PODCAST · business
Content Corner
by Khadijah Plummer
This is a podcast for marketers who are early or mid-stage that are focused mostly on content marketing, or thinking about exploring other areas of marketing.
Episodes
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Ep. 12: How to manage content requests
In this episode, I dive into a few things I mentioned in last week's Q&A. When it comes to managing content requests, I suggest having an SLA, being okay with saying "no" or "not yet," and putting a system in place for request submissions. Let me know what you think about my suggestions, or if…
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Ep. 11: WE ARE BACK - Q&A with Khadijah
Hey, everybody! After three (long) months, we are back on the air. I decided to keep it light and fun with a Q&A episode. It also gave me the chance to ease back into things. I hope you enjoy, and we'll be back with marketing-focused stuff next week.
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Ep. 10: Building relationships with the sales team
More often that not, the relationship between sales and marketing is...rocky. However, they need to rely on each other for success. If you're a new marketer at an org, it's important to put yourself out there and chat with folks on the sales team. Likewise, if you've been somewhere for a while…
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Ep. 09: Finding the balance between revenue and creativity
I realized that I said "balance between revenue and numbers" in the audio... that was my bad. Over the years, my perception around who is supposed to care about the numbers in an organization. I used to think it was just sales or anyone with a numbers-oriented role, but I realized that the tie...
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Ep. 08: The relationship between marketing and interior design
When I'm not doing marketing stuff, I spend some of my time studying interior design. This time last year, I enrolled in a diploma program and have been at it ever since. In looking back through some of my notes, I noticed a lot of parallels between the principles of design and marketing. The...
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Ep. 07: What makes a good story?
For today's episode, I decided to scale back to the general elements of what a good story needs (in my opinion). My top five elements are: plot, structure, characters, climax, and conclusion. Out of these, I believe that structure, climax, and conclusion are the easiest to translate into content...
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Ep. 06: The power of storytelling
Before my days as a content marketer, I've always loved and appreciated a good story. When you start writing or creating on behalf of a brand, the first thing you have to do is understand the story that they're trying to tell. If there isn't a story yet, that may be where you come in. A brand's...
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Ep. 05: Why reading is crucial to job success
This episode was a bit more of a story time format! I was reflecting on my journey through life as a reader, and sharing ways that it's helped me out in my job. Even if you're not into reading right now, I hope that my tips and learnings inspire you to start. You don't have to be into long works…
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Ep. 04: Interview Question Reflection: Are you more of a writer or editor?
Hello and welcome back to Content Corner! After our Christmas Break, we're back with a super casual reflection episode about an interview question I got early on in my journey towards becoming a Content Marketing Manager. The question was this: Are you more of a writer or an editor? We have both...
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Ep. 03: Information Architecture and Content Marketing
This episode is a quick little chat about Information Architecture, and my favourite lessons from How to Make Sense of Any Mess by Abby Covert. All of the lessons around language, in particular, resonated with me, and I think that anyone looking to improve their communication or context-switching...
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Ep. 02: The intersections of marketing: Content, product, and growth
While interviewing for my current role, my now manager and I were talking about how the intersection between content, product, and growth marketing is very strong. I was coming from a role as a Growth Marketer, and was nervous about how well my skillset would transfer. As it turns out, pretty…
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Ep. 01: What is content marketing?
Here comes the pilot! This is my 18-minute free flow breakdown of the "canonized" definition of content marketing, and why I think it's incorrect. I also get into: What should and shouldn't fall under content marketing, brand voice/tone, and why having a consistent and strong brand story is...
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Trailer: Content Corner
Hi, everyone! Welcome to Content Corner. I'm your host, Khadijah, and I'm a Content Marketing Manager working in tech. After getting into podcasting earlier this year in my last role as a Growth Marketer, I've been wanting to get into it again. I've started this podcast to share my learnings, and...
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Frequently Asked Questions
How many episodes does Content Corner have?
Content Corner currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Corner about?
This is a podcast for marketers who are early or mid-stage that are focused mostly on content marketing, or thinking about exploring other areas of marketing.
How often does Content Corner release new episodes?
Content Corner has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Corner?
You can listen to Content Corner on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Corner?
Content Corner is created and hosted by Khadijah Plummer.
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