Coffee Tips with Carla

Episodes

1. 10

   Where Do You Do Business? Developing a Marketing Plan

   In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you...

   Feb 25, 2019
2. 9

   Who are the People You Serve? Developing a Marketing Plan

   One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your...

   Feb 14, 2019
3. 8

   What Types of Questions Do You Answer: Developing a Marketing Plan

   [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text”...

   Jan 14, 2019

   6m
4. 7

   What Problem Does Your Business Solve?

   [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off”...

   Jan 8, 2019

   4m
5. 6

   Three Steps to Creating a Marketing Plan

   [et_pb_section fb_built=”1″ _builder_version=”3.19.2″][et_pb_row _builder_version=”3.19.2″][et_pb_column type=”4_4″ _builder_version=”3.19.2″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.19.2″]Tomorrow is the first day of 2019. Do you have a marketing…

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   Dec 31, 2018

   6m
6. 5

   Your Business and the Spirit of Christmas

   [et_pb_section fb_built=”1″ _builder_version=”3.18.7″ custom_padding=”54px|0px|55px|0px|false|false”][et_pb_row _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″]Tomorrow is Christmas and then we...

   Dec 24, 2018

   5m
7. 4

   Nurturing Your Business with Promotion

   Dec 17, 2018

   8m
8. 3

   Influence and Impact: What Type of Legacy will You Leave?

   [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.6″] The past couple of weeks we have talked about marketing and promoting your business, we are going to take a...

   Dec 10, 2018

   6m
9. 2

   How to Position Yourself as an Expert with Content Marketing

   [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Today I’m going to talk about the need to include education when promoting your business. I’ve met a number of people who think that if they do a good job and treat their customer and clients...

   Dec 3, 2018

   6m
10. 1

    Getting Started with a Marketing Plan

    [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] I hope you had a wonderful Thanksgiving Holiday. It’s Cyber Monday. How did your weekend sales go? Did you implement some sort of customer building effort like we talked about last week? If so,...

    Nov 26, 2018

    6m
11. Marketing Tips for the Holiday Weekend

    [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Thanksgiving is in a few days and then the big sales weekend is upon us: Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. If you have any sort of retail business, I’m…

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    Nov 19, 2018

    9m
12. New Marketing Podcast

    Announcing our new marketing podcast, “Coffee Tips with Carla.” A little bit about Coffee Tips. Small business owners wear many hats and one of those usually includes that of “Chief Marketing Officer.” It used to be that a small business put up a sign, put an ad in the Yellow Pages, and ran a few...

    Nov 17, 2018

    0m