PODCAST · business
Commerce Untold
by Eitan Koter
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy.You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else.If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.
Episodes
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221. Why TikTok Shoppers Still Buy on Amazon with Tom Cochrane
Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself. This episode tackles a problem...
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220. How Humor Became a Product Strategy with Oded Friedland
Oded Friedland founded Monkey Business in 1994 after graduating from Bezalel with a degree in industrial design. A former three time European kneeboard surfing champion, he built a company on a simple idea: everyday objects can solve small problems while making people smile. The episode explores...
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219. How To Fix Retail Shelves with Amit Chachek
Amit Chachek spent two decades building award winning visual effects for brands like Walmart and Coke before founding WeR AR, an augmented reality company built to fix the physical retail shelf. His core argument is simple. Retailers know everything about their backroom inventory and everything...
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218. How to Stop Losing Money on Amazon with Andrew Morgans
Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory. This…
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217. How to Turn Data Chaos into Growth with Tim Shea
Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data...
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216: How Meta Ads Actually Target Now with Krista Karpan
Krista Karpan is the CEO and Co-Founder of Milked Media, a performance marketing agency that has spent nearly a decade helping ecommerce brands scale through paid media, creative strategy, and retention marketing. This episode tackles a shift few marketers have caught up to. Interest based...
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215. Why Passive Knee Braces Are Failing You with Adoram Leshem
Adoram Leshem is the Chief Executive Officer of Nübrace, an orthopedic aids company he founded after years of knee pain from martial arts, hiking, and dirt biking left him searching for a brace that actually worked. When nothing on the market gave him real support, he spent seven years…
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214. AI Won't Fix a Broken Funnel ft. Jeremy Goldman
Jeremy Goldman is VP Editorial & Insights at RETHINK Retail, a community platform supporting retailers, brand leaders, logistics practitioners, and AI specialists. Before joining RETHINK Retail, he founded and sold the Firebrand Group, spent years as an analyst at eMarketer, and has been building...
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213. Your Customer Data Is Lying To You ft. Deneke O'Reilly
Deneke O'Reilly is the founder and principal of Reliq Strategy, bringing 20 years of customer data experience to retailers trying to build durable growth. He spent his career converting customer insights into incremental revenue, starting in email marketing and later managing large scale…
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212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak
Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the automated systems that turn one-time buyers into...
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211. Stop Optimizing for Revenue. Optimize for Profit ft. Cem Atik
Cem Atik is the co-founder and CMO of Harucon Ventures, a firm that acquires minority and majority equity stakes in e-commerce and SaaS businesses doing between one and ten million in annual revenue. Rather than operating as an agency or consultancy, Cem and his team get in with capital, take...
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210. Building Seven Figures Without Running a Single Ad ft. Kate Assaraf
Kate Assaraf is the CEO and founder of dip sustainable, a plastic-free haircare brand she launched in 2021 that hit seven figures within 18 months without running a single paid ad. Before starting dip, she spent 20 years inside the beauty industry, long enough to see the deceptive marketing...
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209. The M&A Window You Can’t Afford to Miss ft. Ilya Mikin
Ilya Mikin is Vice President of Technology M&A at Corum Group, one of the leading technology M&A advisory firms globally. His background spans more than two decades across enterprise marketing at Intel and Unilever, executive and CEO roles at companies including iHerb, multiple founder exits…
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208. Why Most Brands Fail at Cross-Border E-Commerce ft. Carol Shih
In this episode of Commerce Untold, host Eitan Koter sits down with Carol Shih, founder of Qode Space, a boutique Shopify agency, and Doraemi, a cross-border consultancy helping international brands enter and grow in the US market. Carol has a background that spans LVMH, Alibaba, and years of...
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207. The 80/20 Rule That Saves Your Business ft. Tarkan Salar
Eitan Koter sits down with Tarkan Salar, founder of Smart Concepts and the consultancy Can't Stop Me, who has spent 30 years working with brands like Louis Vuitton, Zara and Adidas and has shaped over 50 million units from factory floor to checkout. Tarkan's take is pretty straightforward. Most…
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206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez
Host, Eitan Koter is joined by Leo Rodriguez, Vice President at River Plate Inc., a fulfillment company with over 33 years of experience helping brands ship smarter. River Plate works with everyone from beauty and toy brands to influencer-led lifestyle companies, so Leo has seen pretty much...
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205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner
In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising. They get into a real conversation about what is actually working in ads today and what is...
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204. Smarter Ads That Profit ft. Matt Raminick
Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers. They start with a simple idea, strong ROAS doesn’t always mean a healthy business. Matt explains how brands often rely too much on platform data without...
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203. Why Paid Ads Are Breaking Your Business ft. Adam Callinan
There’s a point where more revenue doesn’t mean more profit. And that’s where things start to break. In this episode, Eitan Koter is joined by Adam Callinan, founder of Pentane, to talk about how ecommerce brands can actually make money, not just grow. Adam explains why many businesses look...
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202. Why TikTok Beats Instagram for Sales ft. Iñigo Rivero
Eitan Koter is joined by Iñigo Rivero, co-founder and managing director at House of Marketers, a global TikTok Marketing Agency. They talk about how the platform has shifted over time, from a place for visibility to something much closer to a sales channel. Iñigo explains why many brands still...
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201. Retail Strategy Tips Every Ecommerce Founder Needs ft. Rebekah Kondrat
Welcome to Commerce Untold. In this episode, host Eitan Koter sits down with Rebekah Kondrat, Founder of Recon Retail, a company that helps ecommerce and DTC brands launch and scale physical stores. Rebekah has worked with brands like Apple, Starbucks, Warby Parker, Outdoor Voices, and Joybird....
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200. The Truth About Creator Marketing ROI with Megan Vasquez
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin. Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no...
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199. Why Your Amazon Page Isn’t Converting with Daniela Bolzmann
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Daniela Bolzmann, Founder of Mindful Goods, to talk about what actually moves the needle on Amazon today. Daniela works with brands around the world on Amazon creative, SEO, and conversion, and she spends her days...
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198. How To Launch A Beauty Brand with David Feuerstein
On this episode of Mastering eCommerce Marketing, Eitan Koter welcomes David Feuerstein, Founder and CBO of CREATOR, a company rethinking how beauty brands are made. David shares how CREATOR makes it possible for creators, influencers, and DTC brands to launch real beauty products without massive...
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197. Email Marketing Secrets Every Shopify Brand Needs with Jordan Gordon
In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Jordan Gordon, Head of Email Retention and CRO at Pilot House Digital, and the host of the World’s Best Email Retention Podcast. Jordan shares how he found his way into email early on, why he stayed focused on it, and how that...
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196. Franchise Startup Guide for First-Time Owners with Jon Ostenson
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for a grounded conversation about franchising and how it actually works in the real world. Jon has spent years on both sides of the table. He’s run…
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195. Retail vs DTC What Brands Miss with Talor Ofer
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Talor Ofer, founder of Retail Empire, to talk about what it really takes for brands to get into brick and mortar retail in the US. Talor has spent more than 25 years working directly with retail buyers and helping...
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194. Future of Retail and AI Trends with Avani Oswal
In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Avani Oswal, Head of Digital at Elizée and Founder at Catalyst. Avani works closely with retail brands, eCommerce teams, and tech startups, helping them make sense of where technology actually fits into their day to day...
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193. B2B Ecommerce Mistakes to Avoid with Jason Greenwood
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jason Greenwood, founder of Greenwood Consulting and host of the eCommerce Edge podcast. Jason has spent over 25 years working across eCommerce, with a sharp focus on B2B. The conversation centers on why B2B…
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192. How to Build a Profitable Ecommerce Store with Lars Hauwert
In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Lars Hauwert, founder of Howard Consulting and former owner of Nancy Home Store, a home goods brand he built and scaled across Europe. Lars shares his journey from running his own store to helping brands improve their...
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191. Cash Flow Mistakes Killing Ecom Brands with Rob te Braake
In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Rob te Braake, founder of Insight Matters, to talk about how eCommerce brands should really think about finance. Rob works with founders as a fractional CFO, helping them set up accounting and reporting in a way that supports...
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190. Modern PR Strategies That Actually Work with Victoria Vaughan
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Victoria Vaughan, Founder of B612, an award-winning PR agency based in New York that works closely with tech companies and founders. Their conversation focuses on how PR really works today, especially in a world...
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189. Why Your Product Costs More with Ricky Ho
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Ricky Ho, CEO and co-founder of SourceReady, a platform that helps brands find real and reliable manufacturers without the usual guesswork. Ricky talks through how the sourcing world actually works, why so many…
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188. From Amazon Seller to Profit Machine with Andrew Maff
In this episode of Mastering eCommerce Marketing, Eitan Koter sits down with Andrew Maff, founder and CEO of BlueTuskr. Andrew has worked inside ecommerce brands and now leads a team that supports them across ads, SEO, Amazon strategy, and more. Eitan and Andrew talk about why relying on one…
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187. Know Your Cash Flow Secrets with Arthur Glinkin
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something every online brand needs but few truly understand, getting your books right from day one. Arthur shares how he went from selling newspapers as a...
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186. E-commerce Tax Secrets Every Seller Needs with Reuben Mattinson
On this episode of Mastering E-Commerce Marketing, host Eitan Koter sits down with Reuben Mattinson, the founder and CEO of RJM Tax Exemption, a company that has helped over 5,000 e-commerce businesses simplify their tax operations and focus on growth. Reuben started RJM six years ago after…
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185. What Customers Really Want with Rick DeLisi
Host Eitan Koter opens this episode with Rick DeLisi, author and longtime customer loyalty researcher at GLIA, an interaction platform for banks and credit unions. Rick has spent years studying how everyday conversations with customers shape whether they stay or leave. He starts simple. People…
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184. Why Your Ads Don’t Work with Arooba Kamal
In this conversation, host Eitan Koter is joined by Arooba Kamal, a full funnel growth operator with over 10 years of experience helping DTC brands build sustainable, profitable growth. Arooba has worked across Meta, Google, CRO, and lifecycle marketing. She’s supported brands in categories where...
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183. How to Make Money Selling Digital Businesses with Gregory Elfrink
On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Gregory Elfrink, Head of Marketing at Empire Flippers. If you’re not familiar, Empire Flippers is the largest curated marketplace for buying and selling online businesses, from content sites and SaaS companies to...
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182. How To Align Marketing With Business Goals with Francesco Alfano
On this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Francesco Alfano, a Toronto-based digital marketing leader with over 12 years of experience. He has worked with some of Canada’s most recognized brands, including Rogers & Shaw Communications and Campbell’s Soup...
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181. The Power of Belonging in Branding with Chelsea Burns
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Chelsea Burns, better known as The Marketing Psychologist™. Chelsea has more than 17 years in marketing, holds a master’s in applied psychology from USC, and works with conscious companies to help them grow without...
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180. How to Market Your Brand Online with Jake Levin
In this episode, Eitan Koter welcomes Jake Levin, founder and CEO of Inflection Growth, a company that helps fast-scaling e-commerce brands reach their next big milestone. Jake was the first marketing hire at goPuff, co-founded GettaCar, and now works with brands through a hands-on, embedded...
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179. Google Ads Tips That Really Work with Dan Chorlton
In this episode, Eitan Koter sits down with Dan Chorlton, CEO and co-founder of Goa Marketing. Goa Marketing is a SaaS platform that helps enterprise advertisers get more from their Google Ads budgets. Dan and his team have managed and optimized over a billion pounds in paid search, partnering…
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178. Stop Losing Cash from Unsold Inventory with Matt Putra
In this episode of Mastering eCommerce Marketing, host Eitan Koter talks with Matt Putra, a Fractional CFO and founder of Eightx. Matt helps eCommerce and CPG businesses making between $5 and $100 million scale profitably and sustainably. His main focus is helping companies simplify finances and...
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177. Stop Wasting Ad Spend on Fake Clicks with Rich Kahn
Today, Eitan Koter is joined by Rich Kahn, CEO of Anura.io, and a veteran in the digital marketing world. With over 31 years of experience and multiple multimillion-dollar companies under his belt, Rich has spent the last two decades focused on solving one major problem: ad fraud. He’s also been...
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176. Marketing Secrets No One Shares with Wilson Zehr
On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and…
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175. Marketplace Mistakes To Avoid with Will Haire
Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Will Haire, co-founder of BellaVix, a marketplace marketing agency focused on helping brands grow on Amazon and Walmart. Will’s background is full of hands-on experience. He’s helped first-time sellers...
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174. Everything to Know About AI Video with John Gargiulo
Welcome back! On today’s episode, host Eitan Koter sits down with John Gargiulo, the founder and CEO of Airpost. John’s company is shaking up the way e-commerce brands create video ads, using a mix of AI and real people to help businesses make a lot more content, much faster, and still keep it...
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173. Secrets to Great Video Content with Justin Ware
Welcome to Mastering eCommerce Marketing. Today, Eitan Koter sits down with Justin Ware, Co-Founder and Chief Revenue Officer at Camcorder AI. Justin’s no stranger to video. He started out as a journalist, won an Emmy, and went on to build and sell companies where video was always at the core.…
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172. How to Make Better Brand Videos with Dani Dufresne
Most brands are creating too much content and saying nothing. In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Dani Dufresne, an Emmy Award-winning Executive Producer and founder of The Auxiliary Co., to talk about what actually works when it comes to video and...
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ABOUT THIS SHOW
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each episode gets into what that actually takes, from channel strategy and marketplaces to retail media, brand building, social commerce, live shopping, customer experience, and the technologies changing how people buy.You'll hear from founders, CMOs, retail and eCommerce leaders, and operators who have done it, sharing what really drives U.S. growth behind the scenes. The wins, the missteps, the expensive lessons, and the insights you won't hear anywhere else.If you care about how products get built, marketed, sold, and scaled in the U.S. and beyond, this one's for you.
HOSTED BY
Eitan Koter
CATEGORIES
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Frequently Asked Questions
How many episodes does Commerce Untold have?
Commerce Untold currently has 221 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Commerce Untold about?
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.Hosted by Eitan Koter, founder and CEO of Expanio, the show focuses on one of the hardest problems in commerce: how brands and retail-tech companies break into and scale in the U.S. market. Each...
How often does Commerce Untold release new episodes?
Commerce Untold publishes regularly with 221 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Commerce Untold?
You can listen to Commerce Untold on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Commerce Untold?
Commerce Untold is created and hosted by Eitan Koter.
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