PODCAST · business
Content Kettle (eCommerce Special)
by Contensify
Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that came straight from experience and were driven by their passion. Skip the to-do articles on the internet and learn from the actual doers.
Episodes
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How an Indian Jewelry Brand Gained Customer's Trust with Quality Content | Richa Sheth - Founder, Bliss Diamonds
Bliss Diamond is a jewelry brand that celebrates exquisite craftsmanship and one-of-a-kind designs. This remarkable brand emerged from the founder's deep-rooted passion for design and the desire to create something truly special. In the early days, the founder immersed herself in the realm of…
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How an eCommerce Marketplace is Helping Small DTC Brands Grow with Their Platform | Ishita Sawant - Founder, Meolaa
Meaolaa is a dynamic marketplace that helps small direct-to-consumer (DTC) brands. With a steadfast commitment to purpose and curated experiences, Meaolaa has created a platform tailored for the next generation of conscious consumers. Their impressive roster boasts over 750 brands across six...
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How a Botanical Lifestyle Brand Focused on Aesthetic Content to Attract More Customers | Supriya R - Founder, Leafy Affair
Leafy Affair is India's top botanical lifestyle brand that celebrates nature's serene beauty. With an unwavering dedication to precision and craftsmanship, Leafy Affair searches far and wide for a diverse selection of flowers, seeds, and botanicals. These precious treasures are transformed with...
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How a Women Haircare Brand Utilizes Marketing Funnel to Make More Sales | Anshita Mehrotra - Founder, Fix My Curls
Fix My Curls is the go-to haircare brand for women with curly hair. They’re more than just products – a community of curly heads coming together to share their hair journeys and support one another. The brand was born out of the founder's personal struggle to find suitable haircare solutions for...
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How a Gifting Solution Brand Leverages Gifts with Purchase Campaigns for Marketing | Gunjan Malhotra - Founder, Lemonade
Lemonade is India's top destination for personalized gifting solutions. Created with a vision to bridge the gap between extravagant and budget-friendly gifts, they have captured the hearts of countless individuals with their unique and thoughtful offerings. At the heart of Lemonade's marketing...
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How a Planners Brand Harnesses the Ramadan Season for Increased Sales | Fathima Hudhabedi - Founder, Artificient
Artificient is a brand committed to crafting invaluable planners for Ramadan. What began as a passion for the founder, driven by a desire to organize and optimize her life, has blossomed into a thriving venture. Starting with her college friends, who quickly became fans of her meticulously…
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How an Indian Sustainable Food Brand Takes an Educational Approach to Marketing | Sairaj Dhond - Founder, Wakao
Wakao is India's pioneering brand that creates products from the extraordinary superfood - Jackfruit. This Goa-based sustainable food brand is on a mission to positively impact the planet through their handpicked natural offerings. The visionary founder of Wakao recognized the unfortunate reality...
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How an Indian Activewear Sells Their Products with the Right Influencer Marketing Strategy | Ujjawal Asthana - Founder, Zymrat
Zymrat is an Indian activewear brand redefining the industry with cutting-edge products crafted from the finest fabrics, all at India-friendly prices. What sets Zymrat apart is its incredible community of athletes who go above and beyond, becoming true advocates of the brand. Their passion and...
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How a Minimalistic Women's Clothing Brand Reaches a Wider Audience on Social Media | Ritviza - Founder, Minimul
Minimul is a sustainable brand that creates women's clothing, apparel, and home furnishings with minimal use of resources, chemicals, and labor. They use eco-friendly materials like coconut shell buttons and 99% paper packaging and completely avoid plastic. Their designs are basic and minimal,...
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How a Women Sustainable Clothing Brand Uses Instagram Trends to Reach Wider Audience | Anjani & Vishal - Co-founders, Babli
Babli is a women's sustainable clothing brand that stands out in the market. The brand is known for its incredible Indian women's clothing, all offered at an affordable price. What sets Babli apart is their commitment to leveraging Instagram trends to reach a wider audience. They have…
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How an Indian Home Decor Brand is Utilizing Instagram Aesthetics to Promote Their Products | Nitika Gupta - Founder, Pine Cone
Pine Cone - a unique home decor initiative that celebrates the lesser-known crafts of India, all handmade with love by artisans in remote parts of rural India. What sets Pine Cone apart is their unwavering focus on giving these talented artisans an opportunity to work within their own…
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How a Women's Clothing Brand Built a Loyal Following of Brand Advocates | Akanksha S - Founder, A Curve Story
A Curve Story is a brand that creates clothes for women of all sizes. The founder believes that the notion of an "ideal body type" is unfair to those whose bodies do not conform to unrealistic standards set by society and high-fashion. They prioritize designing clothes that fit each unique body…
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How a Homegrown Guilt-Free Candy Brand is Leveraging Instagram Reels for Growth | Aashnee Gajaria - Founder, Sandhya Seshadri - Co-founder, Niblerzz
Niblerzz - the homegrown brand on a mission to revolutionize how we enjoy candies! This clean-label, guilt-free candy is a labor of love from two friends who are determined to break the mold of traditional sweets. Drawing inspiration from their shared experiences in the industry, Niblerzz has a...
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How an Indian Ayurvedic Brand Prioritizes Branding Strategies to Captivate Audience Attention | Arjun Vaidya - Founder, Dr. Vaidya
Dr. Vaidya is a distinguished Ayurvedic brand in India, known for their all-natural formulations that are the fundamental building blocks of holistic health solutions and wellness. With a legacy that spans generations, their unwavering dedication to their practice has successfully treated…
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How a Laundry Pods Brand Uses Short Form Video Content to Educate Customers | Vipul Chaturvedi - Founder, Hapiso
Hapiso, a brand that is dedicated to promoting a more environmentally conscious way of life, strives to provide safe and guilt-free products to its consumers. By making these products more accessible, Hapiso is enabling a larger audience to participate in sustainable living practices. Their...
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How a Women's Clothing Brand Creates a Sustainable Practice through Collaboration, Authenticity, and Transparency | Anita Chandramohan - Founder, Madder Much
Madder Much, a brand created by Studio Indieco, is dedicated to fostering collaboration and creativity. They aim to inspire makers, and writers to share their journeys and contribute to a more thoughtful and sustainable practice. Their celebration of Indian craftsmanship highlights the beautiful...
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How a Sustainable Personal Care Brand Uses Content Marketing to Educate Their Audience | Mehul Manjeshwar - CMO, Bare Necessities
Bare Necessities is an Indian sustainable personal care brand that creates eco-friendly alternatives to everyday products. Their core philosophy revolves around creating products that are gentle on the environment, good for the body, and mindful of the wallet. What sets Bare Necessities apart…
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How a Premium Ice Cream Brand is Using Pr and Social Media to Reach Their Audience| Tanvi Chowdhri - Founder, Papa Ice Cream
Papacream is a premium ice cream brand with unique flavors that caters to a large audience in India. What sets Papacream apart from its competitors is their dynamic marketing strategy. They started off by using traditional PR methods like print media, newspaper and other publications. However,...
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How a Loungewear Brand Uses Their Focus on Quality Products and an Omnichannel Strategy for Marketing | Mallika Jain - Founder, Be Aside
Be Aside is a comfortable loungewear brand for both men and women. The brand was born during the COVID-19 pandemic when people were looking for comfortable yet presentable clothes to wear at home. The founder of Be Aside, along with her mother-in-law, realized that they needed something to wear...
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How a Skincare Brand Collaborates With Customers and Micro-influencers for Marketing | Nehaa Juneja - Founder, Skin Works
SkinWorks, a beauty brand that offers freshly handmade skincare products made with love just for you. Nehaa Juneja founded SkinWorks, whose passion for skincare and beauty began when she witnessed her mother making magic potions right in their kitchen. They began their journey by experimenting…
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How a Customized Gifting Solution Brand Uses Personal Branding and Organic Marketing to Increase Sales | Radhika Gupta - Founder, Handflys
Handflys is a customized gifting solution brand based in India. The brand emphasizes building customer trust, as customized products cannot only be resold once rejected. The founder shares that the brand's significant sales increased when she showed her face on social media. This personal touch...
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How an Athleisure Brand Prioritizes Customer Feedback and Creating Value-content for Marketing | Shreya Mittal & Ria Mittal - Co-founders, Cava
Cava is a go-to athleisure brand for both men and women. From hitting the gym to traveling in style, Cava has made a name for itself as a top choice for those looking to stay trendy and comfortable. The brand was born during the pandemic, when the founders realized there was a gap in the Indian...
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How a Coffee Brand Creates Creative Campaigns to Engage Their Audience and Turn Them Into Brand Advocates | Armaan Sood - Co-founder, Sleepy Owl Coffee
Get ready to hear the story behind Sleepy Owl, the homegrown Indian instant coffee brand that’s taking the market by storm with its flavored instant coffee. With 90% of their content creation done in-house, Sleepy Owl values authenticity and transparency. Their focus is on promoting the brand,...
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How India’s Leading Luxury Preloved Platform uses Data and Strategic Collaboration to Boost Growth | Ashri Jaiswal - Co-founder, Ziniosa
Ziniosa - India’s first subscription-based rental service for luxurious handbags. If you’re a fashion lover and love to experiment with your style, then you must listen to this episode. Ziniosa is unique and pocket-friendly, and their team of fashion lovers and technology enthusiasts wants to...
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How a Maternity Clothing Brand Leverages User Generated Content and Community Building as a Marketing Strategy | Deepika Thiyagarajan - Founder, Put-chi
A maternity clothing brand born out of a personal need and preference, Put-chi is now one of the leading names out there that focuses on designing a clothing range that pregnant women could feel comfortable, yet stylish in. They have been focused on ensuring that mothers-to-be and new mothers…
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How to Use Actionable Content to Market Your Food Brand Online | Apeksha Jain - Founder, The Gourmet Jar
A brand that started out as a food blog back in 2009, led to Apeksha Jain founding The Gourmet Jar. From what started as experiments to come up with different types of jams in her own kitchen and sending it over to friends and family for feedback, turned into a whole business opportunity owing to...
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Using User Generated Content as a Brand Awareness and eCommerce Marketing Strategy | Nikita Dumbani - Founder, One of a Kind
A brand that was simply started off as a hobby and with an interest in perfumes, soon took to hosting workshops to teach people how to make perfumes. And today, it is one of the most loved brands online when it comes to personalised perfumes. From selling perfumes made at her workshops at home,...
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Communicating Simplicity Through Aesthetic and High Quality Content for Marketing | Muskaan Daga - Founder, The Sweet Blend
The Sweet Blend is a venture started by Anand & Company - established in the year 1976, aims to serve happiness in the form of handcrafted sweets. Muskaan and Nikita grew up watching sweets being made and the joy it brings to people, and the brand aims to take their grandfather’s vision further…
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How to Use eCommerce Content Marketing to Educate Consumers and Drive Inbound Sales | Sherif Arora - Founder, Le-vanza
Le-vanza is a fast-growing Indian ayurvedic brand that started out from the humble home of Sherif Arora. Today, a brand that was started by his mother, is on its way to addressing a global target market with its products, keeping their core focus on educating consumers over promoting deals and...
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Using Humour in Content Marketing for Ecommerce to Create a Pharmaceutical Brand | Ananya Maloo - Founder, Nuutjob
Nuutjob is an intimate hygiene brand for men started by two sisters. Stemming from a thorough research on health and wellness products available for men, the brand aims to provide complete hygiene solutions for men to prevent infections and ringworms. The pharmaceutical, health and wellness brand...
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Making the Most of Content Marketing for Ecommerce to Reach Sneaker Heads | Krishnav Dhingra - Founder, Sneakare
From buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for...
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Creating Purpose-driven Content on Instagram to Deliver a Vision and Mission for eCommerce Marketing | Sunaina Somu - Founder, Wild Little Society
A brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown...
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Learn Why Showing the Human Side of Your Brand is the Instagram eCommerce Marketing Hack You Need | Niti Singhal - Founder, Twee in One
Twee In One is one of its kinds, eco-friendly fashion and clothing brand that is focused on making sustainable fashion a reality. The brand specialises in creating products that offer two looks in one, giving fashion a whole new meaning. They are rapidly solving the problem for women who want to...
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How Earth Rhythm Uses Brand Authenticity and Human Connect for Ecommerce Marketing | Harini Sivakumar - Founder, Earth Rhythm
India's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective,...
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Establishing a unique brand identity and leveraging influencer marketing to drive revenue | Bhupendar Madaan - Founder, Theka Coffee
An Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during...
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Learn how identifying your niche can turn into a marketing strategy on social media from Nadia - Founder, Fauna.ie
An Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and...
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Using brand authenticity, content quality and collaborations as eCommerce marketing strategies for Palette Bath | Rutica Dey and Sahaan Suman
Palette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury...
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How Hanout Boutique uses offline events and influencer marketing to promote their luxury fashion brand | Meriem Nour (Founder)
When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon...
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Using authenticity as the key to ecommerce marketing | Michelle Rose Quadros, Founder - Rose Art
Following your passion and turning interests into a business is not easy. But Michelle Rose Quadros, an Architect by profession took the leap of faith and started a brand called Rose Art from her hostel room to sell gifting options with customizations. From cards, laptop stickers, note pads,...
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Delivering coffee experiences through branding and marketing for Tribal Brew - Shivani R | Founder
The Indian coffee market is fast evolving owing to the palette change of consumers. While this indicates the opening of a new opportunity for coffee brands, it also means more competition for consumer attention. In this episode, we decided to invite the Founder of Tribal Brew, an authentic Indian...
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Building a marketplace and a community for marketing sustainable products - Anushree Biswal | Founder | The Good Route
Building a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own...
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Ecommerce marketing lessons for sustainable fashion brands from the founders of AM:DM - Amolika and Devika Maheshwari
Started by the sister duo, Amolika Maheshwari and Devika Maheshwari, AM:DM is a platform to bridge the gap between the visionary and the pragmatic. The brand’s goal is to provide a platform where entrepreneurs can showcase their creative designs, increase brand awareness, build credibility, and...
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Discussing ecommerce marketing strategies for healthy food brands with the Founder of Kilobeaters, Shyma Menon
Kilobeaters, a healthy food and nutrition brand, based out of Pune, is making waves for their collection of the yummiest high protein and low carb snacks for everyone. Having made their way into the market through personal experiences, needs and hence a true understanding of their target market,...
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Ecommerce marketing lessons from the Chief Commercial Officer of Blue Tribe Foods, a plant based meat brand | Sohil Wazir
Blue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to...
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Ecommerce marketing lessons from the Founder of The Umbrella Store, a home decor and lifestyle brand | Davneet Kaur
The Umbrella Store is a cute, lifestyle retail brand in the home decor, apparel, & gifting space. They have created and curated collectables across a varied collection from all over the world, with a lot of love and care. They have been winning hearts through their products and content that is…
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Ecommerce marketing lessons from the Co-founder and CMO of Neemli, a natural skincare brand | Bhaskara Seth
Neemli, a leading natural skincare brand based out of India, is winning hearts with its sustainable and handmade products. So we thought of getting them on the show to share their brand psychology, ethos and how they made their way into the consumer’s hearts in a competitive market. Tune in to…
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Staying authentic is the real hack to organic marketing | Founder - UPSHOP | Sustainable Clothing Brand
In the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your...
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Staying true to yourself and your customers as a marketing strategy | Sumedha Mahajan, Founder - Brakefree
High impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger...
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How to educate and empower your customers using content marketing with Agnim Gupta, Principal - Tech & Growth - Amrutam
Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them. Established as a family-run business in 2006,...
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The importance of communication to market an unconventional brand in the apparel industry with Sulay Lavsi, Founder - Bummer
A brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and...
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ABOUT THIS SHOW
Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that came straight from experience and were driven by their passion. Skip the to-do articles on the internet and learn from the actual doers.
HOSTED BY
Contensify
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Frequently Asked Questions
How many episodes does Content Kettle (eCommerce Special) have?
Content Kettle (eCommerce Special) currently has 68 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Kettle (eCommerce Special) about?
Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that...
How often does Content Kettle (eCommerce Special) release new episodes?
Content Kettle (eCommerce Special) has 68 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Kettle (eCommerce Special)?
You can listen to Content Kettle (eCommerce Special) on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Kettle (eCommerce Special)?
Content Kettle (eCommerce Special) is created and hosted by Contensify.
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