PODCAST · business
Cody Builds a Business
by Cody Burch
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...). Will he succeed or will he fail? Stay tuned to find out for yourself....Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
Episodes
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FINAL EPISODE: The Epic Conclusion
This is the 409th and final episode of the Cody Builds a Business Podcast. What started as an idea in April 2018 now reaches its epic conclusion. When I started recording in 2018 I had no idea where the journey would take me. I wrote a book I hosted 2 live events Started the show Launched a...
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Ep 21 - BREAKING NEWS: I'm At A Crossroads
For the first time in 5 years I officially have 0 (zero) agency clients. How did I end up here? Am I OK with that? What's next? Links: www.callwithcody.com www.laidbacklaunch.com
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2.20 - Be a Food Truck (Not a Cheesecake Factory)
Cheesecake Factory is delicious - no doubt. But they have the most comically enormous menu in the galaxy. Want Asian, Mexican, American, Italian food??? They got you covered. Instead, be a food truck. Here are 3 reasons why. Links: https://codyslaunchmaps.com https://laidbacklaunch.com
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2.19 - How to 30x Engagement at 1/2 the Cost
Did you catch the Joe Rogan interview with Mr. Beast? Super interesting - 2 industry titans (top podcaster and top YouTuber) jamming on business growth strategies. Today I share the top 3 takeaways from the interview, and how a 23 year old guy gained over 100m subscribers on YouTube. Links...
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2.18 - What to Do When You Get Punched in The Face(book)
Everyone has a plan till they get punched in the face. - Mike Tyson. Ever spend weeks or months planning out every detail of a promotion only to have it fail? I'm running 3 launches this month and 2 are going well (like most do) but one is suffering. Today we explore what I found, what I tweaked,...
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2.17 - What People Actually Pay For (It's Not What You Think)
Think people pay for all your bells and whistles in your program? Think again. Today we talk about what they ACTUALLY will pay (handsomely) for.
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2.16 - What Gets Measured Gets Managed
A few years ago I entered into amateur fitness competitions. Weird, I know. But we measured everything - food, steps, calories, macros, sleep, reps, weights... The whole thing. And the transformation was dramatic. Now, in business I've cracked down on what exactly I'm measuring and it's already...
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2.15 - You Don't Need Millions of Followers - Just 1,000 True Fans
In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people. https://kk.org/thetechnium/1000-true-fans/ Here's an excerpt from the introduction: To be a successful creator you don’t need millions. You don’t need millions of dollars...
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2.14 - I'm Streaking
I've got a streak going. Today, February 21st, marks the 52nd day in a row I've done 100 push ups. Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself. I was so sore the next day I could barely lift my arms. My form was horrible, too, as…
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2.13 - How to Fix a Leaky Sales Funnel
Don't throw that leaky funnel out! Fix it, instead. My Free Plus Shipping funnel (www.CodysLaunchMaps.com) had a rocky start. The orders were fine, the order bump was great, but the one-time-offer stunk... So instead of throwing it out and making a new offer - here's what I did instead.
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2.12 - A Robot Put Me in Facebook Jail
Ever gotten in trouble by a robot? Last week I was put in FB Jail by a mistake with the algorithm. Don't be like me... make sure your business is safeguarded from the whims of our tech overlords (and faulty algorithms). Links: Download the List Builder Template Here
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2.11 - The Story Behind The Pizza Parlor
There's a new pizza shop in town and, based on the name, we had it ALL wrong. Today we discuss stories and their power to connect with your audience (even if you're just selling pizza). Links: www.laidbacklaunch.com
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2.10 - Why I'm Doing a Physical Free + Shipping Offer
Alright folks, it's here. I've gotten so many questions about why the heck I'm doing a free + shipping offer. Today I dish on ALL the details. Click here to check out the offer https://codyslaunchmaps.com/ ~ Cody
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2.9 - Gold, Maps, Shovels and Guides
Here's a foolproof way to sell more stuff to the same traffic. Don't stop at the "gold"... give them maps, shovels and even offer to be their guide. Sell the idea Sell confidence to get their Sell speed and automation Sell "mistake avoidance"
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2.8 - Don't Trust Booksmart Experts
I was pumped when a human being from Facebook reached out to talk to me about my ads strategy. Gotta admit I felt a little pride and excitement. But that turned sour when they proceeded to give me the worst ever ads advice of my life. Today we explore why you can't trust so-called Experts and are...
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2.7 - Billion Dollar Magical Green Unicorn
Hey here's some good news: You don't need a 1000 products to have a cool business. (insert happy marketer noises). You're not Wal-Mart. Today I tell you the story of how ONE product just went to a billion (with a b) dollar valuation. Enjoy.
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2.6 - How to Hire A Mentor
When my wife and I moved to Colorado in 2004 we were lost. Newly married, new town, new state, new job, new friends, new ... everything. So I approached a mutual friend of mine who was a few years older and took him to lunch. That mentorship lasted years and help save me a lot of pain in my 20s....
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2.5 - The Rise of the Mini Workshop
In September 2020 I experienced a colossal failure. I hosted a virtual event with 75 ticket holders (most of them free). On the day of the live 1-day event I was devastated to find out only 8 or 9 showed up live. I half-heartedly made an offer that no one bought. I took a few weeks off to lick my...
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2.4 - Trust the Principles, Test the Variables
As you charge forward on your goals for 2022... be they health, wealth, or relationships... It's important to understand the unwavering principles at play. Want to lose weight? Eat less (mostly plants) and move more. Want a happy marriage? Be kind, gentle, loving, considerate and affectionate.…
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2.3 - The Robo Revolution? Why AI Won't Replace Us Anytime Soon
Worried that a robot's gonna steal your job? Hopeful that a robot's gonna write you high performing marketing copy at the push of a button? Sorry... neither are gonna happen (not anytime soon at least). I've been playing around with Jarvis AI (https://codyburch.com/jarvis) and I have this…
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2.2 - Why I Started Sending Daily Emails
I did an experiment in Oct 2021 - email my list daily. Night or day, morning or evening, rain or shine... I sent an email. And you know what? People loved it. I got more replies, more opens, and made more sales. Better yet? I started telling better stories and getting more confident. If you want…
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2.1 - Cody (re)Builds a Business
Welcome back to the show! After a brief hiatus (of just 11 months) the podcast is back and better than ever. Today: Why I started podcasting in the first place Why I stopped The plan for the show going forward Upcoming: What offers are working now What lead magnets are working now What traffic is...
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Ep. 341 - Growing Your Business w/ OTHER People's Offers (feat. Stephanie Nivinskus)
What if you could grow your business with OTHER people's offers? It's possible... and Stephanie shares her strategy on today's episode. Links: sizzleforce.com laidbacklaunch.com
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Ep. 340 - The Dirty Beta Launch (feat. Toni Bache)
Today we talk with Toni Bache from the 5 Minute Business on her process called "The Dirty Beta" Launch. Links: IG: @the5minutebusiness laidbacklaunch.com
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Ep. 339 - "We're not Experts... We're Messengers" Feat. Mel Abraham
Today we talk with Mel Abraham from melabraham.com. I met Mel in 2015 and we covered a wide swath of topics. We talked about "The Thinking Hierarchy" and powerful reframes of discussing our expertise. Links: melabraham.com melabraham.com/nodebt laidbacklaunch.com
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Ep. 338 - How to Grow A Mastermind Community (Feat. Alexis Dean of Dovetail)
Want to learn how to start a 'luxury mastermind' business? My friend Alexis Dean has done just that with her exclusive Dovetail Community. She started this awesome organization via word of mouth and referrals. Today she shares her story of getting started and growing a thriving community. Links:...
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Ep. 337 - Using Affiliates to Grow Your Business (feat. Matt McWilliams)
Today with talk with affiliate manager (and marketer) extraordinaire on how to use other peoples audiences to grow your business. JV's and affiliates (same diff) are SUPER powerful for growing your business. Think about it - they've already amassed your audience so you can work out a deal with…
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Ep. 336 - Using Speaking to Grow Your Business (feat. Grant Baldwin)
Today we chat with Grant Baldwin (recurring guest!) on how to use speaking to grow your business. The world has changed and there are now actually more opportunities for speakers to share their message. Less travel time means more opportunities for gatherings of people to hear what you have to…
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Ep. 335 - How to Use Events to Grow Your Business (feat. Jeff Veley)
Today we talk with Jeff Veley on how he used an event he was attending (not hosting) to grow his email list by hundreds of people. Super smart strategy that we can all use. Jeff is a great speaker, thinker and friend. Enjoy the chat! Links: https://www.veleyproductions.com/generator/...
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Ep. 334 - How to Use Pinterest to Organically Grow Your Business (feat. Jen Stanbrook)
Today we talk with Jen Stanbrook on how she uses Pinterest to organically grow her business. Again, I don't know a ton about Pinterest so this is kinda like a coaching call on how to use the platform. The coolest part? I was so encouraged after our chat. I thought "I can do that!". I know you'll...
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Ep. 333 - Using Pinterest Advertising To Grow Your Business (feat. Lindsay Shearer)
Today we talk with Lindsay Shearer from Pins 4 Profit (https://pins4profit.com/) on how to use Pinterest Ads to grow your business. Now, I don't know a lot about Pinterest (as exhibited by the elementary questions I ask). But this was SUPER eye opening. I know you'll love it. Links:...
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Ep. 332 - How To Use Skillshare to Grow A Membership (feat. Trupti Karjinni)
Today we talk with Trupti Karjinni on how she uses Skillshare to grow her membership. I LOVE this chat because it's a non-traditional traffic source. If you have something to teach and want to earn additional revenue doing it... Skillshare just might be for you. Links:...
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Ep. 331 - Strong Women Lift Each Other Up w/ Molly Galbraith
Today we talk with Molly Galbraith - Co-Founder of Girls Gone Strong about her new book, "Strong Women Lift Each Other Up". I've known Molly and the team at GGS since 2017 and am super excited for her book. There are so many great ideas in the book that we unpack including: How curiosity is the...
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Ep. 330 - How to Fill a 5,000 Person Online Event With No Ads (feat. Donna Clark)
Donna and one of her clients had a crazy idea - a 24-hour online paint party. Pretty remarkable, right? Well, the market decided it was VERY remarkable and over 5,000 people showed up. A few months later she did a similar strategy and got another 3,500 people to register. About Donna: Donna Clark...
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Ep. 329 - Using Ambassadors to Get Traffic (feat. Jill Angie)
Today we talk with Jill Angie from Not Your Average Runner on how she used ambassadors to get more sales in her program. About Jill: Jill Angie is a certified running and mindset coach who helps women who have never felt athletic start running so they can feel confident in their body. She started...
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Ep. 328 - Using YouTube Organic (feat. Ben from WODPrep)
Today we talk with Ben Dziwulski from the YouTube channel WODPrep. He shares how he uses his YouTube channel to send traffic to his offers. We even brainstorm a new "evil scheme" on a unique direction I could go to grow my baby YouTube channel. Links: His YT Channel WODPrep Here…
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Ep. 327 - A Crazy Blue Ocean (feat. Hope Zvara from Mother Trucker Yoga)
Today we talk with Hope Zvara about her company Mother Trucker Yoga. She shares the incredible (true) story of how she married her passion for yoga and movement with a very needy industry... trucking. That's right - she helps long haul truckers learn how to move more and live healthier lives.…
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Ep. 326 - How to Use Clubhouse to Grow Your Business (feat. Akilah Thompkins Robinson)
Today we sit down with Akilah to learn how to (actually) use Clubhouse to grow our business. You're gonna love this one. Lots of chatter out there on how to use Clubhouse ... and I think most people are looking at it wrong (including me). Links: https://girlgetvisible.com/...
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Ep. 325 - The Scrappy Launch (feat. Mariangelica Forero)
Learn the "scrappy" way Mariangelica launched her membership (without paying for ads). She is super good at IG - and used her talents there to enroll people in a presale experience through IG stories. Links: https://www.honesthustle.ca/ https://codyburch.com/laidback
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Ep. 324 - Cole Humphus On Growing Past 10,000 Members & Organic Sales
Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures before the company was acquired by ShootProof in 2019. Now Cole is focused on helping other online course creators, coaches & experts build businesses that can rapidly grow past 7...
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Ep. 323 - Using FB Groups to Grow Your Business (feat. Marta Spirk)
Wanna grow your business without using FB Ads? Today we talk with Marta Spirk of the Empowered Woman podcast on how she uses FB Groups to grow her business. Super smart strategy. You're gonna love it. Links: https://www.martaspirk.com/ https://codyburch.com/laidback
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Ep. 322 - How to Connect with Influencers on Linked In (feat. Karen Yankovich)
Stepping outside of FB ads to get eyeballs on your business? Linked In is an incredibly powerful tool to connect with your customers, affiliates, and influencers. And today, Karen Yankovich takes us on a journey to better understand the platform! Links: https://karenyankovich.com/...
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Ep. 321 - Happy Anniversary (Year 4)
Another year in the books! On 2/1/17 I left the safety and security of a 9-5 job in pursuit of entrepreneurial legacy. Today we celebrate freedom. Freedom of time, money and location. And wherever you are on your journey - I'm rooting for you, too!
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Ep. 320 - Safety Third
If we optimized for safety we'd be driving rubber cars at 5 miles per hour. If we optimized for safety in our business we'd never post anything, do a live training, or write a blog... So we're not going to optimize safety FIRST. We're going to believe in ourselves first. We're going to help…
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Announcing: The Alternative Traffic Series
Worried about if Zuckerburg and Tim Cook will ever get along? Lots of "sabre-rattling" about privacy and folks opting out of Facebook Tracking. Not to worry... Introducing a new podcast series that will teach you how to drive qualified traffic to your funnels WITHOUT the use of Facebook Ads. I'm...
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Ep. 319 - Evergreen Sales System Pt. 3 - The Urgency Building Deadline
Part 3/3 of The Evergreen Sales System! Today we talk about how to utilize an Urgency Building Deadline to create custom 1-person launch experiences in your business. Go back and listen to Ep 317 and Ep 318 for the 1st 2 parts of this strategy. Today brings it all home. And if you wanna try out…
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Ep. 318 - Evergreen Sales System Pt. 2 - The Evergreen Lead Magnet
Now that we have our Can't Miss Offer, it' time to create an Evergreen Lead Magnet. They go hand in hand. The Lead Magnet solves a problem which builds momentum and trust... Which sets up our Can't Miss Offer. In the next episode we'll bring it home with the Urgency Building Deadline. Mini Course...
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Ep. 317 - Evergreen Sales System Pt. 1 - The Can't Miss Offer
Wanna grow your business between launches? Launches are cool and all - but they can be really exhausting. Welcome to the "Evergreen Sales System" - a 3 part mini-series on how to grow your business between launches. Part 1: The Can't Miss Offer. How do we craft an irresistible offer and present…
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Ep. 316 - The 2 Narratives (2020 Revisited)
Was 2020 awesome for you? Horrible? The truth is - there are always 2 narratives warring for attention in our minds. And it's up to us to decide which narrative we'll follow and what we'll do about it. If this podcast means anything to you: - share it with a friend - email me at...
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Bonus: How I Do Annual Planning
How to do effective annual planning in about 10 minutes...
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ABOUT THIS SHOW
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...). Will he succeed or will he fail? Stay tuned to find out for yourself....Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
HOSTED BY
Cody Burch
CATEGORIES
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Frequently Asked Questions
How many episodes does Cody Builds a Business have?
Cody Builds a Business currently has 409 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cody Builds a Business about?
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...). Will he succeed or will he fail? Stay tuned to find out for yourself....Hey my name is Cody Burch and in...
How often does Cody Builds a Business release new episodes?
Cody Builds a Business publishes regularly with 409 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Cody Builds a Business?
You can listen to Cody Builds a Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cody Builds a Business?
Cody Builds a Business is created and hosted by Cody Burch.
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