PODCAST · business
Commerce Rewired
by Chris Parsons
Commerce is changing fast. So we brought together a team that has actually led through change.Chris Parsons. Tara Conway. Johnny Russo. David Nagy.Different backgrounds. Different industries. One shared focus on growth, customer connection, and commercial performance.Commerce Rewired is where those perspectives collide. We pressure test ideas, bring data to the table, and unpack what it really takes to win today.
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26
Openting at eTail Toronto 2026
The conversation begins with an introduction to eTale Canada and the rebranding of eTale Toronto. It then delves into Rethink Retail's community platform and its involvement in various aspects of the retail industry. The discussion explores market differences, Canadian retail and e-commerce challenges, adapting to market nuances, and the future of editorial operations.TakeawaysRetail EvolutionMarket DifferencesChapters00:00 Introduction to eTale Canada06:10 Canadian Retail and E-commerce Challenges
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Ep. 12 eTail Toronto May 4th 2026
The conversation revolves around the anticipation and excitement for eTail Toronto, the partnership for podcast recordings, the executive industry night, sponsors, Paresh's absence, event energy, event sessions and networking, memorable moments, keynote expectations, Caddle's involvement, and closing remarks. The event is highly anticipated, and the podcast recordings with speakers and leaders will provide valuable insights.TakeawayseTail Toronto is a highly anticipated event in the digital and retail spacePodcast recordings with speakers and leaders will provide valuable insightsChapters00:00 eTail Toronto: Anticipation and Excitement05:48 Event Sessions and Networking
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Ep 11 Chris Jones Founder & CEO @ CANNABIS XPRESS
The conversation with Chris Jones provides valuable insights into the cannabis retail industry, covering topics such as consumer perception, building trust, retail strategy, marketing, franchising, employee leadership, risk management, and the future outlook of the industry. Chris shares his experiences, challenges, and strategies in navigating the highly regulated and evolving landscape of cannabis retail.TakeawaysCannabis retail industry insightsChallenges and strategies in cannabis retailChapters00:00 Introduction to Cannabis Retail07:10 Retail Strategy and Expansion13:20 Franchising and Business Growth20:34 Industry Impact and Future Outlook
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Commerce Rewired and Jeremiah Curves
Jeremiah Curvers, the founder of PolySleep, shares insights on the early decisions that shaped the success of his business, the challenges of being a CEO, and the importance of company culture. He also discusses the impact of AI on business operations and the significance of making informed decisions in entrepreneurship. Additionally, he emphasizes the value of seeking diverse perspectives and making decisions based on a comprehensive understanding of the situation.TakeawaysEarly decisions shape business momentumCEO role involves resilience and decision-makingCompany culture is crucial for successAI impacts business operationsInformed decisions are essential in entrepreneurshipDiverse perspectives aid decision-makingChapters00:00 Introduction and Sponsorship Acknowledgment05:12 Company Culture and Mission-Driven Approach11:11 Leadership and Team Dynamics20:00 Collaborations and Partnerships25:01 Hiring and Team Building31:52 ETAL Conference and Networking42:56 Closing Remarks and Invitation to ETAL
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Ep. 9 What’s Happening in Retail Right Now (Canada + US)
The conversation covers the topics of retailers' investment and expansion, consumer price sensitivity, and loyalty programs and partnerships. It delves into the strategies and challenges faced by retailers in the current market, the impact of consumer price sensitivity on purchasing behavior, and the evolving landscape of loyalty programs and partnerships in the retail industry. The conversation delves into the themes of brand loyalty and nostalgia, executive leadership and brand acquisition, the importance of mid-sized brands and customer focus, and the role of supply chain as a competitive differentiator. Each theme is explored in depth, highlighting the significance of these factors in the retail industry.TakeawaysRetailers' Investment and ExpansionConsumer Price SensitivityLoyalty Programs and Partnerships Brand loyalty and nostalgiaExecutive leadership and brand acquisitionMid-sized brands and customer focusSupply chain as a competitive differentiatorChapters00:00 Retailers' Investment and Expansion07:15 Consumer Price Sensitivity13:45 Loyalty Programs and Partnerships19:37 Brand Loyalty and Nostalgia35:07 Supply Chain as a Competitive Differentiator
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Commerce Rewired AI Chicken or the Egg
The conversation delves into the impact of AI on content creation and discovery, exploring the shift from writing for the customer to writing for AI. It also discusses the challenges and complexities faced by retailers and brands in adapting to the changes brought about by AI.TakeawaysWriting for AI vs. Writing for the CustomerThe Impact of AI on Content Creation and Discovery
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20
Podcast Title: The Retail Rewired Shift
The conversation delves into the impact of job loss, the importance of networking and community support, learning and skill development, diversification of career, time management and prioritization, investing in oneself, building and leveraging networks, and mental health and support during challenging times.TakeawaysDiversification of CareerInvesting in YourselfChapters00:00 Impact of Job Loss05:29 Diversification of Career16:14 Building and Leveraging Networks
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Caddle and its Journey
The conversation delved into the journey of Caddle, emphasizing the importance of consumer engagement and data collection. It highlighted the evolution of the company's business model, the significance of reviews and consumer insights, and the democratization of data and insights. The discussion also covered the rapid response tool, the accessibility and scalability of Caddle, actionable insights, AI integration, and the future roadmap. The speakers shared their individual superpowers and provided contact information for further engagement.TakeawaysConsumer EngagementData CollectionChapters00:00 Introduction to Caddle and its Journey06:53 Rapid Response and Data Collection14:37 Accessibility and Scalability of Caddle23:10 Actionable Insights and Decision-Making35:06 Superpowers and Contact Information
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The Real ROI of Conferences Is Networking
The conversation revolves around the experience and value of attending various conferences and events in the retail and digital industry. It covers the benefits of networking, the significance of different conference formats, and the impact of in-person events on professional relationships and industry knowledge.TakeawaysNetworking is a key aspect of conferences and eventsConferences provide valuable industry insights and foster professional relationshipsChapters00:00 The Importance of Conferences and Events
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AI Moment of Discovery
The conversation delves into the evolving role of AI in business, from a chat bot to an integrated business tool. It explores the AI moment of discovery, the maturity and adoption of AI in business, operationalizing AI, AI strategy and maturity in organizations, tools for making day-to-day operations easier, and leveraging AI in business operations.TakeawaysAI is evolving from a chat bot to an integrated business toolAI is in a phase of rapid commoditization and technological advancementAI is being used for project management, data analysis, and visualization in businessesChapters00:00 Introduction and Sponsorship Acknowledgment06:32 Operationalizing AI in Business29:57 Leveraging AI in Business Operations
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Commerce Rewired. Impact of Super Bowl ads and Olympics marketing on brand.
The conversation covers the impact of Super Bowl ads and Olympics marketing on brand marketing. It delves into the value and effectiveness of Super Bowl advertising, the long-term impact of Super Bowl commercials, and the challenges and ethical considerations in Olympics advertising. The discussion also explores the impact of advertising on viewer experience and innovative marketing strategies during the Olympics.TakeawaysSuper Bowl ads and Olympics marketingImpact of Super Bowl and Olympics on brand marketingChapters00:00 Introduction and Sponsorship Acknowledgment06:13 Post-Super Bowl Commercial Analysis11:34 Comparison of Super Bowl Advertising and Digital Marketing17:41 Challenges of Olympics Marketing and Brand Alignment
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Overall Holiday Shopping Experience
The conversation delves into the analysis of holiday shopping stats, focusing on consumer spending behavior, channel preference, and retail challenges. It explores the impact of economic factors on consumer behavior and the evolving retail landscape. The conversation delves into the changing consumer spending habits, influenced by Gen Z preferences and the desire for unique, vintage items. It also highlights the need for retailers to focus on execution, planning, and inventory management to address consumer frustrations and improve the holiday shopping experience. Additionally, the discussion explores the impact of holiday deals and promotions on consumer perceptions and the need for creativity and differentiation in the retail space.TakeawaysConsumer Spending BehaviorChannel PreferenceRetail Challenges Consumer spending habits are changing, influenced by factors such as Gen Z preferences and the desire for unique, vintage items.Retailers need to focus on execution, planning, and inventory management to address consumer frustrations and improve the holiday shopping experience.Chapters00:00 Retail Challenges and Economic Factors22:06 Consumer Spending Habits29:03 Consumer Frustrations and Inventory Management35:08 Holiday Deals and Promotions
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Commerce Rewired Intro
The conversation introduces Commerce Rewired and its purpose, followed by discussions on industry experience, challenges in industry conferences, sharing valuable insights, brand building, and personal background and motivation.TakeawaysIndustry experience and transformationChallenges in industry conferencesSponsorship from Caddle https://getcaddle.com/ Sponsorship from https://www.kitandace.com/Chapters00:00 Introducing Commerce Rewired06:17 Challenges in Industry Conferences
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ABOUT THIS SHOW
Commerce is changing fast. So we brought together a team that has actually led through change.Chris Parsons. Tara Conway. Johnny Russo. David Nagy.Different backgrounds. Different industries. One shared focus on growth, customer connection, and commercial performance.Commerce Rewired is where those perspectives collide. We pressure test ideas, bring data to the table, and unpack what it really takes to win today.
HOSTED BY
Chris Parsons
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