PODCAST · business
Content Amplification Podcast
by Shaun Whynacht
The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By eWebinar.com To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
Episodes
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Your Brand is a Person, Not an Ad, Build Community and Win on Social
Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—Jody Reid. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing. Together, we...
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How Businesses Can Use YouTube for Lead Generation | Expert Tips from Nate Woodbury
Are you a business owner struggling to make YouTube work for you? In this episode, Nate Woodbury shares powerful insights on how businesses can use YouTube to generate leads, build authority, and grow their brand—without chasing viral views. 🔹 Key Topics Covered: ✔️ Why traditional YouTube…
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The Final Episode
After 155 episodes, it’s time to close this chapter. In this heartfelt final episode, I reflect on the journey of The Content Amplification Show—from its start in November 2019 as a solo podcast to its evolution with incredible guests, co-hosting periods, and countless lessons. This isn’t goodbye...
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Unlocking Emotional Connections: Why Your Customers Really Buy
In this episode, Shaun chats with Chantal Cornelius, founder of Apple Tree Marketing, to dive deep into the emotional side of marketing and why it’s the key to building strong customer relationships. Chantal shares insights from her decades of research into what drives buying decisions—hint: it’s...
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From Hobby to Profitability – Turning Passion into a Sustainable Business with Jacqueline of Behind the Design Co.
In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and…
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Balancing Business and Marriage: Amy and Tim’s Journey in Network Marketing
In this episode, host Shaun Whynacht sits down with Amy and Tim, a husband-and-wife duo who have achieved incredible success in the world of network marketing. Together, they’ve built a multi-million dollar business while navigating the unique challenges of working as a couple. From Amy’s early...
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Are You Maximizing LinkedIn for Business Growth?
In this insightful episode, Shaun Whynacht sits down with LinkedIn expert Scott Aaron to explore how professionals can maximize the power of LinkedIn for client acquisition, lead generation, and business growth. Scott shares his personal journey from running health clubs to becoming a LinkedIn...
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Leveraging Podcast Guesting for Business Growth with Jessica Rhodes
In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities,...
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Turning Adversity into Opportunity – the Power of 'Why' in Business
In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.” Connect on Instagram: https://www.instagram.com/your_motivationalcoach After moving from South Africa to the U.S. with just $200, Bernadine…
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Choosing the Right Pricing and Contract Models for Your Agency
Host: Shaun Whynacht Guest: Marcel Petitpas, CEO of Parakeeto In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them…
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Marketing is Easy, People are Lazy: Nathan Yeung Take on Streamlining Business Growth
In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey...
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Podcasting Unpacked: Inside Tips with Jeremy Slate
In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new...
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AI in Business: The Human Touch vs. Efficiency
Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal. I brought up some great points and shared…
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Haunts and Business: The Soul Seekers' Paranormal Journey
In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the...
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Boost Your Meeting Productivity with AI Note-Takers
Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/ In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save...
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Embracing the Digital Shift: Jenny Stiven's Insights on Fandom Marketing and Audience Engagement
"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of...
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Building Success Together: The Power of Mastermind Groups
Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own...
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Nailing Your Business Reputation: From Google Searches to Glowing Reviews
Ever wonder what makes or breaks a business's reputation? It's more than just word of mouth; it's about managing your online presence meticulously. Today, we dove deep into the essence of reputation management and unraveled the layers that contribute to a shining business image. From ensuring…
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How does affiliate marketing work within B2B SaaS?
In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to…
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Finding Balance and Standing Out: Birthday Reflections on Life, Business, and Success
Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past...
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Transforming Customer Experience: The Intwinely Approach
In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and…
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Navigating Black Friday for Small Businesses
Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday,...
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Resignation - The Power To Release
Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any...
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Unleashing the Power of Feeling in Business Relationships
Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the...
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Combatting Wordpress Security With WPLifeline
In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable...
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How Jeanne Went From Debt To Multi Millions With Organic Conversations
Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her...
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Episode 131: Pivoting, Focusing, and Building Relationships for Business Success
In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of…
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How To Double Your Prices In 20 Minutes
Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” While buying the right products, having a great product to…
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Personalizing The Experience (Part 5 of 6)
In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups.…
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Designing Automated Responses (Part 4 of 6)
In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a...
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Selecting The Right Automation Tools (Part 3 of 6)
In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore...
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Recognizing Touchpoints & Interactions In The Customer Journey (Part 2 of 6)
Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover...
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Understanding Your Customer & Their Journey (Part 1 of 6)
In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the…
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The Sequence That Started It All
12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year. Fast forward to today and I'm now helping clients do the same thing. In this episode, I explain the mindset you need to achieve this and the dedication it takes...
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Unleash the Power of Backlinks: Secrets to Skyrocket Your SEO Ranking!
In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks,...
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How To Increase The Value Of Your Business
Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or…
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Labeling Unveiled: Streamlining Business Challenges with PaladinID
In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the...
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Making SEO Less Scary, More Fun with Andy Allen of HikeSEO
In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic...
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Shake The Snowglobe & Stand Out In Your Content
Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark...
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The NFT Revolution: Understanding NFTs for Creators Beyond the Speculation Market
In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT...
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The Human Advantage: Unleashing the Power of Story in Business
Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound...
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Keeping Them Coming Back: Mastering Client Retention for Your Business
In this episode, we dive into the world of client retention and explore effective strategies for keeping customers coming back to your business. We'll discuss the importance of building strong relationships with your clients, understanding their needs and preferences, and delivering exceptional...
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There Is A Better Way To Market Now!
As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing...
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Unleashing the Power of Your Message: A Podcast with Ashley de Tello
In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate...
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How To Effectively Use Paid Ads To Grow Your Business with The Ads Tutor
Are you looking for ways to boost your business growth? Are you considering paid advertising as a means to increase your reach and sales? Look no further! In this episode, we've got The Ads Tutor (Josh Lothman), a digital marketing expert with years of experience in helping businesses effectively...
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Keeping the Crumbs from Falling with Chaos N Cookies'
As a mother do you feel like your household is chaotic? Do you feel like you're losing control? Heather Greco felt the same way. When a personal issue unfolded she was forced to face this challenge head on and develop systems and processes in her life to overcome them. Since then she has made…
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The Big 7 | 7 Day To Love Your New Clients
The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge...
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Will AI Content Take Over The World
Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and…
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Stop Setting Off The BS Meter!
Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy…
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Data Needs To Drive Your Decisions
When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings. We discussed that you should do in 2023, what to avoid and how this data can really...
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ABOUT THIS SHOW
The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list.
This podcast is Sponsored By eWebinar.com
To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
HOSTED BY
Shaun Whynacht
CATEGORIES
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Frequently Asked Questions
How many episodes does Content Amplification Podcast have?
Content Amplification Podcast currently has 154 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Amplification Podcast about?
The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By...
How often does Content Amplification Podcast release new episodes?
Content Amplification Podcast publishes regularly with 154 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Content Amplification Podcast?
You can listen to Content Amplification Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Amplification Podcast?
Content Amplification Podcast is created and hosted by Shaun Whynacht.
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