PODCAST · business
Content Matterz
by Eric Kasimov
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!
Episodes
-
How Micro-Influencers Are Changing Sports Marketing
NIL is no longer just a college sports headline. It is becoming a real-world lesson in sales, marketing, outreach, personal brand, and entrepreneurship. Brent Wall sees that shift up close through Student Athlete Score, a platform built to help athletes, universities, and brands better understand...
-
Why Real Conversations Still Matter in the Age of AI
Podcasts, LinkedIn, newsletters, panels, and AI are changing how ideas spread. Onsides founder, Dave Yoo, has spent more than 20 years in the Bay Area startup world, and he sees media differently now. It is not just about promoting a company. It is about creating enough real content that people,...
-
AI and the Future of Podcast Conversations
In this conversation with David Selinger, CEO and Co-founder of Deep Sentinel, we explore how podcasting opens up something data alone can’t — human depth. Selly talks about why he appears on podcasts regularly (roughly one a week), how it builds trust, and why it’s often the best way for…
more -
The Real ROI of Podcasting
In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement. With decades of experience and over 100 podcast...
-
Authentic Content > Chasing Algorithms
In this conversation with artist Jodie King, we discuss why authentic content ultimately outperforms algorithm-driven content. Innovative creators like Prince and Queen defied industry formulas to create revolutionary work that resonated deeply with audiences. There is a constant battle to trust...
-
Why Small Podcast Numbers Still Create Massive Leverage
In this quick conversation with Eric Jorgenson, we explore why podcasting delivers outsized impact even with modest audience numbers. Eric challenges the common misconception that content must reach millions to be valuable, explaining that "it doesn't take a huge audience to have a huge impact on...
-
There's No Such Thing as Too Much Content
In this chat with Yehuda Niv, CEO of Spines and founder of Niv Publishing, we explore whether there can ever be "too much content" in an AI-driven world. Yehuda argues that hyper-personalization will actually make increasing content volume beneficial rather than overwhelming. He challenges…
more -
How the Author of The Almanack of Naval Ravikant Measures Content ROI
In this chat with Eric Jorgenson, author of The Almanack of Naval Ravikant, we explore the true ROI of content creation. Eric challenges the common approach of measuring returns purely through direct sales, advocating instead for “the longest view in the room.” He explains how content creates...
-
User-Generated Content Disrupting Traditional Media
In this chat with John Ehrhard, Founder & CEO at Orson, we explore how user-generated content is disrupting traditional media. John highlights that creators can now "whip together their own show on YouTube and get more views" than established TV programs—at a fraction of the cost. We discuss how...
-
Why This Founder Prioritizes Podcast Appearances
In this chat with Lisa Bradley, co-founder of R.Riveter (a handbag company that empowers military spouses with mobile, flexible work), she discusses the power of storytelling for business growth. Lisa shares why she prioritizes podcast appearances despite her busy schedule. Lisa emphasizes that...
-
How Podcasts Create Zero-Cost Value for Years
In this conversation with Eric Jorgenson, host of the Smart Friends podcast, the author of The Almanack of Naval Ravikant, and the CEO of Scribe Media, we explore how podcasts create zero-cost value for years. Eric shares his concept of "digital clones" — conversations recorded once that continue...
-
The Dual Nature of Social Media | Connection and Toxicity
About this episode: In this thought-provoking conversation with Angie Moody, founder and CEO of Ruby Money, we discuss the complex world of social media. From its impact on our daily lives and mental health to finding a balance between connection and consumption, Angie shares her insights on...
-
Creating Connections Through Stories
"I don't want to influence, I want to inspire." That's the refreshing breath of air Dr. Tori Ellis brings to our world, where stories become the bridges that weave connections and empower individuals to reach their full potential. This episode of Content Matterz dives deep into her inspiring...
-
The Unscripted Mind
What do the TV show "Hogan Knows Best" and an AI-based tech company have in common? Admittedly, not much, but they are two experiences that have shaped John Gerhard's way of thinking. From TV producer to Founder and CEO of Orson Technology, John has been embracing the excitement of unscripted...
-
Ditch the Pitch
In a world flooded with audio business cards masquerading as podcasts, we’re tearing down the selfish behavior of podcast guests. It's time to ditch the pitch! Your listeners are here for real banter. Think about it, have you ever listened to a podcast and thought, "I’ve stepped into an...
-
The Beauty of Unscripted Content
In this episode of Content Matterz, we discuss the beauty of unscripted content. Allowing for the wonder and the unknown is what makes the unscripted so captivating -- be it a documentary, a podcast, or a TV show. Seeing this content play out through these mediums reminds us this unscripted…
more -
Why All This Content?
In this episode of Content Matterz, Dr. Erik Korem joins host Eric Kasimov to examine the new age-old question: Why all this content? From starting podcasts to making podcast guest appearances, the drive to serve audiences and share impactful stories remains a compelling motivation. Have you ever...
-
Why This CEO of a Publicly Traded Company Appears on Podcasts
We hear all sorts of people appearing on podcasts. From children to retirees, from founders to college students, from musicians to executives. From CEOs to the recently graduated. But why appear on podcasts? Everyone does it for their own reason. This CEO of a publicly traded company makes time…
more -
Writing Is Cathartic
In this episode of Content Matterz, guest speaker Chris Heivly, and host Eric Kasimov provide insights into writing books, the creative process behind content development, and sharing your story through any medium. What if you wrote the book for your family? What if you produce a podcast for your...
-
Creating Fulfillment Through Content
In this episode of Content Matterz, we take an up-close-and-personal look into the world of entrepreneurs, social media, and recognition. We're uncovering the mental health rollercoaster that every entrepreneur rides, magnified by a toxic chase for likes and shares on social media platforms. We...
-
The Art of Podcast Learning
In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who's published more than 700+ episodes. As this podcasting entrepreneur says, “I learn something new from every one of my guests. And that’s an amazing gift.” This is an episode all about the art of...
-
The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear
If I asked you, "Who's the person you listen to the most in your life?" You might name your partner, a close friend, or maybe a family member. But here's a thought to ponder: Are you sure it's not your favorite podcast host? This is a blog and episode on the intimate power of podcasts. It's...
-
A Prospect That Finds You First Is More Likely to Buy
In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate, Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, "A prospect that finds you first is more likely to buy than if you...
-
Creativity Connects People
We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of...
-
Education Through Content
Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. This Content Matterz episode is all about...
-
What Happens When Content Is Taken Out of Context?
People freak out! That’s what happens when content is taken out of context. Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview…
more -
Why the Internet Recency Bias Is Bad News for All Humanity
Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. Did you know that by 2025, the…
more -
How Online Content Is Affecting Our Lives For the Worse
It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you...
-
Podcasts Are a Must in 2023 +
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR...
-
Creating Content Changes Lives
The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health...
-
Podcasts Changed My Life
When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes…
more -
Connecting Through Content
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is...
-
Iterating Content & Production Value
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form...
-
What Makes a Good Podcast Guest and Long-Form Interviews
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short…
more -
Charlotte Startup Uses Branding and Content FTW
This Charlotte startup company focused on branding and content FTW. Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of...
-
Why This Charlotte Business Leader Creates Content
This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said:...
-
Making Connections Through Content
Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like...
-
Sharing Stories Through Podcasts
Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech...
-
Podcast Interviews Are More Personal Than Company Presentations
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how...
-
Content as a Sales Tool
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis, Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way…
more -
You Can’t Always Close the Loop on Content ROI
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts?” As Bryan Clayton states, 99%…
more -
Blogging is Not Dead | An Audible Blog
Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from…
more -
It’s ALL About CONTENT
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin, Gary Vaynerchuk, Tim Ferris....
-
Content Impact
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation...
-
Seeking Truth Through Content Creation
The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation...
-
The Benefits of Appearing on Podcasts
Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring…
more -
Content Is Leverage
Leverage content to create opportunities for your business. Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast. And now we are featuring a highlight of that conversation on a new episode of…
more -
Content Creation At Its Core
Why is content creation so important at its core? Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content…
more -
Content Brings People Together
No matter what we’re going through, thankfully, content brings people together. Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two...
-
For Those Who Care – An Audible Blog
For Those Who Care is an audible style blog from Content Matterz. For Those Who Care is an article to help you, the entrepreneur, share your unique story to your audience. To read the written style of this blog, you can do so here. There are so many stories to be told. Some are heartfelt, some…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine content. Authentic content will provide you with opportunities, relationships, and a platform for you and your business. This podcast exists because we are passionate about helping entrepreneurs create and share amazing content. And because content matterz!
HOSTED BY
Eric Kasimov
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Content Matterz have?
Content Matterz currently has 81 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Matterz about?
Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips. With our experience and execution in content creation and content distribution, we hope to help you create genuine...
How often does Content Matterz release new episodes?
Content Matterz has 81 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Matterz?
You can listen to Content Matterz on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Matterz?
Content Matterz is created and hosted by Eric Kasimov.
URL copied to clipboard!