206. Why Your 3PL Is Killing Your Business ft. Leo Rodriguez

Host, Eitan Koter is joined by Leo Rodriguez, Vice President at River Plate Inc., a fulfillment company with over 33 years of experience helping brands ship smarter. River Plate works with everyone from beauty and toy brands to influencer-led lifestyle companies, so Leo has seen pretty much everything.In this episode, Leo talks about why your 3PL should feel like a partner, not just a vendor, how to spot when something is going wrong before it becomes a bigger problem, and what fast growing brands usually get wrong when they start scaling. He also gets into how bundling, returns, and data dashboards all connect back to keeping customers coming back.If your fulfillment partner feels more like a vendor than a partner, this episode will tell you exactly why that's costing you.Website: https://www.vimmi.netEmail us: [email protected] website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTubeGuest: Leo Rodriguez, Vice President, River Plate, Inc.Leo Rodriguez’s LinkedIn | River Plate, Inc.Watch the full Youtube video here:https://youtu.be/U3NQCo3KvakTakeaways:Price is the worst reason to pick a 3PLGet your 3PL involved before you're ready to shipMulti-carrier shipping saves real money at scaleYour fulfillment data is a goldmine, start using itSlow returns processing loses you customersTrack speed, accuracy and chargebacks, everything else is noiseProactive beats reactive every single timeChapters:00:00 Introduction to River Plate and Logistics02:00 Choosing the Right 3PL: Common Mistakes06:25 Optimizing Shipping Costs and Customer Experience12:03 Creating High-Performing Fulfillment Operations14:37 Scaling Operations for Fast-Growing Brands17:41 The Role of 3PLs in Customer Retention20:09 Key Performance Indicators for Logistics22:12 Identifying Red Flags in 3PL Performance25:30 Future Trends in Logistics and E-commerce27:32 Target Customers for River Plate30:46 How to Connect with River Plate