractors consider adding to differentiate and expand their business? I.e., sports surfaces, parking garages, waterproofing, roofing, spray foam. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in...
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Paving the Future at World of Concrete 2026
In this CoatingsCast™, host Megan Ellsworth sits down with Kevin Archibald, associate show director for World of Concrete; Rick Yelton, editor at large; and Nicole Maher, executive director of the National Steering Committee for the Concrete Industry Management (CIM) Program to talk all things...
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Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their...
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More Than Software: Partnering With Dataforma
In this CoatingsCast, Karen Edwards talks with Kim Baxter of O'Hara's Son Roofing and Brian Cook of Dataforma about partnership, innovation and user-driven development. Kim shares why she chose Dataforma and how the relationship has evolved, while Brian explains how user feedback drives updates…
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Silicone vs. Acrylic Coatings
In this CoatingsTalk webinar, sponsored by MuleHide, Territory Manager Cameron Webb will guide attendees through the two primary types of low-slope roof coatings: silicone and acrylic. He'll explain their similarities and differences, outline the advantages and challenges of each system and…
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Building Success: A Contractor's Journey in Restoration
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Henry Roofing Solutions, Megan Ellsworth visits with Pete Harding of GoGreen Roofing, Eric Thompson with Henry and John T. Hull from Gulf Coast Infrared about what a contractor's journey into the fluid-applied roofing market looks…
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CCS Influencer Will Lorenz - August 2025
This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution? Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings!...
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ABOUT THIS SHOW
Heidi J. Ellsworth hosts this insightful podcast on behalf of CoatingsCoffeeShop where she visits with amazing metal professionals about topics that are hot in the metal construction industry. Listen to learn about the issues and topics that matter to your metal business and to gain insights into new trends, products, solutions, technologies and more! CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution.
HOSTED BY
CoatingsCoffeeShop.com
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