PODCAST · business
Content Inc. - The Podcast
by Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
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Knowing When a Chapter Is Ending (Pausing this Podcast)
How do you know when it's time to move on, even when nothing looks broken? In this final episode of Content Inc. (for now), Joe reflects on how chapters in our lives and careers often end quietly, without a clear signal. He explores why so many capable people stay in roles that no longer fit, how...
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Two Storytelling Lessons from My Grandfather (527)
In this special year-end episode, Joe revisits one of the earliest Content Inc. podcasts, originally recorded in December 2014. It's a deeply personal reflection on growing up around his grandfather's funeral home in Sandusky, Ohio, and the unexpected business and storytelling lessons that came...
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Creators: Time to Say No (526)
In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing. After a personal conversation with his wife about the commitments and routines they no longer want in their lives…
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Gratitude As Competitive Advantage (525)
In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now. Joe explains how a well-known research study divided people into three...
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The Misogi Quarter (524)
In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came…
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Two-Part Belief System for Entrepreneurs (523)
In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive...
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The Last Creator Moat Is Being Known (522)
In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing.…
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Please Don't Do This in 2026 (521)
In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It's not about doing more... it's about doing less but with intention. Joe calls this episode "The Creator Reset." It's about identifying what you…
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3 Content Strategies Before the AI Window Closes (520)
In this episode, Joe explores what happens after the "three-year window" closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance.…
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Three Non-Obvious Moves for Creators Right Now (519)
Joe Pulizzi goes deeper into his "three-year window" theory and shares three unconventional strategies creators can use to build real connection before AI changes how audiences find and consume content. These moves — collaboration, physical experiences, and shared memory — create the kind of…
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Hey Content Creators: Our Three-Year Window Is Here (518)
This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly,...
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The Rise of the Fakes (517)
Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation. After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform...
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500 Weeks, Zero Excuses (516)
This week I'm reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode. How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency? In this...
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The Power of 15 Seconds (515)
For almost two decades, Joe Pulizzi was known as the content marketing guy. Then came fiction writing, creator support, and a mix of new projects that left him wondering—what do I really stand for now? This week, Joe shares how a post from Jonathan Mast reshaped his perspective: "If you can't...
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Small Habits, Big Success (514)
This week's Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the "little things" that made the biggest difference in my career. These aren't flashy moves. They're small, repeatable…
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What Is Your Tilt?
In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as "the content marketing guy." More recently, he's been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends...
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Why Feeling Broken Can Be a Sign of Mastery (512)
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling "behind" or "not good enough" is not a weakness. It is often a marker of growth. Fresh off the afterglow of CEX, Joe reflects on a conversation between Jay Acunzo and Ann Handley about imposter feelings and...
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Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How to craft a clear, powerful premise that makes your audience's eyes light…
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60 Days to Live Mentality
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate...
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The 6 Mindset Shifts That Separate Creator Winners from Quitters
Most creators don't fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I've seen what separates the ones who win from the ones who quit. In this episode, I share six...
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Forced Networking (for content creators)
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things). So we must network, and often, we need to use forced networking. In this...
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Six Rules Top Creators Break to Win Big
Most creators are following the rules...and that's exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and...
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How to Make Live Events Your Secret Creator Growth Engine
If you're a content creator in a business niche and you're NOT going to live events, you're missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn't enough. You need to be strategic about it. Let me walk you through exactly how to make live events…
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No More Excuses: Take the Misogi Challenge
Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse's one big goal for 2025 is to run 2025 miles. Every day, that's the major goal. Sure, he does the things he has to...
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The Big Beautiful Bill's Silver Lining for Creators
For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments....
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Make Plan B Your Plan A
If I am you, and I have a job working for someone else, I'd start moving plan B to plan A right now. Build something that only you can do. That's your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you'll be able to make a living off…
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Hey Creator: You're Not Repeating Yourself Enough (502)
We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you're doing it right, you'll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See…
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The Most Powerful Creator Strategy: Silence (501)
When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the "quitting social media forever" kind, although that has merits for...
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The 500 - Takeaways from 499 Episodes [Special Episode]
A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what...
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If I Had to Start Over, Here's the Plan (499)
If I lost everything – the audience, the money, the reputation – and had to start over, here's what I'd do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn't mean the asset is. This helps frame that even starting from "nothing" isn't...
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You Can Be Greater: Belief As a Strategy (498)
As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make. If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we…
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Become a Great Creator with These Five Types of Mentors (497)
You don't build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you'll either have people to lean on… or you'll collapse under the weight of your own ambition. Who you surround yourself with is one of the biggest factors in whether...
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No Tilt? Here's How to Find One (496)
Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they'll start to make sense to you, and you'll begin to realize your true purpose. Once you accept this, you'll be more open to who you can and will...
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Singular Focus Wins Every Time (495)
Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions. Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower....
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Do You Have the Wrong Side Hustle? (494)
We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip the script. Immediately. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast...
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Career Longevity Is the New Retirement Plan (493)
The old model was simple: work 40 years, retire, live off savings. But in today's world, career longevity is the new retirement strategy. And that doesn't mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you...
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What If You're Building the Wrong Business? (492)
If it succeeded exactly as it's going now, would you be happy with where it takes you? If not, change it. You're not too far down the road. You're not locked in. The beauty of being a creator is you get to rewrite the rules. You don't need to scale. You need to align. And that's the difference...
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The Greatest Example of Content Marketing in History (491)
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever...
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You Have No Competition (490)
Everyone has goals. I'm sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly failing. When you look at all the math, those who have goals and stick with them have NO competition. ------- Like this episode? SUBSCRIBE on Apple,...
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How to Create SMART Goals (489)
I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? Some background on Brian Tracy's method. My methodology on Record - Review - Remove. ------- Like this episode? SUBSCRIBE on...
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Mel Robbins & Her Three-Part Content Strategy (488)
The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they've changed. Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show. ------- Like this...
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Who's Your Hero in 10 Years? (487)
The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don't do this. In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years.…
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4 Steps to Becoming THE Known Expert in Your Industry (486)
A special episode this week with Marcus Sheridan, author of the new book "Endless Customers." Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't...
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Starting or Stopping Anything with the Seven-Minute Method (485)
Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. Try out this seven-minute method for the next habit you want to start or stop. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google.…
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Finding Your Yes, But Differentiation Message (484)
While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch. I realized all these places have a yes...but. We all need a yes...but.…
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Four Options to Increase Your Survival (483)
During these trying times I think the best strategy is to create as many life options for yourself and your family as possible. In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health. ------- Like this episode? SUBSCRIBE on...
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Finding Your Edge Position (482)
To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only…
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You Are What You Think About (481)
If I ask you, where will your business be in three years, and you don't know the answer, odds are you will not be successful. You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary. The reason we do create and write down…
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Becoming AI Enhanced (480)
AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel. We need to invest now in our AI education...before it's too late. Here's how. Links: Inside Anthropic's AI Race The AI Explored Podcast ------- Like this episode? SUBSCRIBE on…
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Your Personal Celebrity Side Hustle (479)
More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need a side hustle. Here's how. ------- Like this...
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ABOUT THIS SHOW
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
HOSTED BY
Joe Pulizzi
CATEGORIES
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Frequently Asked Questions
How many episodes does Content Inc. - The Podcast have?
Content Inc. - The Podcast currently has 538 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Inc. - The Podcast about?
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses...
How often does Content Inc. - The Podcast release new episodes?
Content Inc. - The Podcast releases new episodes frequently with a large back catalog of 538 episodes. Check the episode list for recent publication dates.
Where can I listen to Content Inc. - The Podcast?
You can listen to Content Inc. - The Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Inc. - The Podcast?
Content Inc. - The Podcast is created and hosted by Joe Pulizzi.
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