PODCAST · technology
Content + AI
by Larry Swanson
Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
Episodes
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Colleen Jones: AI and The Content Advantage – Episode 39
Colleen Jones Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in...
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Bill Rogers: AI-Powered Assistants, Chat, and Search for Content Platforms – Episode 38
Bill Rogers Bill Rogers is an experienced AI entrepreneur whose latest venture, ai12z, gives web content platform owners tools to build digital assistants and chatbots and to run gen-AI-powered searches. We talked about: his work at his latest startup, ai12z, which builds copilots designed to…
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Jeff Coyle: Creating New Content-Marketing Opportunities with AI – Episode 37
Jeff Coyle Generative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes. While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations...
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Cennydd Bowles: Design and Tech Ethics for Our AI Future – Episode 36
Cennydd Bowles Like most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications. After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore...
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Sharon Ni: Merging Conversation Design and Content Design – Episode 35
Sharon Ni One of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design. Sharon Ni works on both conversational AI products and script-driven chatbots in her…
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Andrew Stein: Content Design and AI Leadership – Episode 34
Andrew Stein Like many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team. Since then, Andrew has discovered many...
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Anna Potapova: Managing AI Content at Scale for an Ecommerce Giant – Episode 33
Anna Potapova Generative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies. Anna Potapova is incorporating gen-AI across the span of her work at AliExpress:...
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Duane Forrester: Evolving SEO Strategy for the Generative-AI World – Episode 32
Duane Forrester SEO has always been difficult, but generative AI takes things to an entirely new level. Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at...
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Leah Krauss: Responsible AI and Content Design at Microsoft – Episode 31
Leah Krauss New AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models. As a content designer working on Microsoft's Copilot...
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Jack Molisani: The Impact of AI on Technical Communication – Episode 30
Jack Molisani As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns...
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Lisa Welchman: Content, AI, and Digital Governance – Episode 29
Lisa Welchman Over the past 25 years, Lisa Welchman has established and codified the field of digital governance. With an enterprise consulting career that spans the emergence of the web, the arrival of social media, and the rise of mobile computing, she is uniquely positioned to help digital...
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Rob Hoeijmakers: Using AI to Transform Blogging Workflows – Episode 28
Rob Hoeijmakers LLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals. Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his...
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Chelsea Larsson: Building an AI Learning Machine at Expedia – Episode 27
Chelsea Larsson The arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford. At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future...
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Patrick Stafford: The Future of AI and Content Design – Episode 26
Patrick Stafford Like most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future. Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the…
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Wouter Sligter: Authenticity in the Age of AI – Episode 25
Wouter Sligter Figuring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights. Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy...
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Lasse Rindom: Lying Robots, Chaotic Code, and Other AI Issues – Episode 24
Lasse Rindom Lasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries. In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls...
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Gerry McGovern: The Environmental Impacts of AI – Episode 23
Gerry McGovern As we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet. Gerry McGovern studies the environmental impact of the digital industry. He has...
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Mike Atherton: Serious AI Insights from a Whimsical News Show – Episode 22
Mike Atherton Mike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious. Newsbang is a daily AI-produced...
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Elizabeth Beasley: A Financial-Industry “Risk Nerd” Navigates AI Adoption – Episode 21
Elizabeth Beasley As AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice. Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy,...
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Maaike Groenewege: From Technical Writing to Prompt Design Leadership – Episode 20
Maaike Groenewege Maaike Groenewege began her content career in technical communication. She is now a leading voice in conversation design for AI. Maaike draws on her technical writing background in her conversational AI practice, having observed that whether you're writing for humans or…
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Rebecca Evanhoe: Conversation Design for AI and UX – Episode 19
Rebecca Evanhoe Rebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice that is taking on fresh importance in the age of chat-based AI applications. Since the publication of her book Conversations with Things (co-authored with Diana Deibel) three years ago, the...
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Andy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18
Andy Crestodina Andy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years. As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their...
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Markus Edgar Hormess: Teaming with AI in Service Design – Episode 17
Markus Edgar Hormess Markus Edgar Hormess offers this advice: "Never prompt alone." Markus was working with AI long before the current wave of excitement. He experimented with early versions of ChatGPT and quickly identified new opportunities to collaborate with both his human colleagues and his...
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Dan Porder: From Poetry Teaching to Python Programming for AI – Episode 16
Dan Porder A few years ago, Dan Porder was teaching poetry to university students. Now he's at IKEA training large language models to generate useful, usable content for user experiences. He's picked up new skills along the way, like Python programming, but much of his work still relies on...
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Rebecca Nguyen: Collaborative Content Design Leadership at Indeed.com – Episode 15
Rebecca Nguyen In her work as a content designer at Indeed.com, Rebecca Nguyen is finding new opportunities to assume a leadership role on teams working with generative AI. Rebecca feels fortunate to work with teams that recognize the value of writing and design skills. She's also finding that...
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May Habib: Pioneering AI Innovator and CEO of Writer.com – Episode 14
May Habib May Habib is the CEO at Writer.com, a generative-AI platform that has been helping enterprises use AI since 2020. Her company builds its own award-winning large language models and is pioneering approaches like "headless AI" to help employees across an enterprise use AI to be more...
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Laura Costantino: Scaling Content Design to Work with LLMs – Episode 12
Laura Costantino Laura Costantino is watching the emergence of AI in content professions from two interesting and valuable perspectives: as a content designer working on LLMs at Google and as an active participant in the social-media communities where content professionals gathers. In their work…
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Chris Cameron: UX Writing for a Travel-Planning App – Episode 11
Chris Cameron At Booking.com, they've been helping travelers with their trip planning for many years. The arrival of generative AI has given them new ways to help travelers with this business-critical task. Over the past year, Chris Cameron has applied his UX writing and content strategy skills…
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Lance Cummings: AI Content Operations and Structured Content – Episode 10
Lance Cummings Education often lags behind tech trends. Not in the case of AI. And not when Lance Cummings is involved. Lance conducts academic research on AI content operations and has worked both with technical communicators and with content entrepreneurs in the creator economy. Along the way…
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Dave Birss: LinkedIn Learning’s Most Popular AI Instructor – Episode 9
Dave Birss (AI-generated) Dave Birss has had a busy 2023. Since developing his first AI course for LinkedIn Learning early in the year, he has produced five more courses and has become the learning platform's most popular AI instructor. We talked about: his experimental approach to teaching AI…
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Lisa Jennings Young: Pioneering AI in Content Design Operations – Episode 8
Lisa Jennings Young Over the past five years, Lisa Jennings Young has pioneered the adoption of AI tools in content-design practices at Twitter and Microsoft. Lisa has watched in real time the realization of the benefits of natural-language AI tools to help govern and create content, as well as…
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Claudia Francesca Mueller: Sharing Content Guidance with an AI Chatbot – Episode 7
Claudia Francesca Mueller At Trusted Shops, Claudia Francesca Mueller and her colleagues have built an AI-powered chatbot called Piuma that lets non-writers access content guidance through a natural-language interface. It took just a few weeks to launch the initial version of Piuma, building the...
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Kurt Cagle: Staying on Top of Developments in AI – Episode 6
Kurt Cagle(AI-generated image) Kurt Cagle has been reporting on and participating in the tech world for several decades. He's never seen anything like the pace of change around AI. His advice for staying ready to work with AI: stay nimble, pay attention to what's going on, don't get tied to any…
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Tane Piper: Implementing Content and AI Technologies at IKEA – Episode 5
Tane Piper "Leading-edge technology" may not be the first thing that comes to mind when you walk into an IKEA store, but maybe it should be. IKEA is using AI technologies across its vast collection of businesses to deliver better content experiences to its customers. Tane Piper leads an…
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Sarah O’Keefe: AI in Technical Communication and Content Strategy – Episode 4
Sarah O'Keefe The arrival of AI affects every area and aspect of content practice. In the technical documentation field, Sarah O'Keefe sees three immediate impacts on the work she does for her clients: how AI agents can support technical documentation workflows, the ability to create content with...
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Noz Urbina: The RAUX Method for Accelerating Content Projects with AI – Episode 3
Noz Urbina Modern content projects begin with research to create lifelike customer personas and build detailed customer journey maps. Whether you're on a tight budget or have a team of UX researchers at your disposal, AI can help accelerate and improve the development of these personas and…
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Paco Nathan: Overview of the AI Tech Stack and Business Ecosystem – Episode 2
Paco Nathan Most of us are learning about AI on the fly and just got started in the past year or two. Paco Nathan has been working with AI since the 1980s and has been doing digital business nearly as long. His background in both the technical and commercial sides of artificial intelligence gives...
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Dan McCreary: Jellyfish, Flatworms, and the AI-Ready Enterprise – Episode 1
Dan McCreary Dan McCreary has years of experience selling AI solutions to executives. He uses a metaphorical story to show the importance of making your enterprise as intelligent and nimble as possible. His story of the the evolutionary heritage of jellyfish and flatworms seemed to me like a…
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Content + AI Introduction – Episode 0
Update 11 November 2023: I've talked with a lot of people, both interviews for the podcast and informational chats, over the past few weeks and have made some interesting discoveries. So, in addition to helping us all understand AI and how to use it in our work, I'm adding to this podcast's scope...
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ABOUT THIS SHOW
Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
HOSTED BY
Larry Swanson
CATEGORIES
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Frequently Asked Questions
How many episodes does Content + AI have?
Content + AI currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content + AI about?
Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
How often does Content + AI release new episodes?
Content + AI has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content + AI?
You can listen to Content + AI on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content + AI?
Content + AI is created and hosted by Larry Swanson.
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