PODCAST · technology
Constantech
by John Daddow
Information from Constantech about New SEO and Business Process Automation.
Episodes
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Increase The Readability Of Your Content
Do you have a large piece of content? If that's the case, you'll need to split it apart. https://g.page/constantech https://constantech.biz/search-engine-optimisation/
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Create Compelling Meta Descriptions
Meta descriptions are HTML elements that describe what a searcher might expect to discover on a certain page. These descriptions are used by search engines to figure out what your page is about. https://g.page/constantech https://constantech.biz/search-engine-optimisation/
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Make Use Of Interactive Media
Are you searching for a way to get your visitors to interact with your website? https://constantech.biz/search-engine-optimisation/
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Bounce Rate
Have you battled to support email join, increment site search traffic, or get more leads? If you addressed indeed, the underlying driver of your concern might be your bounce rate. https://constantech.biz/search-engine-optimisation/
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Make Sure Your Content Is Evergreen
So, this is what differentiates Google Discover from Google News: where news items and content are here today, gone tomorrow or the next day. https://g.page/constantech https://constantech.biz/search-marketing/
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Encourage People To Share Your Content
So, encourage people, however you tastefully can, to share your content on their social media channels. https://g.page/constantech https://constantech.biz/search-marketing/
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Be Sure Your Website Can Be Crawled And Indexed
Okay. Google Discover tip for today and that is to make sure that your website can be crawled and indexed by the Googlebot. https://g.page/constantech https://constantech.biz/search-marketing/
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How To Make Your Videos Engaging
What you see behind me here is not actually what's behind me. What's behind me is a green screen. https://g.page/constantech https://constantech.biz/search-marketing/
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Be Sure To Comply With Google Content Policy
So, essentially, that is, apart from not being an offensive or a criminal type of content, there are a few things that you do want it to be. https://g.page/constantech https://constantech.biz/search-marketing/
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The Best Ways To Get Your Content Into Google Discover
The best, first thing that you can do with your website, to help your articles appear in Google Discover. Make sure it's optimised for Google Accelerated Mobile Pages. https://g.page/constantech https://constantech.biz/search-marketing/
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Make Sure Content Complies With SEO Best Practices
So, all of those SEO best practices are absolutely essential for making sure that your content appears in Google Discover.
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Always Research Your Competitors
One of the things that you can do that's really helpful is to research your competitors. https://g.page/constantech https://constantech.biz/search-marketing/
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Make Sure To Build Your Trustworthiness
So, that, essentially, is having people visit your site, your website, and actually taking the time to read or listen to your content. https://g.page/constantech https://constantech.biz/search-marketing/
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Why Is Google Discover Important For Your SEO Strategy
Well, in short, it's going to drive traffic to your website. https://g.page/constantech https://constantech.biz/search-marketing/
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The Difference Between Google Discover And Google News
So, what's the difference between Google Discover and Google News? Google Discover works in a similar way but in a different way. https://g.page/constantech https://constantech.biz/search-marketing/
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Fully Optimise Google My Business
A vital tip for having/helping your content appear in Google Discover. And not only that; it's just a great SEO tip for you in general. https://g.page/constantech https://constantech.biz/search-marketing/
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How To Get Content To Show Up In Google Discover
Well, you need to have useful content and visually appealing content. That's the first couple of things. https://g.page/constantech https://constantech.biz/search-marketing/
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Coming Up On Google Discover
Over the next few weeks, I'll be talking about how you can optimise your website for it to appear in Google Discover. https://g.page/constantech https://constantech.biz/search-marketing/
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Create Outstanding Content For Google Discover
Create outstanding content. So, content that is very informative. And useful. https://g.page/constantech https://constantech.biz/search-marketing/
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Make Sure To Use Google Discover Yourself
First thing that you can do to help yourself with the Google Discover, and getting your site in, and your content into Google Discover, is by actually using the service yourself. https://g.page/constantech https://constantech.biz/search-marketing/
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Introduction To Google Discover
Hey. Now, a great Google product, that will really help your website's visibility. And traffic to your site. And therefore your search engine optimisation. Is called Google discover. https://g.page/constantech https://constantech.biz/search-marketing/
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Why Did Google Rebrand Google Feed Feature
Why did google rebrand their Google feed feature and become Google discover? Well, it became obvious that it was very popular. 800 million users. https://g.page/constantech https://constantech.biz/search-marketing/
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What Is Google Discover.
So, what is Google Discover? It has a focus on learning from people's past searching habits, to present more relevant content to them. https://g.page/constantech https://constantech.biz/search-marketing/
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Google Discover Preview
I'm actually going to do a mini-series on Google Discover, shortly, in the near future, and that will actually go across a few weeks. There's that much to it. https://g.page/constantech https://constantech.biz/search-marketing/
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Visualise Your Sitemap.
Okay, here's a great little SEO tip for you with your website and that is to visualise your sitemap. https://g.page/constantech https://constantech.biz/search-marketing/
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Increase Amount Of Time People Stay On Your Site
Do all that you can to improve the amount of time or increase the amount of time that people stay on your website. https://g.page/constantech https://constantech.biz/search-marketing/
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Dynamic Parameters For Pagination
SEO tip for Brisbane... And today it's a bit of a technical one, and can't really avoid it being technical, so just take it at face value. Dont miss it check out the video!!! https://g.page/constantech https://constantech.biz/search-marketing/
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Build Backlinks With Podcast Posts
I think we're all aware that backlinks are a valuable SEO tool. So, a great way to do that is to put audio recordings onto podcast channels. https://g.page/constantech https://constantech.biz/search-marketing/
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Find Low Competition Keywords
So, they're keywords and key phrases that have a reasonable number of people searching for them, but not many people using them in their content. https://g.page/constantech https://constantech.biz/search-marketing/
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Use Google Keyword Planner
One of the things that it'll do, which is really helpful, is to help you find hidden terms. https://g.page/constantech https://constantech.biz/search-marketing/
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Use Journalist Keywords
So, these are sensational words, believe it or not. It's an extraordinarily simple SEO tip. https://g.page/constantech https://constantech.biz/search-marketing/
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People Also Ask Keywords
Uncover the People Also Ask type of keywords. So, you would probably be best served to use an online tool to help you with this. https://g.page/constantech https://constantech.biz/search-marketing/
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Optimise For Keyword Relevance
Optimise your content for keyword relevance. They're key phrases that you need to use. https://g.page/constantech https://constantech.biz/search-marketing/
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Use Topic And Year Headings
Have topic and year headings on your articles on your website. So for example, what I'm doing here. I would have search engine optimisation tips for 2021. https://g.page/constantech https://constantech.biz/search-marketing/
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Make The Most Of SERP Real Estate
When you appear on the search engine results page you want to make sure that you're using all of the real estate that it's available to you there. https://g.page/constantech https://constantech.biz/search-marketing/
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Have A Comments Section On Your Blog
So, lots of people like to have their say. And a comment section allows them to be able to do that. https://g.page/constantech https://constantech.biz/search-marketing/
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Create Comparison Content
So, doing comparisons. That's a great way to structure your content. So, that's the type of, this one, or that one. Type of content. https://g.page/constantech https://constantech.biz/search-marketing/
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Create A Content Hub
Otherwise known as pillar and cluster content. So, it's that referencing with your other cluster articles, that give that pillar article, its heightened importance. https://constantech.biz/search-marketing/
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The Importance Of Content Being Useful
So you're tip for search engine optimisation in Brisbane today. Is to distinguish between quality and useful content. So quality content may not necessarily be useful. For instance, where to locate the star, different stars in the sky in the night sky, for instance. Might be some quality content...
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Broken Links Are Bad For SEO
Brisbane search engine optimisation tip for today. And it's something that could be detrimental to you, if it's allowed to get away, and that is broken links. So both internal links, so when you have a link on a page on your website that points to a page another page on your website, or external...
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References Validate Your Articles
SEO Brisbane tip for today is references and sources. So when you have articles on your website, if you've sourced information from other places, then put links at the bottom of the article, to those sources. And any references for any little bits, in the article for instance. Like the way that…
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How Important Is Reading Level
Search engine optimisation Brisbane tip for today. It's about readability. It's the readability of your website and pages on your website. So readability is determined by a number of things. Like the size of the font. How well that the text is laid out. Colours, and also the context of the text,...
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Ideal Number Of Internal Links For SEO
Ok, now this is a relatively new part of search engine optimisation. And that is to have what's known as pillar content. So you pick a page on your website as being the pillar content page, and then when you write articles, and publishing as blog posts on your website, and they relate to the...
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Make Sure Outbound Links Are Quality
Brisbane SEO tip to finish off the week. And it's about the quality of outbound links. So there are links on your website to other web sites, and having those links to websites which are quality websites will be beneficial to you. Too many outbound links or too many outbound, and too many…
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Mobile Usability Is Crucial For SEO
Ok, today's SEO tip for you is mobile usability. You know you want your website to look right on a mobile device. And you have either a specific mobile version of your website, or you have a responsive website. But then you need to also go and check that it is usable, and usable, as you intended…
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Why You Should Optimise Images
Brisbane SEO tip for today. And it's an important tip this one. Actually it's about optimising your images, and making them as small in file size as possible, while still having a good enough quality to be attractive. So there are websites that will do that for you, which will optimise your…
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The Benefit Of Multimedia In Articles
Hey here's a great thing that you can do to help boost your SEO. Your search engine optimisation. And that is to have some multimedia with your article. Be that a picture or photo for instance. Or a graphic, an infographic, or preferably, it's video, because video is the number one piece of...
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Page Load Speed Is Absolutely Crucial
Brisbane search engine optimisation tip for today. Page load speed. So Google looks at how long it takes to load a page on your website and makes either a positive assessment, or negative assessment. Obviously, so you might feel the urge to put a whole bunch of graphics onto a page with an…
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What Happens With Duplicate Content
SEO Brisbane tip to finish off the week. And it's about duplicate content. So if there's a one piece of duplicate content on your website, so that's content that either in whole or mostly matches the content on another page in your website, then that's not going to be detrimental to you. Google...
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Make Sure Your Articles Are In-Depth
Today's tip for your SEO in Brisbane, is to make sure that your articles cover the topic in depth. So when you talk about a subject, or write about a subject, make sure that you also cover information that's related to the subject. It may not necessarily be what you're talking about directly, but...
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ABOUT THIS SHOW
Information from Constantech about New SEO and Business Process Automation.
HOSTED BY
John Daddow
CATEGORIES
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Frequently Asked Questions
How many episodes does Constantech have?
Constantech currently has 126 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Constantech about?
Information from Constantech about New SEO and Business Process Automation.
How often does Constantech release new episodes?
Constantech publishes regularly with 126 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Constantech?
You can listen to Constantech on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Constantech?
Constantech is created and hosted by John Daddow.
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